Sonosite
Sonosite (FUJIFILM Sonosite) manufactures portable point-of-care ultrasound systems, transducers, and AI-enabled software used at the bedside by clinicians in emergency medicine, anesthesia, critical care, vascular access, and other specialties across 100+ countries.
- Company typePrivate
- Founded1997
- HeadquartersBothell, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sonosite does
FUJIFILM Sonosite, Inc. is a Bothell, Washington-based manufacturer of portable point-of-care ultrasound (POCUS) systems, operating as a wholly-owned subsidiary of FUJIFILM Holdings America Corporation. The company designs, develops, and commercializes handheld and cart-based ultrasound machines used at the bedside by clinicians across emergency medicine, anesthesiology, critical care/ICU, vascular access, musculoskeletal, rheumatology, and neonatal/pediatric care. Its portfolio consists of five core systems (Sonosite LX, PX, ST, MT, and SII-VA), a family of transducers including a proprietary 46 MHz ultra-high frequency linear probe, and software add-ons such as the AI-enabled PIV Assist for peripheral IV placement and Voice Assist for hands-free sterile operation. Sonosite differentiates on durability (drop-tested, sealed-edge screens, 5-year warranty), frequency range, and embedded AI features, and sells through direct enterprise sales and authorized distributors across 100+ countries with regional offices in North America, Europe (Amsterdam HQ), India, Japan, and Australia.
Sonosite generates revenue through a hybrid model anchored by capital equipment sales of ultrasound machines and transducers, supplemented by recurring revenue from extended 5-year service contracts and warranties, and incremental software/AI licensing fees for features like PIV Assist. Pricing is quote-based and not publicly disclosed, with all sales executed through direct sales contact and authorized dealers rather than self-service e-commerce. The company benefits from a 25+ year installed base of 125,000+ machines globally, a wholly-owned preclinical subsidiary (FUJIFILM VisualSonics) acquired in 2012, and a vertically-segmented go-to-market targeting clinical specialty buyers within hospital systems rather than a single dominant end market. It holds federal-grade security certifications (FIPS199/200, NIST 800-53) on its flagship LX system, supporting positioning in U.S. government and defense healthcare accounts — a heritage stemming from its origins in 1980s experimental work for the U.S. Department of Defense.
The business operates within the broader FUJIFILM Healthcare segment, which gives it balance-sheet backing and cross-sell access via the parent's enterprise imaging franchise (Synapse Synchronicity), but limits public financial visibility because Sonosite does not disclose standalone revenue, headcount trends, or capital structure in the input data.
Sonosite firmographics
Firmographics- Name
- Sonosite
- Legal name
- FUJIFILM Sonosite, Inc.
- Website
- https://sonosite.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Sonosite (FUJIFILM Sonosite) manufactures portable point-of-care ultrasound systems, transducers, and AI-enabled software used at the bedside by clinicians in emergency medicine, anesthesia, critical care, vascular access, and other specialties across 100+ countries.
- Ownership category
- akta.pro rank
Sonosite industry classification
Industry- Product category
- Point-of-Care Ultrasound Systems
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Surgical and Medical Instrument Manufacturing (339112)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Portable, Mobile & Point-of-Care Imaging Systems (HLAHABAL)
- akta.pro secondary industries
- Ultrasound & Echography Systems (HLAHABAD), Intraoperative Imaging & Guidance (C-arms, O-arm, IOUS, fluorescence) (HLAHADAH)
Keywords
Where Sonosite is headquartered
LocationHeadquarters
- HQ city
- Bothell
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Sonosite business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D
Revenue model
- Ultrasound Systems Hardware: Sale of portable point-of-care ultrasound machines including Sonosite LX, MT, PX, ST, and SII systems with associated transducers and accessories
- Service Contracts and Warranties: 5-year standard warranty on most ultrasound systems and transducers, with extended service options for maintenance and support
- Software/AI Features: AI-powered software features like PIV Assist available on select systems
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Sonosite product offering
Product offeringCore offering
FUJIFILM Sonosite manufactures and sells portable point-of-care ultrasound (POCUS) systems, transducers and accessories for clinical and pre-clinical use. Its portfolio includes five core ultrasound machines (Sonosite LX, ST, MT, PX and SII-VA), a 46 MHz ultra-high frequency transducer, AI-enabled software features such as PIV Assist and Voice Assist, and connectivity to hospital PACS/HIS/RIS systems via DICOM.
Product overview
FUJIFILM Sonosite is a manufacturer of point-of-care (POCUS) portable ultrasound systems and accessories. The product portfolio consists of five core ultrasound systems (Sonosite LX, ST, MT, PX, and SII-VA), augmented by software features (PIV Assist AI vessel identification, Voice Assist hands-free control) and specialized transducers including the ultra-high frequency UHF 46-20. The systems are supported by an educational platform (Sonosite Institute), diverse transducer and accessory offerings, and connectivity via DICOM protocol for hospital PACS/HIS/RIS integration. The company serves diverse clinical specialties including emergency medicine, anesthesia, critical care, musculoskeletal, vascular access, and neonatal care.
