Audio Pro

What Audio Pro does

Audio Pro AB is a privately held Swedish audio equipment company founded in the late 1970s by engineer Karl-Erik Ståhl, headquartered in Helsingborg, Sweden. The company designs and manufactures active wireless speakers and subwoofers, with core technology including patented ACE-Bass technology for deep bass from compact enclosures, DSP-controlled digital amplification, proprietary acoustic engineering, and a multiroom WiFi ecosystem controlled via the Audio Pro W mobile app (iOS/Android) with backward compatibility via the Audio Pro Legacy app. The commercial product portfolio spans the C-series (compact/mid-size: C5 MkII W, C10 MkII W, C20 W), A-series (A10 MkII W, A28 W, A38 W, A48 W), the Drumfire II W premium system with integrated subwoofer, portable speakers (A15 W, T3+, P5), standalone subwoofers (SW-5, SW-10), and the Link 2 multiroom streamer. The W-generation launched in October 2025 represents the current platform generation, supporting AirPlay 2, Google Cast, Spotify Connect, TIDAL Connect, Qobuz, Deezer, Amazon Music, TuneIn, Bluetooth, and dual-band WiFi.

Audio Pro operates two distinct go-to-market motions. The consumer channel sells one-time hardware purchases directly via audiopro.com across 26 European country storefronts and through distribution partners in 55 countries (including United Radio for US/Canada/Latin America and dedicated partners in UK, Australia, New Zealand, Dubai, India, and Singapore), with no subscription component and pricing ranging from €150 (P5 portable) to €1,100 (A48 W flagship). The Audio Pro Business division targets commercial customers with a dedicated 1.9 GHz DECT-style wireless multiroom system that supports up to 6 volume zones and reportedly installs in 2 hours versus 2 days for wired alternatives; named enterprise customers include IKEA, Circle K (100+ Swedish fuel stations), Mercedes-Benz (Sweden/Denmark showrooms), Adidas Australia, ICA Maxi, Sheraton Stockholm, Nudie Jeans, Koenigsegg, and Nord Keyboards (piano monitors since 2018). The company holds CE and UKCA certifications on all W-generation products and has accumulated third-party recognition including What Hi-Fi? Awards 2025 for the C20 W, multiple What Hi-Fi? 5/5 ratings, Macworld 4.5-5/5 reviews, and the Wallpaper* Smart Space Award 2023.

The revenue model is one-time hardware sales with no recurring subscription layer. The company is founder/family-controlled with no disclosed external investors, funding rounds, or parent company, and operates with 11-50 employees. Distribution scale commentary includes 55 countries served, 100+ Circle K installations, and a global multiroom wireless speaker market projected to grow from USD 20.78 billion (2022) to USD 100.23 billion (2031) at a 19.1% CAGR, providing a favorable category tailwind for a premium Scandinavian audio brand.

Name

Audio Pro

Legal name

Audio Pro AB

Website

https://audiopro.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Audio Pro is a Swedish audio company founded in the late 1970s that designs and manufactures wireless multiroom speakers, subwoofers, and commercial audio systems, selling one-time hardware directly via audiopro.com and through distribution partners across 55 countries to both consumers and enterprise customers in retail, hospitality, and automotive.

Ownership category

akta.pro rank

Product category

Consumer Audio Electronics

NAICS

Audio and Video Equipment Manufacturing (33431), Audio and Video Equipment Manufacturing (3343)

SIC

Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Multiroom / Whole‑Home Audio Systems (CRACANAJ)

akta.pro secondary industries

Bluetooth & Portable Speakers (CRACANAE), Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF), Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH)

Keywords

• Wireless multiroom speakers
• Active powered speakers
• Commercial audio systems
• Portable bluetooth speakers
• Home audio equipment

