Prodege
Prodege operates a dual-sided consumer marketing and insights platform combining 50M+ member loyalty brands (Swagbucks, MyPoints, InboxDollars, Upromise) with B2B market research and performance advertising services for Fortune 500 brands and agencies worldwide.
- Company typePrivate
- Founded2005
- HeadquartersEl Segundo, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What Prodege does
Prodege is a private, El Segundo-headquartered consumer marketing and insights platform that operates a dual-sided business: a network of consumer-facing rewards and loyalty brands and a B2B market research and advertising stack. On the consumer side, Prodege owns and operates Swagbucks, MyPoints, InboxDollars, Tada, ySense, Upromise, CouponCause, and MyGiftCardsPlus — collectively engaging more than 50 million registered members who earn rewards for surveys, shopping, video viewing, gaming, and receipt submission, active across 180+ countries. On the B2B side, the company delivers market research, consumer insights, and performance advertising through three modules — Prodege Insights (DIY to full-service research), Prodege Performance (audience-driven user acquisition, notably for mobile gaming clients), and Prodege Partner Network (monetization) — supported by proprietary technology platforms including Pollfish (AI-enabled survey technology, acquired 2022), peeq (DIY research platform), BitLabs (survey/research audience), AdGate Media (monetization, acquired 2022), Behavioral Data Solutions (verified purchase and receipt data), Data Visualization tooling, and BitBurst (Germany-based research operations, acquired 2022). AI/ML capabilities include a Conversational AI feature for real-time respondent dialogue, AI-powered survey creation, and video/audio/image analysis for qualitative insights.
Prodege serves a Fortune 500-heavy client base spanning CPG (Unilever, P&G, L'Oreal, Nestle, Bayer, Gillette, Kraft, Energizer), retail (Walmart, Macy's, Best Buy, DoorDash), media and entertainment (Disney, Hulu, BuzzFeed, Molson Coors), and consulting/agency buyers (McKinsey, Deloitte, Dentsu, Monigle). Revenue is generated through four primary streams: (1) affiliate/transaction commissions when members engage with merchants via consumer platforms, (2) B2B market research fees for survey programming, data processing, and qualitative recruitment on a project and subscription basis, (3) performance marketing and cost-per-install arrangements for mobile gaming advertisers via Prodege Performance, and (4) affiliate referral revenue through Prodege Partner Network and Impact.com-mediated partner relationships. Pricing is custom and quote-based on the B2B side, with a pay-as-you-go DIY option via peeq and multi-year enterprise contracts for full-service research.
The company was founded in 2005 by Josef Gorowitz, is led by Chairman and CEO Chuck Davis with President Joe Picciano and CFO Jeff Carberry (appointed September 2022), and is backed by private equity firm Great Hill Partners following a major investment in Q4 2021. TCV was an earlier institutional investor (2014 round). Prodege has executed a deliberate roll-up strategy — acquiring ShopAtHome.com (2017), InboxDollars (2019), CouponCause (2020), Upromise (2020), Pollfish (2022), BitBurst (2022), and AdGate Media (2022) — to consolidate the cash-back and survey research ecosystems. Operational scale is signaled by 7,000 gift cards shipped daily through Swagbucks, 50+ million completed surveys delivered globally, and offices in Los Angeles, Brooklyn, Mendota Heights (MN), London (two locations), Athens, and Gurugram.
Prodege firmographics
Firmographics- Name
- Prodege
- Legal name
- Prodege, LLC
- Website
- https://prodege.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Prodege operates a dual-sided consumer marketing and insights platform combining 50M+ member loyalty brands (Swagbucks, MyPoints, InboxDollars, Upromise) with B2B market research and performance advertising services for Fortune 500 brands and agencies worldwide.
- Ownership category
- akta.pro rank
Prodege industry classification
Industry- Product category
- Consumer Market Research & Loyalty Platform
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- B2B / Industrial Market Research (MPAAALAA)
- akta.pro secondary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Prodege is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Prodege business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate/Survey Revenue: Prodege earns commissions when members click through to participating merchants or complete surveys, sharing a portion with members in the form of cash back rewards. The company also earns fees from clients for survey participation and market research activities.
- B2B Market Research Services: Enterprise clients (brands, agencies) pay for full-service market research including survey programming, data processing, qualitative recruitment, and customized insights delivery through platforms like peeq and Pollfish.
- Affiliate Program Management: Partners monetize their websites through Prodege's affiliate programs, earning commissions for each lead that signs up. Prodege generates revenue from the merchant relationships established through these affiliate channels.
