What Farmers Insurance Group does

Farmers Insurance Group is a top-10 U.S. property and casualty insurer founded in 1927 (originally as Truck Insurance Exchange) and headquartered in Los Angeles, California, operating as a private subsidiary of Zurich Insurance Group (SIX:ZURN). The company writes personal and commercial lines through multiple state-domiciled insurance subsidiaries — including Farmers Insurance Exchange, Fire Insurance Exchange, Truck Insurance Exchange, Mid-Century Insurance Company, and Farmers Insurance Company of Washington — plus Farmers New World Life Insurance Company for life products and Farmers Financial Solutions / Farmers Asset Management for wealth services. Core products include auto, homeowners, renters, condo, landlord, flood (via FEMA Write Your Own), earthquake, motorcycle, classic and collector auto (via Hagerty partnership), umbrella, small business, and life insurance, alongside partner products in pet, electronic device, and Medicare. Reported revenue is approximately $26.6 billion with 2025 net premiums written of $21.55 billion, and the company reports 10,000+ employees.

Distribution operates through a hybrid model combining a nationwide agent network (with agents who are also small business owners), direct digital channels at farmers.com, the Farmers Mobile App for iOS and Android, and phone-based sales. The Elite Owner Program, launched in April 2026, targets entrepreneurs with at least $500,000 in capital and plans to appoint nearly 1,700 new agency owners in 2026, one of the largest single-year expansions in the company's history; new agent appointments rose 34% year-over-year through February 2026. Underlying technology includes the Signal telematics app for usage-based insurance, remote inspection using satellite and aerial imagery for underwriting, and a retooled mobile app for policy and claims management. In January 2026 Farmers launched Farmers Asset Management, LLC, a registered investment advisor leveraging Charles Schwab for custody and Orion for planning technology, complementing Farmers Financial Solutions' existing $10 billion+ in customer assets. The company expanded into California's CDI-designated distressed homeowners market and conducted a $400 million catastrophe bond issuance in December 2025 to bolster reinsurance capacity, signaling a growth phase paired with a major July 2026 brand refresh.

Name

Farmers Insurance Group

Legal name

Farmers Insurance Exchange

Website

https://farmers.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Farmers Insurance Group is a top-10 U.S. property and casualty insurer that sells personal, commercial, and life insurance plus wealth management products to individuals and small businesses through a nationwide agency network and digital channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Property and Casualty Insurance Premiums: Core revenue from auto, homeowners, renters, condo, landlord, and specialty property insurance policies. Farmers Insurance Group reported $21.55 billion NPW in 2025 with 10.4% growth, and $5.68 billion NPW in Q1 2026 with 15.9% growth.
2. Life Insurance Premiums: Revenue from term life, whole life, and universal life insurance products issued by Farmers New World Life Insurance Company, including same-day underwriting decisions with no medical exams options.
3. Wealth Management Services: Revenue from Farmers Asset Management, LLC (FAM) as a full-service registered investment advisor, adding to existing Farmers Financial Solutions which manages over $10 billion in customer assets.
4. Commercial/Business Insurance: Revenue from business insurance products including property, liability, workers compensation, commercial auto, and industry-specific coverage for restaurants, retailers, contractors, and other business types.
5. Partner Products (Pet, Electronics, Medicare): Revenue from partner products offered through Farmers Marketplace including pet insurance, electronic device protection, and Medicare products.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Farmers Insurance Group is a U.S. property and casualty insurer that underwrites and sells personal lines (auto, home, renters, condo, life, motorcycle, RV, boat), commercial/small business coverage, and supplementary products such as umbrella, pet, electronic device protection, and Medicare products. Distribution occurs through a captive agent force, direct digital channels (farmers.com and the Farmers Mobile App), and phone sales, with bundling discounts as a primary acquisition lever. The company also offers wealth management through Farmers Financial Solutions and the newly launched Farmers Asset Management, LLC.

Product overview

Farmers Insurance Group operates as a diversified insurance provider offering a comprehensive portfolio of personal and commercial insurance products. The core offerings center on personal lines (auto, homeowners, renters, condo, life) with extensive supplementary products including umbrella, pet, and device protection. The company offers specialized coverage through partnerships (Hagerty for classic cars, TransUnion for tenant screening) and has recently expanded into wealth management through Farmers Asset Management, LLC and Farmers Financial Solutions. Products are distributed through a network of agents with digital support via the Farmers Mobile App and Signal telematics program. The company recently launched plain-language coverage tools and rebranded with a new visual identity in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Farmers GroupSelect: Employee and affinity group insurance products including auto, home, and umbrella coverage
• Farmers Financial Solutions
• Farmers Asset Management
• Toggle
• Foremost

