Horses & Heroes
Horses & Heroes is a Kansas-based nonprofit, founded in 2014, that provides EAGALA-certified equine-assisted psychotherapy and alternative therapies to active military, veterans, first responders, and their families at its Leavenworth ranch.
- Company typePrivate
- Founded2014
- HeadquartersShawnee, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Horses & Heroes does
Horses & Heroes Inc. (H&H) is a Kansas-based nonprofit organization founded in 2014 that delivers equine-assisted psychotherapy (EAP) and related alternative therapies to active military personnel, veterans, first responders, and their families in the Kansas City metro area. The core therapeutic modality is EAP, in which rescued horses are integrated into the counseling process to address unresolved trauma, PTSD, family reintegration challenges, and occupational stress. The program is delivered at a single ranch facility in Leavenworth, KS, with a separate mailing address in Shawnee, KS. The organization is EAGALA certified (Equine Assisted Growth and Learning Association) and is female- and veteran-managed, with founder and executive director Julie Baker leading the team of 1-10 staff.
Horses & Heroes firmographics
Firmographics- Name
- Horses & Heroes
- Legal name
- Horses & Heroes Inc.
- Website
- https://horsesandheroes.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Horses & Heroes is a Kansas-based nonprofit, founded in 2014, that provides EAGALA-certified equine-assisted psychotherapy and alternative therapies to active military, veterans, first responders, and their families at its Leavenworth ranch.
- Ownership category
- akta.pro rank
Horses & Heroes industry classification
Industry- Product category
- Equine-Assisted Mental Health Therapy Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Horse Boarding, Livery & Stable Operations (AFAEAGAG)
- akta.pro secondary industry
- Equine Rehabilitation, Layup & Retirement Facilities (AFAEAGAJ)
Keywords
Where Horses & Heroes is headquartered
LocationHeadquarters
- HQ city
- Shawnee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Horses & Heroes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Donations and Contributions: Nonprofit organization funded primarily through donations from individuals, corporations, and Guardian Donors program to support free services for military and first responders.
- Fee-Based Programs: Fee-based programs offered for groups within their target population of military and first responders. These fees make it possible to continue the mission of hope and healing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free Services for Military and First Responders |
Distribution channels1 record
Marketing channels8 records
Horses & Heroes product offering
Product offeringCore offering
Horses & Heroes provides Equine Assisted Psychotherapy and complementary alternative therapies (bodywork services and a horse grooming experience) to active military, veterans, first responders, and their families. The organization delivers 8 hours of Equine Assisted Psychotherapy at no cost to qualifying individuals and offers fee-based programs for groups within its target population, using EAGALA-certified methods and rescued horses at its Leavenworth, Kansas ranch.
Product overview
Horses & Heroes is a nonprofit organization offering equine-assisted mental health programs and alternative therapies. The core offering is Equine Assisted Psychotherapy, supplemented by Bodywork Services for therapy horses and the Horse Grooming Experience for participant engagement. The organization provides 8 hours of equine-assisted psychotherapy at no cost to military and first responders, with fee-based group programs also available.
Differentiator
Problem solved
Functional benefit
Products and services
- Equine Assisted Psychotherapy Therapeutic counseling sessions that incorporate horses as part of the therapeutic process, designed for active military, veterans, first responders, and their families; 8 hours per client are delivered at no cost with additional fee-based group programming.
- Bodywork Services Physical therapy and massage bodywork services for the therapy horses used in Horses & Heroes' programs, supporting the wellness of the therapy animals.
- Horse Grooming Experience Interactive experience where participants engage in grooming and caring for rescued horses; tickets sold through the H&H programs page, providing therapeutic benefits through animal interaction.
Companies that use Horses & Heroes
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Horses & Heroes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Horses & Heroes partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- EAGALAcoreEAGALA (Equine Assisted Growth and Learning Association) certification organization that provides standards and certification for equine assisted psychotherapy. Horses & Heroes is EAGALA certified.
- GuideStar/CandidminorGuideStar (now Candid) profile for nonprofit transparency, accountability, and public reporting of organizational information.
- Amazon Wish ListminorAmazon Wish List for receiving donated items and supplies needed for operations.
