Oner Active
Oner Active is a London-based, founder-led women's activewear brand founded in 2020 by Krissy Cela, selling leggings, sports bras, and apparel direct-to-consumer globally through proprietary fabric technologies and a community-led, creator-driven go-to-market model.
- Company typePrivate
- Founded2020
- HeadquartersInnsbruck, Austria
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oner Active does
Oner Active is a women's activewear brand founded in 2020 by Krissy Cela, operating as a direct-to-consumer e-commerce business selling leggings, sports bras, tops, shorts, outerwear, and accessories through its own Shopify-based storefront with localized sites for the US, Canada, UK, DACH, Europe, Australia, and New Zealand. The company builds its product portfolio around a set of ten proprietary fabric technologies — including SoftMotion (signature comfort), EnhanceLift and EffortlessLift (shaping and lifting), UnifiedMove and PrecisionMove (movement), AirMove (breathability), Mellow (softness), Oner Seamless, and the newly introduced FormeSoft (lightweight, quick-dry) — which are marketed under trademarked names and serve as the brand's core technical differentiation. The brand reports selling one piece of activewear every nine seconds and reaches a $191 million valuation as of February 2026.
The company generates revenue through one-time purchases on its DTC storefront, positioned at accessible price points below premium incumbents Lululemon and Alo while targeting women seeking premium-quality performance and lifestyle apparel. Its go-to-market is community-led and product-led rather than marketing-spend-driven: founder Krissy Cela's pre-existing 1.5 million-follower fitness community anchors organic acquisition, supplemented by TikTok and Instagram content, an influencer and creator workforce that is expected to drive $52 million in current-year sales, and cultural campaigns such as the June 2026 ONER MODE series featuring Lori Harvey. The company maintains an 87% female leadership team, runs the OnerYou loyalty program, operates capsule-collection drops (Day-to-Night, Summer Heat, OA X Mia Green collaboration), and is building out physical retail alongside its digital channel while extending into recovery, travel, and casual lifestyle wear categories. The company is privately held and founder-owned with no disclosed institutional funding, operates with 51-100 employees, and is headquartered in London.
Oner Active firmographics
Firmographics- Name
- Oner Active
- Legal name
- Oner Active
- Website
- https://oneractive.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Oner Active is a London-based, founder-led women's activewear brand founded in 2020 by Krissy Cela, selling leggings, sports bras, and apparel direct-to-consumer globally through proprietary fabric technologies and a community-led, creator-driven go-to-market model.
- Ownership category
- akta.pro rank
Oner Active industry classification
Industry- Product category
- Women's Activewear & Athleisure Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
- akta.pro secondary industries
- Activewear & Training Apparel (CRAAAEAA), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
Keywords
Where Oner Active is headquartered
LocationHeadquarters
- HQ city
- Innsbruck
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Oner Active business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Activewear Sales: E-commerce direct sales of proprietary activewear products to consumers through own online storefront. The brand sells a wide range of women's activewear including leggings, sports bras, tops, shorts, jackets, and accessories. The brand competes with premium brands like Lululemon and Alo at accessible price points.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Oner Active product offering
Product offeringCore offering
Oner Active designs, manufactures, and sells women's activewear directly to consumers, including leggings, sports bras, shorts, tops, joggers, sweatshirts, outerwear, underwear, and accessories. Products are built on a portfolio of proprietary fabric technologies (SoftMotion, EnhanceLift, EffortlessLift, FormeSoft, AirMove, UnifiedMove, Mellow, PrecisionMove, EasyLift, and Oner Seamless) and sold at accessible price points relative to premium incumbents such as Lululemon and Alo.
Product overview
Oner Active is a women-led activewear brand founded by Krissy Cela, launched in 2020, offering a comprehensive portfolio of women's activewear built around proprietary fabric technologies. The brand's core products include leggings, sports bras, tops, shorts, and outerwear across multiple fabric platforms: SoftMotion (signature comfort), EnhanceLift and EffortlessLift (shaping/lifting), UnifiedMove and PrecisionMove (movement optimization), AirMove (breathability), Mellow (softness), and the newly launched FormeSoft (lightweight casual wear). The portfolio also includes specialized collections like the OA X Mia Green collaboration, Lounge casual wear, and the Day-to-Night Capsule featuring Lori Harvey. The brand sells at accessible price points competing with premium brands like Lululemon and Alo, operating primarily through direct-to-consumer e-commerce with a loyalty program (OnerYou).
Differentiator
Problem solved
Functional benefit
Brands
- ONER MODE: An ongoing cultural series spotlighting women who embody confidence and individuality. Launched as part of brand's evolution from performance-led activewear into a lifestyle and cultural platform.
- OnerYou
- SoftMotion™
- FormeSoft™
Products and services
- Leggings Women's activewear leggings available in multiple proprietary fabric technologies including SoftMotion, EnhanceLift, and EffortlessLift, designed for fit, support, and performance across diverse workouts.
- Sports Bras Supportive women's sports bras featuring EasyLift technology and various support levels for different activities and body types.
- Shorts Athletic shorts designed for workouts and active lifestyles.
- T-Shirts & Tops Athletic tops and t-shirts for workout and casual wear.
- Wide Leg Bottoms Wide leg athletic pants and bottoms designed for style, comfort, and versatility.
