Clear Comfort Water

What Clear Comfort Water does

Clear Comfort Water, Inc. is a privately held Delaware corporation founded in 2014 and headquartered at 168 CTC Blvd, Suite E, Louisville, Colorado. The company designs, manufactures, and distributes patented Hydroxyl-Based Advanced Oxidation Process (AOP) water treatment systems that destroy organic contaminants, biofilm, and chlorine-resistant pathogens at the molecular level without producing toxic chemical by-products. Its core technology uses hydroxyl radicals as the reactive oxidizer, inspired by how Earth's atmosphere naturally cleans the air, and has been independently validated by GSA, DOE, and NREL in real-world cooling tower studies. The product line spans residential systems (CCW25 for spas and swim spas; CCW50 for inground spas and small pools; CCW100 for medium-to-large pools), commercial systems (CCW300A, CCW300, CCW500) for aquatic facilities and water parks, and industrial cooling tower variants (CCW300/CT, CCW500/CT) for production facilities, data centers, crypto mining, and HVAC applications. Compliance certifications include EPA Est. No. 91122-CO-3 under FIFRA Section 7, NSF/ANSI 50, and ISO 9001.

Clear Comfort serves four primary customer segments: residential homeowners with pools, spas, swim spas, and cold tubs; commercial aquatic operators including waterparks, hotels, resorts, universities, schools, and multi-family housing; industrial cooling tower operators across production, processing, data centers, and HVAC; and agricultural operators in livestock drinking water and controlled-environment agriculture. The go-to-market is multi-tier: an authorized dealer network, regional pool and spa distributors, buying groups, manufacturer's representative groups, and OEM partnerships — most notably Bullfrog Spas, where Clear Comfort AOP is now standard on the M Series and Swim Series lines and available across the full Bullfrog product lineup as of 2026. Customer testimonials and case studies from dealers and end users emphasize reduced chlorine use, easier maintenance training, lower operational cost, and improved water feel.

The revenue model rests on three streams: one-time hardware sales of AOP systems at MSRPs of roughly $2,490-$5,995 per residential unit (higher for commercial and industrial models), recurring cartridge replacement revenue from annual cartridge changes, and a Complete Care subscription (12- or 30-month terms with automatic renewal) covering cartridge replacement, parts, and priority support. Since founding the company has raised an $850,000 seed round in July 2018 and acquired Silver Bullet Water Treatment on April 12, 2023 for an undisclosed consideration; no additional funding rounds were disclosed in the source material.

Name

Clear Comfort Water

Legal name

Clear Comfort Water, Inc.

Website

https://clearcomfort.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Clear Comfort Water designs, manufactures, and distributes patented hydroxyl-based Advanced Oxidation Process (AOP) water treatment systems for residential pools and spas, commercial aquatic facilities, and industrial cooling towers across the United States, selling through dealers, distributors, and an OEM partnership with Bullfrog Spas.

Ownership category

akta.pro rank

Product category

Water Treatment / Disinfection Systems (Pool, Spa, Cooling Tower AOP)

akta.pro primary industry

Disinfection & Oxidation (Chlorine/Chloramine, UV, Ozone, AOP) (EUANABAD)

akta.pro secondary industries

Closed-Loop Heating/Chilled Water Treatment (Corrosion/Scale/Biocide) (BPABAJAE), Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Replacement Filter Cartridges & Consumables (CRAJAJAH)

Keywords

• Advanced oxidation water treatment
• Hydroxyl-based AOP systems
• Pool and spa sanitation
• Cooling tower water treatment
• Non-chemical water disinfection

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. AOP Water Treatment Systems: Sale of proprietary Hydroxyl-Based AOP water treatment systems including CCW25, CCW50, CCW100, CCW300, CCW500 models for residential, commercial, and industrial applications. One-time hardware purchase with annual cartridge replacement.
2. Complete Care Subscription: Annual maintenance subscription service covering cartridge replacement, parts, priority support. Term options of 12 or 30 months with automatic renewal.
3. Cartridges & Accessories: Replacement cartridges and accessories for AOP systems, ordered through dealer network or directly from company.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels12 records

Core offering

Clear Comfort Water designs, manufactures and sells patented Hydroxyl-Based Advanced Oxidation Process (AOP) water treatment hardware for residential pools and spas, commercial aquatic facilities, industrial cooling towers, and agricultural drinking water. Each system uses proprietary replaceable AOP cartridges (annual service) and is backed by EPA FIFRA Section 7, NSF/ANSI 50, and DOE/GSA/NREL validation. Revenue comes from one-time system sales (CCW25, CCW50, CCW100, CCW300A, CCW300, CCW500, CCW300/CT, CCW500/CT), recurring cartridge/accessory sales, and the Complete Care maintenance subscription.