- Mobile Gaming User Acquisition: Prodege Performance drives user acquisition for mobile gaming clients through rewarded engagement, delivering revenue through cost-per-install and performance marketing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | DIY Platform (peeq) - Self-service access |
| Other | Multi-year contract | Full-Service Research - Custom project pricing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Prodege product offering
Product offeringCore offering
Prodege operates a consumer marketing and insights platform combining owned loyalty and rewards programs (Swagbucks, MyPoints, InboxDollars, Tada, Upromise, ySense, CouponCause) with B2B research and audience solutions. Its B2B offerings include AI-powered survey technology (Pollfish), a DIY research platform (peeq), behavioral data solutions, and full-service market research for brands and agencies. The platform connects a 50+ million member consumer audience with enterprise clients seeking quality sample, consumer insights, and rewarded user acquisition.
Product overview
Prodege is a consumer marketing and insights platform powered by leading loyalty programs. The company operates a dual portfolio: (1) Consumer-facing rewards brands including Swagbucks, MyPoints, InboxDollars, Tada, Upromise, ySense, and CouponCause that engage consumers through surveys, shopping rewards, and cash-back; and (2) B2B platforms including Pollfish (AI-powered survey platform), BitLabs, and AdGate Media (monetization network). The core Prodege platform provides Prodege Insights (AI-powered market research), Prodege Performance (consumer audience for advertisers), and Prodege Partner Network (monetization), supported by tools like peeq (DIY research), Data Visualization, and Behavioral Data Solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Prodege Insights: An end-to-end, AI-powered market research platform bringing speed to insights through proprietary global audiences and flexible solutions covering the spectrum from DIY to full service.
- Prodege Performance
- Prodege Partner Network
- peeq
Products and services
- Swagbucks Web's leading consumer rewards platform offering free gift cards and cash for everyday online and in-store activities including surveys, shopping, watching videos, and playing games; available to individual consumers.
- MyPoints Loyalty rewards platform where members earn points for shopping, reading emails, taking surveys, searching the web, and redeem for cash, gift cards, or airline miles.
- InboxDollars Online loyalty program that rewards members in cash for online and mobile activities including surveys, reading emails, playing games, and shopping.
- Tada Receipt scanning app that enables users to earn cash-back and gift cards by shopping in-store at favorite retailers and uploading receipts.
- Upromise College savings rewards program helping families save for education through cash-back from shopping, dining, and grocery purchases, with 529 account linking options and a co-branded Upromise Mastercard via Barclays.
- ySense
- CouponCause
- Pollfish
- BitLabs
- AdGate Media
- Prodege Insights
- Prodege Performance
- Prodege Partner Network
- Prodege peeq
- Behavioral Data Solutions
Quantifiable outcome
- Over 50 million completed surveys delivered globally
- +5 more outcomes
Companies that use Prodege
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles5 records
Prodege technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature7 records
Prodege partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- C+R ResearchminorCollaboration with C+R Research on inaugural ShopperPulse Perspective research report exploring payment evolution and shopper behavior across cash, credit, mobile wallets, biometrics, and BNPL options.
- McDougall CommunicationsminorInnovative partnership with McDougall Communications to advance vision correction and contact lens research, including ongoing collaborative research projects.
- Section ZminorResearch partnership with nonprofit Section Z for multi-generational cross-sectional study on girls' and women's participation in sports, presented at 2024 Corporate Researchers Conference.
- AirAsia RewardsminorGame-changing loyalty partnership with AirAsia Rewards launched in August 2024 to expand loyalty program offerings.
- AdGate MediaminorAcquired AdGate Media in July 2022 to grow consumer audience and expand monetization network capabilities.
- BitBurstcoreAcquired Germany-based market research company BitBurst in July 2022 to expand international supply base and consumer access for Prodege's market research offerings.
- PollfishcoreAcquired survey technology platform Pollfish in February 2022 as part of Prodege's innovation and growth plan, bringing AI-enabled DIY survey capabilities and global audiences.
- BarclayscoreEnhanced Upromise Mastercard program partnership with Barclays, offering increased cash back rewards (1.529%) on every purchase when linked to eligible college savings plans, with features like Upromise Round Up for additional rewards.
- UpromisecoreAcquired popular education-savings rewards business Upromise in June 2020, expanding Prodege's portfolio to include college savings-focused loyalty programs.
- Rakuten In Store NetworkminorCard-linked offers distribution partnership with Rakuten In Store Network to expand Prodege's card-linked offer network.
