India Today

What India Today does

India Today is the operating brand of Living Media India Limited, a privately held Indian media conglomerate founded in 1975 by the Purie family and headquartered in New Delhi, India. The group operates one of India's broadest multi-platform news media portfolios, spanning national and international television broadcasting (India Today TV, Aaj Tak, GNTTV), print magazines (India Today Magazine, Business Today), regional language digital editions (Hindi, Malayalam, Bangla, Northeast), and a portfolio of niche digital verticals including Sports Tak, Crime Tak, Astro Tak, Kisan Tak, Lallantop, NewsTak, India Today Gaming, and BT Bazaar e-commerce. Licensed international titles such as Cosmopolitan India, Harper's Bazaar India, Reader's Digest India, and Brides Today extend the portfolio into lifestyle and fashion, while Ishq FM, dedicated podcasts, and flagship events such as the India Today Conclave and Agenda AajTak round out the ecosystem. The group employs 1,001-5,000 people and distributes via owned platforms, mobile apps (Android, iOS, SmartTV), live TV streaming, app stores, podcast directories, and live events, reaching a mass-market Indian audience and a US edition targeting the Indian diaspora.

The business model is a hybrid of advertising-led mass-market media and direct-to-consumer subscription revenue. Advertising is the largest single stream, monetizing the group's TV, digital, and app audiences for corporate brand buyers. Magazine subscriptions operate on an annual cadence with both Digital+Print and Digital-only tiers, complemented by digital content, on-demand video, and live streaming subscriptions across English and Indian languages. Recurring flagship events - notably the India Today-MDRA Best Colleges Survey (now in its 30th edition), India Today Conclave, Agenda AajTak, and Sahitya AajTak - generate professional services revenue from sponsorships, awards, and ticketed programs.

The core technology foundation combines multi-platform broadcast and digital publishing infrastructure with three notable AI integrations: (1) Sutra, an AI-driven news anchor developed jointly with BharatGen and showcased under the Ministry of Electronics and Information Technology at the India AI Impact Summit 2026, operating as a generative video/text agent for news delivery; (2) Google's SynthID access for synthetic content labeling under India's proposed IT Rules amendments; and (3) Taboola's DeeperDive Generative AI answer engine for content recommendation. Customer segments are hybrid: a primary horizontal base of general Indian news consumers across politics, business, sports, and entertainment, with vertical specializations for the education sector (Best Colleges) and business/finance professionals (Business Today).

Name

India Today

Legal name

Living Media India Limited

Website

https://indiatoday.in

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

India Today Group is a privately held Indian media conglomerate delivering news, business, lifestyle, and sports content across television (India Today TV, Aaj Tak, GNTTV), print magazines, regional-language digital editions, podcasts, gaming, and flagship events, serving mass-market Indian consumers and advertisers.

Ownership category

akta.pro rank

Product category

News Media and Broadcasting

NAICS

Television Broadcasting Stations (51612), Newspaper Publishers (51311), Periodical Publishers (513120), Broadcasting and Content Providers (516), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Television Broadcasting Stations (4833), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

akta.pro secondary industries

News, Politics & Current Affairs Magazines (MPAJAEAO), News & Politics Live Streaming Platforms (MPACACAG), News Talk Radio & Current Affairs Stations (MPABAIAI)

Keywords

• News broadcasting
• Digital media publishing
• Television journalism
• Magazine publishing
• Multi-language news

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Advertising: Revenue from display advertising across website, app, and TV platforms. India Today attracts significant advertising from corporate brands seeking access to their large audience base.
2. Magazine Subscriptions: Digital+Print and Digital-only subscription plans for the India Today magazine. Premium subscription model with 52 issues annually and cancel anytime flexibility.
3. Digital Content and Streaming: Live TV streaming, video-on-demand content, and digital subscriptions across multiple language editions including Hindi, Malayalam, and regional languages.
4. Events and Conclaves: Revenue from signature events like the India Today Conclave, Agenda AajTak, Sahitya AajTak, and various industry-specific conferences and awards.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

India Today Group is a multi-platform Indian news and media conglomerate that produces and distributes news, current affairs, business, sports, entertainment, lifestyle, and editorial content through television channels (India Today TV, Aaj Tak, GNTTV), print magazines (India Today, Business Today, Cosmopolitan, Harper's Bazaar, Reader's Digest, Brides Today), digital websites, mobile and SmartTV apps, podcasts, gaming/esports, live events (India Today Conclave, Agenda AajTak), and an AI-driven news anchor (Sutra). It serves general Indian consumers across English, Hindi, Malayalam, Bangla, and Northeast editions.

