What Pelmorex Media does

Pelmorex Media is a privately held Canadian weather media and data intelligence company founded in 1989 and headquartered in Oakville, Ontario. The company operates five consumer weather brands — The Weather Network, MétéoMédia, Eltiempo.es, Clima, and Otempo.pt — reaching 40M+ monthly users across Canada, the United States, Spain, Portugal, and seven Latin American countries through broadcast TV, web, mobile, connected TV, and FAST streaming. In Canada, Pelmorex also operates Alert Ready (En Alerte), the country's only national public alerting system, under contract with all 16 federal, provincial, and territorial governments; the system has delivered more than 70,000 critical alerts annually and more than 946 emergency alerts since 2025.

The company's core technology stack includes the OnPoint Weather Data Suite, which transforms global model outputs from ECMWF (including its next-generation AI forecasts) and NOAA into analytics-grade datasets spanning 3.4M forecast locations and 20+ years of historical records; Pelmorex Weather Source APIs with a free tier and tiered subscription plans; Gaia Retail, a weather-driven demand-forecasting platform powering 5,000+ retail stores; Advanced Weather Optimization (AWO), which uses proprietary 30-year climatological baselines across a 25km global grid to automate weather-triggered ad reallocation; and the OnPoint Fire Weather Index built on the Canadian FWI system. AI/ML capabilities span generative AI for content and avatars, predictive ML for retail demand and wildfire risk, and optimization for ad spend. The company employs 50+ meteorologists and 150+ technology, data science, and product professionals across offices in Oakville, Montréal, Salem (NH), and Madrid.

Pelmorex's business model spans four revenue streams: (1) B2B Weather Data & Insights via Pelmorex Weather Source, sold to 250+ enterprise clients across retail, energy, restaurants, and insurance on subscription tiers (Free, Starter, Professional, Business); (2) Advertising & Marketing Solutions, monetizing its 40M+ audience through high-impact formats, weather-triggered campaigns, sponsorships, the proprietary EngageFront DSP, and the Advertising Studio self-serve platform; (3) Government Alerting Contracts under multi-jurisdictional Canadian government agreements; and (4) Consumer Media across the five owned brands. Pricing is publicly disclosed for API tiers (e.g., Free at $0, Business starting at 625,000 credits/day) but quote-based for B2B data and advertising. Customer outcomes are documented at scale, including $1.8M annualized savings at SIR Corp (55 restaurants), $5–10M USD annual snow-removal savings at a major big-box retailer, and 27.44% store-visit lift on the Home Hardware AI-video campaign. Pelmorex is 100% founder-owned through Pelmorex Investments Inc., with no venture or private equity sponsorship disclosed.

Name

Pelmorex Media

Legal name

Pelmorex Corp.

Website

https://pelmorex.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

Pelmorex Media is a privately held Canadian company that operates consumer weather brands (The Weather Network, MétéoMédia, Eltiempo.es, Clima, Otempo.pt) reaching 40M+ monthly users, an enterprise weather data and AI platform (Pelmorex Weather Source) serving 250+ clients, and Canada's national public alerting system (Alert Ready) under federal contract.

Ownership category

akta.pro rank

Product category

Weather Data and Analytics

NAICS

Media Buying Agencies (541830), Media Representatives (541840), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (513210), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Downscaled Climate Projections & Scenario Analytics (CMIP, SSP/RCP, Regionalization) (EUABALAB)

akta.pro secondary industries

Early Warning, Event Monitoring & Forecasting (Extreme Weather Alerts, Nowcasting) (EUABALAJ), Climate Risk Reporting & Disclosure Analytics (TCFD/ISSB, EU Taxonomy, CSRD, NAIC) (EUABALAG), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Weather data services
• Weather forecasting media
• Emergency alerting systems
• Weather advertising platform
• Weather API solutions

