POOLCORP
POOLCORP is the world's largest wholesale distributor of swimming pool supplies, equipment, and outdoor living products, operating approximately 455 sales centers across North America, Europe, and Australia to serve roughly 125,000 B2B customers including pool builders, service companies, specialty retailers, and irrigation contractors.
- Company typePublic
- Founded1993
- HeadquartersCovington, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What POOLCORP does
POOLCORP (NASDAQ: POOL), founded in 1993 and headquartered in Covington, Louisiana, is the world's largest wholesale distributor of swimming pool supplies, equipment, chemicals, replacement parts, and related outdoor living products. The company operates approximately 455 sales centers across North America (United States, Canada, Mexico), Europe (France, UK, Spain, Portugal, Italy, Belgium, Germany, Croatia), and Australia, employing more than 6,000 people. It sources from over 4,000 vendors and distributes more than 200,000 products to roughly 125,000 wholesale customers through three primary distribution networks: SCP Distributors (the largest, spanning North America, Europe, and Australia), Superior Pool Products (US-focused), and Horizon Distributors (irrigation and landscape), supported by sub-brands NPT (tile and decorative finishes), POOLCORP Commercial Aquatics (commercial facilities and water parks), and acquired retail brands Pinch A Penny and Porpoise Pool & Patio.
The company monetizes exclusively through B2B wholesale product distribution, selling only to verified businesses with Tax ID numbers and generating approximately 64% of net sales from non-discretionary recurring maintenance products (chemicals, replacement parts) and roughly 22% from remodeling and renovation products, with the balance from new pool construction and outdoor living categories. Pricing is negotiated on a quote-based, pay-as-you-go basis and is not publicly disclosed. Digital infrastructure centers on the POOL360 platform (with POOL360 Pay integrated payment processing and mobile applications), the Horizon Online platform for landscape/irrigation customers, and separate Canadian and European B2B portals, with digital orders now representing over 80% of transactions.
The business model combines a national-scale purchasing and logistics platform with locally empowered sales centers that carry full P&L responsibility, enabling entrepreneurial market responsiveness. The company has been listed on NASDAQ since 1995, was added to the S&P 500 in October 2020 (removed June 2026), and has paid uninterrupted quarterly dividends with 13 consecutive years of increases through fiscal 2024 (Dividend Aristocrat status). Recent strategic activity has emphasized vendor partnerships (Aiper for robotic pool cleaners, iGarden for European expansion), a new CEO appointed in May 2026 from Motion Industries, and continued bolt-on M&A in line with a multi-decade serial acquisition program.
POOLCORP firmographics
Firmographics- Name
- POOLCORP
- Legal name
- Pool Corporation
- Website
- https://poolcorp.com
- Company type
- Public
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- POOLCORP is the world's largest wholesale distributor of swimming pool supplies, equipment, and outdoor living products, operating approximately 455 sales centers across North America, Europe, and Australia to serve roughly 125,000 B2B customers including pool builders, service companies, specialty retailers, and irrigation contractors.
- Ownership category
- akta.pro rank
POOLCORP industry classification
Industry- Product category
- Wholesale Pool Supply Distribution
- NAICS
- Hardware Merchant Wholesalers (423710), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)
- akta.pro secondary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where POOLCORP is headquartered
LocationHeadquarters
- HQ city
- Covington
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
POOLCORP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Product Distribution: POOLCORP generates revenue by distributing swimming pool supplies, equipment, chemicals, replacement parts, and outdoor living products to wholesale customers. The company sources products from over 4,000 vendors and distributes to approximately 125,000 customers. Revenue is generated through product sales with approximately 64% from recurring maintenance products and 22% from remodeling/renovation products.
- Recurring Maintenance Products: Non-discretionary pool maintenance products including chemicals and replacement parts provide stable recurring revenue
- Dividend Payments: Quarterly dividend of $1.25 per share as a cash return to shareholders
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale B2B pricing - quote-based for 200,000+ products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
POOLCORP product offering
Product offeringCore offering
POOLCORP is the world's largest wholesale distributor of swimming pool supplies, equipment, and related outdoor living products, operating approximately 455 sales center locations across North America, Europe, and Australia. The company distributes more than 200,000 products sourced from over 4,000 vendors to roughly 125,000 wholesale customers, exclusively to businesses with Tax ID numbers. Its product portfolio spans pool construction materials, replacement parts, chemicals, equipment, irrigation products, outdoor lighting, grills, and outdoor kitchen components.
