The Myers-Briggs Company
The Myers-Briggs Company is a privately held benefit corporation that develops and distributes the MBTI, CPI, Strong, FIRO, and TKI psychometric assessments, delivered via its Elevate cloud platform to certified practitioners, enterprises, and educational institutions across more than 20 countries.
- Company typePrivate
- Founded1975
- HeadquartersSunnyvale, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What The Myers-Briggs Company does
The Myers-Briggs Company is a privately held California benefit corporation that develops, validates, and distributes a portfolio of psychometric assessments used for personality, career, leadership, conflict, and interpersonal development. Its core instruments — the Myers-Briggs Type Indicator (MBTI), Strong Interest Inventory, California Psychological Inventory (CPI), FIRO (Fundamental Interpersonal Relations Orientation), and Thomas-Kilmann Conflict Mode Instrument (TKI) — are delivered primarily through the Elevate cloud platform, which handles subscription management, assessment administration, scoring, and report generation for certified practitioners and enterprise customers. The most recent major product, the MBTI Global Step I and Step II Assessments, was validated on a 16,733-participant sample across 20 countries and 19 languages, and VitaNavis extends the portfolio into a SaaS career and education planning platform for academic institutions.
The company monetizes through four reinforcing streams: annual Elevate platform subscriptions (paid in the US and Rest of World, complimentary in the UK and EU), pre-purchased Report Credits consumed per generated report, one-time certification program fees that authorize practitioners to administer restricted instruments, and enterprise organizational licenses for large-scale deployments to employees. Distribution combines a global certified practitioner channel (career counselors, coaches, L&D professionals) with direct enterprise field sales and a self-serve Elevate layer. Named customers span Fortune 500 enterprises (Ford, Microsoft, Mondelez), government and military (US Army, NHS), higher education (Cornell University), and nonprofits (Girls in Tech), with additional reach into colleges, universities, and community colleges via VitaNavis. The Myers-Briggs Company is owned by the Myers & Briggs Foundation, Inc., which holds the MBTI trademark, and operates through wholly-owned subsidiaries in the UK, Singapore, and Australia to support localization and global privacy compliance (CCPA, GDPR, UK GDPR, Australian Privacy Act, US Data Privacy Framework).
The Myers-Briggs Company firmographics
Firmographics- Name
- The Myers-Briggs Company
- Legal name
- The Myers-Briggs Company
- Website
- https://themyersbriggs.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Myers-Briggs Company is a privately held benefit corporation that develops and distributes the MBTI, CPI, Strong, FIRO, and TKI psychometric assessments, delivered via its Elevate cloud platform to certified practitioners, enterprises, and educational institutions across more than 20 countries.
- Ownership category
- akta.pro rank
The Myers-Briggs Company industry classification
Industry- Product category
- Psychometric Assessments
- NAICS
- Management Consulting Services (54161), Software Publishers (5132)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)
- akta.pro secondary industries
- Personality & Behavioral Assessments (BPACAMAC), Psychometric, Aptitude & Cognitive Ability Test Content (EDAGADAK)
Keywords
Where The Myers-Briggs Company is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Myers-Briggs Company business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Elevate Platform Subscription: Annual subscription-based access to the Elevate platform for practitioners. Subscribers pay annual fees to access assessment tools, generate reports, and manage client data. UK and EU users receive free platform access while US and ROW users pay subscription fees.
- Assessment Report Fees: Report Credits system where practitioners pre-purchase credits for generating assessment reports. Credits can be purchased in advance or invoiced for credit-account holders ordering $250 or more. Report types include Profile Reports, Interpretive Reports, Coaching Reports, and specialized leadership reports.
- Certification Program Fees: Practitioners pay for certification training programs to become authorized to administer restricted instruments like MBTI, CPI, Strong, FIRO, and TKI. Certification includes access to tools, resources, support, and ongoing education requirements.
- Organizational Licenses: Organizations purchase licenses for enterprise-wide deployment of assessments to employees for leadership development, team building, and career development programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Elevate Platform Subscription (US/ROW) |
| Subscription | Annual | Elevate Platform Subscription (UK/EU) |
| Transaction based/ take rate | Pay-as-you-go | Report Credits |
| Unit Pricing | Pay-as-you-go | Report Credits from Workshops |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The Myers-Briggs Company product offering
Product offeringCore offering
The Myers-Briggs Company develops and sells proprietary psychometric assessments — MBTI (personality), Strong Interest Inventory (career interests), CPI 260 (leadership), FIRO (interpersonal needs), and TKI (conflict handling) — delivered primarily through the cloud-based Elevate subscription platform and the VitaNavis student-success platform. The company monetizes via practitioner certifications, annual platform subscriptions, pay-as-you-go report credits, and enterprise organizational licenses, and distributes through a global certified-practitioner network and direct enterprise sales.
Product overview
The Myers-Briggs Company offers a portfolio of psychological assessment tools delivered primarily through the Elevate online platform. The core assessment suite includes the MBTI (personality type), Strong Interest Inventory (career interests), CPI (leadership development), FIRO (interpersonal relations), and TKI (conflict management). These assessments can be used individually or combined for deeper insights—common pairings include STRONG+MBTI for career exploration, CPI+MBTI for leadership development, and FIRO+TKI for conflict resolution. The VitaNavis platform extends the portfolio with a student-focused career and education planning solution combining SuperStrong and CPI 260 assessments with analytics tools. Certification programs are available for practitioners to learn to administer and interpret each assessment.
Differentiator
Problem solved
Functional benefit
Brands
- MBTI: Myers-Briggs Type Indicator - the flagship personality assessment tool for understanding individual differences and improving communication, learning, and teamwork.
