Jordan's Furniture

What Jordan's Furniture does

Jordan's Furniture is a privately held, family-owned regional furniture retailer serving the New England market across five states (Massachusetts, Connecticut, Maine, New Hampshire, and Rhode Island). The company operates nine retail showrooms — including flagship locations in Reading and Natick, MA, plus Avon, New Haven, Farmington, Nashua, South Portland, and Warwick — complemented by a direct-to-consumer e-commerce storefront at jordans.com, a warehouse and distribution hub in E. Taunton, and a corporate office in Dedham. Headcount is reported at 5,001-10,000 employees. Revenue is generated primarily through one-time retail sales of furniture, mattresses, and home goods spanning budget to premium price tiers, with category coverage across living room, bedroom, dining, office, kids & teens, game room, outdoor, and rugs.

Name

Jordan's Furniture

Legal name

Jordan's Furniture

Website

https://jordans.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Jordan's Furniture is a privately held New England furniture retailer operating nine showrooms across five states. It serves consumers seeking furniture and mattresses via an experiential model combining retail showrooms with IMAX theaters, ropes courses, dining, and white-glove delivery.

Ownership category

akta.pro rank

Product category

Home Furnishings Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

Keywords

• Furniture retail
• Home furnishings
• Mattress sales
• Bedroom furniture
• Living room furniture

Headquarters

HQ city

Nashua

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Furniture and Mattress Sales: Core revenue from selling name-brand furniture, mattresses, and home goods across multiple categories including living room, bedroom, dining, office, outdoor, kids & teens, and game room furniture. Products range from budget-friendly to premium, with private-label brands like Jordan's Mattress Factory and XtraIncredible.
2. Financing Revenue: Jordan's branded credit card issued in partnership with Wells Fargo Bank enables customer financing. The company generates revenue through financed purchases with promotional periods (up to 60 months no interest).
3. Entertainment and Attractions: In-store attractions including IMAX theater tickets, ropes course admissions (It at Beantown, It at New Haven, It at Portland), and seasonal attractions (Enchanted Village, Reindeer Games). Revenue from ticket sales and concessions.
4. Dining and Concessions: On-site dining options including Sally's Apizza, Cookie Monstah, Fuddruckers, and Montilio's generate food and beverage revenue at store locations.
5. Delivery and Setup Services: White-glove delivery service provided by company-owned teams. While delivery is often free with promotions, it represents an operational revenue offset and customer service differentiator.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Jordan's Furniture sells brand-name and private-label furniture, mattresses, and home goods through nine retail showrooms across New England (Massachusetts, Connecticut, New Hampshire, Maine, Rhode Island) and a full e-commerce storefront at jordans.com. Core categories include living room, bedroom, dining, office, kids & teens, game room, outdoor furniture, area rugs, and an in-house mattress line (XtraIncredible® and Jordan's Mattress Factory) sold alongside national brands. The retailer differentiates with experiential attractions (IMAX theaters, ropes courses, Enchanted Village), on-site dining, free White Glove delivery, and Wells Fargo-backed financing up to 60 months no interest.

Product overview

Jordan's Furniture is a New England regional furniture retailer operating 7 stores across Massachusetts, Connecticut, Maine, New Hampshire, and Rhode Island, plus an e-commerce platform at jordans.com. The company differentiates through experiential retail, combining furniture sales with entertainment attractions including IMAX 3D theaters and indoor ropes courses. The product portfolio centers on the XtraIncredible® proprietary mattress brand (enhanced with Beautyrest® technology) and Jordan's Mattress Factory, alongside national brands (Beautyrest®, Tempur-Pedic®, Sealy, King Koil). Core furniture categories include Living Room (sofas, sectionals, recliners), Bedroom (beds, dressers, nightstands), Dining (tables, chairs, sets), Office, Kids & Teens, Game Room (pool tables, home theater seating), Outdoor, and Area Rugs. The company offers a Factory Outlet clearance channel and services including free White Glove Delivery, flexible financing (up to 60 months no interest via Wells Fargo), Peace of Mind Protection plans, Sleep Lab mattress selection assistance with BridgeIT technology, and In-Home Design consultations. The company has a history of sports-related promotional gambles, including previous refund offers for Boston Red Sox (2007, $35M) and Houston Astros (2022) championships.

