Oxygen Media

What Oxygen Media does

Oxygen Media, LLC (doing business as Oxygen True Crime) is an American digital cable and satellite television channel founded in 1998 and headquartered in New York. The company produces and distributes true crime programming, including original documentary series, crime news coverage, and podcast content targeted at U.S. viewers interested in criminal case investigations and murder mysteries. Its product portfolio centers on the Oxygen cable network and streaming properties and includes long-running franchises such as Snapped (now in its 36th season), Snapped: Killer Couples, Cold Justice, the Dateline spinoff series Dateline: Secrets Uncovered and Dateline: Unforgettable, Killer Relationship with Faith Jenkins, Sins of the South, Accident Suicide or Murder, Kill or Be Killed, 911 Crisis Center, Philly Homicide, and Homicide for the Holidays, alongside the Snapped: Women Who Murder podcast distributed across major audio platforms.

The underlying technology comprises a linear television broadcast operation, an Oxygen-branded app and website for on-demand viewing, and integration with NBCUniversal's Peacock streaming service, supported by a content library of more than 100 shows. Oxygen is privately held under NBCUniversal, with operational support now routed through Versant Media; its parent linkage gives it access to shared corporate infrastructure, unified NBCU advertising sales, and cross-promotion with sister network USA Network.

The business model combines three revenue streams: advertising sold across linear television and digital properties (operated through NBCUniversal's advertising sales), recurring subscription and carriage fees paid by cable and satellite distributors that carry the Oxygen channel in their lineups, and subscription revenue from streaming distribution through Peacock. End customers are a horizontal mass audience of true crime enthusiasts in the United States; there is no named enterprise customer base. The most recent funding activity disclosed is a $100 million round from Vulcan in December 2000, predating Oxygen's true crime programming pivot and its acquisition by NBCUniversal.

Name

Oxygen Media

Legal name

Oxygen Media, LLC

Website

https://oxygen.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Oxygen Media (Oxygen True Crime) is a U.S. cable and streaming television network that produces and distributes true crime programming, including the Snapped franchise and Dateline spinoffs, for American viewers across linear TV, Peacock, and podcast platforms.

Ownership category

akta.pro rank

Product category

Cable Television Network

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

News Magazine & Investigative Journalism Channels (MPABAIAG)

akta.pro secondary industries

News & Business Information Cable Networks (MPABAFAE), Investigative & Journalism Documentaries (MPADADAD), News Streaming Platforms (MPACAAAF)

Keywords

• True crime programming
• Cable television network
• Crime documentary series
• Streaming entertainment
• Podcast production

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Oxygen generates revenue through advertising sold across its linear television network and digital streaming platforms. The network utilizes NBCUniversal's unified advertising sales operation.
2. Subscription/Carriage Fees: The linear television channel earns carriage fees from cable and satellite distributors who include Oxygen in their channel lineups.
3. Streaming Distribution: Content is distributed through Peacock streaming platform, part of NBCUniversal's direct-to-consumer business.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Oxygen Media operates a true crime-focused cable and satellite television network producing original documentary series, crime news coverage, and podcast content. The network distributes its programming through linear television, streaming on Peacock, the Oxygen app/website, and major podcast platforms, leveraging NBCUniversal's advertising and distribution infrastructure under Versant Media ownership.

Product overview

Oxygen Media operates as a true crime television network and streaming platform offering a portfolio of interconnected products. The core offering includes the Oxygen cable network and website featuring original documentary series and crime news coverage. Key branded products include the Snapped franchise (the flagship Snapped series now in its 36th season, the Snapped: Killer Couples spinoff in season 18, and the Snapped: Women Who Murder podcast), Dateline programs (Secrets Uncovered and Unforgettable), Cold Justice, The Killer Among Us, Killer Relationship With Faith Jenkins, and numerous other true crime documentary series covering cases involving couples, holidays, 911 dispatchers, and more. Content is available via linear television, the Oxygen website/app, and streaming on Peacock.

