Hollywood Feed
Hollywood Feed is a Memphis-based specialty pet products retailer operating 175+ stores across 19 states and a nationwide e-commerce site, serving individual pet owners with premium, natural food and supplies from brands such as Fromm, Zignature, Orijen, and its private label Hollywood Feed Select.
- Company typePrivate
- Founded1950
- HeadquartersMemphis, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Hollywood Feed does
Hollywood Feed is a Memphis-headquartered specialty pet products retailer operating 175+ stores across 19 states with nationwide e-commerce. Founded in Memphis in the 1950s as a holistic pet retailer, the company sells premium, natural pet food and supplies from brands such as Fromm, Zignature, Orijen, NutriSource, and Vital Essentials, alongside its own private label, Hollywood Feed Select. Its customer base is individual pet owners who prioritize high-quality, American-made nutrition and personalized service that is not typically available at mass-market pet retailers.
The company operates a multi-channel model combining physical storefronts (many with self-wash dog stations and curbside pickup) with a proprietary e-commerce platform offering same-day delivery from local stores seven days a week, standard shipping, and the AutoShip subscription service. Operational differentiation rests on expert staff training (40+ hours annually through Hollywood Feed University), a 100% Price Match Guarantee, the Hollywood Feed Promise unconditional satisfaction guarantee, and community engagement through events and rescue partnerships. The underlying technology is a retail e-commerce platform with last-mile delivery logistics that leverage local store inventory. The company employs over 1,300 people and has been recognized by Newsweek for retail and customer service performance.
Hollywood Feed generates revenue primarily through one-time retail transactions (in-store and online) of consumable pet food and supplies, supplemented by recurring AutoShip subscription revenue. Pricing follows a unit model with frequent promotional offers (buy-one-get-one, percentage discounts, dollar-off deals, volume bundles). Leadership includes founder Shawn McGhee as CEO and President, James D. Lackie as Chairman, and Kent Wills as CFO. In February 2026, the company secured a $112 million senior secured credit facility from Fortress Investment Group to fund continued expansion.
Hollywood Feed firmographics
Firmographics- Name
- Hollywood Feed
- Legal name
- Hollywood Feed
- Website
- https://hollywoodfeed.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Hollywood Feed is a Memphis-based specialty pet products retailer operating 175+ stores across 19 states and a nationwide e-commerce site, serving individual pet owners with premium, natural food and supplies from brands such as Fromm, Zignature, Orijen, and its private label Hollywood Feed Select.
- Ownership category
- akta.pro rank
Hollywood Feed industry classification
Industry- Product category
- Specialty Pet Retail
- NAICS
- Pet and Pet Supplies Retailers (45991)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Pet Food & Treats Retail (CRALAHAB)
Keywords
Where Hollywood Feed is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hollywood Feed business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales (In-Store and Online): Hollywood Feed generates revenue through brick-and-mortar store sales and online e-commerce transactions across all US states. The company sells premium, natural, and holistic pet food and supplies. Key revenue indicators include strong customer retention, recurring pet-related purchases, and consistent same-store sales growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with promotional deals and volume discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Hollywood Feed product offering
Product offeringCore offering
Hollywood Feed is a specialty pet retailer that sells premium, natural, and holistic pet food and supplies for dogs and cats (including dry, wet, air-dried, freeze-dried, and fresh food, plus treats, toys, beds, grooming supplies, and health and wellness products) through 175+ brick-and-mortar stores across 19 states and a nationwide e-commerce site. The company complements its retail assortment with in-store services such as professional grooming and self-service dog wash, same-day delivery, curbside pickup, AutoShip subscription ordering, and a Frequent Feeder rewards program, supported by staff trained through Hollywood Feed University on pet nutrition and care.
Product overview
Hollywood Feed is a holistic pet specialty retailer founded in Memphis in the 1950s, operating as a brick-and-mortar and online pet supply retailer with 175+ stores across 19 states. The company offers a comprehensive portfolio of pet products and services including: dog and cat food (dry, wet, air-dried, freeze-dried, fresh), treats, toys, beds, grooming supplies, health & wellness products, and accessories from brands like Fromm, Zignature, Orijen, NutriSource, and its own private label. The service ecosystem includes Same Day Delivery, Curbside Pick-Up, Grooming & Dog Wash, Frequent Feeder rewards program, AutoShip subscriptions, and the Hollywood Feed Promise satisfaction guarantee. The company also provides educational resources through Hollywood Feed University, featuring pet nutrition and wellness training. Recent product launches include MoodifyPet (cat box odor control), Lilly Brush pet hair tools, and expanded Vital Essentials raw pet food offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Hollywood Feed University: In-depth training program for Feed Team members covering pet nutrition, health, wellness, behavior, and expertise from veterinarians and pet nutritionists.
