What Admerasia does

Admerasia is a New York-headquartered, full-service cultural marketing agency founded in 1993 that specializes in helping enterprise brands engage Asian American and Pacific Islander (AAPI) audiences through culturally authentic campaigns. The firm operates across five integrated service modules — Strategy, Creative, Media, Social, and Activation — and has produced award-recognized work for clients including FX Networks (Shōgun), Nissan, Hennessy, Moët Hennessy, State Farm, Humana, the U.S. Army, American Heart Association, Lee Kum Kee, Chandon, Twin Marquis, and Desi Natural Foods. Distinct offerings include docuseries (Twin Marquis Yum Chat, Hennessy Original Odyssey), influencer/TikTok creator campaigns (Nissan AAPI Heritage Month), AAPI civic-education initiatives (Make Us Visible coloring book program), and immersive experiential activations (Chandon Garden Spritz pop-up).

The business model is professional services: Admerasia generates revenue through project-based agency fees and client engagements sold via direct enterprise sales, with new business routed through a dedicated contact ([email protected]). Pricing is not publicly disclosed. The agency is privately held with no external funding rounds, no parent company, and no evidence of institutional investors in the source data; it is led by founder/CEO Zan Ng and co-founder Jeff Lin. Distribution is direct enterprise engagement rather than product-led, and the company maintains no app, no API surface, and no disclosed software product — its technology stack is described generically as supporting cultural marketing campaign execution.

Admerasia's competitive position rests on 32 years of operating history, durable long-tenure client relationships (notably a decade-plus Nissan engagement), an established AAPI influencer and community network (Gold House, 88rising, Make Us Visible, National Park Service), and 2024 industry recognition (ANA Multicultural Excellence Awards Silver for the AHA 'Today You Were Ready' campaign). The agency is small (51–100 employees, single NYC office at 520 W 27th St), with no disclosed geographic expansion beyond the U.S. headquarters.

Name

Admerasia

Legal name

Admerasia

Website

https://admerasia.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Admerasia is a New York-based, full-service cultural marketing agency, founded in 1993, that helps enterprise brands engage Asian American and Pacific Islander audiences through Strategy, Creative, Media, Social, and Activation services delivered via direct client engagements.

Ownership category

akta.pro rank

Product category

Cultural Marketing Agency Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Cultural marketing agency
• Multicultural advertising services
• Brand campaign strategy
• Creative campaign services
• Social media management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services Revenue: Admerasia generates revenue as a full-service cultural marketing agency offering strategy, creative, media, social, and activation services to world-class brands. Revenue is generated through client engagements and project-based agency fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Admerasia is a full-service cultural marketing agency that helps world-class brands engage diverse audiences — particularly Asian American and Pacific Islander (AAPI) communities — through culturally relevant conversations. The agency delivers integrated Strategy, Creative, Media, Social, and Activation services as campaign-level engagements for enterprise clients across entertainment, automotive, luxury spirits, healthcare, insurance, food, and government sectors.

Product overview

ADMERASIA is a full-service cultural marketing agency headquartered in NYC that operates as a platform of integrated service modules (Strategy, Creative, Media, Social, and Activation) rather than a standalone software product. The agency helps world-class brands engage today's diverse audiences through culturally relevant conversations by telling unique stories and personal journeys. The portfolio consists of the core agency services and distinct campaign work produced for clients including Hennessy, Nissan, FX Networks, American Heart Association, Make Us Visible, Lee Kum Kee, Moët Hennessy, U.S. Army, Chandon, State Farm, Twin Marquis, Desi Natural, and Humana — each campaign representing a named offering with its own creative platform, content strategy, and cultural initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Cultural Marketing Agency Services Full-service cultural marketing agency offering integrated Strategy, Creative, Media, Social, and Activation services to help world-class brands engage diverse audiences — particularly Asian American and Pacific Islander (AAPI) communities — through culturally relevant conversations and campaigns.

Quantifiable outcome

• 9 million views and 114K social followers for FX's Shōgun campaign
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Make Us Visible (MUV)coreStrategic or Co-development PartnerOngoing collaboration with Make Us Visible, a volunteer-driven non-profit organization dedicated to integrating AAPI history into K-12 curricula. The partnership has produced a coloring book series featuring AAPI historical figures, distributed over 12,000 books across 24 states and contributed to 7 laws passed in 5 states.
• National Park ServiceminorStrategic or Co-development PartnerCollaborated with National Park Service on Make Us Visible outreach initiative, contributing to legislative advocacy efforts.
• American Heart AssociationcoreGTM or Marketing PartnerPartnership with American Heart Association to launch the organization's first AAPI-focused national awareness initiative 'Today You Were Ready' for Hands-Only CPR awareness among AAPI communities, particularly women.
• Gold HouseminorStrategic or Co-development PartnerPartnership with Gold House for ARIYA's One House Toast to the Emmys, celebrating Asian American breakthroughs in entertainment.
• 88risingminorGTM or Marketing PartnerCollaboration with 88rising for Nissan KICKS launch, curating a short docu-memoir featuring music artist NIKI.
• Team DDBcoreStrategic or Co-development PartnerAnnual partnership as part of Team DDB to develop culturally nuanced AAPI Heritage Month campaigns for the U.S. Army.
• World's 50 BestminorGTM or Marketing PartnerPartnership surrounding Lee Kum Kee's sponsorship of North America's 50 Best Restaurant Awards hosted by World's 50 Best.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/admerasia
• LinkedInlinkedin.com/company/admerasia
• Instagraminstagram.com/admerasia
• Xx.com/admerasia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Admerasia