Wag N' Wash

What Wag N' Wash does

Wag N' Wash is a US pet specialty retail chain founded in 1999 and operated under PSP Group, LLC, headquartered in Livonia, Michigan. The company combines physical franchise storefronts with an e-commerce platform (wagnwash.com), offering pet food from 40+ premium brands, 400+ toys and treats, grooming supplies, flea and tick preventives, and in-store services including self-serve dog wash stations, professional grooming salons, walk-in nail trim services, and a bakery for fresh treats. Customers can shop in-store, online with 1-hour curbside pickup, free same-day delivery, or via an Autoship recurring delivery subscription.

The underlying technology stack is a standard e-commerce and loyalty platform with no disclosed proprietary AI or ML components; the website uses Google reCAPTCHA for security and supports a mobile app for grooming booking, rewards management, and online ordering. A Wag N' Wash Rewards loyalty program (5 points per $1 spent) plus a 9th-wash-free mechanic drives repeat visits, and a partnership with TerraCycle provides free in-store recycling for pet food packaging across all stores.

Wag N' Wash monetizes through a mix of retail product sales, professional grooming and nail trim services, self-serve wash transactions, Autoship subscription recurring revenue, and franchise fees/royalties from independent franchisees. Primary customers are individual dog and cat owners seeking a community-oriented local pet store experience; secondary segments include local community members and prospective franchisees. Geographic reach is domestic US across markets in Colorado, Minnesota, Missouri, Washington, Michigan, and California, with growth driven by franchise unit expansion and channel diversification rather than disclosed capital raises.

Name

Wag N' Wash

Legal name

PSP Group, LLC

Website

https://wagnwash.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Wag N' Wash is a US pet specialty retail chain operating franchise storefronts and e-commerce, selling premium pet food, supplies, and offering self-serve wash, grooming, and nail trim services to dog and cat owners.

Ownership category

akta.pro rank

Product category

Pet Specialty Retail

NAICS

Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Retail-Integrated Self-Wash (Pet Store Add-On) (HSANACAL)

akta.pro secondary industry

DIY Wash Membership/Unlimited Wash Programs (HSANACAD)

Keywords

• Pet specialty retail
• Pet grooming services
• Pet food and supplies
• Self-serve dog wash
• Pet retail franchise

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Sale of pet food (40+ brands), toys, treats, grooming supplies, and pet accessories. Products sold in physical stores and via e-commerce website with pickup and delivery options.
2. Grooming Services: Full-service professional grooming at every location. Professional groomers with safety-certified, experienced staff.
3. Self-Serve Dog Wash: Self-serve dog wash stations available without appointment. Rewards members get 9th wash free.
4. Autoship Subscription: Recurring delivery service for pet supplies with 35% off first order and 5% off future orders.
5. Nail Trim Services: Walk-in nail trim and grinding services with no appointment required.
6. Franchise Fees: Franchise model with wagnwashfranchising.com for expansion. Independent franchise locations operate under brand standards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wag N' Wash is a pet specialty retail chain that sells pet food from 40+ premium brands, toys, treats, grooming supplies, and accessories, while delivering in-store pet services including self-serve dog wash, professional grooming, and nail trims. The company operates physical stores supported by a franchise model and an e-commerce platform offering curbside pickup, same-day delivery, and Autoship subscription fulfillment backed by a loyalty rewards program.