- Skorts & Dresses Athletic skorts and dresses combining performance with feminine style.
- Sweatshirts & Hoodies Casual athletic sweatshirts and hoodies for warmth and style.
- Joggers Comfortable joggers for athletic and casual wear.
- All in Ones Bodysuits and one-piece athletic garments.
- Jackets & Coats Athletic outerwear including jackets and coats for various weather conditions.
- Underwear & Sleepwear Underwear and sleepwear designed with athletic fabric technologies.
- Accessories Athletic accessories complementing the activewear collection.
- Day-to-Night Capsule Collection Capsule collection featuring new SoftMotion colorways and introducing the brand's newly developed FormeSoft fabric, designed for lightweight comfort, quick-drying properties, and skin-friendly softness across recovery, travel, and casual wear.
- Summer Heat Capsule Performance-ready capsule collection of styles for summer activities.
- OA X Mia Green Collaboration Collaborative apparel collection with influencer Mia Green featuring exclusive activewear designs.
- Lounge Collection Casual loungewear collection designed for comfort during downtime.
- Oner Active eGift Card Digital gift card redeemable on the Oner Active storefront for activewear purchases.
Quantifiable outcome
- Selling 1 piece of activewear every 9 seconds
- +2 more outcomes
Companies that use Oner Active
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Oner Active technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Oner Active partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lori HarveycoreEntrepreneur and influencer Lori Harvey serves as the inaugural face of Oner Active's ONER MODE cultural series, a new ongoing campaign spotlighting women who embody confidence and individuality. The partnership marks Oner Active's evolution from performance-led activewear brand into a lifestyle and cultural platform as it expands globally.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Oner Active competitors and assessment
Company assessmentDirect peers
- Alo Yoga: Premium women's activewear and lifestyle brand with celebrity/influencer marketing and a fashion-led positioning. Closely comparable to Oner's premium-lifestyle direction and price positioning, and cited by Oner as a direct competitor.
- Vuori: Premium performance-lifestyle activewear brand with strong DTC and growing retail presence. Comparable category mix, premium-but-accessible positioning, and active-to-lifestyle product breadth.
- Gymshark: Founder-built, digitally native activewear brand scaled globally through influencer and community marketing — the most structurally similar peer to Oner's GTM motion and target demographic.
- Lululemon: Premium women's activewear leader (leggings, sports bras, tops) sold DTC and through owned retail at higher price points than Oner Active. Directly comparable product category, target customer, and aspirational benchmark cited by Oner.
- Carbon38: DTC-first women's activewear retailer curating premium and boutique performance brands. Comparable in channel strategy (DTC-led women's activewear) and customer persona, though operating as a multi-brand retailer.
- FP Movement (Free People Movement): Free People's activewear line focused on fashion-forward women's leggings, bras, and lifestyle sets at accessible price points. Direct comparable in target customer, price band, and lifestyle-leaning product mix.
Broad incumbents
- Athleta (Gap Inc.): Gap-owned women's activewear brand operating DTC and through retail. Comparable in target customer and category focus, with broader corporate backing and physical retail footprint.
- Adidas: Global sportswear incumbent with substantial women's activewear lines. Comparable product category at scale, though a broader portfolio player rather than a women's-activewear specialist.
- Nike: Global activewear and footwear incumbent explicitly cited by Oner as a competitor. Comparable category, vastly larger scale, and a benchmark against which Oner's growth is measured.
Emerging players
- P.E Nation: Smaller premium women's activewear and streetwear label with capsule-driven drops and a fashion-led brand story. Comparable in capsule-collection cadence and fashion-meets-performance positioning, though smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Oner Active social profiles
Digital presenceOner Active financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oner Active leadership team
Management profileNumber of profiles
Profiles1 record
Oner Active funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oner Active M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oner Active
What does Oner Active do?
Oner Active designs, manufactures, and sells women's activewear directly to consumers, including leggings, sports bras, shorts, tops, joggers, sweatshirts, outerwear, underwear, and accessories. Products are built on a portfolio of proprietary fabric technologies (SoftMotion, EnhanceLift, EffortlessLift, FormeSoft, AirMove, UnifiedMove, Mellow, PrecisionMove, EasyLift, and Oner Seamless) and sold at accessible price points relative to premium incumbents such as Lululemon and Alo.
Is Oner Active a public or private company?
Oner Active is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oner Active founded?
Oner Active was founded in 2020. It employs 51 to 100 people.
Where is Oner Active based?
Oner Active is headquartered in Innsbruck, Austria, in the Europe region.
How does Oner Active make money?
One revenue line is on record: direct-to-Consumer Activewear Sales.
Who are Oner Active's main competitors?
Direct peers on record are Alo Yoga, Vuori, Gymshark, Lululemon, Carbon38 and FP Movement (Free People Movement). Broad incumbents are Athleta (Gap Inc.), Adidas and Nike. P.E Nation is listed as an emerging player.
Does Oner Active have an API?
No public API is recorded for Oner Active.
What industry is Oner Active in?
Oner Active's product category is Women's Activewear & Athleisure Apparel. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands, with a secondary code of CRAAAEAA, Activewear & Training Apparel. Its NAICS code is 45811 and its SIC code is 5600.