ABC Group

What ABC Group does

ABC Group is a privately-held, multi-format retail and wholesale distributor of building materials headquartered in Taliparamba, Kerala, India, operating since December 1998. The company distributes tiles, sanitaryware, bathroom fittings, paints, kitchen products, plumbing fixtures, wellness products (jacuzzis, steam cabins), natural stone, and allied home-improvement products sourced from over 100 Indian and international brands including Johnson, Somany, TOTO, Kohler, Kajaria, Parryware, Roca, Grohe, and Asian Paints. Operations span four distinct retail and wholesale formats: ABC Sales Corporation (standard retail showrooms), ABC Emporio (premium showrooms with virtual reality and interactive kiosks), ABC MyHome (mid-market tiles and bath showrooms), and ABC Buildwares (wholesale distribution with 1,700+ sub-dealers). The business serves three primary customer segments: individual homeowners and renovation consumers, builders/contractors/developers for bulk procurement, and architects/interior designers for project specification. ABC Group runs 13+ retail showrooms and 11+ wholesale branches across Kerala, 150+ logistics vehicles, and 90,000+ sq ft of warehouse space, with wholly-owned international subsidiaries in Qatar (ABC Projects WLL, ABC Ceramic WLL, since 2009), China (ABC Impex HK for OEM manufacturing, since 2012), Uganda (ABC Impex Africa, ABC Stiles & Bathz, since 2015-2016), Tanzania (ABC Emporio, since 2018), and a jointly-controlled Oman entity (Al Baraka Ceramics). Revenue is generated through one-time retail sales, wholesale distribution, and import/OEM operations with no disclosed pricing model beyond quote-based showroom transactions. The company is founder-owned and family-directed, led by Founder Chairman & Managing Director Muhammed Madani, and is currently subject to NCLT-convened meetings for secured creditors, unsecured creditors, equity shareholders, and CCD holders, indicating an ongoing corporate restructuring event.

Name

ABC Group

Legal name

ABC Group (India) Private Limited

Website

https://abcgroupindia.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

ABC Group is a Kerala-based multi-format distributor of tiles, sanitaryware, bathroom fittings, paints, and building materials, operating 13+ retail showrooms, 11+ wholesale branches, and international subsidiaries across Qatar, Oman, Tanzania, Uganda, and China, serving homeowners, builders, contractors, and architects.

Ownership category

akta.pro rank

Product category

Building Materials Distribution and Retail

NAICS

Building Material and Supplies Dealers (4441), Other Building Material Dealers (44418)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

akta.pro secondary industry

Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)

Keywords

• Building materials distribution
• Tiles sanitaryware retail
• Bathroom fittings dealer
• Wholesale construction materials
• Home improvement showrooms

Headquarters

HQ city

Kannur

HQ country

India

HQ region

Asia

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Showroom Sales: Revenue from direct retail sales through company-owned showrooms including ABC Sales Corporation, ABC Emporio (premium/luxury), and ABC MyHome retail outlets across Kerala and international locations
2. Wholesale Distribution: Wholesale business through ABC Buildwares India Pvt Ltd with over 90,000 sq feet warehouse space and more than 1700 sub-dealers across multiple locations
3. Import/Export Operations: Own import operations through ABC Impex and manufacturing through ABC Impex (HK) Co. Ltd. in Guangzhou, China for OEM manufacturing

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

ABC Group is a multi-format retail and wholesale distributor of building surface and bathroom products in Kerala, India. It sells tiles, sanitaryware, bathroom fittings, paints, kitchen products, wellness products, natural stone, and plumbing fixtures through 13+ retail showrooms (ABC Sales Corporation, ABC Emporio premium outlets, ABC MyHome) and 11+ wholesale branches (ABC Buildwares). The company also conducts its own import operations and OEM manufacturing through subsidiaries in China and India.

