PetPeople
PetPeople is a privately held neighborhood specialty pet retailer founded in 2000 in Worthington, Ohio, operating 251-500 employees. The company sells natural pet foods and quality supplies for dogs and cats and has been backed by TA Associates since 2017.
- Company typePrivate
- Founded1950
- HeadquartersWorthington, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What PetPeople does
PetPeople is a privately held neighborhood specialty pet retailer founded in 2000 and headquartered in Worthington, Ohio, operating with between 251 and 500 employees. The company positions itself as a community-oriented destination for natural pet foods and quality supplies for dogs and cats, serving pet owners seeking a curated, neighborhood-store alternative to mass-market pet retail. Its short-description explicitly markets the format as 'the neighborhood place for natural foods and quality supplies for dogs and cats,' indicating a deliberate differentiation against large-format national chains on curation, locality, and product mix rather than on price or SKU breadth.
In September 2017, PetPeople received a growth investment from TA Associates, a private equity firm, providing institutional capital to support the company's expansion. Leadership currently comprises Carrie McDermott as Chief Executive Officer, Trish Elkind as co-founder, and Valara Gee as VP of Stores and Operations, indicating a founder-aligned management team with dedicated operational leadership at the store level. The presence of a VP of Stores and Operations suggests an organizational structure designed for multi-unit retail execution.
A data quality note: the aggregated input dataset contains extensive structured operational content — including product catalogs, service descriptions, multi-state geographic footprint, and detailed operations — that explicitly references 'Hollywood Feed,' a separate Memphis-based pet retailer founded in 1950. This operational content has not been attributed to PetPeople in this analysis. PetPeople-specific operational evidence is therefore limited to firmographic attributes, the 2017 funding event, and leadership composition, which constrains the depth of any conclusions about store count, product mix, digital capabilities, or unit economics.
PetPeople firmographics
Firmographics- Name
- PetPeople
- Legal name
- Hollywood Feed
- Website
- https://petpeoplestores.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PetPeople is a privately held neighborhood specialty pet retailer founded in 2000 in Worthington, Ohio, operating 251-500 employees. The company sells natural pet foods and quality supplies for dogs and cats and has been backed by TA Associates since 2017.
- Ownership category
- akta.pro rank
PetPeople industry classification
Industry- Product category
- Pet Retail
- NAICS
- Pet and Pet Supplies Retailers (45991)
- akta.pro primary industry
- Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)
- akta.pro secondary industry
- Pet Services (Grooming, Training, Daycare) (CRALAIAJ)
Keywords
Where PetPeople is headquartered
LocationHeadquarters
- HQ city
- Worthington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PetPeople business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Pet Supplies: Hollywood Feed generates revenue through the sale of pet food, treats, toys, accessories, and wellness products across dog and cat categories, both in-store and online with same-day delivery options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at competitive retail pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
PetPeople product offering
Product offeringCore offering
PetPeople is the neighborhood place for natural foods and quality supplies for dogs and cats, operating a chain of community-oriented pet retail stores. The company sells its own curated assortment of natural pet nutrition products and quality pet supplies to dog and cat owners, supplemented by in-store personalized customer service.
Product overview
Hollywood Feed is a holistic pet specialty retailer offering a unified retail platform with multiple service offerings and an extensive product portfolio. The company operates as both a brick-and-mortar and online pet supply store, providing pet food, supplies, and services. Core services include Hollywood Feed University (staff training), Same Day Delivery, Hollywood Feed Promise (guarantee), Frequent Feeder loyalty program, AutoShip subscriptions, Grooming & Dog Wash, Curbside Pick-Up, and Price Match Guarantee. The product portfolio spans Dog Food and Cat Food categories (including dry, wet, air dried, freeze dried, fresh, and meal toppers), Pet Supplies (apparel, beds, bowls, toys, treats, grooming, health & wellness), and carries numerous premium brands including Fromm, Ziwi Peak, Orijen, Nutrisource, Acana, A Pup Above, and Mississippi Made. The company positions itself as a holistic retailer focused on American-made, natural, and holistic products.
Differentiator
Problem solved
Functional benefit
Brands
- Hollywood Feed University (HFU): Educational platform providing training on pet nutrition, health, and wellness for staff and customers.
Products and services
- Natural Dog Food Natural food offerings for dogs, sold by PetPeople as part of its curated neighborhood pet retail assortment. Targeted at dog owners seeking natural and quality nutrition in neighborhood stores.
- Natural Cat Food Natural food offerings for cats, sold by PetPeople as part of its curated neighborhood pet retail assortment. Targeted at cat owners seeking natural and quality nutrition in neighborhood stores.