Product overview

India Today Group operates a multi-platform media conglomerate with a diverse portfolio spanning television (India Today TV, Aaj Tak, GNTTV), print (India Today Magazine, Business Today), digital platforms (websites, podcasts, mobile apps), and licensed international brands (Cosmopolitan, Harper's Bazaar, Reader's Digest). The Group also offers vertical-specific platforms including Sports Tak, Crime Tak, Astro Tak, Kisan Tak, and India Today Gaming. Key events include the India Today Conclave and World Esports Cup. The Group has recently expanded into AI with the launch of Sutra, an AI news anchor developed with BharatGen, and participates in content authentication initiatives with Google SynthID for AI-generated content labeling.

Differentiator

Problem solved

Functional benefit

Brands

• Aaj Tak: Leading Hindi news television channel
• Business Today
• India Today Hindi
• GNTTV
• Lallantop
• Cosmopolitan India
• Harper's Bazaar India
• Reader's Digest India
• Sports Tak
• India Today Gaming
• BT Bazaar
• India Today Conclave
• Agenda AajTak

Products and services

• India Today TV Flagship English-language 24/7 news television channel providing coverage across national, international, business, sports, and entertainment segments, available via cable, DTH, and streaming.
• Aaj Tak Leading Hindi-language news television channel and digital platform with live TV streaming delivering breaking news and current affairs to Hindi-speaking audiences across India.
• Business Today Premier business publication covering markets, companies, financial news, technology, and the economy with a print magazine and digital presence for executives, investors, and business professionals.
• India Today Magazine Weekly news magazine with in-depth analysis, cover stories, and special reports on politics, business, society, and culture, available via Digital+Print and Digital-only subscription plans (52 issues annually).
• India Today Hindi Hindi-language version of the India Today brand offering news and analysis in Hindi for regional audiences via digital platforms.
• Good News Today (GNT) Positive news channel and digital platform focusing on inspirational and constructive stories alongside regular news coverage.
• India Today Gaming Gaming platform and esports initiative, including the World Esports Cup tournament, for gaming enthusiasts and esports audiences.
• Sports Tak Sports news and content digital platform covering cricket, football, tennis, and other sports for Indian sports fans.
• Crime Tak Crime journalism digital platform focused on crime news, investigations, and true crime stories for readers interested in crime reporting.
• Astro Tak Astrology and horoscope digital platform offering daily predictions and astrological guidance for general audiences.
• Kisan Tak Agricultural news digital platform covering farming, agriculture policy, and rural India for the farming community and policy stakeholders.
• Ishq FM Entertainment and music radio station focusing on romantic and Bollywood music content for Indian radio audiences.
• India Today Podcasts Audio podcast platform offering shows including Cricket Unfiltered, Nothing But The Truth, In Our Defence, and Health Wealth, distributed through the India Today Podcasts platform and major podcast directories.
• India Today Live TV Streaming Live streaming service providing 24/7 digital access to India Today Group television channels via the website and mobile applications.
• India Today Best Colleges Survey Annual comprehensive higher education ranking survey and guide covering arts, science, commerce, medical, engineering, and professional courses across India, now in its 30th annual edition.
• India Today Conclave Flagship annual thought leadership event bringing together leaders from politics, business, and media for networking, panel discussions, and awards.
• NewsTak Digital news platform providing news content across multiple formats for general news consumers.
• Lallantop Digital news platform focused on youth-oriented news and current affairs content for younger Indian audiences.
• Sutra AI Anchor AI-powered virtual news anchor developed in collaboration with BharatGen and the Ministry of Electronics and Information Technology, designed to autonomously deliver AI-generated video news content.
• Cosmopolitan India Licensed lifestyle and entertainment print and digital magazine covering fashion, beauty, relationships, and culture for Indian female consumers.
• Harper's Bazaar India Licensed premium fashion and luxury lifestyle print and digital magazine covering high fashion, beauty, and culture.
• Reader's Digest India Licensed international general interest magazine featuring articles on health, humor, and human interest stories for Indian readers.
• Brides Today Licensed wedding and bridal print and digital magazine covering wedding planning, fashion, and lifestyle for Indian brides-to-be.
• BT Bazaar E-commerce platform under the Business Today brand offering products, deals, and shopping content for consumers.
• India Today Magazine Subscription Subscription service for the India Today Magazine offering Digital+Print and Digital-only access with 52 issues annually and cancel-anytime flexibility on the Digital-only tier.
• India Today Mobile Apps (Android, iOS, SmartTV) Mobile applications for Android, iOS, and SmartTV providing on-the-go access to news articles, live TV streaming, and editorial content from the India Today Group brands.