Product overview

Clear Comfort Water offers a unified portfolio of Hydroxyl-Based Advanced Oxidation Process (AOP) water treatment systems designed to minimize chemical dependency across recreational, commercial, and industrial applications. The product line spans residential systems (CCW25 for spas/swim spas, CCW50 for small pools, CCW100 for medium to large pools) and commercial/industrial systems (CCW300A, CCW300, CCW500 for aquatic facilities, and CCW300/CT and CCW500/CT for cooling towers). All systems use patented hydroxyl radical technology to destroy contaminants without leaving unhealthy by-products. The company supplements its core AOP systems with a Complete Care subscription service for ongoing maintenance and cartridge replacement. All residential and commercial pool systems come with a 90-day money-back guarantee and 5-year warranty, while the CCW25 spa system includes a 30-day money-back guarantee and 3-year warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Clear Comfort® AOP: Clear Comfort's patented Hydroxyl-Based AOP water treatment technology brand

Products and services

• CCW25 AOP System Compact Hydroxyl-Based AOP water-treatment system for portable spas, swim spas, and plunge pools. Treats up to 30 GPM, includes annual cartridge replacement, a 30-day money-back guarantee, and a 3-year system warranty. Target buyers: residential spa owners.
• CCW50 AOP System Residential Hydroxyl-Based AOP water-treatment system for inground spas and small pools. Treats up to 35 GPM with minimal maintenance and a 5-year system warranty. Sold primarily to residential homeowners via dealers.
• CCW100 AOP System Residential Hydroxyl-Based AOP water-treatment system for medium to large pools. Treats up to 90 GPM at drinking-water chlorine levels or less, with easy annual cartridge service, a 5-year warranty, and a 90-day money-back guarantee. Sold through authorized dealers and direct channels.
• CCW300A AOP System Commercial-grade Hydroxyl-Based AOP system for larger residential and small commercial pools. Includes a 5-year warranty and 90-day money-back guarantee.
• CCW300 AOP System Commercial-grade Hydroxyl-Based AOP water-treatment system for aquatic facilities, waterparks, hotels/resorts, schools and universities, and multi-family housing pools. Backed by a 5-year warranty and 90-day money-back guarantee.
• CCW500 AOP System High-capacity commercial Hydroxyl-Based AOP system for large-scale aquatic facilities and waterparks. Backed by a 5-year warranty and 90-day money-back guarantee.
• CCW300/CT and CCW500/CT Industrial Cooling Tower Systems Industrial-capacity Hydroxyl-Based AOP water-treatment systems engineered for cooling towers at production facilities, processing plants, data centers, crypto-mining operations, and HVAC systems. Include a Continuous Flow feature, reduce chemical usage by up to 90%, and target biofilm, scale, and Legionella control. Backed by GSA-validated outcomes including 50% maintenance reduction and 7.2 Savings-to-Investment Ratio.
• Complete Care Subscription Annual recurring maintenance subscription covering AOP cartridge replacement, return shipping for expired cartridges, replacement parts (including faulty components), a pump-head service kit every third cartridge exchange, and priority troubleshooting support. Available in 12- and 30-month terms with automatic renewal.
• AOP Replacement Cartridges and Accessories Proprietary annual AOP replacement cartridges and supporting accessories that sustain Clear Comfort AOP system performance, ordered through the dealer network or directly from the company. Cartridge replacement is required annually to maintain efficacy and is the consumable driving recurring revenue.

