Screen Engine/ASI

What Screen Engine/ASI does

Screen Engine/ASI is a privately held, US-headquartered consumer intelligence and research firm founded in 2010, operating from Los Angeles with a UK presence through its London-based Tapestry subsidiary. The company is structured as a platform-plus-modules business: the core platform, Screen Engine Content, runs three specialized groups — The Movie Group (theatrical film audience testing), The TV Group (episode, series, pilot, and binge testing using ScreenPlay and Spectrum), and The Gaming Group (gaming and interactive research using CheckPoint and MindGAME). The firm operates subsidiaries in adjacent areas including Tapestry (segmentation and AI-powered analytics), Coherency (now merged into Tapestry, specializing in emotion-based brand measurement anchored by the LoveQuotient suite), and TicktBox (digital marketing, ticketing, and online streaming).

The company generates revenue through B2B project-based research engagements with enterprise clients, including concept and content testing, brand health tracking, advertising effectiveness, predictive analytics, and audience insights for movie studios, TV networks, streaming platforms, gaming companies, and Fortune 500 entertainment brands. Its proprietary technology stack comprises 10+ trademarked methodologies (LoveQuotient, MindGAME, engineworks, Audience Engine, ScreenPlay, Spectrum, TestDrive, CheckPoint, virtuworks, TicktBox) and is supported by a data infrastructure of 2M+ annual respondent interviews and 5M+ community panels across 50+ survey markets. Distribution is primarily through direct enterprise sales, with awareness driven via industry events (ARF/OTT, AI Summit), content marketing, LinkedIn presence, and earned media.

Go-to-market targets enterprise buyers in entertainment, media, and advertising through consultative engagements; the firm competes with other mid-sized Top-25 Insights Association research firms and holds multiple industry awards including 2025 Adwanted Media "Best Research Company of the Year" and 2024 Quirks "Marketing Research Supplier of the Year." Leadership is anchored by founder and CEO Kevin Goetz, with a recent commercial expansion signaled by a 2025 SVP New Business Development hire and the April 2026 merger consolidating 50+ research professionals across the US and UK.

Name

Screen Engine/ASI

Legal name

Screen Engine/ASI

Website

https://screenenginellc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Screen Engine/ASI is a privately held, US-headquartered consumer research and analytics firm serving Fortune 500 entertainment, media, and advertising clients with proprietary content testing, audience analytics, and brand measurement methodologies across the US and UK.

Ownership category

akta.pro rank

Product category

Market Research & Consumer Intelligence

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

akta.pro secondary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

Keywords

• Entertainment audience research
• Consumer intelligence analytics
• Content testing services
• Brand health tracking
• Market research consulting

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Research Services: B2B research and consulting services including concept testing, brand health tracking, advertising effectiveness, and audience insights for entertainment, media, and advertising industries. Revenue generated through project-based engagements and ongoing research contracts with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Screen Engine/ASI provides consumer intelligence, audience research, and content testing services to entertainment, media, and advertising clients. The firm conducts concept and content testing, predictive analytics, brand health tracking, advertising effectiveness, and segmentation studies through specialized divisions (The Movie Group, The TV Group, The Gaming Group) and subsidiary research agencies (Tapestry, Coherency, TicktBox), leveraging proprietary methodologies and 2M+ annual respondent panels across 50+ markets.

Product overview

Screen Engine/ASI is a consumer intelligence and research firm operating as a platform-plus-modules architecture. The core platform consists of Screen Engine Content (encompassing The Movie Group, The TV Group, and The Gaming Group), which provides entertainment content and audience research services. The company also operates subsidiary agencies including Tapestry (award-winning segmentation and AI-powered analytics), Coherency (emotion-based brand research, now merged into Tapestry), and TicktBox (digital marketing and streaming platform). The product portfolio includes specialized testing tools such as LoveQuotient® (brand measurement), MindGAME™ (gaming research), engineworks™ (ethnographic research), Audience Engine™ (audience screening), Screen Play, Spectrum, CheckPoint, and tracking services including GETT™, PostTrak™, PostVod™, and Tracktion™. The company interviews over 2 million respondents annually across 50+ survey markets worldwide, with 5M+ community panels.