Scale indicators1 record
Recent moves7 records
Expansion highlights4 records
Horses & Heroes competitors and assessment
Company assessmentOthers
- PATH International: Professional Association of Therapeutic Horsemanship International—the leading industry body setting standards for equine-assisted therapy. Not a competitor; serves as an enabling association and credentialing body for H&H-style centers.
- EAGALA: Equine Assisted Growth and Learning Association—the certification and standards body for equine-assisted psychotherapy. Functions as a strategic partner (Horses & Heroes is EAGALA certified) and ecosystem enabler rather than a direct service competitor.
Direct peers
- GallopNYC: New York City-based nonprofit providing therapeutic horsemanship to veterans and people with disabilities. Direct peer in the equine-assisted therapy nonprofit space, though with a stronger disabilities focus versus H&H's military/first responder emphasis.
- Equest: Texas equine therapy nonprofit serving veterans, at-risk youth, and individuals with disabilities through mounted and unmounted equine activities. Comparable nonprofit operating model, equine-therapy service mix, and military/veteran client segment.
- BraveHearts Therapeutic Riding & Educational Center: Illinois-based nonprofit providing equine-assisted therapy and horsemanship programs to military veterans, first responders, at-risk youth, and individuals with disabilities. Most direct operational peer given overlap in mission (military/first responder focus) and EAGALA-aligned service model.
- SpiritHorse International: Texas-based equine therapy nonprofit serving at-risk youth, veterans, and individuals with disabilities. Comparable nonprofit structure, equine-assisted service model, and multi-population client base.
- Mane Stream: New Jersey nonprofit offering equine-assisted services to children and adults with disabilities, including veterans. Comparable nonprofit operating model delivering therapy and adaptive horsemanship programs at a single ranch facility.
- Strides Therapy: Nonprofit therapeutic horsemanship center serving individuals with disabilities and veterans in the Pacific Northwest. Direct peer in the equine-assisted therapy nonprofit space with comparable ranch-based service delivery.
- Heroes and Horses: Montana-based nonprofit using wilderness horse packing expeditions for veteran reintegration and healing. Closest peer in mission and naming, though uses a different (wilderness/trail-based) therapeutic modality rather than on-ranch EAP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Horses & Heroes social profiles
Digital presenceHorses & Heroes compliance and trust
Trust signalCompliance1 record
Horses & Heroes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Horses & Heroes leadership team
Management profileNumber of profiles
Profiles1 record
Horses & Heroes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Horses & Heroes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Horses & Heroes
What does Horses & Heroes do?
Horses & Heroes provides Equine Assisted Psychotherapy and complementary alternative therapies (bodywork services and a horse grooming experience) to active military, veterans, first responders, and their families. The organization delivers 8 hours of Equine Assisted Psychotherapy at no cost to qualifying individuals and offers fee-based programs for groups within its target population, using EAGALA-certified methods and rescued horses at its Leavenworth, Kansas ranch.
Is Horses & Heroes a public or private company?
Horses & Heroes is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Horses & Heroes founded?
Horses & Heroes was founded in 2014. It employs 1 to 10 people.
Where is Horses & Heroes based?
Horses & Heroes is headquartered in Shawnee, United States, in the North America region.
How does Horses & Heroes make money?
Two revenue lines are on record. Donations and Contributions are the primary driver. The others are fee-Based Programs.
Who are Horses & Heroes's main competitors?
Others on record are PATH International and EAGALA. Direct peers are GallopNYC, Equest, BraveHearts Therapeutic Riding & Educational Center, SpiritHorse International, Mane Stream, Strides Therapy and Heroes and Horses.
Does Horses & Heroes have an API?
No public API is recorded for Horses & Heroes.
What industry is Horses & Heroes in?
Horses & Heroes's product category is Equine-Assisted Mental Health Therapy Services. Its primary akta.pro industry code is AFAEAGAG, Horse Boarding, Livery & Stable Operations, with a secondary code of AFAEAGAJ, Equine Rehabilitation, Layup & Retirement Facilities. Its NAICS code is 621420 and its SIC code is 8000.