Differentiator

Problem solved

Functional benefit

Products and services

• Oxygen True Crime (Oxygen Network) Cable television network and streaming platform specializing in true crime programming, including original documentary series, crime news coverage, and podcast content focused on criminal cases and investigations. Targeted at true crime enthusiasts.
• Snapped Long-running true crime documentary series focusing on cases involving women who killed. Now in its 36th season, serving true crime enthusiasts.
• Snapped: Killer Couples Spinoff series examining cases where couples committed murder together. Currently in its 18th season, targeted at true crime audiences.
• Snapped: Women Who Murder Podcast Official podcast companion to the Snapped television series, offering audio versions of full Snapped episodes featuring true crime stories. Distributed across Spotify, Apple Podcasts, Amazon Music, iHeartRadio, Stitcher, and Google Play.
• Cold Justice True crime series featuring active cold case investigations, with the team working alongside local law enforcement to solve unsolved crimes. Now in its 8th season.
• Dateline: Secrets Uncovered True crime documentary series featuring in-depth investigations into unsolved and notable criminal cases. Currently in its 16th season.
• Dateline: Unforgettable True crime series featuring memorable and dramatic case investigations. Currently in its 6th season.
• The Killer Among Us True crime documentary series featuring investigations into murder cases, hosted by Alan Cumming.
• Killer Relationship With Faith Jenkins True crime series examining murder cases involving romantic relationships, hosted by Faith Jenkins. Currently in its 4th season.
• Sins of the South True crime documentary series focusing on criminal cases originating in southern United States states.
• Accident, Suicide, or Murder True crime series investigating cases where the nature of a death (accident, suicide, or homicide) is unclear or disputed.
• Kill or Be Killed True crime series examining cases where individuals either killed or nearly became victims of murder.
• 911 Crisis Center True crime documentary series following emergency dispatchers and the critical calls they handle. Currently in its 2nd season.
• Philly Homicide True crime series set in Philadelphia following homicide detectives investigating murder cases.
• Homicide for the Holidays True crime series examining murders that occurred during holiday seasons.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• NBCUniversal/ComcastcoreStrategic or Co-development PartnerOxygen is owned by Versant Media, which operates under the NBCUniversal umbrella. The network leverages NBCUniversal's advertising sales infrastructure, streaming platform (Peacock), and cross-promotional channels for distribution and audience reach.
• PeacockcoreTechnology or IntegrationOxygen content is available for streaming on Peacock, NBCUniversal's direct-to-consumer streaming platform, providing digital distribution and on-demand access for viewers.
• Podcast Platforms (Spotify, Apple, Amazon, iHeart, Stitcher, Google)minorChannel Partner/ Reseller/ DistributorThe Snapped: Women Who Murder podcast is distributed through major podcast platforms including Spotify, Apple Podcasts, Amazon Music, IHeartRadio, Stitcher, and Google Play, expanding audience reach beyond television.
• USA NetworkminorChannel Partner/ Reseller/ DistributorOxygen cross-promotes content and shares distribution infrastructure with USA Network, both part of NBCUniversal's cable portfolio.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• TLC: Warner Bros. Discovery-owned cable network featuring reality/crime adjacent content. Targets a similar female-skewing audience and competes for cable carriage slots and advertising share.

Direct peers

• Investigation Discovery (ID): Discovery-owned cable channel exclusively dedicated to true crime documentaries and investigations. Directly competes with Oxygen for the same true crime enthusiast audience and advertiser base across linear and streaming platforms.
• HLN (Headline News): CNN-owned cable network with a strong true crime programming block alongside news. Competes directly with Oxygen in true crime documentary scheduling and advertising sales.
• Lifetime: A+E Networks-owned channel with a sizable true crime movie and series slate targeted at female demographics, an audience profile similar to Oxygen's Snapped core viewership.

Broad incumbents

• Discovery+: Warner Bros. Discovery's streaming platform featuring a deep true crime catalog including Investigation Discovery content. Competes with Peacock/Oxygen for streaming-based true crime viewership.
• Paramount+: Paramount Global's streaming service hosting true crime content (including CBS Reality programming). Overlaps with Oxygen in true crime genre targeting for streaming subscribers.
• CBS Reality / Dabl: CBS-owned networks airing true crime and reality programming that competes for similar audience segments and ad budgets in the U.S. cable ecosystem.
• Hulu (True Crime Programming): Disney/Comcast-owned streaming service with a strong true crime documentary library. Competes for on-demand viewership and ad-supported streaming dollars alongside Oxygen via Peacock.
• A&E Networks: Established cable network featuring true crime franchises (e.g., Biography, Cold Case Files) within a broader unscripted entertainment portfolio. Overlaps with Oxygen in true crime but offers wider genre breadth.
• Netflix (Documentary Division): Streaming leader producing blockbuster true crime content (Dahmer, Making a Murderer spinoffs, etc.). Competes for true crime audience attention and ad-tier revenue against Oxygen/Peacock.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/oxygen
• YouTubeyoutube.com/c/OxygenTV
• Facebookfacebook.com/oxygennetwork
• LinkedInlinkedin.com/company/oxygen-media
• Instagraminstagram.com/oxygen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxygen Media