- Hollywood Feed Select
- Hollywood Feed Promise
Products and services
- Hollywood Feed Same Day Delivery Same-day delivery service for pet food and supplies fulfilled from local Hollywood Feed neighborhood stores, available 7 days a week for orders placed before 6 pm. Targets pet owners who need quick replenishment without visiting a store.
- AutoShip Subscription-based recurring delivery service for pet food and supplies with flexible scheduling, cancellation, and modification options. Serves pet owners seeking automated replenishment of routine purchases.
- Curbside Pick-Up Contactless pickup option allowing customers to order online and collect items at their local Hollywood Feed store without entering. Serves customers who prefer not to enter the store or want faster pickup.
- Grooming & Dog Wash Professional grooming services and self-service dog wash stations offered at Hollywood Feed store locations. Targets dog owners needing bathing and grooming services or wishing to self-wash their dogs with professional-grade equipment.
- Frequent Feeder Program Loyalty rewards program allowing pet parents to earn rewards while shopping for high-quality pet supplies, including recurring purchase options. Targets repeat pet product shoppers seeking ongoing incentives.
- MoodifyPet Cat Box Odor Control Cat box odor control product designed to address and eliminate cat litter box odors, launched across 175 Hollywood Feed stores. Targets cat owners seeking litter box odor solutions.
- Lilly Brush Pet Hair Cleanup Tools Premium pet hair cleanup tools and lint removers for removing pet hair from clothing and surfaces, added to Hollywood Feed's premium product lineup. Targets pet owners needing to remove pet hair from apparel and household surfaces.
Quantifiable outcome
- Strong customer retention and consistent same-store sales growth
- +1 more outcomes
Companies that use Hollywood Feed
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Hollywood Feed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hollywood Feed partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Ziwi PeakminorZiwi Peak partnered with Hollywood Feed for the Easter Egg Hunt for dogs event across all 175+ store locations. Ziwi Peak provided free product samples as part of the community engagement initiative, driving brand exposure and customer sampling at point of sale.
- Wild MeadowminorWild Meadow partnered with Hollywood Feed for the Easter Egg Hunt for dogs event, providing free product samples at all 175+ store locations as part of the community engagement initiative.
- Lilly BrushminorHollywood Feed added Lilly Brush pet hair cleanup tools to its premium product lineup, expanding the range of grooming and maintenance products available at its stores.
- MoodifyPetminorMoodifyPet launched its cat box odor control product across 175 Hollywood Feed stores, expanding distribution for the brand through Hollywood Feed's retail network.
- Vital EssentialscoreVital Essentials expanded its product availability into Hollywood Feed stores, bringing raw nutrition products (freeze-dried and frozen raw pet food) to 174 neighborhood pet stores. This represents a significant shelf expansion for Vital Essentials through Hollywood Feed's retail footprint.
- PetPeople Holdings, LLCcoreHollywood Feed announced the acquisition of PetPeople Holdings, LLC in February 2022, described as its largest ever acquisition at the time. The deal was intended to increase Hollywood Feed's store count to 180 and involved integrating PetPeople's team and customers into the Hollywood Feed network.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Hollywood Feed competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hollywood Feed social profiles
Digital presenceHollywood Feed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hollywood Feed leadership team
Management profileNumber of profiles
Profiles3 records
Hollywood Feed funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hollywood Feed M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hollywood Feed
What does Hollywood Feed do?
Hollywood Feed is a specialty pet retailer that sells premium, natural, and holistic pet food and supplies for dogs and cats (including dry, wet, air-dried, freeze-dried, and fresh food, plus treats, toys, beds, grooming supplies, and health and wellness products) through 175+ brick-and-mortar stores across 19 states and a nationwide e-commerce site. The company complements its retail assortment with in-store services such as professional grooming and self-service dog wash, same-day delivery, curbside pickup, AutoShip subscription ordering, and a Frequent Feeder rewards program, supported by staff trained through Hollywood Feed University on pet nutrition and care.
Is Hollywood Feed a public or private company?
Hollywood Feed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hollywood Feed founded?
Hollywood Feed was founded in 1950. It employs 1,001 to 5,000 people.
Where is Hollywood Feed based?
Hollywood Feed is headquartered in Memphis, United States, in the North America region.
How does Hollywood Feed make money?
One revenue line is on record: retail Sales (In-Store and Online).
Does Hollywood Feed have an API?
No public API is recorded for Hollywood Feed.
What industry is Hollywood Feed in?
Hollywood Feed's product category is Specialty Pet Retail. Its primary akta.pro industry code is CRALAHAB, Pet Food & Treats Retail. Its NAICS code is 45991 and its SIC code is 5141.