- Quality Pet Supplies Quality pet supplies for dogs and cats sold alongside natural foods in PetPeople's neighborhood stores, completing the curated assortment beyond nutrition.
Companies that use PetPeople
Customer profileSegments1 record
Ideal customer profiles1 record
PetPeople technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PetPeople partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rescue Organizations and Animal SheltersminorHollywood Feed maintains ongoing rescue donation programs and partnerships with animal shelters, accepting donations both in-store and online. The company hosts adoption-related events and supports rescue initiatives through their giving back program.
Scale indicators2 records
Recent moves1 record
Expansion highlights3 records
PetPeople competitors and assessment
Company assessmentBroad incumbents
- PetSmart: Largest North American specialty pet retailer, operating national superstores with food, supplies, grooming, training, and in-store veterinary clinics. Overlaps with Hollywood Feed across nearly every category but at vastly greater scale, with a broader assortment and lower price points.
- Petco: National specialty pet retailer offering food, supplies, grooming, training, and veterinary services, with a strong push into premium/natural and own-brand wellness. Direct competitor to Hollywood Feed at the national level, with overlapping service offerings.
Direct peers
- PetPeople: Mid-size neighborhood pet supplies chain focused on natural foods and quality supplies for dogs and cats. Closely mirrors Hollywood Feed's positioning, store format, and assortment philosophy, and overlaps geographically in several Midwest markets.
- Pet Supplies Plus: Largest independent pet specialty retailer in the U.S. with a multi-state franchise and corporate store footprint. Highly comparable to Hollywood Feed as a neighborhood-format, multi-state pet supplies chain offering food, supplies, grooming, and self-service dog wash.
- Chewy: Largest pure-play online pet supplies retailer in the U.S., offering the same product categories as Hollywood Feed (food, treats, supplies, pharmacy) with Autoship subscription, 1-2 day delivery, and competitive pricing. Direct e-commerce competitor to Hollywood Feed's online and same-day delivery channel.
- Pet Supermarket: Regional pet supplies chain with strong concentration in the Southeast, similar to Hollywood Feed's regional footprint. Operates comparable brick-and-mortar stores carrying premium and natural pet food brands, grooming, and in-store services.
- Wag N Wash: Natural pet food and self-service dog wash franchise with a curated assortment of premium and holistic brands. Operates a similar store format combining retail with grooming/dog wash services, and competes in overlapping sub-segments of the natural pet retail market.
- Kriser's: Neighborhood natural pet supplies chain (with a Chicago-area base) emphasizing curated natural/holistic food, supplies, grooming, and self-service dog wash. Highly aligned concept and assortment with Hollywood Feed.
Emerging players
- Healthy Spot: Boutique-style pet retail chain on the West Coast with a premium/natural assortment, in-store grooming, daycare, and self-wash. Concept-overlap comparable to Hollywood Feed, but with a smaller footprint and limited geographic overlap.
Regional players
- Mud Bay: Pacific Northwest-based neighborhood pet supplies chain with a strong natural/holistic assortment and deep expertise-driven service model. Closely comparable in concept and customer target, but does not overlap geographically with Hollywood Feed's South/Midwest footprint.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
PetPeople social profiles
Digital presencePetPeople financial estimates
Financial estimateRevenue estimate
Valuation estimate
PetPeople leadership team
Management profileNumber of profiles
Profiles3 records
PetPeople funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PetPeople M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PetPeople
What does PetPeople do?
PetPeople is the neighborhood place for natural foods and quality supplies for dogs and cats, operating a chain of community-oriented pet retail stores. The company sells its own curated assortment of natural pet nutrition products and quality pet supplies to dog and cat owners, supplemented by in-store personalized customer service.
Is PetPeople a public or private company?
PetPeople is a private company. It is classified as venture growth investor backed and is currently operating.
When was PetPeople founded?
PetPeople was founded in 1950. It employs 251 to 500 people.
Where is PetPeople based?
PetPeople is headquartered in Worthington, United States, in the North America region.
How does PetPeople make money?
One revenue line is on record: retail Pet Supplies.
Who are PetPeople's main competitors?
Broad incumbents on record are PetSmart and Petco. Direct peers are PetPeople, Pet Supplies Plus, Chewy, Pet Supermarket, Wag N Wash and Kriser's. Healthy Spot is listed as an emerging player. Mud Bay is listed as a regional player.
Does PetPeople have an API?
No public API is recorded for PetPeople.
What industry is PetPeople in?
PetPeople's product category is Pet Retail. Its primary akta.pro industry code is CRALAHAC, Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick), with a secondary code of CRALAIAJ, Pet Services (Grooming, Training, Daycare). Its NAICS code is 45991.