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Weather Data & Insights (B2B): Enterprise clients (retail, energy, restaurants, insurance) subscribe to or pay per-usage for weather data APIs, OnPoint forecasts, Gaia Retail demand insights, and Fire Weather Index products. Revenue is generated through subscription tiers (Starter, Professional, Business) with API credit-based usage, plus custom solution engagements. 250+ enterprise clients globally.
2. Advertising & Marketing Solutions: Pelmorex serves as a trusted advertising marketplace connecting brands with 40M+ monthly engaged audiences. Revenue comes from high-impact ad formats, weather-triggering ad products (Activate on Weather), sponsorships, custom content, programmatic buying via EngageFront DSP, and self-service Advertising Studio. Full-service, programmatic, and self-service buying models are available.
3. Government Alerting Contracts: Pelmorex operates Alert Ready under contract with federal, provincial, and territorial governments. Revenue derives from government contracts to deliver critical emergency alerts via the NAAD System to Canadians. Supporting 330+ public safety agencies and 22 police forces.
4. Consumer Media (Broadcast, Web, App): The Weather Network, MétéoMédia, Eltiempo.es, Clima, and Otempo.pt deliver weather forecasting content to consumers across TV, web, mobile, and connected TV/FAST platforms. Monetization occurs through advertising inventory across these platforms, with premium brand-safe environments for advertisers.

Pricing tiers

Go-to-market motion4 records

Distribution channels10 records

Marketing channels10 records

Core offering

Pelmorex Media operates a multi-brand weather media and data intelligence platform serving consumers, businesses, and governments globally. Its portfolio includes five consumer weather brands (The Weather Network, MétéoMédia, Eltiempo.es, Clima.com, Otempo.pt), enterprise weather data and analytics platforms (OnPoint Weather Data Suite, Weather Source APIs, Gaia Retail, Advanced Weather Optimization), and Canada's national emergency alerting system (Alert Ready).

Product overview

Pelmorex operates a multi-brand weather media and data intelligence platform serving consumers, businesses and governments globally. The portfolio includes five consumer weather brands (The Weather Network, MétéoMédia, Eltiempo.es, Clima.com, Otempo.pt) delivering forecasts to 40M+ monthly users; Pelmorex Weather Source enterprise solutions including OnPoint Weather Data Suite and Weather Source APIs for business intelligence; and Alert Ready/En Alerte, Canada's national emergency alerting system. Key products include Advanced Weather Optimization for weather-driven advertising, Gaia Retail for retail demand forecasting, and LocalAlert mobile app for community safety. The platform leverages AI for hyper-local forecasting, wildfire prediction, and automated content generation.

Differentiator

Problem solved

Functional benefit

Brands

• The Weather Network: Canada's leading English weather and news forecasting company providing weather updates, forecasts and alerts across multiple platforms including TV, web and mobile apps.
• MétéoMédia
• Eltiempo.es
• Clima
• Otempo.pt
• Pelmorex Weather Source
• Alert Ready
• LocalAlert
• OnPoint Weather Data Suite
• Advanced Weather Optimization (AWO)
• EngageFront

Products and services

• The Weather Network
• MétéoMédia (MétéoMédia)
• Eltiempo.es
• Clima.com
• Otempo.pt
• OnPoint Weather Data Suite
• Weather Source APIs
• Alert Ready
• Pelmorex Alerting System
• LocalAlert
• Gaia Retail
• Advanced Weather Optimization (AWO)
• EngageFront
• Pelmorex Weather Source