Product overview
POOLCORP operates as a wholesale B2B distributor of swimming pool supplies, equipment, and outdoor living products through a multi-brand distribution network. The company operates approximately 455 locations worldwide with over 200,000 products distributed through three primary distribution networks: SCP Distributors LLC (serving North America, Europe, and Australia), Superior Pool Products LLC (US-focused), and Horizon Distributors Inc. (irrigation and landscape). Supporting sub-brands include NPT for tile and decorative finishes and POOLCORP Commercial Aquatics for commercial pool facilities. The product portfolio spans chemicals, replacement parts, equipment, construction materials, irrigation products, outdoor lighting, grills, and outdoor kitchen components. Digital capabilities include the Pool360 platform (US B2B), European and Canadian B2B portals, and the Horizon online platform, along with mobile applications and the Pool360 Pay payment solution. The company distributes to approximately 125,000 wholesale customers including pool remodelers, builders, service companies, independent specialty retailers, and landscape/irrigation contractors.
Differentiator
Problem solved
Functional benefit
Brands
- SCP Distributors: Distribution locations throughout North America, Europe and Australia distributing swimming pool supplies, equipment, and related outdoor living products
- Superior Pool Products
- NPT - National Pool Trends
- POOLCORP Commercial Aquatics
- Horizon Distributors
Products and services
- Swimming Pool Supplies and Equipment Wholesale Distribution Core wholesale distribution of swimming pool supplies, equipment, construction materials, replacement parts, chemicals, and related outdoor living products through SCP Distributors LLC and Superior Pool Products LLC networks to approximately 125,000 wholesale customers with Tax ID numbers.
- POOLCORP Commercial Aquatics Distributor of commercial pool equipment and supplies serving aquatic facilities, water parks, and swim teams nationwide through dedicated commercial stocking locations and partnerships with Lincoln Aquatics and RecSupply brands.
- Horizon Distributors - Irrigation and Landscape Products Distribution of professional grade irrigation and landscape products, including golf management, specialty lighting, and lawn equipment, serving irrigation and landscape contractors through Horizon Distributors Inc. and the Horizon Online Platform.
- NPT - National Pool Trends Specialized distribution of pool tile, decorative pool finishes, hardscapes, water and fire features, and outdoor lighting for pool remodelers and builders.
- Pool360 Digital B2B Ordering Platform Digital B2B ordering platform for US wholesale customers enabling online procurement, account management, and transaction processing through POOLCORP's distribution network, with digital order processing now influencing over 80% of transactions.
- Pool360 Pay Payment solution integrated within the Pool360 platform enabling streamlined B2B transaction processing for wholesale customers.
- POOLCORP Mobile Applications Mobile applications enabling wholesale customers to access POOLCORP's product catalog, place orders, and manage accounts on mobile devices.
- Horizon Online Ordering Platform Digital B2B ordering platform for landscape and irrigation customers to procure professional grade irrigation and landscape products online.
- European and Canadian B2B Portals Digital B2B ordering portals for European and Canadian customers to access POOLCORP's pool and outdoor living product catalog.
- Pinch A Penny Retail Pool Supply Franchise Retail pool supply franchise brand offering pool supplies, equipment, and related products to consumers through franchised retail locations.
Companies that use POOLCORP
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
POOLCORP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
POOLCORP partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- iGarden (Fairland Group)minorStrategic partnership between iGarden (sub-brand under Fairland Group) and SCP Distributors LLC to develop a localized supply chain for outdoor living innovations targeting European markets including Germany and France. The collaboration will distribute iGarden's pool care technologies including Pool Cleaner, Swim Jet, Pool Pump, Pool Heat Pump, and Salt Chlorinator through SCP's distribution network in Europe.
- AipercoreStrategic partnership announced September 2025 for robotic pool cleaners. Beginning in 2026, independent retailers, pool builders, and service companies across North America will have access to Aiper's full suite of robotic pool cleaners through POOLCORP's global B2B supply chain of over 450 locations. Aiper's CEO described this as a significant milestone providing access to one of the most influential networks of industry professionals.
- Lincoln AquaticsminorPartner for POOLCORP Commercial Aquatics through Lincoln Aquatics brand, providing commercial pool equipment catalog for aquatic facilities and water parks.
- RecSupplyminorPartner for POOLCORP Commercial Aquatics through RecSupply brand, providing commercial pool equipment catalog for aquatic facilities.
