Mullvad
Mullvad VPN AB is a Swedish, founder-owned VPN and privacy-browser provider serving privacy-conscious individual consumers globally at a flat €5/month tier, with no-logging architecture, WireGuard-based infrastructure, and OEM white-label server partnerships with Mozilla and Malwarebytes.
- Company typePrivate
- Founded-
- HeadquartersGothenburg, Sweden
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Mullvad does
Mullvad VPN AB is a Swedish privacy-focused VPN service provider headquartered in Gothenburg, operating as a wholly owned subsidiary of founder-led holding company Amagicom AB (owned 100% by Fredrik Strömberg and Daniel Berntsson). The company's core product, Mullvad VPN, encrypts user internet traffic, masks IP addresses through shared exit IPs, and enforces a strict no-logging policy with anonymous account creation that requires no email and supports cash, Monero, and Bitcoin payments. The platform is built on WireGuard (with a custom in-house implementation called GotaTun audited by Assured in March 2026) plus OpenVPN, and includes technical differentiators such as DAITA traffic-analysis countermeasures, a post-quantum tunnel option using CRYSTALS-Kyber, multihop routing, split tunneling, an always-on kill switch, built-in DNS leak protection via a non-logging resolver, and multiple obfuscation methods (LWO, Shadowsocks, QUIC, UDP-over-TCP) for restricted regions. Applications ship for Windows, macOS, Linux, iOS, Android, Android TV, and routers.
The product surface extends beyond VPN into Mullvad Browser, a free open-source browser co-developed with the Tor Project and usable without a VPN subscription, plus a browser extension, public DoH/DoT DNS service, and SOCKS5 proxy. Pricing is a single flat €5/month tier covering up to five devices, with a 14-day money-back guarantee. Go-to-market is product-led and self-serve: direct website and major app store distribution (Apple, Google Play, Amazon, F-Droid), a physical/digital scratch-card reseller network spanning Amazon across 13 countries plus four European specialty retailers (Inet, Webhallen, ProxyStore, SerialCart, Laptop with Linux), and OEM white-label infrastructure partnerships with Mozilla VPN (since July 2019) and Malwarebytes Privacy VPN (since October 2019), plus WireGuard exit-node integrations with Tailscale (September 2023) and Obscura VPN (February 2025). The customer base is globally distributed privacy-conscious individual consumers, served from Sweden outside the scope of EU data-retention directives and Swedish LEK reporting obligations. The company is bootstrapped and self-funded, with founders stating no additional capital contributions are expected to be needed.
Mullvad firmographics
Firmographics- Name
- Mullvad
- Legal name
- Mullvad VPN AB
- Website
- https://mullvad.net
- Company type
- Private
- Operating status
- Operating
- Short description
- Mullvad VPN AB is a Swedish, founder-owned VPN and privacy-browser provider serving privacy-conscious individual consumers globally at a flat €5/month tier, with no-logging architecture, WireGuard-based infrastructure, and OEM white-label server partnerships with Mozilla and Malwarebytes.
- Ownership category
- akta.pro rank
Mullvad industry classification
Industry- Product category
- VPN and Privacy Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- VPN & Remote Access Gateways (HDADABAD)
- akta.pro secondary industry
- VPN Gateways & Concentrators (IPsec/SSL) (HDAFAFAC)
Keywords
Where Mullvad is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Mullvad business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- VPN Subscription: Monthly subscription at €5 per month. An account can be used on up to 5 devices simultaneously. Recurring revenue model with direct purchase from mullvad.net. Price may vary through App Store or official resellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single tier at €5/month |
Go-to-market motion3 records
Distribution channels13 records
Marketing channels7 records
Mullvad product offering
Product offeringCore offering
Mullvad sells a privacy-focused VPN subscription service priced at a flat €5/month that encrypts internet traffic and masks user IP addresses through shared Mullvad IPs, alongside a free, open-source Mullvad Browser co-developed with the Tor Project. The service supports anonymous account creation without an email, anonymous payment options including cash and cryptocurrency, and is available across Windows, macOS, Linux, iOS, Android, and routers.
