USAA
- Company typePrivate
- Founded1922
- HeadquartersSan Antonio, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
USAA firmographics
Firmographics- Name
- USAA
- Legal name
- United Services Automobile Association
- Website
- https://www.usaa.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
USAA industry classification
Industry- Product category
- Insurance and Banking
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321), Services-Membership Organizations (8600)
- akta.pro primary industry
- Military & Veterans Credit Unions (FSABAEAI)
- akta.pro secondary industries
- Veterans Affairs & Military Family Services (BPAIAHAL), Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG)
Keywords
Where USAA is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
USAA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Property and Casualty Insurance: Primary revenue stream including auto insurance, homeowners insurance, renters insurance, umbrella insurance, and small business insurance. Auto insurance offers purchase loans with rates as low as §% APR and refinance options.
- Life Insurance: Term life and permanent life insurance policies including USAA Eagle Express Term Life Insurance, USAA Secure Whole Life, and USAA Secure Final Expense Whole Life Insurance. Multi-product discounts available for members with existing policies.
- Banking Services: USAA Federal Savings Bank provides checking, savings, CDs, credit cards, home mortgages, auto loans, personal loans, and motorcycle/RV/boat loans. Auto loans feature rates as low as §% APR with 0.25% autopay discount.
- Investment Services: Brokerage and trading, mutual funds, IRAs and rollovers, 529 education plans, automated investing, and financial planning services.
- Health Insurance Products: Medicare Plans, health insurance, vision insurance, dental insurance, and annuities offered through USAA.
- Pet Insurance: Pet insurance with below-industry-average rates, featuring a 24/7 vet helpline and discounts for existing members, service dogs, and multiple pets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Insurance Bundle Discount |
| Subscription | Monthly | Renters Insurance Entry |
| Subscription | Monthly | Life Insurance |
| Usage-based | Monthly | Auto Insurance Average Rate |
| Subscription | Monthly | Auto Loan Purchase Rate |
| Subscription | Monthly | Pet Insurance |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
USAA product offering
Product offeringCore offering
USAA is a member-owned financial services company that provides property and casualty insurance (auto, home, renters, umbrella), life insurance, banking services (checking, savings, credit cards, mortgages, loans), and investment and retirement solutions exclusively to U.S. military members, veterans, and their eligible families. Products are priced for the military community with bundling discounts, military-specific features (PCS support, SGLI supplement, deployment accommodations), and competitive rates designed for the unique financial needs of military life.
Product overview
USAA (United Services Automobile Association) operates as a diversified financial services company offering an integrated platform of insurance, banking, and retirement products exclusively serving military members, veterans, and their eligible family members. The core product portfolio centers on property and casualty insurance (auto, homeowners, renters, umbrella) and life insurance (term and permanent policies), supplemented by banking services (checking, savings, credit cards, mortgages, loans) and investment/retirement solutions (brokerage, mutual funds, IRAs, annuities, financial planning). Key sub-brands include USAA Eagle Express Term Life Insurance, USAA Secure Whole Life Insurance, and the acquired NOBLR usage-based insurance platform. Additional offerings include USAA Perks (member discounts), Youth Banking (parental-controlled accounts), Medicare Advantage plans (with Humana partnership), and social initiatives like Face the Fight (veteran suicide prevention) and Honor Through Action (military community support). Products are delivered through digital channels including mobile app, web platform, and contact centers, with AI-powered personalization, fraud detection, and claims processing enhancing the member experience.
Differentiator
Problem solved
Functional benefit
Brands
- USAA Perks: Discount and savings program offering travel deals, home solutions, car care, online shopping, health, and entertainment discounts for USAA members.
- Face the Fight
- USAA Secure Whole Life
- USAA Eagle Express Term Life
Products and services
- Auto Insurance
- Homeowners Insurance
- Renters Insurance
- Life Insurance
- Umbrella Insurance
- Small Business Insurance
- Medicare Plans
- Health Insurance
- Vision Insurance
- Dental Insurance
- Annuities
- Pet Insurance
- Checking
- Savings
- Certificates of Deposit (CDs)
- Credit Cards
- Home Mortgages
- Auto Loans
- Personal Loans
- Motorcycle, RV & Boat Loans
- Brokerage and Trading
- Mutual Funds
- IRAs and Rollovers
- 529 Education Plans
- Automated Investing
- Financial Planning
Quantifiable outcome
- Saves members approximately $22/month on auto insurance compared to average ($58 vs $80)
- +5 more outcomes
Companies that use USAA
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
USAA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature8 records
USAA partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- GameSquareminorGameSquare announced Soldier Showdown 8 (SS8), an esports tournament for U.S. military members presented by USAA, in partnership with the U.S. Army Installation Management Command's Directorate of Family and Morale, Welfare and Recreation. The tournament enters its eighth edition with a seven-year legacy.
- K9s For WarriorscoreUSAA partnered with K9s For Warriors to introduce Smoky, an 18-month-old certified therapy dog, as its chief pawsitivity officer. This includes a $60,000 grant to fund service dog training and placement for veterans. The initiative honors a WWII military therapy dog and supports employee wellness, military community outreach, and catastrophe response.
- Humana and Volunteers of AmericaminorHumana and VFW, in partnership with CenterWell, USAA, and Volunteers of America, hosted a national Day of Service on May 19 to support veterans experiencing homelessness, preparing 4,000 essential care kits for distribution.
- Armed Services YMCA (ASYMCA)coreUSAA and ASYMCA launched Mission Watch, a $1.45 million childcare initiative targeting military spouse unemployment (over 20%, four times national average). The pilot program provides free, short-term childcare blocks at Fort Hood, Fort Bliss, and Camp Pendleton to allow spouses to attend job interviews, training, or networking during PCS relocations.