Quantifiable outcome

• 50% reduction in maintenance requirements
• +7 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Bullfrog SpascoreOEM/ Whitelabel/ Licensing Partner · 1 January 2026Premium AOP by Clear Comfort is now standard on Bullfrog Spas M Series and Swim Series product lines, and available across their entire product lineup. This OEM partnership represents significant market penetration in the spa industry with Clear Comfort technology embedded in new spa manufacturing.
• Buying GroupscoreChannel Partner/ Reseller/ DistributorPartnership with multiple pool and spa buying groups including IPG Logo and other member organizations for volume purchasing and dealer network access.
• Manufacturer's Rep GroupscoreChannel Partner/ Reseller/ DistributorRegional manufacturer's representative groups representing Clear Comfort products across different territories for dealer acquisition and support.
• Pool & Spa DistributorscoreChannel Partner/ Reseller/ DistributorExtensive network of distributors including PC Logo, SL Logo, HPS Logo, LA Logo, KS Logo, SCP, SPP Logo, APS-American Pool Supply, Aqua-gon, Bel-Aqua, Cinderella, Classic Del Designs, Conely Company, Davis Supply, EMSCO, FWP, Hachik, Noble Tile Supply, PEP Pool & Electrical Products, Pool Builders Supply, Pool Contractors Supply, Quality Pool Supply, Sun Country, Texas Pool Supply, and others.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Hayward Holdings: Hayward is one of the largest pool equipment manufacturers in North America, offering pumps, filters, heaters, and chemical/salt sanitization systems. While it does not offer AOP, it competes directly with Clear Comfort for residential and commercial pool water-treatment spend and has far greater distribution and brand reach.
• Pentair: Pentair is a global water treatment and pool solutions leader with extensive pool equipment, automation, and sanitization product lines. It competes with Clear Comfort on both residential pool side and broader water-treatment capabilities, with deeper capital and global reach.
• Fluidra: Fluidra (including Zodiac, Jandy, and Polaris brands) is a major global pool and wellness equipment company with broad product portfolios and established dealer networks. It is the most direct incumbent competing for residential and commercial pool water-treatment dollars globally.
• Ecolab: Ecolab is a global leader in industrial water, hygiene, and energy technologies, including cooling tower treatment programs for data centers, manufacturing, and food and beverage. It competes with Clear Comfort's CCW300/CT and CCW500/CT cooling tower product lines with deeper service and chemical programs.
• Solenis: Solenis is a leading global producer of specialty water treatment and process chemicals for industrial cooling towers, pulp & paper, and food processing. Its cooling tower chemical programs overlap directly with Clear Comfort's industrial cooling tower value proposition of reducing chemical dependency.
• Veolia Water Technologies: Veolia is one of the largest global water treatment companies, providing industrial and municipal water and wastewater solutions including disinfection technologies. It overlaps with Clear Comfort's industrial cooling tower and commercial aquatic facility offerings at the high end of the market.
• Culligan Water: Culligan is a global water treatment company with residential, commercial, and industrial product lines including filtration, softening, and disinfection. While its core expertise is residential point-of-use/point-of-entry filtration rather than pool AOP, it is a relevant adjacent competitor for water-conscious consumers and commercial accounts.

Direct peers

• Biolargo AOP Systems: Biolargo develops Advanced Oxidation Process water and air treatment technologies under its AOP subsidiary. It is the closest direct competitor to Clear Comfort on hydroxyl-based AOP for industrial and commercial water disinfection applications.
• Delta UV: Delta UV manufactures UV-based pool and spa sanitization systems that compete with Clear Comfort's AOP products on the residential and commercial pool/spa side. Both companies target the same dealer network and offer non-chemical or low-chemical alternatives to chlorine.
• Hydropool Industries: Hydropool is a swim spa and hot tub manufacturer that competes with Bullfrog Spas. It illustrates the limited number of OEM swim-spa partners available to Clear Comfort for embedded AOP, which reinforces the Bullfrog concentration risk for Clear Comfort's OEM channel strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clearcomforth2o
• YouTubeyoutube.com/c/Clearcomfort
• Facebookfacebook.com/clearcomfort
• LinkedInlinkedin.com/company/clear-comfort-water
• Instagraminstagram.com/clearcomfort
• Pinterestpinterest.com/clearcomfort

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clear Comfort Water