Product overview
Mullvad offers a unified privacy platform centered on two core products: Mullvad VPN and Mullvad Browser. Mullvad VPN is a privacy-focused VPN service that encrypts traffic, masks IP addresses, and offers advanced features including DAITA (traffic analysis countermeasures), multihop routing, split tunneling, and quantum-resistant tunnels. Mullvad Browser, developed jointly with the Tor Project, provides a privacy-focused browsing experience and is free to use. These products are designed to complement each other - the VPN encrypts network traffic while the browser prevents tracking. Additional features include SOCKS5 proxies, encrypted DNS services (DNS over HTTPS/TLS), and support for WireGuard and OpenVPN protocols across all major platforms including Windows, macOS, Linux, iOS, Android, and routers.
Differentiator
Problem solved
Functional benefit
Brands
- Mullvad Browser: A privacy-focused browser developed together with Tor. Open source and free of charge, available to both Mullvad VPN users and non-users.
Products and services
- Mullvad VPN Privacy-focused VPN subscription service priced at a flat €5/month that encrypts internet traffic and masks user IP addresses through shared Mullvad IPs. Supports WireGuard and OpenVPN protocols, multihop, split tunneling, kill switch, DNS leak protection, DAITA traffic analysis countermeasure, quantum-resistant tunnels, and anti-censorship obfuscation. Available for Windows, macOS, Linux, iOS, Android, and routers.
- Mullvad Browser Open-source privacy-focused web browser developed jointly with the Tor Project. Free to use independently of any Mullvad VPN subscription. Designed to be combined with a trustworthy VPN for layered privacy protection.
- Mullvad Browser Extension Browser extension companion to Mullvad Browser that adds additional privacy features for web browsing.
Quantifiable outcome
- All traffic encrypted — ISP cannot see user activity; no activity logs stored
- +4 more outcomes
Companies that use Mullvad
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Mullvad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature11 records
Mullvad partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Laptop with LinuxminorDutch reseller of privacy-focused goods and services since October 2022, offering physical Mullvad VPN activation codes with free worldwide delivery.
- SerialCart (MySecure Space GmbH)minorAustrian provider of privacy and security focused products and services. Distribution partnership since April 2022 offering Mullvad VPN physically and digitally through SerialCart.com, SerialCart.de, and MySecure.Space.
- ProxyStoreminorGerman privacy-focused goods and services provider partnership since April 2021 to sell Mullvad VPN online and in store.
- InetminorSwedish electronics retailer partnership since March 2020 for online and in-store sales of Mullvad VPN.
- WebhallenminorSwedish electronics retailer partnership since March 2020 for online and in-store sales of Mullvad VPN.
- MalwarebytescoreMalwarebytes partnered with Mullvad in October 2019 to utilize Mullvad's global network of VPN servers for its own VPN application, Malwarebytes Privacy VPN. This is a white-label infrastructure partnership where Mullvad provides the underlying VPN server network.
- MozillacoreMozilla partnered with Mullvad in July 2019 to utilize Mullvad's global network of VPN servers for its own VPN application, Mozilla VPN. This is a significant white-label infrastructure partnership leveraging Mullvad's server infrastructure.
- Amazon (US, UK, DE, CA, SE, FR, ES, PL, NL, MX, AU, IT, BE)coreMullvad VPN scratch cards sold through Amazon marketplace across multiple countries. The design of the activation code removes the possibility for third parties to link a payment to a Mullvad account for privacy. Gift capability without knowing the recipient's account number.
- Tor ProjectcoreMullvad Browser was developed jointly with the Tor Project. It is open source and free to use, independently of being a Mullvad VPN customer. This is a co-development partnership combining Mullvad's VPN expertise with Tor's browser privacy technology.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mullvad competitors and assessment
Company assessmentDirect peers
- Windscribe: Canadian consumer VPN with privacy-first positioning, anonymous signup, and a freemium tier. Directly comparable to Mullvad on transparency and feature set, though it differs on pricing structure (tiered and free options).
