What Gymshark does

Gymshark Limited is a UK-based direct-to-consumer fitness apparel and accessories brand founded in 2012 by Ben Francis in Birmingham. The company sells gym and athleisure wear — including leggings, sports bras, shorts, tops, hoodies, joggers, and accessories — across men's, women's, and modest categories, alongside athlete and brand collaborations (Whitney Simmons, Chris Bumstead, Bratz, R.A.D footwear). Its commerce platform is built on Shopify Plus, powering 14 localized online stores across 131+ countries and generating approximately 96% of sales via DTC channels; the company supplements this with flagship retail in London, New York (11 Bond Street), Dubai, and Miami, plus wholesale partnerships with Dick's Sporting Goods in the US and store-in-shop arrangements with Engelhorn and Breuninger in Germany. Customer acquisition is driven by a community-led model: long-term influencer and ambassador partnerships, the annual Gymshark66 challenge (65.7M TikTok engagements, 1.1M Instagram posts), a four-tier loyalty program yielding 30% higher repeat purchase rates among community members, and major experiential events such as Lift: NYC (7,500 attendees). The company generates revenue through unit-priced apparel sales ($10–$75 range), a points-based loyalty subscription program, a 22% student discount tier, and emerging physical fitness-space revenue via the Gymshark Lifting Club. FY2024 revenue was £607.3 million with £51.7 million adjusted EBITDA, but pre-tax profit fell 9.2% to £11.9 million, prompting a 2025 restructure of approximately 296 redundancies offset by 168 new roles.

Name

Gymshark

Legal name

Gymshark Limited

Website

https://gymshark.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gymshark is a UK-founded direct-to-consumer fitness apparel and accessories brand selling gym and athleisure wear across 131+ countries via Shopify Plus DTC, physical flagships, and emerging wholesale partnerships, serving individual fitness consumers through a community-driven, influencer-led marketing model.

Ownership category

akta.pro rank

Product category

Athletic & Fitness Apparel

NAICS

Sporting Goods Retailers (45911), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (4582)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Training & Cross-Training Footwear & Apparel Retail (CRAMACAD)

akta.pro secondary industries

Fitness Equipment & Performance Accessories Retail (CRAMABAD), Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Athletic apparel retail
• Fitness clothing brand
• Activewear ecommerce
• Workout apparel
• Athleisure wear

Headquarters

HQ city

Solihull

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Personnel, Supply Chain, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer Apparel Sales: Primary revenue stream through owned ecommerce channels generating 96% of sales via 14 localized online stores across 131+ countries
2. Wholesale Distribution: First US wholesale partnership with Dick's Sporting Goods launching Power and Vital collections at 12 House of Sport stores with products priced $16-$70
3. Gymshark Loyalty Program: Four-tier loyalty program with points-for-engagement scheme driving repeat purchases and customer retention
4. Physical Fitness Spaces: Gymshark Lifting Club - first dedicated fitness facility in Miami's Wynwood neighborhood as part of 'We Do Gym' strategy

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Gymshark designs, brands, and sells fitness apparel and activewear across men's and women's categories—including leggings, sports bras, shorts, tops, hoodies, joggers, and accessories—primarily through its own DTC Shopify Plus storefronts. The product portfolio is broadened by limited-edition athlete and brand collaborations (Chris Bumstead, Bratz, R.A.D footwear) and the Gymshark Lifting Club fitness facility in Miami, while the company runs a four-tier loyalty program and the annual Gymshark66 community challenge to drive engagement and repeat purchases.

Product overview

Gymshark is a fitness apparel and activewear brand that operates as a direct-to-consumer business selling workout clothes, gym wear, and athleisure products. The company offers a comprehensive product portfolio organized around men's and women's categories, including leggings, sports bras, shorts, t-shirts, hoodies, joggers, and accessories. Gymshark's offerings include core product lines (Vital, Flex, Adapt, Apex, Everyday Seamless, Crest, Training collections) as well as athlete collaboration collections (Whitney Simmons, Chris Bumstead) and brand collaborations (Bratz, R.A.D footwear). Beyond apparel, the company has expanded into physical fitness spaces with Gymshark Lifting Club, maintains a mobile shopping app, and operates a loyalty program. The brand operates across 131+ countries using Shopify Plus infrastructure and has recently expanded into wholesale through Dick's Sporting Goods partnerships and physical retail with flagship stores in London, NYC, and Dubai.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Leggings High-waisted, scrunch, seamless, pocket, tall, and flare leggings for women, made with performance fabrics for gym, training, running, and athleisure use.
• Women's Sports Bras Sports bras offering light, medium, and high support levels with seamless construction and sweat-wicking fabrics for workouts.
• Women's Shorts Workout shorts for women including running shorts, lifting shorts, and casual styles with breathable fabrics and various inseam lengths.
• Women's Tops and T-Shirts Tank tops, crop tops, t-shirts, and long sleeve tops for women with sweat-wicking fabrics, compression fits, and seamless construction.
• Women's Hoodies and Jackets Zip-through hoodies, sweatshirts, and jackets designed for workouts and casual wear, including outerwear for layering.
• Women's Joggers and Sweatpants Comfortable joggers and sweatpants for workouts and loungewear with fleece materials, tapered and oversized fits, and various waistband styles.
• Men's T-Shirts and Tops Men's workout shirts including compression fit, muscle fit, oversized, tank tops, and stringers with sweat-wicking fabrics.
• Men's Shorts Men's gym shorts including running shorts, lifting shorts, and casual styles with pockets, built-in liners, slim and regular fits.
• Men's Hoodies and Sweatshirts Men's hoodies and sweatshirts including zip-through styles, crew necks, and oversized fits for workouts and casual wear.
• Men's Joggers and Sweatpants Men's joggers and sweatpants including tapered, oversized, and slim fit styles with fleece materials and cargo pocket options.
• Gymshark Accessories Gym accessories including backpacks, duffle bags, tote bags, crossbody bags, lifting straps, lifting belts, knee sleeves, water bottles, shakers, socks, headwear, and hijabs.
• Gymshark x Chris Bumstead 'Unfinished' Collection Limited-edition premium fitness apparel collection co-created with athlete Chris Bumstead, with quality materials and competitive pricing.
• Gymshark x Bratz Collection Collaboration apparel collection featuring leggings, sports bras, shorts, and crop tops with Bratz-inspired colorful designs and patterns.
• Gymshark x R.A.D Footwear Debut performance footwear collection launched in partnership with R.A.D Trainers, focused on sustainability, versatility, and style.
• Gymshark Lifting Club (GSLC) Dedicated fitness facility located in Miami's Wynwood neighborhood, offering fitness equipment, community events, and athlete engagement as part of Gymshark's 'We Do Gym' strategy.
• Gymshark Mobile App Mobile application for iOS and Android enabling on-the-go shopping, exclusive product drops, and access to Gymshark flagship store services.