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Speaker Hardware Sales: One-time hardware sales of wireless multiroom speakers, portable speakers, subwoofers, and accessories to consumers through e-commerce and retail channels. Products range from entry-level portable speakers (€150-200) to premium multiroom systems (€700-1,100). No subscription or recurring revenue model.
2. Audio Pro Business Commercial Solutions: Wireless speaker systems sold to commercial customers (retail stores, restaurants, hotels, offices, gas stations) for in-store audio. Products designed for quick installation, scalability, and flexibility for businesses. Includes multi-zone audio management for different store areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Audio Pro designs, manufactures, and sells wireless multiroom active speakers, portable Bluetooth speakers, subwoofers, and streamers for home consumers. Through its Audio Pro Business division, it also sells scalable commercial wireless audio systems (operating on a dedicated 1.9 GHz band) to retail stores, restaurants, hotels, offices, and other commercial spaces. All products feature built-in amplifiers and DSP-controlled digital amplification.

Product overview

Audio Pro is a Swedish multiroom wireless audio company offering a portfolio of active speakers and audio solutions. The product lineup centers on two speaker series: the C-series (compact/mid-size speakers including C5 MkII W, C10 MkII W, C20 W) and the A-series (A10 MkII W, A28 W, A38 W, A48 W) plus the Drumfire II W for premium large-room audio. The ecosystem includes portable speakers (A15 W, T3+, P5), subwoofers (SW-10, SW-5), the Link 2 multiroom streamer, and the Audio Pro W mobile app for system control. Audio Pro Business provides commercial audio solutions for retail, hospitality, and office environments. The W-generation represents the latest product iteration with redesigned app, improved sound tuning, and enhanced connectivity, while Gen. 2 products offer similar features at discounted prices.

Differentiator

Problem solved

Functional benefit

Brands

• Audio Pro Business: Wireless sound solution for retail stores, offices, restaurants, and hotels, offering scalable multi-zone audio systems for commercial environments.

Products and services

• C5 MkII W Compact multiroom wireless speaker with AirPlay 2, Google Cast, and Spotify Connect support. Features two tweeters and one woofer in a bass reflex design.
• C10 MkII W Mid-size multiroom speaker with powerful amplification (2x20 + 40W), multiroom capability via Audio Pro app, AirPlay 2, Google Cast, and 6 preset buttons.
• C20 W Large multiroom speaker offering multiroom listening, AirPlay 2, Google Cast, Spotify Connect, Tidal Connect, and subwoofer output for enhanced bass.
• A10 MkII W Compact multiroom speaker designed for small rooms. Features WiFi connectivity and multiroom streaming capabilities.
• A28 W Multiroom streaming speaker ideal for TV and gaming setups, with optical digital input and TV compatibility.
• A38 W Active stereo speaker pair for home entertainment, offering superior TV and music sound with HDMI/ARC connectivity, multiroom capability, and greater soundstage than soundbars.
• A48 W Large multiroom speaker delivering powerful audio suitable for large living rooms, with multiroom and stereo pairing capabilities.
• A15 W