- GrouponminorCard-linked offers distribution partnership with Groupon for expanding merchant reach and consumer rewards.
- GambitminorPartnership enabling Swagbucks members to exchange loyalty points (SBs) for Gambit Tokens to play free games with real cash rewards or donate to charity.
- PledgelingminorCharitable giving partnership with Pledgeling platform for quarterly donations; Prodege employees receive stipends to donate to charities of choice within the Pledgeling ecosystem. Partnership active for over 4 years with over $53K donated.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Prodege competitors and assessment
Company assessmentDirect peers
- RetailMeNot: Digital coupon and cash-back platform serving similar consumer and brand audiences. Operates in the same cash-back apps market as Prodege's consumer rewards brands and competes for advertiser and merchant relationships.
- Dynata: One of the world's largest first-party research data and insights platforms operating a global consumer panel — directly comparable to Prodege's ProdegeMR and Pollfish B2B research offerings serving similar brand and agency buyers.
- Rakuten Rewards: Operates a cash-back shopping and loyalty platform with similar member-base monetization mechanics to Swagbucks and MyPoints. Both companies compete for affiliate relationships with major retailers and operate card-linked offer networks.
- Toluna: Global consumer panel and market research technology company with owned member communities, comparable to Prodege's loyalty-program-powered research panel. Offers DIY and full-service research serving similar CPG and agency buyers.
- Dosh: Card-linked cash-back rewards app directly competing with Tada and Swagbucks in-store. Same consumer rewards and card-linked offer monetization model as Prodege.
- Cint: Global research panel exchange platform connecting sample buyers to consumer panels — comparable in B2B research buyer value proposition to Prodege Insights and Pollfish, with similar DIY and programmatic survey offerings.
- Upside: Cash-back app focused on consumer purchases across gas, food and grocery categories, overlapping with Tada's receipt-scanning rewards. Competitor in the cash-back apps market alongside Prodege.
Broad incumbents
- Ipsos: Global market research and consumer insights incumbent serving CPG, retail and agency buyers with comparable services including survey-based research, ad testing and shopper insights. Overlaps with Prodege Insights for large enterprise research mandates.
- SurveyMonkey: Larger and better-capitalized DIY survey and market research platform with broader enterprise footprint than Prodege's peeq/Pollfish offerings. Overlaps in self-service survey creation and market research buyer segments but operates at significantly larger scale.
- Qualtrics: Established enterprise experience management and research platform owned by Silver Lake/CPPIB. Competes with Prodege in brand tracking, ad effectiveness and consumer insights for Fortune 500 buyers but offers a much broader portfolio including XM, CX and EX products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Prodege social profiles
Digital presenceProdege compliance and trust
Trust signalCompliance3 records
Prodege financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prodege leadership team
Management profileNumber of profiles
Profiles14 records
Prodege subsidiaries and ownership
Company hierarchySubsidiaries12 records
Prodege funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prodege M&A and investment
M&A and investmentM&A9 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prodege
What does Prodege do?
Prodege operates a consumer marketing and insights platform combining owned loyalty and rewards programs (Swagbucks, MyPoints, InboxDollars, Tada, Upromise, ySense, CouponCause) with B2B research and audience solutions. Its B2B offerings include AI-powered survey technology (Pollfish), a DIY research platform (peeq), behavioral data solutions, and full-service market research for brands and agencies. The platform connects a 50+ million member consumer audience with enterprise clients seeking quality sample, consumer insights, and rewarded user acquisition.
Is Prodege a public or private company?
Prodege is a private company. It is classified as private equity controlled and is currently operating.
When was Prodege founded?
Prodege was founded in 2005. It employs 501 to 1,000 people.
Where is Prodege based?
Prodege is headquartered in El Segundo, United States, in the North America region.
How does Prodege make money?
Four revenue lines are on record. Affiliate/Survey Revenue is the primary driver. The others are B2B Market Research Services, affiliate Program Management and mobile Gaming User Acquisition.
Who are Prodege's main competitors?
Direct peers on record are RetailMeNot, Dynata, Rakuten Rewards, Toluna, Dosh, Cint and Upside. Broad incumbents are Ipsos, SurveyMonkey and Qualtrics.
Does Prodege have an API?
No public API is recorded for Prodege.
What industry is Prodege in?
Prodege's product category is Consumer Market Research & Loyalty Platform. Its primary akta.pro industry code is MPAAALAA, B2B / Industrial Market Research, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 541910 and its SIC code is 7310.