Quantifiable outcome

• 30% higher repeat purchase rates among community members
• +3 more outcomes

Named customers4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Planet FitnesscoreGTM or Marketing Partner · 20 May 2026Gymshark powers Planet Fitness High School Summer Pass program, providing exclusive discounts to teen participants ages 14-19. Program offers free gym access at 2,900+ locations across US and Canada from June through August. Over 10 million teens have participated since 2019, with Planet Fitness investing over $460 million in waived membership dues.
• BLK BOXminorStrategic or Co-development Partner · 19 March 2026BLK BOX partnered with Gymshark to build Battle Stations, a competition-grade hybrid racing arena at Exhibition White City in London. Featured eight hybrid stations, three structured workouts, and VIP Hyrox simulation for elite athletes.
• L MarksminorStrategic or Co-development Partner · 18 November 2025Gymshark partnered with L Marks to run a 10-week Innovation Lab focused on sustainability and supply chain goals. Program sourced 690 suppliers across 32 countries, received 164 applications, and selected five startups including Ameba, Nanoloom, Peak AI, and Tailr for onboarding.
• Dick's Sporting GoodscoreChannel Partner/ Reseller/ Distributor · 23 October 2025First US wholesale partnership for Gymshark, launching Power and Vital collections at 12 Dick's House of Sport locations. Each location features fully branded collaboration spaces with mannequins based on Gymshark athletes and custom fixtures. Products priced between $16-$70.
• R.A.D TrainersminorStrategic or Co-development Partner · 9 September 2025Gymshark launched debut footwear collection with R.A.D Trainers, a performance footwear brand focused on sustainability, versatility, and style. Collaboration marks Gymshark's entry into performance footwear category.

Scale indicators12 records

Recent moves11 records

Expansion highlights7 records

Emerging players

• Outdoor Voices: Community-driven activewear brand with strong DTC roots and influencer-led marketing philosophy. Closely aligned with Gymshark's community-first, digitally-native brand identity.
• P.E Nation: Lifestyle activewear brand with athleisure positioning and trend-driven collections. Comparable to Gymshark in fashion-forward training apparel and social-media-led marketing approach.
• Vuori: Fast-growing premium activewear brand blending performance and lifestyle apparel. Comparable to Gymshark in DTC-first model, community engagement, and rapid retail/wholesale expansion in the US.

Broad incumbents

• Lululemon Athletica: Global premium athletic apparel brand with a strong community-led and DTC model. Most directly comparable to Gymshark in women's fitness apparel, target demographic, and pricing tier, though significantly larger and broader in scope.
• Nike: Largest global sportswear brand with extensive training, athleisure, and footwear lines. Competes with Gymshark on training apparel and increasingly on community-driven digital marketing, but operates at vastly greater scale.
• Adidas: Major global sportswear competitor with strong training and women's apparel franchises. Direct competitor in DTC fitness apparel and an established influencer-driven marketing brand adjacent to Gymshark's positioning.
• Athleta (Gap Inc.): Women's-focused athletic apparel brand operated within Gap Inc., competing in leggings, sports bras, and training wear. Comparable in women's activewear product mix and growing DTC emphasis.

Direct peers

• Under Armour: Performance athletic apparel brand focused heavily on training and gym wear. Closely comparable to Gymshark in product mix (training apparel, footwear, accessories) and target demographic, with similar DTC + wholesale distribution.
• Alo Yoga: Premium digitally-native athletic apparel brand with strong community and influencer marketing. Highly comparable to Gymshark in DTC-led model, premium positioning, and expansion into physical retail.
• Fabletics: Kate Hudson-backed activewear brand with VIP membership model and significant DTC plus physical retail presence. Comparable to Gymshark in digital-first women's fitness apparel and value-tier positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gymshark
• Facebookfacebook.com/Gymshark
• YouTubeyoutube.com/gymshark
• TikToktiktok.com/@gymshark
• Pinterestpinterest.com/gymshark
• Xx.com/Gymshark

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gymshark