CargoWise

What CargoWise does

CargoWise is the flagship logistics execution platform of WiseTech Global (ASX: WTC), an Australian-headquartered, publicly listed enterprise software company founded in 1994. The platform serves over 17,000 logistics organizations across 193 countries, including 24 of the top 25 global freight forwarders and 46 of the top 50 global 3PL providers, supporting operations in 30 languages and 162 currencies. Its architecture is a single global database spanning freight forwarding, customs and compliance, warehousing, domestic transport, parcel delivery, carrier connectivity, cross-border ecommerce, and integrated accounting/payments, with deep direct integrations to 20+ air carriers and major ocean liners including Maersk and MSC.

The product surface includes core modules (CargoWise International Forwarding, Customs & Compliance, Warehouse, Transport, Parcel, Carrier, Enterprise) and AI-augmented sub-products such as ComplianceWise (NLP-based export compliance and sanctioned entity screening), BorderWise (tariff classification), CargoWise Landside (drayage and intermodal), and the customer-facing CargoWise Neo portal. The go-to-market is enterprise field sales with a global certified partner network (Business, Service, Referral, Industry, and Education Partners) and no self-service channel. Revenue is generated primarily through per-transaction Value Pack pricing introduced December 2025, which converts hundreds of legacy modules into a unified charge — a transition that has triggered 45-50% cost increases for customers and some migration considerations, though switching costs remain prohibitive given multi-year, eight-figure transition economics.

WiseTech has actively expanded the platform through M&A (Envase for US drayage in August 2024, BSM Global for global trade management in December 2024, and regulatory approval of e2open), while simultaneously executing a 29% workforce reduction (~2,000 roles) directly attributed to AI-enabled productivity gains. R&D spending increased 28% to $175.3 million to further embed AI. The parent is led by founder and chairman Richard White and CEO Zubin Appoo, with the company positioned as a near-monopolistic provider of global customs, compliance, and accounting functionality for the freight forwarding industry.

Name

CargoWise

Legal name

WiseTech Global

Website

https://cargowise.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CargoWise is a single-platform logistics execution system serving 17,000+ logistics organizations across 193 countries, providing freight forwarding, customs compliance, warehousing, transport, and carrier connectivity modules primarily to global freight forwarders and 3PL providers.

Ownership category

akta.pro rank

Product category

Logistics Execution Software

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Export/Import Documentation Preparation (Commercial Invoice, Packing List, Shipper’s Letter of Instruction) (TLACAHAD)

akta.pro secondary industries

Bills of Lading (B/L) & Sea Waybill Issuance/Management (TLACAHAA), Air Waybill (AWB) Issuance/Management (Master/House) (TLACAHAB), Cargo Claims Management & Loss Prevention (Survey, Recovery, Subrogation Support) (TLACAHAH)

Keywords

• Logistics execution software
• Freight forwarding platform
• Customs compliance software
• Supply chain management
• Warehouse management system

Headquarters

HQ city

Alexandria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Platform Subscription: CargoWise operates on a per-transaction Value Pack model introduced in December 2024, providing access to the full suite of modules and features. The model converts hundreds of modules into a single per-transaction charge, described as simpler and more predictable.
2. Value Pack Pricing: Mandatory Value Packs for CargoWise platform access, triggering cost increases of 45-50% for freight forwarders since December 1. The pricing model has faced backlash from customers citing near-monopolistic position in global customs, compliance, and accounting functionality.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

CargoWise is a single-platform logistics execution system that deeply integrates freight forwarding, customs clearance, warehousing, transport, parcel, ecommerce fulfillment, and cross-border compliance on one global database. It is sold to logistics organizations (freight forwarders, customs brokers, 3PLs, carriers, drayage operators) under a per-transaction Value Pack subscription covering 193 countries, 30 languages, and 162 currencies.

Product overview

CargoWise is a unified, single-platform logistics execution system offered as a core platform with deeply integrated modules. The platform architecture centers on CargoWise International Forwarding as the primary module, which integrates with specialized modules for Customs & Compliance (including BorderWise and ComplianceWise AI tools), Warehouse (encompassing both Product Warehouse and Transit Warehouse for goods-in to goods-out operations), Transport (domestic transport management), Parcel (final-mile delivery), and CargoWise Carrier (ocean and air carrier connectivity via CarrierConnect/AirlineConnect). Additional enterprise tools include Accounting with Integrated Global Payments, CargoWise Neo (customer portal), CargoWise Landside (container drayage and intermodal), and eCommerce for cross-border fulfillment. The platform supports operations across 193 countries in 30 languages and 162 currencies, serving over 17,000 logistics organizations. Pricing transitioned to Value Packs model in December 2025, bundling all modules into per-transaction pricing. Training and certification is delivered through WiseTech Academy.

Differentiator

Problem solved

Functional benefit

Brands

• CargoWise Neo: Customer-facing platform providing live access to shipments, orders, declarations, invoices, and more.
• CargoWise Value Packs
• BorderWise
• ComplianceWise
• AirlineConnect
• WiseTech Academy
• Integrated Global Payments

Products and services

• CargoWise International Forwarding

Quantifiable outcome

• Average CargoWise customer delivers around 10 times the share price performance of the average peer (per Morningstar analysis)
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability8 records

Feature11 records

Partnerships

Twelve partnerships are on record, tiered core and regional.