Differentiator
Problem solved
Functional benefit
Brands
- VisualSonics: FUJIFILM VisualSonics, a wholly owned subsidiary, is the undisputed world leader in real-time, in vivo, high-resolution, micro-imaging systems for preclinical research.
Quantifiable outcome
- 99% success rate of insertion with ultrasound guidance (SII-VA)
- +2 more outcomes
Companies that use Sonosite
Customer profileSegments7 records
Ideal customer profiles6 records
Sonosite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature5 records
Sonosite partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VisualSonicscoreVisualSonics, a wholly owned subsidiary of FUJIFILM Sonosite, is the undisputed world leader in real-time, in vivo, high-resolution, micro-imaging systems. The acquisition brought ultra high-frequency micro imaging technology into the Sonosite portfolio.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Sonosite competitors and assessment
Company assessmentDirect peers
- Butterfly Network: Butterfly Network manufactures handheld, AI-enabled point-of-care ultrasound devices (iQ series) sold to clinicians across emergency medicine, primary care, and global health. It is the most direct head-to-head competitor to Sonosite in the POCUS category, differentiated by a lower-priced, software-first hardware model.
- GE HealthCare: GE HealthCare offers the Venue family of portable point-of-care ultrasound systems explicitly targeted at the same ED, ICU, and procedural use cases as Sonosite, alongside its broader imaging portfolio. It is one of the closest direct competitors in portable POCUS.
- Mindray: Mindray manufactures portable and point-of-care ultrasound systems (TE series, M series) widely used in emergency, anesthesia, and critical care settings globally. It competes directly with Sonosite on price-sensitive enterprise deals and in international markets.
Broad incumbents
- Philips: Philips offers portable and compact ultrasound systems (Lumify, CX50, Sparq) as part of its broader connected-care and imaging portfolio. It competes with Sonosite in POCUS but does not specialize exclusively in the category.
- Siemens Healthineers: Siemens Healthineers offers portable ultrasound (ACUSON Px, Freestyle) within its broader medical imaging franchise. It competes with Sonosite in portable/point-of-care segments as part of an enterprise imaging portfolio.
- Canon Medical Systems: Canon Medical Systems manufactures diagnostic ultrasound systems including portable and point-of-care units (Xario, Aplio i-series) as part of a wider imaging business. It overlaps with Sonosite in POCUS but is not category-specialized.
- Samsung Medison: Samsung Medison produces portable and specialty ultrasound systems (HERA W10, RS80A, portable lines) for obstetrics, radiology, and point-of-care. It competes with Sonosite in portable/handheld and AI-enabled segments as part of a broader imaging portfolio.
Emerging players
- Clarius Mobile Health: Clarius manufactures handheld, wireless, AI-assisted ultrasound scanners paired with a subscription-based app for clinicians. It targets similar POCUS specialties as Sonosite but with a lower-priced, mobile-first, software-attached model.
- EchoNous: EchoNous (formerly Signostics) develops AI-enabled, pocket-sized ultrasound devices such as the Kosmos platform for cardiac, pulmonary, and abdominal POCUS. It overlaps with Sonosite in AI-augmented bedside imaging for cardiology and emergency medicine.
- Exo Imaging: Exo Imaging is developing handheld, AI-enabled ultrasound with a silicon-based transducer architecture, targeting point-of-care and emergency medicine. It is a niche emerging competitor intersecting with Sonosite's POCUS core market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Sonosite social profiles
Digital presenceSonosite compliance and trust
Trust signalCompliance3 records
Sonosite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sonosite leadership team
Management profileNumber of profiles
Profiles1 record
Sonosite subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sonosite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sonosite M&A and investment
M&A and investmentM&A2 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sonosite
What does Sonosite do?
FUJIFILM Sonosite manufactures and sells portable point-of-care ultrasound (POCUS) systems, transducers and accessories for clinical and pre-clinical use. Its portfolio includes five core ultrasound machines (Sonosite LX, ST, MT, PX and SII-VA), a 46 MHz ultra-high frequency transducer, AI-enabled software features such as PIV Assist and Voice Assist, and connectivity to hospital PACS/HIS/RIS systems via DICOM.
Is Sonosite a public or private company?
Sonosite is a private company. It is classified as corporate owned and is currently operating.
When was Sonosite founded?
Sonosite was founded in 1997. It employs 501 to 1,000 people.
Where is Sonosite based?
Sonosite is headquartered in Bothell, United States, in the North America region.
How does Sonosite make money?
Three revenue lines are on record. Ultrasound Systems Hardware is the primary driver. The others are service Contracts and Warranties and software/AI Features.
Who are Sonosite's main competitors?
Direct peers on record are Butterfly Network, GE HealthCare and Mindray. Broad incumbents are Philips, Siemens Healthineers, Canon Medical Systems and Samsung Medison. Emerging players are Clarius Mobile Health, EchoNous and Exo Imaging.
Does Sonosite have an API?
No public API is recorded for Sonosite.
What industry is Sonosite in?
Sonosite's product category is Point-of-Care Ultrasound Systems. Its primary akta.pro industry code is HLAHABAL, Portable, Mobile & Point-of-Care Imaging Systems, with a secondary code of HLAHABAD, Ultrasound & Echography Systems. Its NAICS code is 334510 and its SIC code is 3841.