ELLE
ELLE is a global fashion, beauty, and lifestyle media brand under Hearst Magazine Media, publishing editorial across 46+ international editions and monetizing via digital subscriptions, advertising, branded residences licensing, and awards partnerships, primarily serving fashion and beauty-focused female consumers.
- Company typePrivate
- Founded1945
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What ELLE does
ELLE is a global fashion, beauty, and lifestyle media brand founded in 1945 in France by Hélène Gordon-Lazareff and now operated under Hearst Magazine Media, Inc., a subsidiary of privately held Hearst Communications. The brand publishes editorial content across fashion, beauty, culture, horoscopes, news and politics, and weddings through elle.com, social platforms (Instagram, TikTok, YouTube, Facebook, X, Pinterest), and email newsletters, reaching audiences across 46+ international editions spanning North America, Europe, East Asia, the Middle East, and Africa.
The product portfolio includes the core digital magazine platform, an All-Access Membership subscription sold via shop.elle.com, the ELLE Horoscopes feature, the Women of Impact program, and annual awards programs including the Future of Beauty Awards and Tools and Treatments Awards. The brand has also licensed its name into branded residential real estate (ELLE Residences) with projects in Miami, Dubai, Brazil, France, and Mexico, and runs international edition launches including the 2026 debut of Elle Afrique Francophone covering 23 African countries.
ELLE monetizes through a hybrid model combining digital subscriptions, display and sponsored-content advertising, licensing royalties from branded residences and awards partnerships, and content distribution deals including a forthcoming Netflix partnership. The company is headquartered in New York and operates with 251-500 employees, serving fashion and beauty enthusiast consumers globally with celebrity, fashion, and lifestyle editorial as its core value proposition.
ELLE firmographics
Firmographics- Name
- ELLE
- Legal name
- Hearst Magazine Media, Inc.
- Website
- https://elle.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ELLE is a global fashion, beauty, and lifestyle media brand under Hearst Magazine Media, publishing editorial across 46+ international editions and monetizing via digital subscriptions, advertising, branded residences licensing, and awards partnerships, primarily serving fashion and beauty-focused female consumers.
- Ownership category
- akta.pro rank
Where ELLE is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ELLE business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Digital Subscriptions: Subscription revenue from 'ELLE All Access Membership' offering premium digital content, exclusive features, and member benefits through shop.elle.com.
- Digital Advertising: Display advertising and sponsored content on elle.com and associated digital platforms, including branded content partnerships and editorial features.
- Licensing (ELLE Branded Residences): Licensing ELLE brand to real estate developers for branded residential projects, including Casa ELLE and ELLE Collection in Brazil, with existing footprint in Miami, Dubai, France, and Mexico.
- Awards and Brand Partnerships: Partnership revenue from organizing and hosting beauty and fashion awards programs, including ELLE's 2025 Tools and Treatments Awards, partnering with brands like Bellissima Italia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ELLE All Access Membership - Premium digital subscription |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels11 records
ELLE product offering
Product offeringCore offering
ELLE is a global fashion, beauty, and lifestyle media brand that publishes editorial content through its website (elle.com), email newsletters, social media channels, and international magazine editions. It monetizes its audience through digital subscriptions (All-Access Membership), display and branded-content advertising, brand-licensing extensions such as ELLE Residences, and industry awards programs (Future of Beauty Awards, Tools and Treatments Awards).
Product overview
ELLE is a fashion and lifestyle digital media brand under Hearst Magazine Media. The core offering is the ELLE Magazine digital platform covering fashion, beauty, culture, horoscopes, news & politics, and weddings. The product portfolio includes the All-Access Membership subscription, ELLE Residences (branded residential developments in Miami, Dubai, Brazil, France, and Mexico), and award programs including the ELLE Future of Beauty Awards and ELLE Tools and Treatments Awards. The brand also offers horoscope content and operates the Women of Impact program.
Differentiator
Problem solved
Functional benefit
Brands
- ELLE Residences: Luxury branded residential properties developed in partnership with real estate developers. Projects include locations in Miami, Dubai, Brazil, France, and Mexico.