• India Today Live TV Streaming Web Web-based live streaming service on the indiatoday.in website offering real-time access to TV news channels of the India Today Group.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Axis My IndiaminorGTM or Marketing Partner · 28 April 2026Polling agency whose exit poll projections are broadcast on India Today TV and AajTak channels during election coverage. One of multiple polling agencies used for election result predictions.
• CVoterminorGTM or Marketing Partner · 28 April 2026Polling agency providing exit poll data and electoral predictions broadcast on India Today TV during election coverage periods.
• IPSOSminorGTM or Marketing Partner · 28 April 2026International polling agency whose exit poll projections for Indian state elections are broadcast on India Today TV channels.
• EaseMyTripminorGTM or Marketing Partner · 15 March 2026EaseMyTrip was recognized among the 'Most Trusted Brands of India 2026-2027' at an event organized by Team Marksmen Network with Business Standard and India Today as partners. India Today serves as a media partner for brand recognition events.
• BharatGencoreTechnology or Integration · 18 February 2026Collaboration to develop AI Anchor Sutra, an AI-driven news anchor showcased at the AI Impact Summit 2026 in New Delhi. Developed under the Ministry of Electronics and Information Technology pavilion, representing a pioneering initiative in AI-powered news broadcasting.
• Ministry of Electronics and Information Technology (MeitY)coreStrategic or Co-development Partner · 18 February 2026Government partnership for showcasing AI innovations including the Sutra AI anchor at the India AI Impact Summit 2026. MeitY supports innovation in the media and entertainment sector through the WAVES Creators' Corner platform.
• Ministry of Information and Broadcasting (MI&B)coreStrategic or Co-development Partner · 17 February 2026Ministry pavilion at the India AI Impact Summit featuring panel discussions, masterclasses, and demonstrations of AI applications across the Media and Entertainment sector, including newsroom automation and AI-assisted filmmaking.
• GooglecoreTechnology or Integration · 21 November 2025Google expanded SynthID access to Indian publishers including India Today as part of MeitY's upcoming mandate for synthetic content labelling under proposed amendments to IT Rules, 2021. This helps identify AI-generated content on the platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• HT Media (Hindustan Times): Publishes Hindustan Times (one of India's largest English dailies) and Mint, plus Hindustan (Hindi) and digital portals. Closely comparable English print-and-digital news competitor overlapping with India Today Magazine's advertising base.
• NDTV (New Delhi Television): Leading English news broadcaster with NDTV 24x7, NDTV India and a high-traffic digital news portal. Direct competitor for English news viewership and premium advertising dollars; same advertising inventory pool as India Today TV.
• The Hindu Group: Operates The Hindu newspaper, BusinessLine and Sportstar across print and digital. Comparable premium English news publisher targeting similar upscale readers and advertisers as India Today Magazine.
• ABP Network (Ananda Bazar Patrika Group): Operates ABP News (Hindi), ABP Ananda (Bengali) and ABP Majha (Marathi) plus a portfolio of digital news portals. Directly comparable multi-language broadcast and digital news competitor in Hindi and regional markets where India Today also operates.
• DB Corp (Dainik Bhaskar Group): India's largest print media group operating Dainik Bhaskar (Hindi), Divya Bhaskar and multiple regional editions plus digital portals. Comparable multi-language print-led news and advertising competitor, especially relevant to Hindi markets where Aaj Tak competes.
• Jagran Prakashan (Dainik Jagran): Publisher of Dainik Jagran, India's highest-circulated Hindi daily, plus mid-day and digital properties. Directly comparable large Hindi-language news publisher competing for Hindi advertising and reader attention alongside Aaj Tak and India Today Hindi.
• Zee Media Corporation: Operates Zee News, Zee Hindustan, WION and regional news channels competing directly with India Today and Aaj Tak in the Hindi and English news TV space. Comparable ad-supported broadcaster model with national distribution.
• Republic Media (Republic World / Republic TV): English news broadcaster and digital publisher targeting the same premium advertisers and audiences as India Today TV. Comparable English-language broadcast and digital news model with strong viewership in primetime news.
• Bennett Coleman & Co. (Times Group): India's largest privately held media conglomerate operating Times of India, Economic Times, Times Now, ET Now and multiple regional editions. Directly comparable multi-platform news, print and digital model serving the same advertisers and audiences as India Today.
• Network18 (TV18 / Network18 Media): Operates News18, CNBC TV18 and regional news channels plus digital properties (Firstpost, Moneycontrol). Closely comparable multi-language TV and digital news portfolio competing head-to-head with Aaj Tak and India Today TV.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IndiaToday
• YouTubeyoutube.com/channel/UCYPvAKwlY4IpuRxY3RmM2HQ
• Facebookfacebook.com/IndiaToday
• LinkedInlinkedin.com/company/india-today
• Instagraminstagram.com/indiatoday

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about India Today