Ray White
Ray White is a fourth-generation family-owned real estate franchise network founded in 1902, offering residential, commercial, luxury, rural, and marine property services across Australia and New Zealand through a platform spanning sales, auctions, property management, insurance, and financial services.
- Company typePrivate
- Founded1902
- HeadquartersBrisbane, Australia
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Ray White does
Ray White is a privately held, fourth-generation family-owned real estate group founded in 1902 and headquartered in Brisbane, Australia, operating one of the largest real estate franchise networks across Australia and New Zealand. The company provides a comprehensive suite of property services spanning residential sales and rentals, commercial property, rural and livestock, marine, and luxury properties ($5M+), with a claimed 70% more luxury listings than any other group in the region. Core products include the Auction Business (a heritage competency since 1902, with 38,976 auctions scheduled in 2025 and a 62.3% national clearance rate), property management services powered by the Ailo platform, the Concierge service bundling insurance, utilities, removals, and ancillary services, and specialized verticals such as HTL Property, Ray White Insurance, Valuations, RW Capital, and White & Partners wealth advisory.
The business model is primarily a franchise network earning commission on property transactions (sales fees, auction fees), recurring property management fees via the Ailo platform, and affiliate/concierge revenue from partner referrals. Technology components include the Ailo property management platform (real-time rent access, financial tracking, bill payment, live chat), an online auction platform enabling live digital bidding, and buyer matching technology. The company operates as a horizontal platform serving multiple customer segments including property buyers, sellers, investors, renters, and luxury home buyers/sellers, with a multi-channel distribution approach spanning franchise offices, the raywhite.com property portal, email newsletters, social media, the Luxury Homes magazine publication, and live/online auctions. The company is led by Managing Director Dan White and remains family-controlled with no public listing or disclosed institutional investment.
Ray White firmographics
Firmographics- Name
- Ray White
- Legal name
- Ray White (Real Estate) Limited
- Website
- https://raywhite.com
- Company type
- Private
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Ray White is a fourth-generation family-owned real estate franchise network founded in 1902, offering residential, commercial, luxury, rural, and marine property services across Australia and New Zealand through a platform spanning sales, auctions, property management, insurance, and financial services.
- Ownership category
- akta.pro rank
Where Ray White is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ray White business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Ray White agents earn commission on property sales transactions. The company operates on a franchise model where individual offices are owned by franchisees who pay fees to use the Ray White brand and receive support services.
- Auction Services: Revenue generated from auction services including in-room auctions and online auctions. Ray White has been conducting auctions since 1902 as part of their core business model.
- Property Management Fees: Fees from managing investment properties for investors, utilizing the Ailo platform for tenant management, rent collection, and property performance tracking.
- Concierge Services: Revenue from ancillary services including insurance products (home, landlord, tenant, car insurance), utility connections, removalist referrals, tradesperson referrals, storage solutions, and solar installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based agency fees for property sales |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Ray White product offering
Product offeringCore offering
Ray White is a family-owned franchise network that sells and rents residential and commercial property across Australia and New Zealand through a network of franchisee offices. Its core offerings include residential property sales, auctions, property management, and a Concierge service for ancillary needs such as insurance, utilities, and removals. The group also operates specialized sub-brands for commercial, rural and livestock, luxury, marine, projects, valuations, and wealth advisory services.
Product overview
Ray White is a fourth-generation family-owned real estate group operating since 1902, offering a comprehensive platform of residential and commercial property services across Australia and New Zealand. The core offering centers on Residential services (buying, selling, renting) and a dedicated Commercial division, supplemented by specialized sub-brands including Rural & Livestock, Marine, and HTL Property for hospitality. Key modules include the Auction Business (their historic specialty with auctions since 1902, scheduling 38,976 auctions in 2025), Luxury Homes (premium publication and brand listing 70% more properties over $5M than competitors), Property Management (performance-based with Ailo technology integration), Concierge (supporting services including insurance and utility connections), Business Sales, Insurance products, Projects marketing, Valuations, RW Capital, and White & Partners wealth advisory. The group also operates dedicated New Zealand operations. The platform combines traditional real estate expertise with technology partnerships like Ailo to deliver a full property journey experience.
Differentiator
Problem solved
Functional benefit
Brands
- Luxury Homes: Luxury property publication and service division showcasing premium residential properties across Australia and New Zealand
- Ray White Auctions
- Ray White Concierge
- Ailo
Products and services
- Ray White Residential Full-service residential real estate agency offering property buying, selling, and renting services across Australia and New Zealand through a franchise network targeting individual buyers, sellers, and tenants.
- Ray White Commercial Commercial real estate division specializing in commercial property sales, leasing, and management services for business clients across Australia and New Zealand.
- Ray White Rural & Livestock Rural and agricultural property services including farm sales, livestock transactions, and rural land management for rural clients across Australia.
- Property Auction Services Property auction services with expert auctioneers offering transparent bidding environments and comprehensive buyer and seller guidance, including in-room and online auctions across Australia and New Zealand.
- Luxury Homes Premium property marketing brand and monthly publication showcasing luxury properties over $5M across Australia and New Zealand, with dedicated agents serving high-net-worth buyers and sellers.
- Property Management Performance-based property management services for investment property owners, leveraging the Ailo technology platform for tenant management, rent collection, financial performance tracking, and compliance.
- Ray White Concierge Property journey support service offering home insurance, utility connections, removalist referrals, tradesperson connections, storage solutions, solar specialists, building and pest inspections, and pet services for clients transacting with Ray White.