Scale indicators13 records
Recent moves9 records
Expansion highlights6 records
POOLCORP competitors and assessment
Company assessmentDirect peers
- Watsco Inc. Largest US distributor of HVAC equipment, parts, and supplies with a similar specialty B2B distribution model, multi-branch footprint, and reliance on contractor and service-company customers. Operates as a direct analog in adjacent building trades distribution.
- Ferguson Enterprises: Largest US wholesale distributor of plumbing, heating, and water-management products. Directly comparable to POOLCORP given that pool equipment (pumps, heaters, filtration, automation) overlaps heavily with Ferguson's plumbing/water-systems core.
- SiteOne Landscape Supply: Largest US wholesale distributor of landscape and irrigation supplies. Direct competitor to POOLCORP's Horizon Distributors subsidiary, with the same B2B model serving irrigation contractors and landscape professionals.
- Heritage Pool Supply Group: One of the largest independent wholesale distributors of swimming pool supplies in the US, formed via private equity roll-up. Direct competitor to POOLCORP in regional pool distribution.
- Leslie's Pool Supplies: Largest direct-to-consumer pool supplies retailer in the US (NASDAQ: LESL). Competes in the same end product categories as POOLCORP's customers (chemicals, equipment, parts) but reaches the market through retail rather than wholesale channels.
- Ewing Irrigation Products: Major US wholesale distributor of irrigation and landscape products. Direct competitor to POOLCORP's Horizon Distributors subsidiary, serving the same contractor base with overlapping SKUs.
Broad incumbents
- ABC Supply Co. Largest US wholesale distributor of roofing, siding, windows, and exterior building products. Operates an analogous multi-branch specialty distribution model serving professional contractors, though in a different building trades vertical.
- SRS Distribution: Large US building products distributor focused on roofing, siding, and waterproofing. Comparable specialty distribution platform with a heavy M&A roll-up strategy similar to POOLCORP's historical playbook.
- Genuine Parts Company: Diversified industrial and automotive parts distributor; parent of Motion Industries where incoming POOLCORP CEO John Watwood previously served. Highly relevant comparable for industrial distribution economics and capital allocation.
Regional players
- Pool & Electrical Products Inc. Regional wholesale distributor of pool and spa equipment and supplies, primarily serving the southwestern US. Smaller-scope competitor in the same product categories POOLCORP distributes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
POOLCORP social profiles
Digital presencePOOLCORP financial estimates
Financial estimateRevenue estimate
Valuation estimate
POOLCORP leadership team
Management profileNumber of profiles
Profiles4 records
POOLCORP subsidiaries and ownership
Company hierarchySubsidiaries9 records
POOLCORP funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POOLCORP M&A and investment
M&A and investmentM&A30 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POOLCORP
What does POOLCORP do?
POOLCORP is the world's largest wholesale distributor of swimming pool supplies, equipment, and related outdoor living products, operating approximately 455 sales center locations across North America, Europe, and Australia. The company distributes more than 200,000 products sourced from over 4,000 vendors to roughly 125,000 wholesale customers, exclusively to businesses with Tax ID numbers. Its product portfolio spans pool construction materials, replacement parts, chemicals, equipment, irrigation products, outdoor lighting, grills, and outdoor kitchen components.
Is POOLCORP a public or private company?
POOLCORP is a public company. It is classified as public and is currently operating.
When was POOLCORP founded?
POOLCORP was founded in 1993. It employs 5,001 to 10,000 people.
Where is POOLCORP based?
POOLCORP is headquartered in Covington, United States, in the North America region.
How does POOLCORP make money?
Three revenue lines are on record. Product Distribution is the primary driver. The others are recurring Maintenance Products and dividend Payments.
Who are POOLCORP's main competitors?
Direct peers on record are Watsco Inc., Ferguson Enterprises, SiteOne Landscape Supply, Heritage Pool Supply Group, Leslie's Pool Supplies and Ewing Irrigation Products. Broad incumbents are ABC Supply Co., SRS Distribution and Genuine Parts Company. Pool & Electrical Products Inc. is listed as a regional player.
Does POOLCORP have an API?
No public API is recorded for POOLCORP.
What industry is POOLCORP in?
POOLCORP's product category is Wholesale Pool Supply Distribution. Its primary akta.pro industry code is CRAJAKAL, Pool & Spa Chemicals (Chlorination, pH Control, Algaecides), with a secondary code of HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers). Its NAICS code is 423710 and its SIC code is 5070.