Products and services

• Auto Insurance Personal vehicle coverage including liability, collision, comprehensive, and specialized options for standard, classic, and collector vehicles, sold to individual consumers.
• Homeowners Insurance Coverage for primary residences including structural damage, personal property, liability, and loss of use protection for homeowners.
• Renters Insurance Affordable coverage for personal belongings, liability, and loss of use in rented properties, starting at approximately $14/month.
• Condo Insurance HO-6 policy covering interior unit, personal property, liability, and loss assessment for condominium owners.
• Life Insurance Term Life, Whole Life, and Universal Life insurance policies issued by Farmers New World Life Insurance Company for individuals and families.
• Motorcycle Insurance Coverage for motorcycles with Saver, Plus, and Elite packages including liability, collision, comprehensive, and safety apparel coverage.
• Classic & Collector Auto Insurance Specialized coverage through the Hagerty partnership for classic, antique, and collectible vehicles with agreed value coverage and low-mileage premiums up to 21% lower.
• Flood Insurance NFIP-backed flood coverage distributed through FEMA's Write Your Own Program, covering building and contents separately for homeowners and property owners.
• Earthquake Insurance Separate policy covering structural repairs, temporary housing, and personal property replacement after earthquakes.
• Landlord Insurance Rental property coverage including building damage, liability, loss of rents, and optional personal injury coverage for landlords.
• Business Insurance Commercial coverage including Property, General Liability, Crime, Commercial Auto, Workers' Compensation, and Umbrella policies for small businesses across industries such as restaurants, retail, contractors, and offices.
• Personal Umbrella Insurance Additional liability coverage from $1 million to $10 million beyond home and auto policy limits for individuals and households.
• Pet Insurance Coverage for veterinary expenses due to accidents or illness for pets, distributed through partner underwriters via the Farmers Marketplace.
• Electronic Device Protection Coverage for smartphones, tablets, and laptops against damage or theft, distributed through partner underwriters.
• Medicare Products Medicare-related insurance products offered to consumers through partner relationships.
• Boat & Watercraft Insurance Coverage for boats, watercraft, and jet skis including damage, theft, liability, and optional towing and hurricane haul-out services.
• Recreational Vehicle (RV) Insurance Specialized coverage for RVs, snowmobiles, travel trailers, motor homes, and fifth wheels.
• ATV & Off-Road Insurance Coverage for dirt bikes, dune buggies, golf carts, and street-legal ATVs against injuries, theft, and crashes.
• Farmers GroupSelect Employee and affinity group insurance programs for auto, home, and umbrella coverage offered through employer and association partnerships.
• Farmers Asset Management, LLC (FAM) Full-service registered investment advisor launched January 29, 2026, partnering with Charles Schwab for custody and clearing and with Orion for technology and planning platforms to serve customers referred through Farmers agents.
• Farmers Financial Solutions Wealth management and investment services through Farmers Financial Solutions, LLC, a state registered investment adviser managing over $10 billion in customer assets via FINRA/SIPC-registered broker-dealer and advisory services.

Quantifiable outcome

• Save up to $1,232 on average when bundling home and auto insurance
• +5 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Charles SchwabcoreTechnology or Integration · 29 January 2026Partnership for custody and clearing services for Farmers Asset Management, LLC (FAM), the new full-service registered investment advisor. Schwab provides the infrastructure for managing customer assets.
• OrioncoreTechnology or Integration · 29 January 2026Technology and planning platforms partner for Farmers Asset Management, LLC. Orion provides the technology stack enabling portfolio management and financial planning capabilities.
• Farmers Financial SolutionscoreStrategic or Co-development Partner · 29 January 2026Existing affiliated entity managing over $10 billion in customer assets. Farmers Asset Management (FAM) adds to existing offerings, giving agents additional options to offer customers and designed to attract growth-oriented fee-based advisors.
• HagertycoreStrategic or Co-development PartnerPartnership for specialized classic and collector auto insurance through Farmers by Hagerty brand. Provides agreed value coverage and specialized coverage for vintage vehicles with original equipment parts.

Scale indicators14 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• USAA: Member-owned P&C and life insurer focused on military families; competes directly with Farmers in auto, home, and umbrella for similar personal-lines customers and is widely cited as a customer-experience benchmark.
• State Farm: Largest U.S. personal lines P&C insurer and the most direct competitor to Farmers Insurance; competes on the same auto, home, and life products via an exclusive agent force and is currently withdrawing from California homeowners, creating a direct share-shift opportunity for Farmers.
• Nationwide Mutual Insurance: Mutual insurer with a similar multi-channel (agent + direct) distribution model competing with Farmers in auto, home, and life; comparable product breadth and target customers including small business and affinity groups.
• Travelers: Publicly traded insurer with significant personal and commercial lines overlap with Farmers, including commercial auto, workers' comp, and property; competes for the same small business and affinity group customers via independent agents.
• GEICO: Berkshire Hathaway-owned direct-to-consumer auto insurer and one of Farmers' main competitors in personal auto; Farmers' Chief Strategy & Risk Officer John Pham came from GEICO, underscoring competitive overlap.
• Allstate: Major publicly traded U.S. P&C insurer with a comparable exclusive agent distribution model; directly competes in auto, home, and life insurance with bundling discounts and nationwide agent network, overlapping Farmers' core products and channels.
• Chubb: Global P&C insurer with overlapping personal and commercial offerings; competes with Farmers for higher-end personal customers and small-to-mid commercial accounts, particularly through brokers and the high-net-worth segment.
• American Family Insurance: Mutual insurer with comparable multi-line personal and commercial offerings and an exclusive agent model; competes directly with Farmers in auto, home, and life across overlapping Midwestern and Western geographies.
• Progressive: Top U.S. auto insurer with 11.7% growth in 2025 (just above Farmers' 10.4%); competes head-to-head in personal auto with a direct-to-consumer model that pressures Farmers' agent-based pricing premium.
• Liberty Mutual: Major U.S. P&C insurer competing with Farmers across personal and commercial lines via independent agents, captive sales force (for example, Liberty's comparison-rater sites) and direct channels, including overlapping products like auto, home, umbrella, and commercial.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearefarmers
• Facebookfacebook.com/FarmersInsurance
• LinkedInlinkedin.com/company/farmers-insurance
• Instagraminstagram.com/wearefarmers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmers Insurance Group