- Surfshark: Consumer VPN now merged with Nord Security under one parent. Direct competitor in the mass-market consumer segment with heavy promotional pricing, contrasting with Mullvad's flat single-tier model.
- Private Internet Access (PIA): Established consumer VPN also owned by Kape Technologies. Directly comparable consumer subscription product with a larger marketing footprint and broader feature set, but historically less privacy-aligned positioning than Mullvad.
- TunnelBear: Consumer VPN acquired by McAfee and now part of the broader security suite. Direct competitor in the consumer VPN subscription space with similar simplicity in product offering, though at smaller scale.
- IVPN: Gibraltar-based, privacy-focused, no-logging consumer VPN with anonymous signup options and a smaller scale comparable to Mullvad. Targets an identical niche and competes on transparency, audits, and ethics rather than feature breadth.
- NordVPN: Nord Security's flagship consumer VPN and the largest brand in the category. Directly competes on consumer VPN subscriptions, but differs in scale, marketing aggressiveness, and parent company ownership (Panamanian/Tesonet-linked).
- ExpressVPN: Premium consumer VPN now owned by Kape Technologies. Direct competitor in the same price band as Mullvad but with substantially larger marketing budgets and broader feature bundles (password manager, router firmware).
- Proton VPN: Proton AG's VPN product is the closest peer — privacy-first, Europe-based (Switzerland), independently audited, with anonymous account options and a bundled ecosystem (Proton Mail, Proton Drive). Directly competes for the same privacy-conscious consumer segment as Mullvad.
Emerging players
- Tailscale: WireGuard-based mesh VPN for developers and teams. Already an integration partner of Mullvad (Tailscale uses Mullvad servers as exit nodes), so not a head-to-head competitor but a peer in the broader WireGuard-based privacy/networking space targeting a different (developer) audience.
Broad incumbents
- Cloudflare WARP: Cloudflare's free consumer VPN-like product bundled with its 1.1.1.1 resolver and broader CDN/security platform. Not a direct subscription competitor but a free, broadly distributed alternative that competes for the same casual-user privacy use case at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mullvad social profiles
Digital presenceMullvad compliance and trust
Trust signalCompliance6 records
Mullvad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mullvad leadership team
Management profileNumber of profiles
Profiles2 records
Mullvad subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mullvad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mullvad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mullvad
What does Mullvad do?
Mullvad sells a privacy-focused VPN subscription service priced at a flat €5/month that encrypts internet traffic and masks user IP addresses through shared Mullvad IPs, alongside a free, open-source Mullvad Browser co-developed with the Tor Project. The service supports anonymous account creation without an email, anonymous payment options including cash and cryptocurrency, and is available across Windows, macOS, Linux, iOS, Android, and routers.
Is Mullvad a public or private company?
Mullvad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mullvad founded?
Mullvad was founded in -1.
Where is Mullvad based?
Mullvad is headquartered in Gothenburg, Sweden, in the Europe region.
How does Mullvad make money?
One revenue line is on record: VPN Subscription.
Who are Mullvad's main competitors?
Direct peers on record are Windscribe, Surfshark, Private Internet Access (PIA), TunnelBear, IVPN, NordVPN, ExpressVPN and Proton VPN. Tailscale is listed as an emerging player. Cloudflare WARP is listed as a broad incumbent.
Does Mullvad have an API?
No public API is recorded for Mullvad.
What industry is Mullvad in?
Mullvad's product category is VPN and Privacy Software. Its primary akta.pro industry code is HDADABAD, VPN & Remote Access Gateways, with a secondary code of HDAFAFAC, VPN Gateways & Concentrators (IPsec/SSL). Its NAICS code is 518.