Wallis Companies

Name

Wallis Companies

Legal name

Wallis Companies

Website

https://wallisco.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wallis Companies is a family-owned, multi-state petroleum distributor and convenience services operator running nine subsidiaries across retail (On the Run, Dirt Cheap), car wash (Brite WorX, Great River Wash), lubricants, wholesale/commercial fuel, transport, and food manufacturing (Craft Kitchens) for consumers, independent dealers, and commercial accounts in the Midwest.

Ownership category

akta.pro rank

Product category

Fuel Distribution & Convenience Retail

NAICS

Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD)

Keywords

• Petroleum distribution
• Convenience store operations
• Car wash services
• Lubricant distribution
• Fuel transport logistics

Headquarters

HQ city

Cuba

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fuel Sales (Retail): On the Run convenience stores selling fuel along with food, beverages, and convenience items. Revenue from petroleum product sales at company-owned and operated convenience stores.
2. Fuel Sales (Wholesale/Commercial): Wholesale fuel distribution to branded partners (Phillips 66, Conoco, Exxon, Mobil, BP, Amoco, Gulf) and unbranded commercial fuel service to end users with their own tanks.
3. Car Wash Services: State-of-the-art tunnel car washes through Brite WorX (10 St. Louis area locations) and Great River Wash. Always Clean Club membership program offering unlimited washes for one monthly price.
4. Lubricant Distribution: Authorized distributor of Mobil and Exxon lubricant products. Sells lubricants to commercial and retail customers.
5. Transport/Delivery Services: Delivery of gasoline, diesel, kerosene, lubricants, and petroleum products via company fleet. Web-based inventory management system for electronic monitoring of tank systems.
6. Food Service (Craft Kitchens): Production and distribution of grab-and-go food items including sandwiches, wraps, salads, and pre-made meals to convenience stores, schools, hospitals, and airports.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels4 records

Core offering

Wallis Companies is an integrated petroleum and convenience-services company that distributes branded and unbranded motor fuels, lubricants, and petroleum products through six operating divisions: Transport (fleet delivery), Wholesale (branded fuel supply to independent retailers), Commercial Fuels (bulk unbranded fuel), Retail (On the Run convenience stores and Dirt Cheap discount tobacco/beer/liquor stores), Car Wash (Brite WorX tunnel washes and Great River Wash), Lubricants (authorized Mobil/Exxon distributor), and Food Service (Craft Kitchens grab-and-go manufacturer). It sells directly to consumers through company-operated retail and car wash locations and to businesses through wholesale fuel supply, bulk commercial fueling, lubricant distribution, transport services, and white-label food manufacturing.

Product overview

Wallis Companies operates as a diversified petroleum and convenience services company with a portfolio of six business divisions and multiple consumer-facing brands. The core business includes retail convenience store operations (On the Run), car wash services (Brite WorX, Great River Wash), lubricant distribution (Wallis Lubricants - authorized Mobil/Exxon distributor), wholesale and commercial fuels, transport/logistics, and food manufacturing (Craft Kitchens). The company distributes branded fuels (Phillips 66, Conoco, Exxon, Mobil, BP, Amoco, Gulf) and serves customers throughout the Midwest. The Transport Division forms the foundation of the business, while the convenience retail, car wash, and lubricant divisions serve as consumer-facing operations.

Differentiator

Problem solved

Functional benefit

Brands

• Always Clean Club: Wash membership program offering daily washes for one low monthly price at Brite WorX locations
• Bill Wallis Charitable Foundation
• Make It Convenient
• Make It Right

Products and services

• On the Run Convenience Stores Company-owned and operated convenience store chain offering fuel, food, beverages, snacks, and car wash services to retail consumers across Missouri and surrounding areas.
• Dirt Cheap Retail Stores Discount retail chain offering tobacco, beer, liquor, kegs, wine and party supplies to retail consumers in the regional market.
• Brite WorX Tunnel Car Wash Tunnel car wash chain with 10 St. Louis-area locations offering wash packages, free vacuums, and vehicle cleaning services, including the Always Clean Club monthly membership program for unlimited washes.
• Wallis Lubricants Distribution Authorized distributor of Mobil and Exxon lubricant products providing commercial and industrial customers with solutions, technical engineering expertise, equipment programs, and oil sampling and testing services.
• Craft Kitchens Food Manufacturing Grab-and-go food manufacturer producing sandwiches, wraps, salads, pre-made meals and snacks for supply to convenience stores, schools, vending companies, hospitals, and airports.
• Wholesale Branded Fuel Distribution Wholesale branded fuel distribution services supplying Phillips 66, Conoco, Exxon, Mobil, BP, Amoco, and Gulf branded fuel to independent branded retail sites throughout the Midwest, with supporting resources for opening and operating branded fueling locations.
• Commercial Fuels Bulk Supply Unbranded bulk fuel and commercial fuel service delivering gasoline and diesel to end users with their own tanks, fuel distributors, government projects, and unbranded sites, with multi-state platform and multiple terminal options.
• Transport Division Petroleum Delivery Delivery service for gasoline, diesel, kerosene, lubricants, and petroleum products via the company transport fleet with 24-hour dispatch, web-based inventory management and electronic monitoring of customer tank systems, and a 100% customer satisfaction guarantee.
• Great River Wash Car Wash Services Car wash services and supplier of car wash equipment, chemicals, and supplies offering full-line car wash solutions to operators and end users.