Quantifiable outcome

• Installation time reduced from 2 days to 2 hours for commercial setups
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• VebosminorStrategic or Co-development Partner · 3 December 2024Cooperation between Audio Pro and Vebos, a TV and speaker stand producer, offers consumers speaker-adapted floor stands in a minimalistic design.
• International Distribution PartnerscoreChannel Partner/ Reseller/ Distributor · 6 September 2023New distribution partnerships established in UK, Australia, New Zealand, Dubai, India, and Singapore, expanding Audio Pro's global presence to 55 countries worldwide.
• Nimbus GroupminorOEM/ Whitelabel/ Licensing Partner · 20 June 2023Audio Pro started a collaboration with Swedish boat manufacturer Nimbus Group to supply speakers for use in their boat models and beyond. Bringing quality sound to marine environments.
• Nord KeyboardscoreStrategic or Co-development Partner · 1 January 2018Since 2018, Audio Pro has had the privilege of producing piano monitors for Nord Keyboards, a Swedish brand renowned for its musical instruments. This collaboration demonstrates Audio Pro's expertise in professional audio equipment.
• United RadiocoreChannel Partner/ Reseller/ DistributorUnited Radio assigned to handle distribution of Audio Pro products as well as repair and service in the US, Canada, and Latin America markets. This partnership extends Audio Pro's global footprint to North and South America.
• IKEAcoreStrategic or Co-development PartnerIKEA selected Audio Pro as their wireless audio solution provider for retail spaces. The system is fully scalable to accommodate larger store areas and installation can take place during store opening hours without major inconvenience.
• Mercedes-BenzcoreStrategic or Co-development PartnerMercedes-Benz selected Audio Pro for their new showroom concept in Sweden and Denmark. Music is part of the new, more exclusive garage concept that Mercedes-Benz is implementing.
• Circle KcoreStrategic or Co-development PartnerAudio Pro speakers installed at more than 100 Circle K fuel stations in Sweden, both in-store and outdoors. Circle K wants to create a welcoming atmosphere believing music has a big impact on customer experience.
• KoenigseggminorStrategic or Co-development PartnerExclusive supercar manufacturer Koenigsegg installed Audio Pro wireless speaker system for their workplace. The company is convinced that music has a big impact on how people feel at work.
• Adidas AustraliaminorStrategic or Co-development PartnerAdidas selected Audio Pro as their provider of wireless speaker system for their stores in Australia.
• ICAcoreStrategic or Co-development PartnerICA Maxi grocery store in Helsingborg installed a large wireless speaker system from Audio Pro. The system delivered clear sound and allowed for customized sound zones.
• Nudie JeansminorStrategic or Co-development PartnerNudie Jeans upgraded their retail audio with Audio Pro's cable-free speaker solution, eliminating the need for an audio installer.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bang & Olufsen: Premium Danish consumer audio brand offering wireless and multiroom speakers at higher price points than Audio Pro. Comparable in Scandinavian design heritage and premium positioning, competing for the same design-led consumer segment.
• Sonos: The dominant multiroom wireless speaker company, explicitly referenced in Audio Pro's press materials as the primary alternative Audio Pro is benchmarked against. Both sell active wireless speakers with proprietary multiroom apps and partner integrations.
• Marshall: Iconic audio brand selling Bluetooth and wireless home speakers (Marshall Stanmore, Acton, etc.) with a strong design-led consumer positioning, competing for the same design-conscious buyer as Audio Pro's C-series.
• KEF: British premium speaker manufacturer with wireless active speakers (LS50 Wireless, LSX) competing with Audio Pro on sound quality, design, and premium home audio positioning.
• Bluesound: Lenbrook Industries' high-resolution multiroom wireless audio brand. Directly comparable to Audio Pro on wireless streaming speakers, multiroom architecture, and audiophile positioning.
• Denon (HEOS): Denon's HEOS platform powers a line of wireless multiroom speakers and AVRs, directly competing in the active wireless speaker and whole-home audio category where Audio Pro operates.

Emerging players

• Audioengine: Independent US-based maker of premium powered wireless speakers and DACs targeting a similar audiophile-leaning consumer as Audio Pro, though with less international distribution and no commercial/B2B division.

Broad incumbents

• Harman Kardon: Harman International's consumer audio brand offering Citation wireless multiroom speakers and Allure smart speakers — overlapping with Audio Pro's consumer wireless portfolio under the wider Samsung-owned audio umbrella.
• Apple (HomePod): Apple's HomePod line is repeatedly cited in Audio Pro's reviews as the comparison point (C10 MkII W 'beats Apple's HomePod on sound and connectivity'). Competes directly in the smart speaker category with ecosystem lock-in.
• Bose: Global incumbent in consumer and commercial audio, with wireless home speakers (SoundTouch, Smart Speaker lines) plus a large professional/commercial installation business that overlaps with Audio Pro Business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/audioprosound
• Facebookfacebook.com/audiopro
• LinkedInlinkedin.com/company/audio-pro
• Instagraminstagram.com/audiopro.official
• Xx.com/audioprosound

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audio Pro