Another Country
Another Country is a UK-based furniture brand, founded in 2010, that designs and manufactures contemporary wood furniture locally and sells directly to consumers via its own e-commerce site, emphasizing British craftsmanship and sustainability.
- Company typePrivate
- Founded2010
- HeadquartersMarylebone, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Another Country does
Another Country is a privately-held British furniture brand founded in 2010, headquartered in Marylebone, United Kingdom. The company designs and manufactures contemporary wood furniture and accessories locally in the UK, selling primarily through a direct-to-consumer e-commerce channel. Its value proposition centers on British craftsmanship, sustainable materials, and ethical production practices, targeting UK consumers who prioritize provenance and sustainability in home furnishings.
The company operates with a small team (1–10 employees) and runs an integrated portfolio that, following its November 2025 majority-stake acquisition of Goldfinger, spans residential furniture alongside hospitality and workspace design offerings. The Goldfinger integration is structured as a strategic partnership aimed at building one of the UK's most sustainability-driven furniture and design studios, with shared emphasis on ethical production, design excellence, and social impact.
Another Country generates revenue through one-time sales of its design-led furniture collections, with no disclosed pricing, subscription model, or recurring revenue stream. Geographic reach is presently limited to the United Kingdom, with no evidence of international distribution, multi-channel wholesale partnerships, or trade/B2B channels beyond what the Goldfinger acquisition may unlock. There are no disclosed funding rounds, investors, or financial metrics in the source material, and the company has no apparent AI/ML, software, or technology platform component.
Another Country firmographics
Firmographics- Name
- Another Country
- Website
- https://www.anothercountry.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Another Country is a UK-based furniture brand, founded in 2010, that designs and manufactures contemporary wood furniture locally and sells directly to consumers via its own e-commerce site, emphasizing British craftsmanship and sustainability.
- Ownership category
- akta.pro rank
Where Another Country is headquartered
LocationHeadquarters
- HQ city
- Marylebone
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Another Country business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Furniture Sales: Another Country generates revenue through the direct sale of British-manufactured furniture, selling design-driven, sustainably produced furniture pieces directly to consumers and potentially through trade/b2b channels.
Go-to-market motion1 record
Distribution channels1 record
Another Country product offering
Product offeringCore offering
Another Country is a British furniture brand that designs, manufactures, and sells contemporary wood furniture and accessories, with production carried out locally in the United Kingdom. Following its majority stake acquisition of Goldfinger in November 2025, the company offers a unified portfolio of residential, hospitality, and workspace furniture unified by ethical production, sustainable materials, and British craftsmanship, sold primarily direct to consumers.
Product overview
Another Country is a British furniture brand offering a unified portfolio of contemporary furniture collections. Following its majority stake acquisition of Goldfinger in November 2025, the company operates as an integrated furniture and design studio serving domestic, hospitality, and workspace markets. The product line spans residential furniture alongside Goldfinger's hospitality and commercial offerings, unified by shared commitments to ethical production, sustainable materials, and British craftsmanship.
Differentiator
Problem solved
Functional benefit
Products and services
- Another Country Furniture Collection
Companies that use Another Country
Customer profileSegments1 record
Ideal customer profiles2 records
Another Country technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Another Country partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GoldfingercoreBritish furniture brand Another Country has formed a strategic partnership with Goldfinger, acquiring a majority stake in the company. The partnership aims to create one of the UK's most sustainably driven furniture and design studios, emphasizing ethical production, design, and social impact.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Another Country competitors and assessment
Company assessmentBroad incumbents
- Vitra: Global design furniture and accessories brand with deep design collaborations and broad residential/contract portfolio. Comparable to Another Country in design-led positioning but operates as a much larger incumbent with global reach.
- Fritz Hansen: Premium Danish furniture manufacturer with classic and contemporary design portfolio spanning residential and contract markets. Comparable to Another Country on design-led wood furniture and craftsmanship heritage, but at substantially greater scale and international footprint.
- Heal's: Historic UK furniture retailer with broad contemporary and classic assortments including own-brand lines. Comparable to Another Country on UK design furniture retail but operates at significantly larger scale and assortment breadth.
Direct peers
- SCP: UK contemporary furniture retailer and brand representing design manufacturers; shares Another Country's design-forward, craftsmanship-led positioning and serves a similar UK design-conscious customer.
- Tom Dixon: British contemporary design furniture and accessories brand with strong DTC and trade channels; directly comparable to Another Country on design-led positioning, UK manufacturing heritage, and premium price point.
- &Tradition: Danish design furniture brand with strong craftsmanship and sustainability credentials. Comparable to Another Country on design-led wood furniture, sustainability positioning, and premium DTC/trade channels.
- Muuto: Scandinavian contemporary furniture brand with strong design collaborations and sustainability messaging. Comparable to Another Country on premium design positioning, sustainable materials narrative, and DTC plus trade distribution.
- Skandium: UK retailer of contemporary Scandinavian and European design furniture. Comparable to Another Country as a UK design-furniture brand competing for the same premium, design-conscious consumer.
- Ercol: Long-established British furniture manufacturer producing wood household furniture with a heritage design ethos. Closely comparable to Another Country on UK-based wood furniture manufacturing and timeless design positioning.
- Benchmark Furniture: UK-based bespoke wood furniture maker focused on sustainability, craftsmanship, and design collaborations. Comparable to Another Country on local wood manufacturing, sustainability narrative, and design-led premium positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Another Country social profiles
Digital presenceAnother Country financial estimates
Financial estimateRevenue estimate
Valuation estimate
Another Country leadership team
Management profileNumber of profiles
Another Country subsidiaries and ownership
Company hierarchySubsidiaries1 record
Another Country funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Another Country M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Another Country
What does Another Country do?
Another Country is a British furniture brand that designs, manufactures, and sells contemporary wood furniture and accessories, with production carried out locally in the United Kingdom. Following its majority stake acquisition of Goldfinger in November 2025, the company offers a unified portfolio of residential, hospitality, and workspace furniture unified by ethical production, sustainable materials, and British craftsmanship, sold primarily direct to consumers.
Is Another Country a public or private company?
Another Country is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Another Country founded?
Another Country was founded in 2010. It employs 1 to 10 people.
Where is Another Country based?
Another Country is headquartered in Marylebone, United Kingdom, in the Europe region.
How does Another Country make money?
One revenue line is on record: furniture Sales.
Who are Another Country's main competitors?
Broad incumbents on record are Vitra, Fritz Hansen and Heal's. Direct peers are SCP, Tom Dixon, &Tradition, Muuto, Skandium, Ercol and Benchmark Furniture.
Does Another Country have an API?
No public API is recorded for Another Country.