Products and services
- ELLE Magazine / Digital Platform A digital media publication covering fashion, beauty, culture, horoscopes, news and politics, and weddings. Delivers articles, interviews, trend reports, and multimedia content through its website and newsletter to a global audience.
- ELLE All-Access Membership A recurring subscription membership offering premium access to ELLE content, including the newsletter and exclusive digital content features for individual consumers.
- ELLE Residences Licensed branded residential developments under the ELLE fashion brand, developed in partnership with real estate developers. Existing projects include locations in Miami, Dubai, France, Mexico, and São Paulo (Casa ELLE and ELLE Collection), with on-site amenities such as wellness studios, rooftop lounges, and coworking spaces.
- ELLE Future of Beauty Awards An annual awards program recognizing outstanding beauty products, tools, and treatments as selected by ELLE editors, used to validate brands and drive beauty-category authority.
- ELLE Tools and Treatments Awards An annual awards program recognizing the best hair tools and treatments, used to award editorial credibility and drive brand partnerships in the hair-care category.
- ELLE Horoscopes Free daily, weekly, and monthly horoscope readings covering all 12 zodiac signs with love compatibility charts and astrological profiles, delivered through the elle.com horoscopes section.
- ELLE Women of Impact An annual editorial program honoring influential women, featuring interviews and profiles of women making significant contributions across various fields.
Companies that use ELLE
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
ELLE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ELLE partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core, minor and supporting.
- British Fashion CouncilflagshipCollaboration on Fashion Britain initiative to host the National Designer Panel Series featuring live industry conversations. Part of BFC's Strategy 2030 plan to expand UK fashion beyond London to cultural hubs including Liverpool, Manchester, Newcastle, Bristol, and Edinburgh.
- NetflixflagshipContent licensing partnership to bring short-form video content to Netflix's homepage. Hearst Magazines content including Cosmopolitan and Elle will be available on Netflix starting August 2026, with content ranging from 3 to 20 minutes including archival footage and new produced episodes.
- Meira MattoscoreELLE partnered with Meira Mattos developers for two branded residential projects in São Paulo, Brazil: Casa ELLE in Brooklin and ELLE Collection in Boa Vista. The projects feature wellness studios, rooftop lounges, and coworking spaces, marking ELLE's debut in South America. The deals are licensed through Lagardère News.
- Marie ClairecoreJoint awards program with Marie Claire US Hair Awards, co-awarding 'Best Diffuser for Curly Hair' to Bellissima Italia's Diffon Supreme product, strengthening brand positioning in the beauty and hair care editorial space.
- Bellissima ItaliaminorBrand recognized through ELLE's 2025 Tools and Treatments Awards for Best Hair Diffuser for Curly Hair, validating product quality and driving brand visibility in the curly hair care segment.
- The One AteliersupportingDesign firm for Casa ELLE project in São Paulo's Brooklin neighborhood, working alongside ARQUINAUT on architectural design.
- ARQUINAUTsupportingArchitectural partner for ELLE branded residences in Brazil, collaborating on Casa ELLE and ELLE Collection projects.
Scale indicators2 records
Recent moves8 records
Expansion highlights5 records
ELLE competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
ELLE social profiles
Digital presenceELLE financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELLE leadership team
Management profileNumber of profiles
Profiles2 records
ELLE subsidiaries and ownership
Company hierarchySubsidiaries3 records
ELLE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELLE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELLE
What does ELLE do?
ELLE is a global fashion, beauty, and lifestyle media brand that publishes editorial content through its website (elle.com), email newsletters, social media channels, and international magazine editions. It monetizes its audience through digital subscriptions (All-Access Membership), display and branded-content advertising, brand-licensing extensions such as ELLE Residences, and industry awards programs (Future of Beauty Awards, Tools and Treatments Awards).
Is ELLE a public or private company?
ELLE is a private company. It is classified as corporate owned and is currently operating.
When was ELLE founded?
ELLE was founded in 1945. It employs 251 to 500 people.
Where is ELLE based?
ELLE is headquartered in New York, United States, in the North America region.
How does ELLE make money?
Four revenue lines are on record. Digital Subscriptions are the primary driver. The others are digital Advertising, licensing (ELLE Branded Residences) and awards and Brand Partnerships.
Does ELLE have an API?
No public API is recorded for ELLE.