- Business Sales Business brokerage services for buying and selling commercial enterprises, franchises, and business operations across Australia and New Zealand.
- Ray White Insurance Insurance products including home, landlord, tenant, car, caravan, and trailer coverage offered to Ray White clients through the Concierge service with exclusive pricing.
- Ray White Marine Specialized marine and waterfront property services for boats and maritime real estate across Australia and New Zealand.
- Ray White Projects New development and project marketing services for property developers and builders, including marketing and selling property within new residential and commercial developments.
- Ray White Valuations Property valuation services providing accurate market assessments for residential and commercial properties across Australia and New Zealand.
- RW Capital Financial services providing capital solutions for property transactions and investments, supporting buyers and investors with property financing.
- White & Partners Wealth management and property investment advisory services for clients seeking guidance on property investment portfolios.
- HTL Property Hotel and hospitality property specialists within the Ray White network, providing sales, leasing, and management services for hotel and tourism properties.
- Ray White New Zealand Dedicated New Zealand operations covering residential and commercial property services across the country, including sales, rentals, and property management.
Quantifiable outcome
- 38,976 auctions conducted in 2025 across Australia and New Zealand
- +2 more outcomes
Companies that use Ray White
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Ray White technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Ray White partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- AilocoreRay White has partnered with Ailo, a property management platform that provides investors with rent payment options, real-time financial tracking, bill payment capabilities, and direct chat with property managers. The Ailo app enables investors to access rent payments sooner and provides transparency into property performance.
- Ray White InsurancecoreRay White offers insurance products including home, landlord, tenant, car, caravan, and trailer insurance through their concierge services, providing exclusive offers to clients who transact with Ray White.
- hiPagesminorPartner for finding removalists, tradespeople, and building/pest inspectors through the Ray White Concierge service.
- TaxiboxminorStorage solutions partner for Ray White Concierge customers relocating properties.
- BMT Tax DepreciationminorTax depreciation specialist referral partner for investment property owners through Ray White Concierge.
- SolahartminorSolar installation specialist partner available through Ray White Concierge for property owners seeking energy solutions.
Scale indicators5 records
Recent moves5 records
Expansion highlights12 records
Ray White competitors and assessment
Company assessmentDirect peers
- McGrath Estate Agents: McGrath is an ASX-listed Australian residential real estate agency group focused on sales, property management, and Project Marketing, competing with Ray White particularly in Sydney and luxury segments.
- LJ Hooker: LJ Hooker is one of Australia's largest residential real estate franchise networks with a comparable franchise model, multi-service offering, and ANZ geographic footprint, making it the closest direct competitor to Ray White.
- Century 21: Century 21 is a global real estate franchise network with strong ANZ presence, competing head-to-head with Ray White in residential sales, auctions, and franchise-based brokerage services.
- Sotheby's International Realty: Sotheby's International Realty competes directly with Ray White's Luxury Homes division in the premium and trophy-property segment globally and within Australia and New Zealand.
- Harcourts: Harcourts operates a large franchise real estate network across Australia and New Zealand (and globally), competing directly with Ray White in residential sales, auctions, and property management.
Broad incumbents
- Colliers International: Colliers is a global real estate services firm active across ANZ commercial property sales, leasing, and investment advisory, directly competing with Ray White Commercial's service lines.
- REA Group: REA Group operates realestate.com.au, the dominant Australian property portal. It is not a brokerage but is a key channel and competitive force that shapes how Ray White's agents acquire listings and reach buyers.
- Knight Frank: Knight Frank is a global real estate consultancy with strong presence in Australian luxury and commercial markets, overlapping with Ray White's Luxury Homes, Commercial, and high-net-worth segments.
- Domain Holdings Australia: Domain (domain.com.au) is a major Australian property portal and residential project marketing platform that competes with Ray White for audience attention and agent advertising spend.
- CBRE Group: CBRE is a global commercial real estate services firm with significant ANZ operations, competing with Ray White Commercial in office, retail, and industrial brokerage and advisory.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ray White social profiles
Digital presenceRay White financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ray White leadership team
Management profileNumber of profiles
Profiles13 records
Ray White subsidiaries and ownership
Company hierarchySubsidiaries13 records
Ray White funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ray White M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ray White
What does Ray White do?
Ray White is a family-owned franchise network that sells and rents residential and commercial property across Australia and New Zealand through a network of franchisee offices. Its core offerings include residential property sales, auctions, property management, and a Concierge service for ancillary needs such as insurance, utilities, and removals. The group also operates specialized sub-brands for commercial, rural and livestock, luxury, marine, projects, valuations, and wealth advisory services.
Is Ray White a public or private company?
Ray White is a private company. It is classified as family owned and is currently operating.
When was Ray White founded?
Ray White was founded in 1902. It employs 5,001 to 10,000 people.
Where is Ray White based?
Ray White is headquartered in Brisbane, Australia, in the Oceania region.
How does Ray White make money?
Four revenue lines are on record. Property Sales Commission is the primary driver. The others are auction Services, property Management Fees and concierge Services.
Who are Ray White's main competitors?
Direct peers on record are McGrath Estate Agents, LJ Hooker, Century 21, Sotheby's International Realty and Harcourts. Broad incumbents are Colliers International, REA Group, Knight Frank, Domain Holdings Australia and CBRE Group.
Does Ray White have an API?
No public API is recorded for Ray White.