CargoWise
CargoWise is a single-platform logistics execution system serving 17,000+ logistics organizations across 193 countries, providing freight forwarding, customs compliance, warehousing, transport, and carrier connectivity modules primarily to global freight forwarders and 3PL providers.
- Company typePublic
- Founded1994
- HeadquartersAlexandria, Australia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What CargoWise does
CargoWise is the flagship logistics execution platform of WiseTech Global (ASX: WTC), an Australian-headquartered, publicly listed enterprise software company founded in 1994. The platform serves over 17,000 logistics organizations across 193 countries, including 24 of the top 25 global freight forwarders and 46 of the top 50 global 3PL providers, supporting operations in 30 languages and 162 currencies. Its architecture is a single global database spanning freight forwarding, customs and compliance, warehousing, domestic transport, parcel delivery, carrier connectivity, cross-border ecommerce, and integrated accounting/payments, with deep direct integrations to 20+ air carriers and major ocean liners including Maersk and MSC.
The product surface includes core modules (CargoWise International Forwarding, Customs & Compliance, Warehouse, Transport, Parcel, Carrier, Enterprise) and AI-augmented sub-products such as ComplianceWise (NLP-based export compliance and sanctioned entity screening), BorderWise (tariff classification), CargoWise Landside (drayage and intermodal), and the customer-facing CargoWise Neo portal. The go-to-market is enterprise field sales with a global certified partner network (Business, Service, Referral, Industry, and Education Partners) and no self-service channel. Revenue is generated primarily through per-transaction Value Pack pricing introduced December 2025, which converts hundreds of legacy modules into a unified charge — a transition that has triggered 45-50% cost increases for customers and some migration considerations, though switching costs remain prohibitive given multi-year, eight-figure transition economics.
WiseTech has actively expanded the platform through M&A (Envase for US drayage in August 2024, BSM Global for global trade management in December 2024, and regulatory approval of e2open), while simultaneously executing a 29% workforce reduction (~2,000 roles) directly attributed to AI-enabled productivity gains. R&D spending increased 28% to $175.3 million to further embed AI. The parent is led by founder and chairman Richard White and CEO Zubin Appoo, with the company positioned as a near-monopolistic provider of global customs, compliance, and accounting functionality for the freight forwarding industry.
CargoWise firmographics
Firmographics- Name
- CargoWise
- Legal name
- WiseTech Global
- Website
- https://cargowise.com
- Company type
- Public
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- CargoWise is a single-platform logistics execution system serving 17,000+ logistics organizations across 193 countries, providing freight forwarding, customs compliance, warehousing, transport, and carrier connectivity modules primarily to global freight forwarders and 3PL providers.
- Ownership category
- akta.pro rank
CargoWise industry classification
Industry- Product category
- Logistics Execution Software
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Export/Import Documentation Preparation (Commercial Invoice, Packing List, Shipper’s Letter of Instruction) (TLACAHAD)
- akta.pro secondary industries
- Bills of Lading (B/L) & Sea Waybill Issuance/Management (TLACAHAA), Air Waybill (AWB) Issuance/Management (Master/House) (TLACAHAB), Cargo Claims Management & Loss Prevention (Survey, Recovery, Subrogation Support) (TLACAHAH)
Keywords
Where CargoWise is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
CargoWise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Platform Subscription: CargoWise operates on a per-transaction Value Pack model introduced in December 2024, providing access to the full suite of modules and features. The model converts hundreds of modules into a single per-transaction charge, described as simpler and more predictable.
- Value Pack Pricing: Mandatory Value Packs for CargoWise platform access, triggering cost increases of 45-50% for freight forwarders since December 1. The pricing model has faced backlash from customers citing near-monopolistic position in global customs, compliance, and accounting functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Value Packs - unified platform access |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
CargoWise product offering
Product offeringCore offering
CargoWise is a single-platform logistics execution system that deeply integrates freight forwarding, customs clearance, warehousing, transport, parcel, ecommerce fulfillment, and cross-border compliance on one global database. It is sold to logistics organizations (freight forwarders, customs brokers, 3PLs, carriers, drayage operators) under a per-transaction Value Pack subscription covering 193 countries, 30 languages, and 162 currencies.