Product overview

Wag N' Wash is a pet specialty retail chain offering a combination of in-store pet services and e-commerce shopping. The core product portfolio centers on three in-store service pillars: Self-Serve Dog Wash (do-it-yourself bathing stations), Professional Dog Grooming (full-service salon by certified professionals), and Nail Trim Services (walk-in nail care). These services are bundled with a full retail offering of pet food (featuring 40+ brands including Fromm, NutriSource, Stella & Chewy's, Purina Pro Plan, Wellness, Acana, Hill's Science Diet, and Orijen), over 400 dog toys and treats, grooming supplies, collars and gear, and flea & tick preventives. The company operates both physical stores and an e-commerce platform (wagnwash.com) with add-on services including 1-Hour Curbside Pickup, Free Same-Day Delivery, and Autoship Subscription (35% off first order, 5% recurring). A loyalty program called Wag N' Wash Rewards enables members to earn 5 points per $1 spent plus access promotional pricing and birthday coupons. The company also operates a TerraCycle Recycling Program for pet packaging sustainability and maintains an educational blog covering pet health, nutrition, and training topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Serve Dog Wash Self-serve dog wash stations at every Wag N' Wash store where pet owners can bathe their dogs using provided equipment, no appointment required. Rewards members receive their 9th wash free.
• Professional Dog Grooming Full-service professional grooming performed by safety-certified, experienced groomers at every Wag N' Wash location. Services must be scheduled in advance.
• Nail Trim Services Walk-in nail trimming and grinding services offered at Wag N' Wash stores with no appointment required.
• Curbside Pickup Online ordering service where customers place orders and pick them up at the store within 1 hour; the store team retrieves the items for the customer.
• Same-Day Delivery Free same-day delivery option for online orders, allowing pet parents to receive purchases without visiting the store.
• Autoship Subscription Recurring delivery subscription service offering 35% off the first order and 5% off future orders for regularly purchased pet supplies.
• TerraCycle Recycling Program Free recycling program for all brands of pet food, treats bags, and litter packaging. In partnership with TerraCycle, with drop-off bins at all stores.
• Bakery Treats Freshly baked treats, snacks, and specialty pet foods including cakes and other baked goods for dogs and cats.
• Dog Toys & Treats Over 400 toys and treats for dogs and cats available at various price points including items under $5, under $10, and under $20.
• Pet Grooming Supplies Grooming and pet health products including shampoo, conditioner, and other grooming essentials.
• Pet Collars, Leads & Gear Collars, leads, and pet accessories covering the essentials for pets both indoors and outdoors.
• Flea & Tick Preventives Flea and tick prevention products to protect pets from pests and parasites.
• Wag N' Wash Rewards Program Loyalty rewards program allowing members to earn 5 points per $1 spent on qualifying purchases, receive promotional pricing, birthday coupons for pets, and early access to events and product launches.
• Wag N' Wash Franchise Opportunity Franchise opportunity for entrepreneurs to open and operate Wag N' Wash retail locations under the brand's franchise model.

Quantifiable outcome

• Earn 5 points per $1 spent on qualifying purchases
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TerraCyclecoreStrategic or Co-development PartnerPartnership with TerraCycle to provide FREE recycling program for all brands of pet food, treats bags, and litter packaging. Drop-off bins located in all stores. TerraCycle operates in 21 countries with mission to eliminate waste. Bags are cleaned, processed, and transformed into recycled plastic blends for new products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PetPeople: Neighborhood pet specialty chain offering premium food, grooming, and self-wash in a community-store format — competes head-to-head for the same local, service-oriented pet owner customer with a near-identical value proposition.
• Healthy Spot: Boutique pet retail and grooming chain in premium markets offering curated food, grooming, and self-wash with a community-store feel — directly comparable in service mix and premium-positioning to Wag N' Wash, though at smaller scale.
• Mud Bay: Independent neighborhood pet retail chain on the West Coast offering premium food, self-wash, and grooming with strong community positioning — highly comparable store-level concept and customer demographic to Wag N' Wash.
• Kriser's Natural Pet: Premium natural pet retail chain offering curated food assortments plus grooming and self-wash services — overlaps Wag N' Wash on premium brand curation, in-store service mix, and neighborhood-store footprint strategy.
• Hollywood Feed: Regional pet specialty retailer carrying premium and holistic food brands plus grooming services across the South and Midwest — directly comparable assortment curation, in-store services, and community-store positioning to Wag N' Wash.
• Pet Supplies Plus: Sister brand under the same parent PSP Group, LLC; operates neighborhood pet retail stores with grooming and self-service offerings — directly comparable in model, customer, and assortment to Wag N' Wash, making it the closest comp by both ownership and operating profile.
• Petland: Established pet retail franchise chain selling food, supplies, and live animals with in-store services — comparable multi-location franchise model and broad pet-supply assortment, though less focused on premium/specialty curation than Wag N' Wash.

Broad incumbents

• Petco: National pet specialty retailer with full assortment, grooming, veterinary, and training services — competes with Wag N' Wash across nearly every category with substantially larger buying power and marketing budgets.
• Chewy: Leading online pet retailer and subscription provider (Autoship) carrying the same premium brands Wag N' Wash stocks — competes directly on convenience, price, and subscription recurring delivery across the retail assortment.
• PetSmart: Largest North American pet specialty retailer with broad assortment, in-store grooming salons, and significant scale advantages — competes with Wag N' Wash for the same pet-owner dollars across food, supplies, and grooming services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wagnwash
• Instagraminstagram.com/wagnwash
• LinkedInlinkedin.com/company/wagnwash

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wag N' Wash