Quantifiable outcome

• 100% satisfaction guarantee on all products and services

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Phillips 66coreChannel Partner/ Reseller/ DistributorPhillips 66 is a major branded fuel partner of Wallis Companies. Wallis distributes Phillips 66 branded fuel through their wholesale division and operates Phillips 66 branded retail sites. The partnership enables independent retailers to operate under the Phillips 66 brand with access to marketing support and fuel supply.
• Exxon and MobilcoreChannel Partner/ Reseller/ DistributorExxon and Mobil are branded fuel and lubricant partners. Wallis Lubricants is an authorized distributor of Mobil and Exxon lubricant products. Wallis also distributes Exxon and Mobil branded fuel through their wholesale division.
• ConococoreChannel Partner/ Reseller/ DistributorConoco is a branded fuel partner of Wallis Companies. Wallis distributes Conoco branded fuel through their wholesale division to support independent Conoco branded retailers.
• BP and AmococoreChannel Partner/ Reseller/ DistributorBP and Amoco are branded fuel partners of Wallis Companies. Wallis distributes BP and Amoco branded fuel through their wholesale division to support branded retail operations.
• Gulf OilcoreChannel Partner/ Reseller/ DistributorGulf is a branded fuel partner of Wallis Companies. Wallis distributes Gulf branded fuel through their wholesale division to support independent Gulf branded retailers in the Midwest.
• Easterseals MidwestminorGTM or Marketing PartnerWallis Companies participates annually in the All Stars for Autism campaign benefiting Easterseals Midwest Autism Services. The campaign helps support services for families living with autism in Missouri.
• The Kaufman FundminorGTM or Marketing PartnerWallis Companies supports The Kaufman Fund, a 100% volunteer organization that has raised over $1.5 million since 1990 to support St. Louis area veterans, spouses, and children in need.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Casey's General Stores: Large Midwest-headquartered convenience store and fuel retailer operating company-owned stores with branded fuel sales. Directly comparable to Wallis's On the Run retail division and overall convenience + fuel platform.
• Murphy USA: Public fuel-focused convenience store chain with high-volume, low-cost operating model. Comparable to Wallis's fuel-led retail strategy and brand-driven wholesale fuel relationships.
• RaceTrac: Private, family-owned convenience and fuel retailer operating company-owned stores across the South and Midwest. Directly comparable as a privately held, multi-state convenience + fuel operator.
• QuikTrip: Private, family-owned convenience store and fuel retailer with a strong regional footprint. Comparable to Wallis as a private multi-state operator with branded fuel partnerships and integrated retail + fuel strategy.
• Wawa: Private, family-owned convenience store chain offering fuel plus prepared food. Comparable to Wallis in family ownership structure, multi-state retail operations, and branded fuel partnerships.
• GPM Investments (ARKO Corp): Public convenience store and fuel distributor operating company-owned and dealer-operated stores across multiple states. Comparable to Wallis in wholesale fuel distribution + retail convenience integration.
• Sunoco LP: Master limited partnership focused on wholesale fuel distribution to dealers and commercial customers. Directly comparable to Wallis's wholesale fuel division and transport operations.
• CrossAmerica Partners: Wholesale fuel distributor supplying branded and unbranded fuel to dealers across the US. Directly comparable to Wallis's wholesale and commercial fuels distribution model.
• Sheetz: Private, family-owned convenience store chain with proprietary food service offering and branded fuel. Comparable to Wallis in family ownership, integrated retail + fuel + food service strategy.

Broad incumbents

• Alimentation Couche-Tard (Circle K): Global convenience and fuel retailer operating thousands of Circle K stores worldwide. Comparable as a broad incumbent in the same retail fuel + convenience category where Wallis competes regionally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BWXCW
• Facebookfacebook.com/briteworxcw
• Instagraminstagram.com/briteworxcw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wallis Companies