• DCSA+coreStrategic or Co-development Partner · 19 May 2026WiseTech Global joined DCSA+ to accelerate adoption of digital standards across container shipping industry. Brings operational reality into standards development process, supporting electronic bills of lading and other digital trade documentation based on DCSA standards.
• American Airlines CargocoreTechnology or Integration · 19 May 2026Direct data connection enabling freight forwarders to efficiently plan, book, confirm, and manage shipments with American Airlines Cargo in real-time from within CargoWise platform.
• ShipDNAregionalImplementation/ SI/ Consulting Partner · 31 March 2026Named as Certified Service Partner for North America. Longtime Pierbridge Business Partner ensuring 5,000+ Pierbridge Transtream users have access to highest quality implementation, maintenance, and support services.
• BSM GlobalcoreStrategic or Co-development Partner · 11 December 2024WiseTech Global acquisition of BSM Global, Australian provider specializing in global trade management systems. Deal aims to enhance automation in international trade processes and expand global reach.
• EnvasecoreStrategic or Co-development Partner · 19 August 2024WiseTech Global acquisition of Envase for US drayage play, expanding landside logistics capabilities for container drayage operations in North America.
• Emirates SkyCargocoreTechnology or IntegrationDirect eBooking connection between CargoWise platform and Emirates SkyChain system. Enables customers to seamlessly book cargo and access flight schedules, rates, and capacity directly within CargoWise. Saves time and eliminates inefficiencies in booking process.
• Qatar Airways CargocoreTechnology or IntegrationDirect database connection between WiseTech Global and Qatar Airways Cargo operating systems. Eliminates multiple intermediary data exchange points between freight forwarders and airline operating systems, reducing costs and technical risk.
• Lufthansa CargocoreTechnology or IntegrationDirect eBooking connection enabling forwarders to book cargo via their own CargoWise systems. Provides customers with booking possibilities through direct system integration, enhancing digital capabilities.
• Etihad CargocoreTechnology or IntegrationPartnership providing seamless integration to Etihad Cargo's international digital booking system. CargoWise users access flight schedules, rates, capacity, and eBooking functions equivalent to full API integration.
• MSC (Mediterranean Shipping Company)coreTechnology or IntegrationDirect database connection between CargoWise and MSC, the world's largest container shipping line. Enables smoother e-booking and track-and-trace process for mutual users, ensuring easy and fast exchange of information.
• A.P. Moller - MaerskcoreTechnology or IntegrationPartnership enabling advanced digital solutions for quick and easy customer transactions. Maersk offers advanced digital solutions integrated with CargoWise for online, real-time booking capabilities.
• Air Canada, ANA, Air France, Avianca, British Airways, Cathay Cargo, Iberia, Finnair, Korean Air, Turkish Airways, United Airlines, Air China, Air New Zealand, Ethiopian Airlines, LOT Polish AirlinescoreTechnology or IntegrationDirect airline connections through AirlineConnect enabling electronic bookings, rate management, schedules, and operational data exchange. Access to most comprehensive pool of air cargo capacity buyers through single connection.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SAP (Transportation Management): SAP offers transportation management and global trade services as modules within its broader ERP suite. It overlaps with CargoWise for large enterprise shippers but is not specialized in freight forwarder execution and customs compliance workflows.
• Oracle Transportation Management: Oracle Transportation Management (OTM) is an enterprise TMS sold as part of Oracle's broader application suite. It overlaps with CargoWise in shipper-side transportation execution but does not serve freight forwarders with the same depth of forwarding and customs functionality.

Direct peers

• Blue Yonder: Blue Yonder (formerly JDA Software) provides supply chain and TMS solutions to shippers, retailers, and 3PLs. While broader than CargoWise, it overlaps in transportation management and warehouse management functionality for global logistics service providers.
• MercuryGate International: MercuryGate provides a multimodal transportation management system for shippers, 3PLs, and brokers covering truck, ocean, air, and parcel. It directly competes with CargoWise in TMS functionality for freight forwarders and 3PLs.
• Magaya Corporation: Magaya offers a logistics and supply chain platform combining freight forwarding, warehousing, and customs automation for mid-market forwarders. It targets the same core user (freight forwarders) with a similar end-to-end execution system, though with a smaller global footprint than CargoWise.
• Manhattan Associates: Manhattan Associates offers supply chain, TMS, WMS, and OMS solutions to retailers, manufacturers, and 3PLs. Its Manhattan Active suite overlaps with CargoWise's transport and warehouse modules in serving large enterprise logistics customers.
• Descartes Systems Group: Descartes is a logistics technology platform offering customs, TMS, visibility, and trade compliance software to global shippers, carriers, and forwarders. It is the closest direct peer to CargoWise, competing across customs filings, broker/forwarder workflows, and global trade management.

Emerging players

• FourKites: FourKites offers predictive supply chain visibility and analytics across modes, with Dynamic ETA and yard management capabilities. It complements rather than replaces CargoWise for forwarders but competes for visibility and analytics budget within the same customer base.
• project44: project44 is a supply chain visibility platform connecting shippers, carriers, and 3PLs with real-time shipment tracking. It overlaps with CargoWise's visibility and carrier connectivity modules but is focused on visibility rather than full forwarder execution.
• Flexport: Flexport is a digital freight forwarder that has begun building proprietary technology for forwarding operations. While operating rather than selling software, its technology investments intersect with the digital-forwarding ecosystem CargoWise serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cargowise

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CargoWise