What OutKick does

OutKick is a national multimedia sports, culture, and opinion media platform founded in 2011 by Clay Travis and headquartered in Nashville, Tennessee. The platform produces editorial content across three core verticals (Sports, Culture, and Analysis), a portfolio of more than 15 podcasts and shows (including flagship programs OutKick The Show, Don't @ Me with Dan Dakich, The Riley Gaines Show, and Tomi Lahren Is Fearless), and two email newsletters (The Daily OutKick and Screencaps!). Content is distributed via outkick.com, social video channels (Facebook, X, YouTube), and podcast platforms (Spotify, Apple Podcasts), with merchandise sold through shop.outkick.com.

The platform operates a digital media content and distribution technology stack focused on news, analysis, video, and podcast production. In June 2026, OutKick was integrated as a vertical within FOX News Digital, gaining access to the FoxNews.com homepage and Fox News app for content distribution. OutKick has been a wholly-owned subsidiary of Fox Corporation since 2021.

OutKick's business model is primarily advertising-driven, generating revenue through digital advertising and content sponsorships targeted at its audience of American sports fans. The platform is free to consumers and monetizes via ad inventory and sponsored content integrated into editorial coverage, supplemented by merchandise sales through the OutKick Shop. Its go-to-market is direct-to-consumer, with audience growth driven by personality-driven original content, social video distribution, and SEO/organic search traffic.

Name

OutKick

Legal name

Outkick Media LLC

Website

https://outkick.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

OutKick is a Fox Corporation-owned digital sports, culture, and opinion media platform producing podcasts, newsletters, and editorial content for American sports fans seeking conservative-leaning alternatives to mainstream sports media.

Ownership category

akta.pro rank

Product category

Sports Digital Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)

akta.pro secondary industry

UGC Sourcing & Community Creator Programs (BPAFAHAK)

Keywords

• Sports media platform
• Digital content publishing
• Podcast network
• Opinion journalism
• Newsletter publishing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Advertising: OutKick generates revenue through digital advertising on its platform, leveraging its growing audience of sports fans. The platform serves targeted advertisements and partners with advertising technology companies.
2. Content Sponsorships: The platform features sponsored content and branded partnerships integrated into its sports and culture coverage.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

OutKick is a national multimedia sports and culture digital media platform that produces and distributes original editorial content, podcasts/video shows, and email newsletters across sports (NFL, NBA, MLB, NASCAR, golf, etc.), culture, and opinion verticals. Its portfolio includes named podcast/show brands (e.g., OutKick The Show, Don't @ Me with Dan Dakich, Tomi Lahren Is Fearless, RUTHLESS, Planet Tyrus, The Riley Gaines Show, The Ricky Cobb Show, Hot Mic, The Fade with Clay and Kelly, The Will Cain Show, The Clay and Buck Show, American Joyride, OutKick Bets, The Trey Wallace Podcast, Gaines For Girls), two newsletters (The Daily OutKick, Screencaps!), and an OutKick Shop for branded merchandise.

Product overview

OutKick is a national multimedia sports platform and digital media company owned by Fox Corporation. Founded by Clay Travis in 2011 and based in Nashville, the platform operates as a multi-content vertical covering sports, culture, and analysis. The core offering consists of a portfolio of podcasts/shows (including flagship programs like OutKick The Show, Don't @ Me with Dan Dakich, The Riley Gaines Show, Tomi Lahren Is Fearless, and numerous other themed podcasts), email newsletters (The Daily OutKick and Screencaps!), and editorial content across Sports, Culture, and Analysis verticals. In June 2026, OutKick was integrated as a vertical within FOX News Digital, expanding its distribution through FoxNews.com and the Fox News app. The platform generates revenue through advertising, subscriptions, and merchandise sales via the OutKick Shop.

