Deadspin
Deadspin is a US-based digital sports media publication (founded 2005, New York) covering major professional and college sports alongside sportsbook, DFS, and betting content, monetized primarily through affiliate partnerships with gambling operators and supplemented by the Deadspin Picks+ subscription.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Deadspin does
Deadspin is a digital sports media company operating a news website (deadspin.com) founded in 2005 and headquartered in New York. The publication covers major US professional leagues (NFL, NBA, MLB, NHL), college sports, soccer, golf, Olympics, UFC, and wrestling, combined with an extensive sports betting, daily fantasy sports (DFS), and social sportsbook content vertical that includes picks, predictions, sportsbook reviews, bonus and promo codes, betting calculators, and educational gambling guides.
The site's underlying technology is a standard web publishing platform with a content management system; the company does not operate a native mobile app, and content is distributed via a mobile-responsive website and a Discord community. Distribution is driven primarily by SEO-optimized editorial coverage targeting sports, betting, and state-by-state sportsbook keywords, with no paywall or registration requirements.
The business model is advertising and affiliate-marketing-led: Deadspin monetizes through display advertising and rev-share / CPA affiliate relationships with sportsbooks (BetMGM, Caesars, bet365, DraftKings, FanDuel, Fanatics, BetRivers), DFS operators (Underdog, Parlay Play, Sleeper, Dabble, Owners Box), and sweepstakes / social sportsbooks. A paid subscription product, Deadspin Picks+, layers a betting-picks monetization tier atop the otherwise free publication. End users are sports enthusiasts and bettors in the US and Canada, served via a horizontal, persona-based segmentation approach.
Deadspin firmographics
Firmographics- Name
- Deadspin
- Website
- https://deadspin.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deadspin is a US-based digital sports media publication (founded 2005, New York) covering major professional and college sports alongside sportsbook, DFS, and betting content, monetized primarily through affiliate partnerships with gambling operators and supplemented by the Deadspin Picks+ subscription.
- Ownership category
- akta.pro rank
Deadspin industry classification
Industry- Product category
- Online Sports Media
- NAICS
- Periodical Publishers (513120)
- akta.pro primary industry
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
- akta.pro secondary industry
- Tipsters, Picks & Betting Advice Lead Gen (MPAEAMAE)
Keywords
Where Deadspin is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Deadspin business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Affiliate Marketing: Deadspin generates revenue through display advertising and affiliate marketing relationships with sportsbooks, betting sites, and sweepstakes casinos. The site features promotional content, bonus codes, and sponsored listings from gambling operators.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Deadspin product offering
Product offeringCore offering
Deadspin is a digital sports news publication that provides editorial coverage of professional and college sports including baseball, football, basketball, hockey, soccer, golf, and the Olympics. The site also offers sports betting content including expert picks, game predictions, sportsbook reviews, betting guides, promotional bonus codes, and a state-by-state directory of licensed sportsbooks across the U.S. and Canada. A subscription product called Deadspin Picks+ delivers betting-focused analysis to paying subscribers.
Product overview
Deadspin is a sports news website providing coverage across multiple sports verticals including baseball, football, basketball, hockey, soccer, and Olympics. The platform offers editorial commentary, game analysis, and related content. The company also operates Deadspin Picks+ as a betting-focused subscription service.
Differentiator
Problem solved
Functional benefit
Products and services
- Deadspin Sports news website covering baseball, football, basketball, hockey, soccer, golf, Olympics, racing, and other sports with editorial commentary, analysis, sportsbook reviews, betting guides, and promotional bonus codes. Targeted at general sports fans and sports bettors in the U.S. and Canada.
- Deadspin Picks+ Betting-focused subscription service delivering expert sports betting picks, predictions, and analysis to paying subscribers. Targeted at sports bettors seeking data-driven wagering insights.
Companies that use Deadspin
Customer profileSegments1 record
Ideal customer profiles1 record
Deadspin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Deadspin partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Deadspin competitors and assessment
Company assessmentBroad incumbents
- Bleacher Report: Broad incumbent: large general-audience sports media publisher with editorial coverage across major leagues and growing betting-related content; overlaps in sports news category.
- SB Nation: Broad incumbent: large network of team-focused sports media sites with national editorial coverage; competes for the same sports news audience and increasingly for betting content.
- Sports Illustrated: Broad incumbent: legacy national sports media brand with news, betting, and DFS content. Overlaps with Deadspin on editorial coverage and sportsbook affiliate monetization.
- The Athletic: Broad incumbent: subscription-based national sports journalism outlet covering major leagues. Competes for premium sports readership; offers a contrasting subscription-led model to Deadspin's ad/affiliate model.
Direct peers
- Action Network: Direct peer: digital sports media company focused on sports betting picks, odds comparison, and affiliate revenue. Closely overlaps with Deadspin's betting content, sportsbook reviews, and Picks+ model.
- VegasInsider: Direct peer: long-running sports betting information site covering odds, picks, sportsbook reviews, and handicapping content. Competes head-on in SEO keywords and affiliate relationships.
- Barstool Sports: Direct peer: digital sports media brand combining editorial content with heavy sports betting coverage and personalities. Closely comparable audience and monetization approach.
- Rotoworld: Direct peer: established fantasy sports and betting news publisher under NBC Sports, covering player news, picks, and odds. Competes directly for DFS and betting-content audience.
Others
- DraftKings: Adjacent ecosystem participant: leading US sportsbook and DFS operator reviewed on Deadspin. Acts as both an affiliate partner and a competitive threat via its owned DraftKings Network media properties.
- BetMGM (MGM Resorts): Adjacent ecosystem participant: major US sportsbook operator reviewed on Deadspin. Functions as a partner/customer (affiliate relationship) and a competitor in audience capture through its owned media properties.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Deadspin social profiles
Digital presenceDeadspin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deadspin leadership team
Management profileNumber of profiles
Deadspin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deadspin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deadspin
What does Deadspin do?
Deadspin is a digital sports news publication that provides editorial coverage of professional and college sports including baseball, football, basketball, hockey, soccer, golf, and the Olympics. The site also offers sports betting content including expert picks, game predictions, sportsbook reviews, betting guides, promotional bonus codes, and a state-by-state directory of licensed sportsbooks across the U.S. and Canada. A subscription product called Deadspin Picks+ delivers betting-focused analysis to paying subscribers.
When was Deadspin founded?
Deadspin was founded in 2005. It employs 11 to 50 people.
Where is Deadspin based?
Deadspin is headquartered in New York, United States, in the North America region.
How does Deadspin make money?
One revenue line is on record: advertising and Affiliate Marketing.
Who are Deadspin's main competitors?
Broad incumbents on record are Bleacher Report, SB Nation, Sports Illustrated and The Athletic. Direct peers are Action Network, VegasInsider, Barstool Sports and Rotoworld. Others are DraftKings and BetMGM (MGM Resorts).
Does Deadspin have an API?
No public API is recorded for Deadspin.
What industry is Deadspin in?
Deadspin's product category is Online Sports Media. Its primary akta.pro industry code is MPAEAMAA, Sportsbook Affiliate & Comparison Sites, with a secondary code of MPAEAMAE, Tipsters, Picks & Betting Advice Lead Gen. Its NAICS code is 513120.