Product overview

ABC Group is a multi-format retail and wholesale distributor of tiles, sanitary ware, bathroom fittings, and building materials in Kerala, India. The company operates through distinct showroom formats: ABC Sales Corporation (standard retail), ABC Emporio (premium/luxury showrooms with virtual reality and interactive kiosks), ABC MyHome (specialized tiles and bath showrooms), and ABC Buildwares (wholesale with sub-dealer network). The product portfolio centers on surface finishing products including wall and floor tiles (Ceramic, Vitrified, GVT, Rustic finishes from Indian and imported brands), sanitary ware (500+ varieties of closets, washbasins, urinals), bathroom fittings (taps, mixers, showers, accessories), kitchen products (sinks, Asian Paints Sleek Kitchen), wellness products (jacuzzis, bathtubs, steam cabins, spa equipment), paints, plumbing fixtures (motor pumps, water tanks, PVC pipes), natural stone & mosaic, and allied products (solid surfaces, mirrors, adhesives). The company serves both retail customers and B2B clients through 11+ wholesale and 13+ retail showrooms across India and international operations in Qatar, Oman, Tanzania, Uganda, and China.

Differentiator

Problem solved

Functional benefit

Brands

• ABC Emporio: Premium and luxurious product showroom featuring international brands and virtual reality technology
• ABC MyHome
• ABC Sales Corporation
• ABC Buildwares
• ABC Foundation
• ABC Academy
• ABCDE Magazine
• Bathx

Products and services

• Tiles (Wall and Floor) Ceramic, Vitrified, GVT finish, and Rustic finish wall and floor tiles in 100+ sizes from 106 x 106 mm up to 3200 x 1600 mm with 10,000+ designs, sourced from Indian brands (Johnson, Somany, RAK, Kajaria, AGL, Qutone, Simpolo, Simero, Nexion, Granitogres) and imported brands (Casalgrande, Gres De Aragon, Saloni, Grespania, Alaplana, Colorker, Mainzu, Dune, Newker, Todagress, Marrazi, Verniperence, Iris, Inax, Emigres, Petra Antiqa). For retail and project buyers seeking surface finishing solutions.
• Sanitaryware More than 500 varieties of sanitaryware products including wall-mounted closets, floor-mounted closets, washbasins, and urinals from brands such as Parryware, Bathx, Jaquar, Roca Armani, TOTO, Vitra, Kohler, Gessi Italy, Laufen, THG Paris, Sternhagen, Sonet and Fovit. For residential and commercial bathroom installations.
• Bathroom Fittings 300+ bathroom fittings and accessories including taps, mixers, showers, rack and rails, holders, body jets, concealed tanks, kitchen taps and mirrors, sourced from brands such as Parryware, Grohe, Jaquar, TOTO, Benelave, Sonet, Elvis, Kohler, Effegibi, THG Paris and Gessi Italy.
• Paints Quality paints from Asian Paints, Berger, Nerolac, Jotun, MRF and Indigo for residential and commercial interior and exterior finishing and protection.
• Kitchen and Wardrobe Solutions Exclusive display gallery of Asian Paints Sleek kitchen solutions, wardrobes, hobs, chimneys and other kitchen accessories for new home and renovation customers.
• Kitchen Sinks More than 100 models of kitchen sinks in different finishes, features and materials, including quartz sinks (up to 5 colours and 25 size variations, heat-resistant up to 280 degrees Celsius) and ceramic sinks from Carysil, Franke, Anupam, Becken, Reginox, Fovit and Sonet.
• Wellness Products Luxury bathroom and wellness products including jacuzzis, whirlpool bathtubs, freestanding bathtubs, brook faucets, steam shower cabins, steam and sauna rooms, premium SPA, shower cabins and bathroom shower enclosures from Jaquar, Jacuzzi, Kriztle, Effigibi, Mr. Steam, Woven Gold, Oyster, Bathx and Crizol.
• Natural Stone and Mosaic Natural cladding and paving stones with natural cleft texture (slip-resistant, moisture and heat resistant) for outdoor gardens, along with mosaic designs for swimming pools in various colours, designs and sizes.
• Pumps and Plumbing Fixtures Complete plumbing solutions including motor pumps (domestic, commercial, irrigation, submersible, shallow well, pressure booster), water tanks, septic tanks (various capacities and warranty periods) and PVC pipes and fittings from VGuard, Mahindra, Fovit, Espa, Sintex, Ocean, Hycount, United, Supreme and Shakthiman Super.
• Allied Products Home improvement accessories including solid surfaces (kitchen tops, counter tops, showroom counters, dining tables and wash basin tops from Dupont Corian and LG), mirrors (various sizes with LED options), cabinet basins (SS and MDF materials), edge profiles, artificial grass, and adhesives and epoxies (Myk Laticrete, Ardex Endura, Myk Arment).
• ABC Sales Corporation Retail Showrooms Standard retail showroom format of ABC Group dealing in tiles, sanitaryware, plumbing and fixtures, paints and other building products, with multiple locations across Kerala established from 1998 onwards. Targets homeowners, small contractors and walk-in retail customers.
• ABC Emporio Premium Showrooms Premium and luxury product showroom format featuring international brands and designs across the globe, including a 40,000 sq ft virtual reality showroom (Kochi) with interactive touch-screen kiosks, screens, installations and e-catalogs. Targets premium homeowners, architects and interior designers.
• ABC MyHome Tiles and Bath Showrooms Specialised showroom for tiles and bathwares with exclusive outdoor tiles studio and natural stone displays. Targets mid-market homeowners seeking focused tiles and bathroom product selection.
• ABC Buildwares Wholesale Distribution Wholesale distribution arm of ABC Group supplying sanitaryware, bathroom fittings and allied building products through branches at Kozhikkode, Kochi and Thiruvananthapuram with more than 90,000 sq ft of warehouse space and more than 1,700 sub-dealers. Targets builders, contractors and trade buyers.