Differentiator

Problem solved

Functional benefit

Brands

• ScreenPlay: Television group screening and research product
• Spectrum
• CheckPoint
• MindGAME
• LoveQuotient
• TestDrive
• Audience Engine
• engineworks
• virtuworks
• TicktBox
• Tapestry
• Coherency

Products and services

• Screen Engine Content The core entertainment content and audience research division of Screen Engine/ASI, providing content testing, predictive analytics, and audience insights for movie studios, TV networks, streaming platforms, and gaming companies.
• The Movie Group A specialized team within Screen Engine Content focused on theatrical movie content testing and audience research for film studios, providing screenings, concept testing, and post-release tracking services.
• The TV Group Television content testing and audience research division offering services including Series Maintenance, Episode Testing, Binge Testing, TV News Testing, and Pilot/Program Testing for TV networks and streaming platforms.
• The Gaming Group Gaming and interactive entertainment research division offering specialized testing for video games and interactive content, evaluating game concepts, playtests, and franchise development for gaming publishers.
• Tapestry An award-winning London-based strategic research agency known for segmentation expertise and AI-powered analytics. Founded in 2014, it brings clarity to complex research problems and operates as part of the Screen Engine/ASI group. Following the April 2026 merger with Coherency, Tapestry now combines emotion-based research with AI-powered audience insights.
• TicktBox A world-class digital marketing, ticketing, and online streaming platform providing integrated marketing solutions for entertainment brands within the Fortune 500, including word-of-mouth screening services and ticketing infrastructure.
• LoveQuotient® (Revamped Product Suite) A brand measurement product suite that quantifies emotional connections between brands and consumers using principles derived from human relationship science, measuring brand love with AI-enhanced speed and cross-category comparability. Sold to brand marketers and entertainment clients.

Quantifiable outcome

• Quantify and strengthen consumer relationships using principles derived from human relationship science
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• CoherencycoreStrategic or Co-development Partner · 1 April 2026Coherency, a brand insights and strategy firm specializing in emotion-based research, was acquired by Screen Engine/ASI in January 2023. The company was subsequently merged with Tapestry in April 2026 under the Tapestry brand, creating a combined entity of over 50 research professionals across the US and UK. Coherency's LoveQuotient brand measurement tool was integrated into Tapestry's offerings with enhanced AI capabilities.
• TapestrycoreStrategic or Co-development Partner · 1 April 2026Tapestry, founded in 2014 and headquartered in London, operates as a strategic research agency under the Screen Engine/ASI group. In April 2026, Tapestry integrated sister agency Coherency and launched the revamped LoveQuotient product suite with increased AI and technology deployment. The combined entity offers AI-powered analytics, audience insights, and emotion-based research.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nielsen: Nielsen is the dominant global audience measurement and media research firm, providing TV ratings, streaming measurement, and consumer insights. As a broad incumbent, it overlaps with Screen Engine/ASI's TV content testing (Spectrum, ScreenPlay) but serves a much broader mandate across all media platforms.
• Ipsos: Ipsos is one of the world's largest market research firms, providing brand and advertising research, audience measurement, and consumer insights. It competes with Screen Engine/ASI in entertainment and brand research but operates as a broad incumbent serving all major industries.
• Kantar: Kantar is a global market research and insights firm offering brand tracking, audience measurement, and consumer research across entertainment and other industries. As a broad incumbent, it overlaps with Screen Engine/ASI's brand measurement (LoveQuotient) and audience analytics offerings but operates at much greater scale across all verticals.

Direct peers

• The Quorum: The Quorum is a research firm focused on the entertainment industry, providing audience research and title testing for studios and streamers. It directly competes with Screen Engine/ASI in theatrical and streaming content testing, sharing a similar studio client base.
• Hall & Partners: Hall & Partners is a brand-led research and insights agency with entertainment and brand measurement capabilities including emotional branding. It is comparable to Screen Engine/ASI's Coherency/Tapestry side in emotion-based brand measurement and cross-category consumer research.
• Prodege: Prodege is a consumer insights and market research company operating large opt-in panels and providing survey-based research solutions. Comparable in panel infrastructure and consumer research capabilities, serving overlapping brand and media clients.
• MarketCast: MarketCast is a leading entertainment, media, and advertising research firm providing audience insights, content testing, and advertising effectiveness for studios, networks, and brands. It is the most direct competitor to Screen Engine/ASI in entertainment audience research and competes head-to-head on movie testing and TV content evaluation.
• Interpret: Interpret is a global entertainment, media, and technology research firm providing consumer insights across gaming, movies, TV, and streaming. It directly competes with Screen Engine/ASI's Gaming Group and entertainment content research divisions, with strong studio and game publisher relationships.
• Toluna: Toluna is a global consumer insights platform operating online panels and providing research services. It is comparable in panel-based fieldwork and survey research methodology, though it operates more horizontally across industries rather than specializing in entertainment.
• National Research Group (NRG): NRG is a global entertainment and consumer research firm specializing in movie, TV, streaming, and gaming audience research. It is a closely aligned direct peer, serving the same Fortune 500 studio and network clients with comparable content testing methodologies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/screen-engine-llc
• Xx.com/ScreenEngine

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Screen Engine/ASI