Améredia

Name

Améredia

Legal name

Améredia Incorporated

Website

https://ameredia.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Multicultural Marketing Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (541860), Advertising Material Distribution Services (54187), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

akta.pro secondary industries

Cultural Consulting & Market Suitability Review (MPAAANAF), Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Multicultural marketing services
• Ethnic advertising agency
• Media planning buying
• Translation localization services
• Grassroots community marketing

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Integrated Marketing Services: Full-suite professional services including market strategy, ethnic branding, media planning and buying, creative and design, translation and localization, public relations, direct marketing, event marketing, grassroots marketing, and market research. Revenue derived from agency fees for campaign planning, execution, and management services.
2. Media Planning and Buying: Media planning and buying services across ethnic publications, TV channels, radio stations, and digital platforms. The agency manages ad placements and maintains relationships with thousands of ethnic media outlets nationwide, likely earning commissions or fees on media buys.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Améredia is a full-service multicultural advertising, marketing and public relations agency that plans and executes integrated campaigns to help global brands reach diverse ethnic communities across the United States. Its offering combines market strategy, ethnic branding, media planning and buying across ethnic media outlets, creative and design, translation and localization in 30+ languages, public relations, direct marketing, event marketing, grassroots community activation and multicultural market research as a modular suite that can be engaged individually or end-to-end.

Product overview

Améredia is a full-service multicultural advertising, marketing and public relations firm offering an integrated platform of service modules. The core offering comprises ten interconnected service modules: Market Strategy, Ethnic Branding, Media Planning & Buying, Creative & Design, Translation & Localization, Public Relations, Direct Marketing, Event Marketing, Grassroots Marketing, and Market Research. These services work together as a unified multicultural marketing solution, where strategy informs branding, which guides creative and media placement, while translation/localization ensures cultural authenticity across all touchpoints. The services are designed to be modular and combinable, allowing clients to engage individual services or the full integrated suite for comprehensive multicultural campaign execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Strategy Integrated marketing planning service that develops plans based on ethnic buying behaviors and lifestyles, including industry analysis, positioning recommendations, and tactical execution for brands reaching multicultural audiences.
• Ethnic Branding Brand identity development service that establishes distinct brand identities resonating authentically with each ethnic community while maintaining corporate consistency.
• Media Planning and Buying Ethnic media planning and buying service covering online, print, TV, radio, mobile, out-of-home, social, events and grassroots channels through established relationships with ethnic publications, portals, TV channels and radio stations.
• Creative and Design Award-winning creative development service producing culturally sensitive campaigns in print, broadcast and online, including multilingual creative and transcreative production in over 30 languages.
• Translation and Localization Transcreation and localization service providing online and print translation in 30+ languages including Spanish, Mandarin, Cantonese, Tagalog, Vietnamese, Korean, Russian, Polish, Japanese, Thai and South Asian languages, delivered by native, certified translators.
• Public Relations Multilingual PR service reaching stakeholders through press releases, fact sheets, backgrounders, speeches, social media releases, video news releases and podcasts tailored to each ethnic community.
• Direct Marketing Complete direct marketing solutions including intelligent mailing data for ethnic populations, culturally relevant pieces in 30+ languages, with services covering research, copywriting, design, production, mailing and tracking.
• Event Marketing Event marketing and management service covering ethnic American markets including staffing, collateral, booth negotiation, logistics, on-site promotions and attendee engagement.
• Grassroots Marketing Community-focused marketing service targeting ethnic clusters including Chinatowns, Filipinotowns, Koreatowns, Russian districts, Polish pockets, Japantowns, Little Indias and Little Saigons with promotions distributed by trained staff.
• Market Research Multicultural research service designing questionnaires and surveys in 30+ languages, conducting on-site interviews at community events, focus groups and store locations to gather consumer motivational data.

Quantifiable outcome

• 80% of Asians age 5+ speak a language other than English at home
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Dentsu: Dentsu is a global advertising and communications group with multicultural and ethnic-marketing capabilities across its network. Comparable broad incumbent offering integrated multicultural services at global scale.
• Publicis Groupe: Publicis is a global advertising holding company with multicultural and ethnic specialty agencies under its umbrella. Comparable as a broad incumbent with significant multicultural capabilities and Fortune 500 client relationships.
• Ogilvy: Ogilvy is a global advertising and PR network with dedicated multicultural and ethnic-marketing practices. Comparable broad incumbent that increasingly competes for the same enterprise multicultural mandates.
• FCB (Foote, Cone & Belding): FCB operates a global advertising network with FCB Cultura and other specialty multicultural practices. Comparable broad incumbent competing for enterprise multicultural business at scale.

Direct peers

• IW Group: IW Group is a full-service Asian American advertising and marketing agency offering integrated planning, creative, media, and digital. Directly comparable to Améredia's multicultural full-service model with a narrower ethnic focus.
• Admerasia: Admerasia is an Asian American marketing agency providing integrated advertising, digital, and PR services to Fortune 500 brands. Highly comparable due to shared Asian-market expertise and enterprise client base.
• InterTrend Communications: InterTrend is a multicultural marketing agency specializing in Asian American and cross-cultural communications for major brands. Comparable as a full-service multicultural agency serving enterprise clients across similar ethnic segments.
• LatinWorks Marketing: LatinWorks is a Hispanic-focused full-service marketing and advertising agency delivering brand strategy, creative, and media. Comparable to Améredia as a multicultural specialty agency, though concentrated in the Hispanic segment.
• Muse Communications: Muse Communications is a Hispanic marketing and communications agency offering full-service advertising, PR, and digital. Comparable as a multicultural full-service agency focused on a specific ethnic segment with enterprise clients.
• Burrell Communications Group: Burrell is a full-service multicultural agency with deep roots in African American consumer marketing for Fortune 500 brands. Comparable as a long-established multicultural full-service agency serving enterprise clients.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ameredia
• Xx.com/ameredia
• Facebookfacebook.com/ameredia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Améredia