Goldfinger

What Goldfinger does

Goldfinger is a London-based B Corp-certified sustainable furniture design studio founded in 2013 at the base of Trellick Tower in West London. The company designs and produces bespoke furniture for residential and hospitality projects using sustainable timber, with a signature "Treecycling" process that repurposes timber from London trees felled due to weather, urban development, or disease. Each piece is traceable to the precise GPS coordinates of the original tree, providing verifiable provenance. Goldfinger offers free design consultations and operates an end-to-end production service from its London workshop, supplemented by additional production capacity in Portugal through its November 2025 partnership with Another Country.

The business operates a project-based revenue model with bespoke commissions priced per scope based on materials, dimensions, and complexity, complemented by ready-to-make designs distributed via the combined Another Country e-commerce platform. Goldfinger serves architects, interior designers, hospitality operators, workplace clients, and private individuals through a consultative sales motion, with named enterprise customers including Walpole, GAIL's Bakery, Inhabit Hotels, Corner at Tate Modern, Greystar (Momento Hayes, 400+ apartments), Fore Partnership, One Triton Square, The HVN, and Fat Macy's. The Make Good Academy — Goldfinger's social impact arm — provides free woodworking traineeships (Future Makers programme) to young people aged 16-25, with 100% of 2025 trainees progressing to further education, training, or employment; the Academy also enables client projects to fulfill Section 106 planning obligations.

In November 2025, Another Country (a fellow B Corp founded in Dorset in 2010) acquired a majority stake in Goldfinger, with Paul de Zwart assuming the CEO role and co-founder Marie Cudennec Carlisle transitioning to Non-Executive Director. The combined entity positions itself as one of the UK's leading sustainability-driven furniture and design studios, producing across UK and Portugal workshops and operating under dual distribution through goldfinger.design and the Another Country platform. Certifications include B Corp (2024), Grown in Britain, PEFC, FSC, and social enterprise registration.

Name

Goldfinger

Legal name

Goldfinger Design Limited

Website

https://goldfinger.design

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

London-based B Corp design studio producing bespoke sustainable furniture from Treecycled London timber for architects, hospitality operators, and commercial clients, now majority-owned by Another Country following November 2025 acquisition.

Ownership category

akta.pro rank

Product category

Custom Furniture Design & Manufacturing

NAICS

Nonupholstered Wood Household Furniture Manufacturing (337122), Custom Architectural Woodwork and Millwork Manufacturing (337212), Office Furniture (including Fixtures) Manufacturing (33721), Furniture and Related Product Manufacturing (337)

SIC

Wood Household Furniture, (No Upholstered) (2511), Office Furniture (2520), Household Furniture (2510)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industry

Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Bespoke furniture design
• Sustainable timber furniture
• Treecycled wood furniture
• Custom furniture manufacturing
• Social enterprise furniture

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Bespoke Furniture Commissions: End-to-end bespoke furniture design and production service for residential and hospitality projects. Clients work with Goldfinger from concept to delivery, with pricing quoted based on project scope, materials, and specifications.
2. Ready-to-Make Designs: Pre-designed furniture pieces that can be made to order in various sustainable timbers, available through the Another Country combined offering following the 2025 partnership.
3. Make Good Academy Donations and Sponsorships: Donations and sponsorship opportunities supporting the Future Makers traineeship programme, with tiers ranging from £30 for materials to £500 for full placement sponsorship.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Goldfinger designs and produces bespoke sustainable furniture for residential, hospitality, and commercial projects, offering an end-to-end service from concept through to delivery and aftercare. The studio specialises in furniture made from Treecycled timber sourced from locally felled London trees (traceable to GPS coordinates), Grown in Britain certified timber, and PEFC/FSC certified European timber. Operations are run from a London workshop and design studio with a partner maker network across the UK and Portugal.

Product overview

Goldfinger is a B Corp certified sustainable furniture design studio offering bespoke furniture design and production services primarily for residential and hospitality projects. The core offering consists of bespoke furniture design and manufacturing, supported by their signature Treecycled timber program, sustainable material sourcing services, and the Make Good Academy social impact initiative. The company operates from their London studio, working with a network of skilled makers across the UK and Portugal, and partners with Another Country (who acquired a majority stake in 2025) to expand their capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Furniture Design and Production End-to-end bespoke sustainable furniture service covering design consultation, sustainable material sourcing (Treecycled, Grown in Britain, PEFC/FSC certified timber), expert craftsmanship, delivery, and aftercare support. Primarily serves architects, interior designers, hospitality operators, and commercial clients across residential, hospitality, and workplace projects.
• Ready-to-Make Designs Pre-designed furniture pieces that can be made to order in various sustainable timbers, available through the Another Country combined offering following the November 2025 partnership, providing expanded reach for customizable off-the-shelf products alongside bespoke services.
• Future Makers Traineeship (Make Good Academy) A free flagship traineeship programme within the Make Good Academy equipping young people aged 16-25 with hands-on woodworking and employability skills through practical training, career guidance, mentoring, and work experience. Sponsored by donations and corporate partnerships with tiers ranging from £30 to £500 per placement.
• CPD Training for Architects and Designers Continuing Professional Development sessions delivered in person at client offices, covering British woodlands, planet-positive supply chains, and circular design principles. Targeted at architects and interior designers seeking CPD accreditation and deeper understanding of sustainable furniture specification.