- CPI
- FIRO
- TKI
- Strong Interest Inventory
- VitaNavis
- SuperStrong
Products and services
- MBTI (Myers-Briggs Type Indicator) The original and gold-standard personality type indicator used by organizations, L&D professionals, coaches, and educators worldwide. Measures four dichotomies (Extraversion-Introversion, Sensing-Intuition, Thinking-Feeling, Judging-Perceiving) to help individuals understand themselves and improve how they communicate, learn, and work. Requires practitioner certification to administer.
- Strong Interest Inventory
Quantifiable outcome
- The CPI assessment has over 60 years of empirical research supporting its validity as a predictor of leadership effectiveness, job performance, and interpersonal success.
- +2 more outcomes
Companies that use The Myers-Briggs Company
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
The Myers-Briggs Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
The Myers-Briggs Company partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Myers-Briggs Company competitors and assessment
Company assessmentDirect peers
- Hogan Assessments: Provider of personality assessments focused on leadership development, derailment risk, and workplace performance. Highly comparable to The Myers-Briggs Company's leadership and personality assessment offerings (MBTI, CPI), serving similar enterprise HR and executive-coaching buyers.
- Wiley (Everything DiSC): Publishes Everything DiSC and other personality/behavioral assessments used in workplace learning, team development, and leadership. Direct competitor to MBTI and TKI in the personality-based team and communication assessment category, with similar practitioner-certification distribution.
- SHL: Global provider of psychometric assessments for talent acquisition, development, and leadership. Directly comparable in offering pre-hire and development assessments, serving enterprise HR and L&D buyers with overlapping use cases (leadership, personality, behavioral).
- Caliper: Provider of personality and behavioral assessments for talent management, leadership development, and selection. Direct competitor to MBTI and CPI for enterprise HR buyers evaluating personality-based hiring and development solutions.
Broad incumbents
- Gallup: Global analytics and advisory firm best known for CliftonStrengths assessments. Operates a much broader research and consulting portfolio but directly competes with MBTI in the personality/strengths assessment category for enterprise L&D and coaching buyers.
- Korn Ferry: Global organizational consulting firm with a Talent Assessment division offering psychometric tools for selection, leadership development, and succession. Overlaps with The Myers-Briggs Company in enterprise leadership assessment and people analytics, though assessment is one part of a much broader consulting platform.
- Mercer: Global HR and talent consulting firm that includes assessment and people analytics offerings. Overlaps with The Myers-Briggs Company in serving large enterprises on leadership development, talent assessment, and workforce strategy, though assessment is bundled into broader consulting engagements.
- Aon (Assessment Solutions): Global professional services firm with an Assessment Solutions practice offering psychometric tools for talent identification and development. Comparable in serving enterprise HR buyers for leadership assessment and people analytics, as part of Aon's broader HR consulting portfolio.
Emerging players
- Pymetrics: AI-driven behavioral assessment platform using neuroscience-backed games and machine learning to evaluate candidates. Represents the AI-native challenger to traditional psychometrics, serving overlapping enterprise HR buyers with a faster, less type-based methodology.
- Traitify: Visual, mobile-first personality assessment platform aimed at high-volume hiring and modern candidate experience. Partial overlap with MBTI in personality assessment but differentiated by speed, mobile UX, and integration-first design targeting digital-native HR teams.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Myers-Briggs Company social profiles
Digital presenceThe Myers-Briggs Company compliance and trust
Trust signalCompliance5 records
The Myers-Briggs Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Myers-Briggs Company leadership team
Management profileNumber of profiles
The Myers-Briggs Company subsidiaries and ownership
Company hierarchySubsidiaries3 records
The Myers-Briggs Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Myers-Briggs Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Myers-Briggs Company
What does The Myers-Briggs Company do?
The Myers-Briggs Company develops and sells proprietary psychometric assessments — MBTI (personality), Strong Interest Inventory (career interests), CPI 260 (leadership), FIRO (interpersonal needs), and TKI (conflict handling) — delivered primarily through the cloud-based Elevate subscription platform and the VitaNavis student-success platform. The company monetizes via practitioner certifications, annual platform subscriptions, pay-as-you-go report credits, and enterprise organizational licenses, and distributes through a global certified-practitioner network and direct enterprise sales.
Is The Myers-Briggs Company a public or private company?
The Myers-Briggs Company is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Myers-Briggs Company founded?
The Myers-Briggs Company was founded in 1975. It employs 251 to 500 people.
Where is The Myers-Briggs Company based?
The Myers-Briggs Company is headquartered in Sunnyvale, United States, in the North America region.
How does The Myers-Briggs Company make money?
Four revenue lines are on record. Elevate Platform Subscription is the primary driver. The others are assessment Report Fees, certification Program Fees and organizational Licenses.
Who are The Myers-Briggs Company's main competitors?
Direct peers on record are Hogan Assessments, Wiley (Everything DiSC), SHL and Caliper. Broad incumbents are Gallup, Korn Ferry, Mercer and Aon (Assessment Solutions). Emerging players are Pymetrics and Traitify.
Does The Myers-Briggs Company have an API?
No public API is recorded for The Myers-Briggs Company.
What industry is The Myers-Briggs Company in?
The Myers-Briggs Company's product category is Psychometric Assessments. Its primary akta.pro industry code is BPAHAGAH, People Analytics, Assessment & Psychometrics Consulting, with a secondary code of BPACAMAC, Personality & Behavioral Assessments. Its NAICS code is 54161 and its SIC code is 8742.