Quantifiable outcome

• 78% trust rating among Canadians — Canada's Most Trusted News Source for 4 consecutive years (2023–2026)
• +9 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• Weather Source (acquisition, majority stake 2019; 100% owned by 2023)coreTechnology or Integration · 1 January 2019Pelmorex acquired a majority stake in Weather Source in 2019 and acquired 100% of the company in 2023. Weather Source is now fully integrated as Pelmorex Weather Source, powering the OnPoint Weather Data Suite, Gaia Retail, and Advanced Weather Optimization products for enterprise clients.
• Google CloudcoreTechnology or IntegrationGoogle Cloud is a strategic technology partner enabling Pelmorex Weather Source's cloud-native architecture. Pelmorex Weather Source is featured on the Google Cloud Marketplace, allowing enterprise customers to access weather data directly through GCP. The partnership supports scalable, real-time weather intelligence delivery.
• SnowflakecoreTechnology or IntegrationPelmorex Weather Source is featured among Snowflake's 50 Essential Apps, AI & Data Products, available on the Snowflake Marketplace. This enables Snowflake customers to access Pelmorex weather data directly within their Snowflake environment for integrated analytics workflows.
• European Centre for Medium-Range Weather Forecasts (ECMWF)coreTechnology or IntegrationECMWF is a key data source powering OnPoint weather forecasts. Pelmorex integrates ECMWF model outputs, including the next-generation AI-enhanced forecasts, into its OnPoint platform, transforming raw global model outputs into hyper-local, enterprise-ready weather data.
• National Oceanic and Atmospheric Administration (NOAA)coreTechnology or IntegrationNOAA provides weather data incorporated into Pelmorex's OnPoint platform, including historical weather data (up to 20 years), forecast models (GFS), high-resolution rapid refresh (HRRR), and NWS alerts. This data is transformed into standardized, analytics-ready datasets.
• Federal, Provincial, and Territorial Governments of CanadacoreStrategic or Co-development PartnerPelmorex operates Alert Ready under contract with all 16 federal, provincial, and territorial governments of Canada. The partnership powers Canada's first and only national public alerting system, delivering 70,000+ critical alerts annually. Governments include emergency management agencies, public safety organizations, and law enforcement across Canada.

Scale indicators14 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Xweather (by Vaisala): Xweather (formerly AerisWeather, owned by Vaisala) provides weather APIs, maps and severe-weather alerting for developers and enterprises. Direct peer to Weather Source APIs and Pelmorex Alerting System in the B2B/developer channel.
• Baron Weather: Baron Weather provides broadcast-grade weather graphics, radar data and severe-weather alerting tools to TV stations and government agencies. Comparable to Pelmorex's PMX Localization/Forecast Engine and Alert Ready infrastructure for broadcast meteorology.
• AccuWeather: AccuWeather is a private US-based weather media and data company offering consumer forecasts across web/app/TV and enterprise weather data products. Most direct peer to Pelmorex's Weather Network + Weather Source stack, competing for the same enterprise weather-data RFPs.
• Tomorrow.io: Tomorrow.io is a venture-backed B2B weather intelligence platform offering APIs, weather-driven demand forecasting and proprietary radar/satellite inputs. Direct competitor to Pelmorex Weather Source APIs and Gaia Retail for retail/restaurant/logistics demand forecasting.

Emerging players

• Jupiter Intelligence: Jupiter Intelligence provides climate risk analytics for physical and transition risk under TCFD/SEC frameworks. Comparable peer for Pelmorex's enterprise climate-risk posture (OnPoint + Fire Weather Index) as disclosure mandates drive enterprise spend.
• Visual Crossing Corporation: Visual Crossing offers weather APIs and historical weather datasets for enterprise analytics. Comparable API-first competitor to Weather Source APIs in the developer and data-engineering segments.
• Climavision: Climavision combines proprietary radar gaps-filling with AI forecasting for enterprise and government customers. Comparable emerging peer to OnPoint and Pelmorex's alerting/wildfire (Fire Weather Index) offerings.

Regional players

• MeteoGroup: MeteoGroup (now DTN Europe) is a European commercial weather services company serving media, energy and government. Acquired Pelmorex's Commercial Services division in 2015; comparable peer in the European weather-services market where Pelmorex also operates via Eltiempo.es and Otempo.pt.

Broad incumbents

• The Weather Company (IBM): The Weather Company, owned by IBM, operates the dominant US consumer weather brand (weather.com, The Weather Channel) and enterprise B2B APIs (Watson Media/Environmental Intelligence Suite). Larger incumbent with deeper enterprise distribution; previously a minority shareholder in Pelmorex from 1996–2015.
• DTN: DTN is a subscription-based weather, agriculture and energy data provider serving producers and enterprises globally (acquired MeteoGroup in 2020). Comparable to Pelmorex's weather-data business for energy, agriculture and operations customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pelmorexmedia
• LinkedInlinkedin.com/company/pelmorexcorp
• Instagraminstagram.com/pelmorexcorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelmorex Media