Product overview
CargoWise is a unified, single-platform logistics execution system offered as a core platform with deeply integrated modules. The platform architecture centers on CargoWise International Forwarding as the primary module, which integrates with specialized modules for Customs & Compliance (including BorderWise and ComplianceWise AI tools), Warehouse (encompassing both Product Warehouse and Transit Warehouse for goods-in to goods-out operations), Transport (domestic transport management), Parcel (final-mile delivery), and CargoWise Carrier (ocean and air carrier connectivity via CarrierConnect/AirlineConnect). Additional enterprise tools include Accounting with Integrated Global Payments, CargoWise Neo (customer portal), CargoWise Landside (container drayage and intermodal), and eCommerce for cross-border fulfillment. The platform supports operations across 193 countries in 30 languages and 162 currencies, serving over 17,000 logistics organizations. Pricing transitioned to Value Packs model in December 2025, bundling all modules into per-transaction pricing. Training and certification is delivered through WiseTech Academy.
Differentiator
Problem solved
Functional benefit
Brands
- CargoWise Neo: Customer-facing platform providing live access to shipments, orders, declarations, invoices, and more.
- CargoWise Value Packs
- BorderWise
- ComplianceWise
- AirlineConnect
- WiseTech Academy
- Integrated Global Payments
Products and services
- CargoWise International Forwarding
Quantifiable outcome
- Average CargoWise customer delivers around 10 times the share price performance of the average peer (per Morningstar analysis)
- +3 more outcomes
Companies that use CargoWise
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
CargoWise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability8 records
Feature11 records
CargoWise partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and regional.
- DCSA+coreWiseTech Global joined DCSA+ to accelerate adoption of digital standards across container shipping industry. Brings operational reality into standards development process, supporting electronic bills of lading and other digital trade documentation based on DCSA standards.
- American Airlines CargocoreDirect data connection enabling freight forwarders to efficiently plan, book, confirm, and manage shipments with American Airlines Cargo in real-time from within CargoWise platform.
- ShipDNAregionalNamed as Certified Service Partner for North America. Longtime Pierbridge Business Partner ensuring 5,000+ Pierbridge Transtream users have access to highest quality implementation, maintenance, and support services.
- BSM GlobalcoreWiseTech Global acquisition of BSM Global, Australian provider specializing in global trade management systems. Deal aims to enhance automation in international trade processes and expand global reach.
- EnvasecoreWiseTech Global acquisition of Envase for US drayage play, expanding landside logistics capabilities for container drayage operations in North America.
- Emirates SkyCargocoreDirect eBooking connection between CargoWise platform and Emirates SkyChain system. Enables customers to seamlessly book cargo and access flight schedules, rates, and capacity directly within CargoWise. Saves time and eliminates inefficiencies in booking process.
- Qatar Airways CargocoreDirect database connection between WiseTech Global and Qatar Airways Cargo operating systems. Eliminates multiple intermediary data exchange points between freight forwarders and airline operating systems, reducing costs and technical risk.
- Lufthansa CargocoreDirect eBooking connection enabling forwarders to book cargo via their own CargoWise systems. Provides customers with booking possibilities through direct system integration, enhancing digital capabilities.
- Etihad CargocorePartnership providing seamless integration to Etihad Cargo's international digital booking system. CargoWise users access flight schedules, rates, capacity, and eBooking functions equivalent to full API integration.
- MSC (Mediterranean Shipping Company)coreDirect database connection between CargoWise and MSC, the world's largest container shipping line. Enables smoother e-booking and track-and-trace process for mutual users, ensuring easy and fast exchange of information.
- A.P. Moller - MaerskcorePartnership enabling advanced digital solutions for quick and easy customer transactions. Maersk offers advanced digital solutions integrated with CargoWise for online, real-time booking capabilities.
- Air Canada, ANA, Air France, Avianca, British Airways, Cathay Cargo, Iberia, Finnair, Korean Air, Turkish Airways, United Airlines, Air China, Air New Zealand, Ethiopian Airlines, LOT Polish AirlinescoreDirect airline connections through AirlineConnect enabling electronic bookings, rate management, schedules, and operational data exchange. Access to most comprehensive pool of air cargo capacity buyers through single connection.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
CargoWise competitors and assessment
Company assessmentBroad incumbents
- SAP (Transportation Management): SAP offers transportation management and global trade services as modules within its broader ERP suite. It overlaps with CargoWise for large enterprise shippers but is not specialized in freight forwarder execution and customs compliance workflows.