Differentiator

Problem solved

Functional benefit

Brands

• Jordan's Mattress Factory: Private-label mattress brand manufactured by Jordan's Furniture, offering mattresses under their own brand name alongside national brands.
• XtraIncredible

Products and services

• XtraIncredible® Mattress Jordan's flagship proprietary mattress brand, enhanced with Beautyrest® technology inside, available in sizes from Twin to California King and targeted at consumers seeking a private-label sleep product.
• Jordan's Mattress Factory Jordan's in-house mattress manufacturing brand offering multiple models including Crazy Quilt and Bloom Firm, sold alongside national mattress brands.
• Living Room Furniture Sofas, sectionals, loveseats, recliners, accent chairs, coffee tables, TV stands, and ottomans from multiple brands at price points from under $300 to over $4,699.
• Bedroom Furniture Beds, dressers, nightstands, chests, armoires, mirrors, and media chests in traditional to contemporary styles, with bedroom sets priced $999-$1,447.
• Dining Furniture Dining tables, chairs, sets, bars, bar carts, sideboards, buffets, kitchen islands, and curios for residential dining rooms.
• Office Furniture Desks, office chairs, filing cabinets, storage cabinets, and bookcases targeted at home office use.
• Kids & Teens Furniture Bunk beds, loft beds, dressers, nightstands, desks, study furniture, changing tables, cribs, and gliders designed for children and teens.
• Game Room Furniture Pool tables, game tables, gaming chairs, bars, wine storage, pub tables, and home theater seating for recreational rooms.
• Outdoor Furniture Outdoor sofas, sectionals, chairs, lounges, dining sets, fire pits, and patio umbrellas in weather-resistant materials.
• Area Rugs Indoor and outdoor rugs, rug pads, and best-selling rug collections sold across all furniture categories.
• Jordan's Vibe Immersive Audio Seating Proprietary home theater seating product featuring built-in speakers, surround sound, seat vibration, and wireless connectivity for theater-level immersion, positioned within the Game Room furniture category.
• Furniture Factory Outlet Outlet and clearance channel offering discounted pricing on in-stock furniture, mattresses, rugs, and accessories across living room, bedroom, dining, office, and mattress categories.
• IMAX 3D Theaters

Quantifiable outcome

• Over 4,266 in-stock products available for immediate delivery
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Caring PartnersminorGTM or Marketing Partner · 9 February 2026Caring Partners hosts its 20th annual 'Belle of the Ball' prom dress drive at Jordan's Furniture locations (Rockland Trust bank and Anton's Cleaners locations as well). Jordan's provides venue space for the program that has outfitted over 8,463 students since 2005 and collected 100,000 dresses with over $4.7M in donated dry cleaning services. The program holds boutique day events where pre-qualified students receive free prom dresses and accessories.
• LiggettVilleminorOthersLiggettVille operates the It at New Haven adventure ropes course at Jordan's Furniture's New Haven, Connecticut location. This is a third-party operator running the attraction within Jordan's retail space.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wayfair: Pure-play online home goods retailer with massive catalog and aggressive pricing; not a showroom operator but the dominant digital competitor that Jordan's experiential model must defend against.

Broad incumbents

• Ashley Furniture HomeStore: Largest US furniture retailer and manufacturer with massive national scale and a wide product assortment; overlaps heavily with Jordan's across living, bedroom, dining, and mattress categories.
• Crate & Barrel: National housewares and furniture retailer carrying living, dining, bedroom, and outdoor categories overlapping with Jordan's broad furniture assortment at moderate-to-premium price points.
• Restoration Hardware (RH): Premium home furnishings brand with destination galleries combining retail and lifestyle experiences; analogous to Jordan's experiential showroom model, though at the luxury end of the category.

Direct peers

• Bob's Discount Furniture: Large US value-oriented furniture retailer with regional showroom clusters and aggressive promotional marketing, directly comparable to Jordan's mid-market furniture positioning and promotional DNA.
• Havertys Furniture: Publicly traded multi-region US furniture retailer with showrooms, design services, and a comparable middle-to-upper price point assortment, useful as a public-market comparable for Jordan's.
• American Freight: Off-price furniture and mattress retailer emphasizing value pricing and rapid delivery, comparable to Jordan's value-oriented consumer segment and Furniture Factory Outlet channel.
• Raymour & Flanigan: Northeast US furniture retailer with showrooms, white-glove delivery, and a strong regional brand presence, directly comparable to Jordan's New England footprint and full-service retail model.
• Living Spaces: US furniture retailer combining large showrooms with direct sourcing and competitive pricing; operates a similar in-store plus e-commerce model with emphasis on selection and fast fulfillment.
• Rooms To Go: Privately held multi-category furniture retailer with owned delivery fleets and showroom-anchored model, comparable to Jordan's mix of branded furniture, private label, and company-operated logistics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jordansfurn
• YouTubeyoutube.com/user/TheJordansFurniture
• Facebookfacebook.com/JordansFurniture
• Instagraminstagram.com/jordansfurniture
• Pinterestpinterest.com/jordanfurniture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jordan's Furniture