- NFL (Salute to Service)coreUSAA is the official NFL 'Salute to Service' partner, working with players like Steelers DT Cam Heyward and NFL Draft prospects like Caleb Downs and Jacob Rodriguez to honor military service through various activations.
- Humana FoundationcoreHumana Foundation expanded its commitment to Face the Fight, a national veteran suicide prevention initiative co-founded with USAA and Reach Resilience, with an additional $5 million investment. The initiative has reached over one million veterans since 2023 launch and targets saving 15,000 veteran lives by 2032.
- Tragedy Assistance Program for Survivors (TAPS)coreUSAA serves as Presenting Sponsor for the 2026 TAPS Honor Guard Gala held in Washington, D.C. The event celebrates Families of America's Fallen Heroes and unites military and congressional figures.
- New York Giants and The American LegionminorUSAA partnered with New York Giants QB Jaxson Dart and The American Legion to surprise Navy veteran Gary Schacher with tickets to Super Bowl LX, recognizing military service and community contributions.
- Full Sail University and EA SportsminorFull Sail University hosted the EA SPORTS College Football 26 Live Championship Broadcast of the Army-Navy Game Tournament presented by USAA, with finalists competing virtually from the university's esports facility.
- HYROXminorUSAA signed as title sponsor for HYROX Dallas fitness competition, highlighting veterans and military members' well-being. The sponsorship includes hosting a military-themed event and organizing Team USAA comprising military and veteran athletes, aligning with Face the Fight campaign.
- HumanacoreHumana and USAA announced 2026 Medicare Advantage plans designed for veterans featuring increased mental health benefits including $0 copays for in-network mental health services, Part B giveback, and additional benefits available in multiple states.
Scale indicators20 records
Recent moves6 records
USAA competitors and assessment
Company assessmentBroad incumbents
- Allstate: Top-10 U.S. personal lines insurer with comparable AI patent activity (alongside USAA and State Farm in 'big three'). Directly overlaps USAA's auto and home insurance core lines with broader mass-market positioning.
- Chubb: Global P&C and life insurer with strong personal lines and high-net-worth offerings. Comparable scale and A++-tier financial strength, though broader market focus and less military-aligned branding.
- State Farm: Largest U.S. personal lines P&C insurer. Joint blockchain claims partner with USAA; comparable auto/home insurance focus, but serves a mass consumer market rather than a restricted membership community.
- Farmers Insurance: Top-10 U.S. personal lines insurer with auto, home, life, and small business offerings. Overlaps USAA's core product portfolio and bundle/discount strategy.
- Liberty Mutual: Diversified global P&C insurer with significant U.S. personal lines presence. Comparable in scale and personal lines book; broader product portfolio but no military-focused community positioning.
Direct peers
- Pentagon Federal Credit Union (PenFed): Military-affiliated credit union serving active duty, veterans, and DoD civilians. Directly comparable membership model and product set (checking, savings, loans, credit cards) overlapping USAA Federal Savings Bank.
- Geico: Direct-to-consumer auto and home insurer owned by Berkshire Hathaway. Competes head-to-head with USAA in auto pricing (Geico cited alongside USAA in 'cheapest home insurance' rankings) and shares a digital-first GTM motion.
- Aflac: Major U.S. supplemental accident and health insurer. Comparable to USAA's accident & health offerings with cross-sell via employer and affinity channels.
- Navy Federal Credit Union: Largest U.S. military-affiliated credit union. Directly comparable military-focused banking membership model and overlaps USAA Federal Savings Bank on deposits, loans, and credit cards.
- Progressive: Top U.S. auto insurer with direct-to-consumer digital emphasis and telematics/UBI capabilities. Closest functional competitor to USAA's auto insurance line on pricing and digital UX.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
USAA social profiles
Digital presenceUSAA compliance and trust
Trust signalCompliance7 records
USAA financial estimates
Financial estimateRevenue estimate
Valuation estimate
USAA leadership team
Management profileNumber of profiles
Profiles6 records
USAA subsidiaries and ownership
Company hierarchySubsidiaries7 records
USAA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
USAA M&A and investment
M&A and investmentM&A1 record
Investments55 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about USAA
What does USAA do?
USAA is a member-owned financial services company that provides property and casualty insurance (auto, home, renters, umbrella), life insurance, banking services (checking, savings, credit cards, mortgages, loans), and investment and retirement solutions exclusively to U.S. military members, veterans, and their eligible families. Products are priced for the military community with bundling discounts, military-specific features (PCS support, SGLI supplement, deployment accommodations), and competitive rates designed for the unique financial needs of military life.
Is USAA a public or private company?
USAA is a private company. It is classified as management employee owned and is currently operating.
When was USAA founded?
USAA was founded in 1922. It employs 5,001 to 10,000 people.
Where is USAA based?
USAA is headquartered in San Antonio, United States, in the North America region.
How does USAA make money?
Six revenue lines are on record. Property and Casualty Insurance is the primary driver. The others are life Insurance, banking Services, investment Services, health Insurance Products and pet Insurance.
Who are USAA's main competitors?
Broad incumbents on record are Allstate, Chubb, State Farm, Farmers Insurance and Liberty Mutual. Direct peers are Pentagon Federal Credit Union (PenFed), Geico, Aflac, Navy Federal Credit Union and Progressive.
Does USAA have an API?
No public API is recorded for USAA.
What industry is USAA in?
USAA's product category is Insurance and Banking. Its primary akta.pro industry code is FSABAEAI, Military & Veterans Credit Unions, with a secondary code of BPAIAHAL, Veterans Affairs & Military Family Services. Its NAICS code is 52411 and its SIC code is 6311.