What Aussie Pet Mobile does

Aussie Pet Mobile, Inc., doing business as Bark & Mane, is the largest certified mobile pet grooming franchise in the United States and has operated since 1996. The company's core product is a doorstep, full-service pet grooming offering delivered via customized grooming vans that travel to customer homes; the vans are operated by franchisees under a national brand. Services cover cats and dogs of nearly all breeds and sizes and include breed-appropriate styling, bathing, nail trimming, and a bundled "Well-Being WrapUp" assessment packaged into every session. All groomers carry AKC S.A.F.E. (Safety and Certification for Groomers) certification, a sector-specific credential tied to pet health and safety practices.

The company operates as a franchise system within the Home Franchise Concepts (HFC) portfolio of 10 home service brands, with JM Family Enterprises providing capital and strategic backing. Under this structure, corporate revenue is generated primarily through franchise fees and royalties on territories sold and operating performance, while end-consumer revenue accrues to franchisee-operated mobile vans. Customers book service through the Bark & Mane website, the HouseAccount customer portal, or via a 1-800 phone line. The brand was relaunched as Bark & Mane in 2025 while continuing to operate under the same corporate parent and franchise model. The corporate team itself is small (11–50 employees), consistent with a franchisor model in which field operations are executed by independently owned franchisees.

Distribution is national in scope with a presence in both the USA and Canada, and the HFC portfolio collectively operates more than 2,600 franchised territories across North America. Aussie Pet Mobile / Bark & Mane has added 130 territories in less than two years and reports double-digit same-store sales growth, indicating active unit expansion alongside organic same-store performance. The service category — mobile pet grooming — remains fragmented, with no publicly disclosed direct competitor of comparable national scale, which underpins the brand's claim of category leadership.

Name

Aussie Pet Mobile

Legal name

Aussie Pet Mobile, Inc.

Website

https://aussiepetmobile.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Bark & Mane (formerly Aussie Pet Mobile) is the largest certified mobile pet grooming franchise in North America, delivering full-service cat and dog grooming via vans to customer homes. Operating since 1996 under Home Franchise Concepts and backed by JM Family Enterprises, it sells franchise territories and consumer services across the USA and Canada.

Ownership category

akta.pro rank

Product category

Mobile Pet Grooming Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Personal Services (7200)

akta.pro primary industry

Van-Based Mobile Pet Grooming (HSANABAA)

akta.pro secondary industries

Mobile Cat Grooming (HSANABAD), Mobile Bath & Brush / De-Shedding (HSANABAF), Mobile Senior & Special-Needs Pet Grooming (HSANABAK), Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

Keywords

• Mobile pet grooming
• Dog grooming service
• Cat grooming service
• Pet care franchise
• Home grooming service

Headquarters

HQ city

Aliso Viejo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Mobile Pet Grooming Services: Direct-to-consumer mobile grooming services for cats and dogs delivered at customer homes through a fleet of grooming vans
2. Franchise Fees: Revenue generated from franchisees purchasing territories to operate Aussie Pet Mobile/Bark & Mane grooming services

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Aussie Pet Mobile (rebranded as Bark & Mane) provides mobile pet grooming services delivered via customized self-contained vans that come to the customer's home or workplace, serving cats and dogs across multiple franchise territories in North America. In addition to consumer grooming services, the company licenses its franchise system to prospective owners under the Home Franchise Concepts portfolio.

Product overview

Bark & Mane (formerly Aussie Pet Mobile) is a single, unified mobile pet grooming service that operates as the nation's largest certified mobile pet grooming company since 1996. The core offering is mobile grooming for dogs and cats, delivered via fully-equipped grooming vans that arrive at customers' homes. Every grooming session includes the Well-Being WrapUp comprehensive well-being assessment, and all groomers hold AKC S.A.F.E. certification. The service operates through a franchise model under Home Franchise Concepts and offers franchise opportunities alongside its consumer-facing booking platform. Customers can book online or call 1-800-PET-MOBILE, and existing customers can manage accounts through the HouseAccount portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Grooming (Mobile) Mobile, in-home dog grooming service delivered via customized self-contained vans that travel to the customer's home. Includes breed-specific cuts, bathing, de-shedding, nail trimming, and other grooming add-ons, with one-on-one attention from an AKC S.A.F.E. certified groomer and a Well-Being WrapUp review. Targeted at dog owners seeking convenient, low-stress grooming.
• Cat Grooming (Mobile) Mobile, in-home cat grooming service delivered via customized self-contained vans to the customer's home. Includes bathing, brushing, nail trimming, sanitary trims, and de-shedding for cats, with one-on-one attention from a certified groomer and a Well-Being WrapUp review. Targeted at cat owners seeking low-stress, cage-free grooming for their pets.
• Aussie Pet Mobile / Bark & Mane Franchise Opportunity Licensed franchise opportunity allowing prospective owners to operate a mobile pet grooming business under the Aussie Pet Mobile / Bark & Mane brand within an assigned territory. Franchisees receive the operating system, branding, training, marketing support, and access to the proprietary mobile grooming van concept. Operated within the Home Franchise Concepts franchise portfolio with capital backing from JM Family Enterprises.
• Online Booking & Appointment Service Web-based scheduling service that lets pet owners book a mobile dog or cat grooming appointment at their home. Connects customers to their local franchise territory groomer and is the primary reservation channel for the company's mobile grooming services.

Quantifiable outcome

• Double-digit same-store sales growth

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Home Franchise ConceptscoreChannel Partner/ Reseller/ DistributorParent company and franchisor supporting the Aussie Pet Mobile brand within a portfolio of 10 home service brands. Provides corporate resources, brand standards, and franchise support systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• PetSmart: Largest North American pet specialty retailer with in-store grooming salons; serves as a mass-market incumbent for pet grooming, representing the salon-based alternative to mobile delivery.
• Dogtopia: Large franchise system focused on dog daycare, boarding, and spa services; addresses the same high-frequency, recurring pet care spend category as mobile grooming within a broader pet wellness footprint.
• Petco: National pet specialty retailer offering grooming services across its store footprint; broad incumbent competing for the same grooming wallet with a fixed-location, multi-service model.

Others

• Rover: Online marketplace connecting pet owners with independent pet care providers including mobile groomers; adjacent ecosystem participant that can either compete for grooming demand or serve as a customer-acquisition channel.

Emerging players

• Wag N' Wash Natural Pet Food & Grooming: Retail-first pet store franchise with in-store grooming salons and natural pet products; comparable as a franchise-driven pet services brand competing for the same discretionary pet-spend wallet.
• The Dog Stop: Multi-location pet care franchise combining retail, daycare, and grooming services including mobile offerings; partial overlap with Bark & Mane's franchise-led pet care positioning.

Regional players

• Healthy Spot: Premium pet retail, grooming, and daycare brand concentrated on the West Coast; comparable as a premium-positioned pet care services chain though geographically narrower than Bark & Mane.
• Bark Bath & Beyond Mobile Grooming: Independent mobile grooming operator serving regional U.S. markets with van-based at-doorstep grooming; representative of the long tail of local mobile groomers that compete at the unit level.

Direct peers

• Hollywood Grooming: Mobile pet grooming franchise sending grooming vans to customer driveways; competes head-to-head with Bark & Mane on convenience, breed-agnostic service, and franchise unit growth.
• Splash and Dash Groomerie & Boutique: Mobile pet grooming franchise operating self-contained vans at customer locations with similar recurring-service model and franchise-led growth strategy, the closest scaled direct competitor to Bark & Mane.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/orlandogrooming
• LinkedInlinkedin.com/company/aussie-pet-mobile

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aussie Pet Mobile