Differentiator

Problem solved

Functional benefit

Products and services

• OutKick The Show Flagship podcast/show hosted by Clay Travis, featuring sports news, commentary, and interviews with sports figures; distributed on Spotify and Apple Podcasts.
• Don't @ Me with Dan Dakich Daily sports commentary podcast hosted by Dan Dakich airing weekdays at 9 a.m. ET.
• Tomi Lahren Is Fearless Weekly podcast featuring Tomi Lahren's political and cultural commentary.
• RUTHLESS Podcast with new episodes released Tuesday, Thursday, and Friday, featuring commentary on sports and culture.
• Planet Tyrus Podcast with new episodes on Tuesday and Thursday, covering entertainment and pop culture topics.
• The Ricky Cobb Show Daily sports show airing weekdays at 4 p.m. ET, hosted by Ricky Cobb.
• The Riley Gaines Show Podcast hosted by Riley Gaines focusing on culture, politics, faith, and motherhood, continuing her activism on women's rights and transgender issues in sports.
• Hot Mic Daily podcast airing weekdays at 11 a.m. ET, featuring sports and cultural commentary.
• The Fade with Clay and Kelly Podcast featuring Clay Travis and Kelly Stewart discussing sports and lifestyle topics.
• The Will Cain Show Podcast hosted by Will Cain airing Monday-Thursday at 12 noon, covering sports and culture.
• The Clay and Buck Show Radio show podcast featuring Clay Travis and Buck Sexton discussing news and sports.
• American Joyride with David Hookstead Podcast hosted by David Hookstead covering American culture and lifestyle topics.
• OutKick Bets with Geoff Clark Sports betting-focused podcast hosted by Geoff Clark.
• The Trey Wallace Podcast Podcast hosted by Trey Wallace covering sports news and commentary.
• Gaines For Girls Podcast hosted by Riley Gaines focused on women's issues and advocacy.
• The Daily OutKick Weekday email newsletter featuring the day's most critical stories and trending topics in sports, politics, and culture.
• Screencaps! Bi-weekly newsletter providing pop culture, sports, and lifestyle content, described as 'America's Greatest Column' by readers.
• OutKick Shop Merchandise store selling OutKick-branded products.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fox News DigitalcoreGTM or Marketing Partner · 8 June 2026OutKick was integrated as a vertical within FOX News Digital to expand audience reach. The integration provides access to the FoxNews.com homepage and app for content distribution and audience growth.

Scale indicators12 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• The Athletic: Subscription-supported digital sports media company covering all major US leagues. Comparable to OutKick as a sports-focused digital content platform, though more news-driven and less opinionated.
• Barstool Sports: Founder-driven, alternative-voice digital sports and culture media brand. Most direct comparable to OutKick in editorial stance, audience demographic, podcast-heavy format, and merchandise monetization.
• SB Nation: Digital sports media network with team-specific verticals and fan-driven commentary. Comparable as a digital-first sports publisher competing for similar advertiser and audience segments.
• Sports Illustrated: Legacy sports media brand with a major digital presence covering all major leagues, opinion, and lifestyle. Comparable on the broad sports editorial portfolio though distinct in heritage.
• Deadspin: Digital sports media outlet covering sports news, opinion, and pop culture. Comparable as an opinionated digital-first sports publisher, though currently operating at smaller scale.
• Bleacher Report: Major digital sports media platform with heavy social video distribution and team-specific vertical content. Directly comparable as a youth-skewed sports content destination competing for the same advertiser pool.
• The Ringer: Digital media company focused on sports, pop culture, and podcasts, owned by Spotify. Highly comparable on the sports-plus-culture mix and podcast-led strategy.

Broad incumbents

• Audacy Sports: Multi-platform audio and digital sports media operator with sports radio and podcasting assets. Comparable as a sports audio and digital content distributor at greater scale.
• The Daily Wire: Large conservative digital media company with strong podcast and creator-led content. Comparable in political positioning and creator-driven monetization, though broader than sports.
• ESPN Digital: Dominant US sports media brand with extensive digital, TV, and audio properties. Comparable as the incumbent sports content competitor for audience attention and ad budgets, though vastly larger and more general in positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Outkick

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OutKick