Name

Hola

Legal name

Hola VPN Ltd.

Website

https://hola.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Netanya

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Premium Subscriptions: Monthly, annual, and 3-year subscription plans offering unlimited VPN access without time restrictions and without contributing device resources to the P2P network. Users can use on up to 10 devices.
2. Commercial Proxy Services (Bright Data): Holas P2P network is monetized by offering corporate proxy services to businesses through Bright Data partnership. Corporations pay for access to the same network infrastructure used by consumers. Business use cases include brand monitoring, price comparison, ad fraud detection, and geo-targeting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hola operates a peer-to-peer VPN network where users exchange IP addresses and contribute idle device resources (bandwidth and processing power) to route traffic for other network members. The service is offered on a freemium model with a free tier (time-restricted) and premium subscriptions for unlimited access without contributing device resources, delivered through browser extensions, mobile apps, desktop apps, smart TV apps, and a standalone browser.

Product overview

Hola VPN operates as a peer-to-peer community-powered network with a freemium model consisting of Hola VPN (core service with free limited and Premium tiers), multiple platform-specific applications including browser extensions (Chrome, Opera, Edge), mobile apps (iOS, Android), desktop apps (Windows, macOS), TV apps (Smart TVs, Fire TV, Apple TV), and a dedicated Hola Browser. The Premium subscription enables unlimited access without contributing device resources. The company also offers Smart DNS for devices without VPN support and partners with Bright Data for commercial enterprise proxy services.

Differentiator

Problem solved

Functional benefit

Products and services

• Hola VPN Peer-to-peer community-powered VPN service providing free limited and premium subscription-based internet access. Users share unused device resources in exchange for limited free browsing, while premium users access dedicated high-performance servers without contributing as peers. Used by individual consumers for streaming, gaming, and content unblocking across 195 countries.
• Hola Browser Extension Browser extension for Chrome, Opera, and Edge that proxies traffic through servers in other countries to change IP and unblock restricted sites. Uses proxy split tunneling mode and does not contribute to the P2P network.
• Hola Android App Android VPN application with built-in browser for accessing websites from any country. Uses proxy split tunneling. Part of P2P network on Android when device is idle.
• Hola iOS App iOS VPN application with IKEv2/IPsec protocol support providing VPN functionality for iPhone and iPad users. Provides 3-day free trial before requiring premium subscription. Not part of the P2P network.
• Hola Windows Desktop App Windows desktop VPN application with IKEv2/IPsec and PPTP/L2TP protocols (default IKEv2/IPSec). Encryption supports AES256, AES192, AES128, DES3. Includes P2P contribution when device is idle.
• Hola macOS Desktop App macOS desktop VPN application with IKEv2/IPsec and PPTP/L2TP protocols. Encryption supports AES256, AES192, AES128, DES3. Includes P2P contribution when device is idle.
• Hola TV App TV applications for Smart TVs including Samsung, LG, Sony, Panasonic, Fire TV, and Apple TV. Supports Smart DNS and VPN configuration for streaming unblocking on large-screen devices.
• Hola Browser Dedicated browser application that proxies traffic through servers in another country to change IP and unblock restricted sites. Uses SSL (HTTPS proxy) mode for full browser/site proxy functionality.
• Hola Smart DNS Smart DNS service for devices that don't support Hola apps, providing lightweight content unblocking without encryption. Available for Samsung, LG, Sony, Panasonic Smart TVs, Apple TV, PlayStation 4, Nintendo Switch, and Xbox One.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Bright DatacoreStrategic or Co-development PartnerBright Data is a commercial proxy service that monetizes Hola's P2P network infrastructure. Hola's free users contribute to the network while corporations pay Bright Data for commercial-grade proxy access. This partnership enables Hola to offer free service while generating revenue from enterprise customers. The relationship is described as Hola providing the same service to corporations for a fee through Bright Data.
• SygniaminorImplementation/ SI/ Consulting PartnerCybersecurity firm engaged by Hola for forensic investigation following a supply chain compromise incident where a crypto-miner was bundled with Hola Browser. Sygnia helped investigate the incident and assess the scope of the compromise affecting approximately 0.1% of Windows browser users.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Bright Data: Commercial proxy and web data platform that monetizes Hola's P2P network through enterprise proxy services. Strategic partner rather than direct competitor, but operates in the same broader proxy/networking ecosystem and shares infrastructure with Hola.

Direct peers

• Windscribe: Freemium consumer VPN with strong browser extension offering and generous free tier, similar to Hola's freemium positioning. Directly comparable product mix (desktop app, browser extension, freemium model) targeting privacy and unblocking use cases.
• Proton VPN: Swiss-based VPN provider from Proton AG with a freemium model (Proton VPN Free) plus paid tiers. Closest freemium + privacy-focused positioning to Hola, with strong appeal to security-conscious users and an integrated ecosystem with Proton Mail.
• Mullvad VPN: Sweden-based privacy-focused VPN offering anonymous account creation and flat-rate pricing. Direct competitor to Hola in the privacy-conscious consumer segment, though Mullvad emphasizes no-logs policy rather than scale or free tier.
• Surfshark: Consumer VPN provider offering subscription-based VPN services with a focus on affordability and unlimited device support. Direct competitor to Hola Premium, targeting similar streaming and unblocking use cases globally.
• ExpressVPN: Premium consumer VPN provider acquired by Kape Technologies for approximately $936M. Direct competitor to Hola in the paid VPN space, focused on streaming unblocking, privacy, and global server coverage, competing for overlapping consumer use cases.
• CyberGhost VPN: Large consumer VPN provider (also owned by Kape Technologies) with a freemium extension and subscription plans. Competes with Hola across streaming, torrenting, and general privacy use cases with a server-based architecture.
• TunnelBear: Consumer-focused VPN (owned by McAfee) with freemium tier and consumer-friendly branding. Direct competitor for non-technical consumer VPN users seeking simple, friendly VPN experiences similar to Hola's positioning.
• NordVPN: One of the largest consumer VPN providers globally, offering paid subscription VPN services for streaming, privacy, and security. Directly competes with Hola in the consumer VPN market, though NordVPN uses owned server infrastructure rather than Hola's P2P model.

Emerging players

• Cloudflare WARP: Cloudflare's consumer VPN-like service bundled with the 1.1.1.1 DNS app. Represents an emerging player in the consumer privacy/access space, leveraging Cloudflare's massive global network; competes with Hola for mainstream consumer VPN users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hola_org
• GitHubgithub.com/hola/translate
• Facebookfacebook.com/HolaBetterInternet
• LinkedInlinkedin.com/company/hola-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hola