Stockdale & Leggo

What Stockdale & Leggo does

Stockdale & Leggo is an Australian full-service real estate franchise network headquartered at 5 Hamilton Place, Mount Waverley, Victoria. Founded in 1936, it has grown from a single Melbourne office to 31 independently owned franchise locations across Victoria and into Queensland (Caloundra), operated under the corporate franchisor Stockdale & Leggo Franchising Pty Ltd. The firm serves residential and commercial buyers, sellers, tenants, landlords, and investors with property sales, rentals, property management, auctions, property appraisals, land sales, business broking, and holiday rentals, particularly along the Mornington Peninsula. CEO/Director Charlotte Pascoe leads the corporate office, which provides brand, training, marketing, compliance, AML/CTF, and privacy oversight across the franchise network.

The business runs on a combination of third-party SaaS platforms: Rex Software for CRM, the HiCaliber property portal, an in-house online property search with suburb/postcode and 5-100km radius filters spanning residential, commercial, business, and land categories, and a Media & Marketing Hub for agents. Revenue is generated through four streams: real estate sales commissions on transactions (residential and commercial, including auctions), recurring property management fees, recurring rental income, and franchise fees/royalties from network offices. Commission rates and management fees are not publicly disclosed and are negotiated on a per-deal basis.

Customer acquisition is sales-led and franchise-mediated: each office drives local business through property appraisals, open homes, auctions, community engagement, and referrals, with centralised brand support via website (stockdaleleggo.com.au), social channels, email newsletters, blog/insights content, and REB-recognised training programs. The customer base is highly fragmented across individual consumers and small-business landlords, with no enterprise accounts, and the network currently lists approximately 752 sale and 363 rental properties, providing a measurable but undisclosed activity proxy for franchise revenue.

Name

Stockdale & Leggo

Legal name

Stockdale & Leggo Pty. Ltd.

Website

https://stockdaleleggo.com.au

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Stockdale & Leggo is an Australian real estate franchise network founded in 1936, operating 31 independently owned offices across Victoria and Queensland that provide residential and commercial sales, rentals, property management, auctions, appraisals, and holiday rentals to consumers, landlords, and investors.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Rental and Leasing Services (532), Real Estate and Rental and Leasing (53)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD), Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)

Keywords

• Residential property sales
• Commercial real estate services
• Property management services
• Real estate franchise network
• Property appraisal services

Headquarters

HQ city

Mount Waverley

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from residential and commercial property sales, including auction services. Franchise offices earn commissions on transactions they facilitate.
2. Property Management Fees: Ongoing property management services including tenant placement, rent collection, property maintenance coordination, and inspections.
3. Rental Income: Revenue from managing rental properties, including holiday rentals.
4. Franchise Fees: Franchise network generating revenue through franchise fees and support services for independently owned offices.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Stockdale & Leggo is a real estate firm that provides buying, selling, leasing, and renting of residential and commercial properties through a franchise network of 31 independently owned offices across Victoria and Queensland. Core services include residential and commercial property sales, rental listings and tenant placement, ongoing property management, property appraisals, auctions, holiday rentals, and land sales, supported by brand-standardised marketing, training, and technology resources.

Product overview

Stockdale & Leggo operates as a full-service real estate agency offering a comprehensive suite of residential and commercial property services. The core offering encompasses property sales (residential and commercial), rental management, property appraisals, and auctions. The company operates as a franchise network with 31 locations across Victoria and Queensland, providing localized expertise while maintaining brand consistency. Additional services include holiday rentals (particularly for Mornington Peninsula), land sales, and franchise opportunities for aspiring real estate professionals. The company was founded in 1936 and emphasizes personalized service through dedicated agents, comprehensive property marketing, and community integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Full-service residential property sales including property appraisals, marketing, open homes, auctions, and negotiation services for homeowners, buyers, and investors across Victoria and Queensland.
• Residential Rentals Rental property listings and tenant placement services for residential properties including houses, units, townhouses, and apartments.
• Property Management Comprehensive property management services for landlords, handling tenant selection, lease agreements, rent collection, property inspections, and maintenance coordination.
• Commercial Property Services Commercial sales, leasing, and business sales including offices, retail, industrial, and warehouses across Victoria and Queensland.
• Auctions Property auction services with dedicated auctioneers conducting both on-site and online auction campaigns for sellers.
• Property Appraisals Personalised property appraisals providing market value estimates based on in-person inspections, comparative market analysis, and local market trends, delivered by a dedicated agent.
• Holiday Rentals Short-term holiday rental property management, particularly focused on Mornington Peninsula and coastal locations.
• Land for Sale Residential and rural land listings across Victoria including established blocks and new land estate developments.
• Franchise Opportunities Franchise partnership programme enabling real estate professionals to operate their own Stockdale & Leggo office with brand support, training, and operational guidance.

Quantifiable outcome

• Celebrated 25 years of service by Latrobe Valley franchise team members Jim Demetrios and Jenny Rutherford

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Block 2024 (Kristian and Mimi)minorGTM or Marketing Partner · 1 January 2024Stockdale & Leggo collaborated with Kristian and Mimi from The Block 2024, with agent Jaime Morris providing expert marketing services for their property. The partnership highlights the company's involvement in high-profile renovation projects and marketing expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ray White: Largest Australian and Australasian real estate franchise network offering residential sales, property management, commercial, and auction services. Directly comparable franchise model, geographic focus across Australia/NZ, and similar breadth of services to Stockdale & Leggo.
• LJ Hooker: Long-established Australian real estate franchise network offering residential and commercial sales, rentals, property management, and auctions. Closely comparable to Stockdale & Leggo on franchise structure, multi-state coverage, and full-service offering.
• Harcourts: Australian real estate franchise group with residential, commercial, and property management services. Highly comparable franchise-led operating model and brand positioning targeting local market trust.
• Barry Plant: Melbourne-headquartered Australian real estate franchise network focused on residential sales, rentals, and property management. Overlaps with Stockdale & Leggo on Victoria focus, franchise network, and brand-led local expertise.
• McGrath Estate Agents: Australian residential real estate agency with sales, property management, and project marketing. Direct competitor on residential real estate agency services and adjacent commercial offerings in NSW/Victoria.
• Raine & Horne: Established Australian real estate franchise group covering residential, commercial, rural, and property management. Long history franchise comparable to Stockdale & Leggo's brand heritage.

Emerging players

• BuyersRealty: Australian buyer's agency specialising in representing property buyers. Adjacent competitive threat rather than direct franchise match, but increasingly competing for the residential buyer leads that Stockdale & Leggo agents historically captured.

Broad incumbents

• Colliers International (Australia): Global diversified real estate services firm with a substantial Australian commercial brokerage presence. Overlaps with Stockdale & Leggo's commercial sales/leasing segment while being materially larger and broader in scope.
• CBRE Group (Australia): Global real estate services firm with Australian commercial brokerage, valuation, and advisory operations. Competes most directly on the commercial side of Stockdale & Leggo's offering.
• Knight Frank (Australia): Global real estate consultancy with Australian residential and commercial sales/leasing services. Comparable on commercial real estate brokerage, though primarily an incumbent brand rather than a franchise peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stockdaleleggo
• YouTubeyoutube.com/channel/UC91Lg3_0MADNMfRQY5QRWmw
• Facebookfacebook.com/stockdaleleggo
• LinkedInlinkedin.com/company/stockdaleleggo
• Instagraminstagram.com/stockdaleleggo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stockdale & Leggo