Quantifiable outcome

• 30 million+ happy customers served
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators12 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Cera Sanitaryware: Indian listed sanitaryware and tiles manufacturer-retailer with an expanding company-owned showroom network across India. Directly comparable to ABC Group in product mix (sanitaryware, tiles, bath fittings) and multi-format retail/wholesale distribution model.
• H&R Johnson (Prism Johnson): One of ABC Group's most awarded brand partners (No.1 Dealer in Kerala 2018). Operates its own tile and bath retail showrooms, competing with ABC Sales Corporation in the mid-market tile segment.
• Hindware (HOUZ / Somany Home Innovation): Operates HOUZ branded retail stores for tiles, bath and home products, overlapping directly with ABC Emporio and ABC MyHome showrooms in South India. Competes in the same premium-bathware retail segment with similar brand partnerships.

Broad incumbents

• Kajaria Ceramics: India's largest tiles manufacturer, a key supplier brand for ABC Group. Increasingly opening company-owned Experience Centres, making it both a brand partner and a competing retailer in the tiles category.
• Somany Ceramics: Major tiles manufacturer and ABC Group's largest long-term brand partner (ABC has received 'Long Term Association' awards from Somany). Comparable as a branded tile retailer with a growing direct retail footprint.
• Jaquar Group: Bath fittings and sanitaryware brand distributed by ABC Group (with 'All Kerala Best Wellness Sales Gold' award). Operates branded Experience Centres that increasingly compete with ABC Emporio's premium bathware showrooms.
• Parryware (Roca India): Awarded ABC Group 'No.1 Dealer in India' (2012) — a flagship brand partnership. Roca India's direct bath retail strategy makes it both a key supplier and a structural peer in the premium sanitaryware segment.
• Asian Paints: India's largest paint company; ABC Group is a top dealer for Asian Paints (paints and Sleek kitchens). Asian Paints' expansion into home solutions and integrated kitchen/bath retail directly overlaps with ABC Emporio's premium offering.

Emerging players

• Varmora Granito: Indian tiles and bathware brand with an expanding company-owned showroom network. Comparable as a mid-sized tiles brand-retailer pursuing direct retail in markets where ABC Group operates.
• HomeTown (Future Group/Reliance): Large-format home improvement and furniture retail chain in India, overlapping with ABC Group's lifestyle/home finishing categories (mirrors, wellness, kitchen). Provides a comparable big-box benchmark for building materials retail scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/abcgroupindia
• YouTubeyoutube.com/channel/UCn9IruJfxGE-kI9oQqXyv_g
• Facebookfacebook.com/abcgroupindia
• Instagraminstagram.com/abcgroupindia
• LinkedInlinkedin.com/company/abc-group-inida-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABC Group