- Oracle Transportation Management: Oracle Transportation Management (OTM) is an enterprise TMS sold as part of Oracle's broader application suite. It overlaps with CargoWise in shipper-side transportation execution but does not serve freight forwarders with the same depth of forwarding and customs functionality.
Direct peers
- Blue Yonder: Blue Yonder (formerly JDA Software) provides supply chain and TMS solutions to shippers, retailers, and 3PLs. While broader than CargoWise, it overlaps in transportation management and warehouse management functionality for global logistics service providers.
- MercuryGate International: MercuryGate provides a multimodal transportation management system for shippers, 3PLs, and brokers covering truck, ocean, air, and parcel. It directly competes with CargoWise in TMS functionality for freight forwarders and 3PLs.
- Magaya Corporation: Magaya offers a logistics and supply chain platform combining freight forwarding, warehousing, and customs automation for mid-market forwarders. It targets the same core user (freight forwarders) with a similar end-to-end execution system, though with a smaller global footprint than CargoWise.
- Manhattan Associates: Manhattan Associates offers supply chain, TMS, WMS, and OMS solutions to retailers, manufacturers, and 3PLs. Its Manhattan Active suite overlaps with CargoWise's transport and warehouse modules in serving large enterprise logistics customers.
- Descartes Systems Group: Descartes is a logistics technology platform offering customs, TMS, visibility, and trade compliance software to global shippers, carriers, and forwarders. It is the closest direct peer to CargoWise, competing across customs filings, broker/forwarder workflows, and global trade management.
Emerging players
- FourKites: FourKites offers predictive supply chain visibility and analytics across modes, with Dynamic ETA and yard management capabilities. It complements rather than replaces CargoWise for forwarders but competes for visibility and analytics budget within the same customer base.
- project44: project44 is a supply chain visibility platform connecting shippers, carriers, and 3PLs with real-time shipment tracking. It overlaps with CargoWise's visibility and carrier connectivity modules but is focused on visibility rather than full forwarder execution.
- Flexport: Flexport is a digital freight forwarder that has begun building proprietary technology for forwarding operations. While operating rather than selling software, its technology investments intersect with the digital-forwarding ecosystem CargoWise serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CargoWise social profiles
Digital presenceCargoWise compliance and trust
Trust signalCompliance1 record
CargoWise financial estimates
Financial estimateRevenue estimate
Valuation estimate
CargoWise leadership team
Management profileNumber of profiles
Profiles2 records
CargoWise subsidiaries and ownership
Company hierarchySubsidiaries2 records
CargoWise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CargoWise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CargoWise
What does CargoWise do?
CargoWise is a single-platform logistics execution system that deeply integrates freight forwarding, customs clearance, warehousing, transport, parcel, ecommerce fulfillment, and cross-border compliance on one global database. It is sold to logistics organizations (freight forwarders, customs brokers, 3PLs, carriers, drayage operators) under a per-transaction Value Pack subscription covering 193 countries, 30 languages, and 162 currencies.
Is CargoWise a public or private company?
CargoWise is a public company. It is classified as public and is currently operating.
When was CargoWise founded?
CargoWise was founded in 1994. It employs 1,001 to 5,000 people.
Where is CargoWise based?
CargoWise is headquartered in Alexandria, Australia, in the Oceania region.
How does CargoWise make money?
Two revenue lines are on record. Software Platform Subscription is the primary driver. The others are value Pack Pricing.
Who are CargoWise's main competitors?
Broad incumbents on record are SAP (Transportation Management) and Oracle Transportation Management. Direct peers are Blue Yonder, MercuryGate International, Magaya Corporation, Manhattan Associates and Descartes Systems Group. Emerging players are FourKites, project44 and Flexport.
Does CargoWise have an API?
Yes. CargoWise provides API connectivity for direct carrier integrations, enabling real-time data exchange with airlines and ocean carriers for booking, scheduling, rates, and tracking. The platform supports electronic data interchange (EDI) and API-based connections with carriers including direct eBooking capabilities for airline cargo operations.
What industry is CargoWise in?
CargoWise's product category is Logistics Execution Software. Its primary akta.pro industry code is TLACAHAD, Export/Import Documentation Preparation (Commercial Invoice, Packing List, Shipper’s Letter of Instruction), with a secondary code of TLACAHAA, Bills of Lading (B/L) & Sea Waybill Issuance/Management. Its NAICS code is 488510 and its SIC code is 4731.