Quantifiable outcome

• 7,787 kg of Treecycled timber repurposed since 2021
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Another CountrycoreStrategic or Co-development Partner · 16 November 2025Another Country, a British sustainable furniture brand founded in Dorset in 2010, acquired a majority stake in Goldfinger in November 2025. Both companies are B Corp certified and share values of ethical production and sustainability. The partnership combines Goldfinger's bespoke design capabilities with Another Country's ready-to-order collections, creating one of the UK's leading sustainability-driven furniture and design studios. Production continues across workshops in UK and Portugal. Paul de Zwart (founder of Another Country) became CEO of Goldfinger, with co-founder Marie Cudennec Carlisle transitioning to Non-Executive Director.
• Holland HarveycoreStrategic or Co-development PartnerLong-standing collaboration with architecture studio Holland Harvey on multiple hospitality projects including Inhabit Hotels. Holland Harvey has been instrumental in securing projects where Goldfinger's furniture complemented sustainable design briefs.
• Dodds & ShutecoreStrategic or Co-development PartnerCollaboration with sustainable procurement specialists Dodds & Shute on One Triton Square project for British Land and Royal London Asset Management. Both companies are B Corp certified, sharing values around responsible design.
• Fat Macy'sminorStrategic or Co-development PartnerSocial enterprise partnership creating bespoke dining tables from reclaimed materials for Fat Macy's training cafe. Goldfinger supports Fat Macy's mission of providing skills-based training for young Londoners.
• Imperial College LondonminorOthersMaterial donation partnership where Imperial College London donates reclaimed timber (including teak lab benches) that Goldfinger repurposes into furniture, keeping materials out of landfill.
• Make Good AcademycoreOthersThe Make Good Academy (formerly Goldfinger Academy) is the social impact arm of Goldfinger, creating accessible career pathways for young people through woodworking and employability traineeships. Now expanded as part of the Another Country partnership to include nature-based initiatives and rewilding education.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vitra: Global design furniture manufacturer known for iconic designer collaborations and strong sustainability credentials (including the Vitra Circle and circularity initiatives). Comparable as a sustainability-positioned design furniture maker serving architects, designers, and corporate clients, though operating globally at far larger scale.
• SCP: Long-established UK contemporary design furniture retailer and manufacturer representing European designer brands. Comparable as a UK channel for premium design furniture aimed at architects, interior designers, and design-literate consumers, with shared end-customer base though broader multi-brand positioning.
• Modus Furniture: UK contemporary furniture manufacturer producing design-led seating, tables, and case goods for residential and contract markets. Comparable as a British-made design furniture supplier serving A&D and commercial customers, operating at broader scale with a wider product range.
• Established & Sons: British contemporary design furniture brand working with leading designers to produce high-end residential and contract pieces. Comparable as a UK premium design furniture brand serving architects, interior designers, and hospitality clients, though operating at broader scale and a wider designer roster.
• Heal's: Historic British furniture retailer with strong designer furniture collections and contract offer for residential and commercial interiors. Comparable as a UK design-furniture destination serving A&D specifiers, though positioned at multi-brand retail scale rather than a single bespoke studio.

Direct peers

• Another Country: Fellow B Corp certified British sustainable furniture brand founded in Dorset in 2010, and now majority owner of Goldfinger following the November 2025 acquisition. Operates ready-to-order furniture collections in sustainable timber, with workshops in the UK and Portugal. Directly comparable as a sustainability-led UK furniture design business with overlapping customer base.
• Benchmark: Award-winning British bespoke furniture maker specialising in high-end tables, seating, and case goods from sustainable timber. Comparable as a UK-based maker producing architect- and designer-specified bespoke pieces for residential, hospitality, and commercial clients, with similar artisanal production model.
• Sebastian Cox: London-based designer-maker producing furniture and products from British-grown timber, including felled urban trees, with a strong sustainability and traceability narrative. Closely comparable to Goldfinger on material provenance storytelling, London location, and A&D-driven bespoke commissions.
• PINCH: British bespoke furniture and lighting design studio producing high-end pieces for residential and contract clients. Shares the bespoke designer-maker profile and A&D/architect customer channel, with several former PINCH designers on Goldfinger's team (Tom Hatfield).

Emerging players

• JOINERY: London-based bespoke joinery and furniture studio producing custom pieces for residential and commercial clients with a sustainability focus. Comparable as a small-scale London bespoke maker serving A&D specifiers in the same premium segment, though with a smaller brand footprint than Goldfinger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goldfingerhq
• Facebookfacebook.com/goldfingerHQ
• LinkedInlinkedin.com/company/goldfinger-design
• Instagraminstagram.com/goldfinger.design
• Pinterestpinterest.co.uk/goldfingerHQ

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldfinger