Hogan Assessments
Hogan Assessments is a privately held personality assessment company founded in 1987 that develops science-based talent acquisition and leadership development assessments used by 75 of the Fortune 500 across more than 50 countries. It monetizes through per-report licensing, certification workshops, and a global distributor and solutions partner network.
- Company typePrivate
- Founded1987
- HeadquartersTulsa, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Hogan Assessments does
Hogan Assessments is a privately held personality assessment company founded in 1987 by Drs. Robert and Joyce Hogan in Tulsa, Oklahoma. The company develops science-based personality assessments used by organizations for talent acquisition and leadership development, with named customers including 75 of the Fortune 500. Its product portfolio centers on four core assessments: the Hogan Personality Inventory (HPI) measuring bright-side personality, the Hogan Development Survey (HDS) measuring dark-side personality under strain, the Motives, Values, Preferences Inventory (MVPI) measuring internal drivers, and the Hogan Business Reasoning Inventory (HBRI) for cognitive assessment. The platform is organized into two solution categories — Talent Acquisition (Candidate Selection, Leadership Selection, Safety) and Talent Development (Leadership Development, High Potential, Team Development, EQ, Hogan 360, Judgment/Decision-Making) — and is supported by a data science team of 8 PhDs, 4 Masters, and 12 IO psychologists, with international norms drawn from approximately 200,000 working adults across 180 countries.
Hogan monetizes through three primary revenue streams: per-report licensing for assessment administration (off-the-shelf selection reports priced $15-$200), certification workshop revenue from foundational, advanced interpretation, and advanced feedback workshops delivered both in-person and virtually, and partner/distributor licensing from a network of more than 40 international distributors operating in over 50 countries and more than 200 solutions partners across 60+ countries. The company requires certification before practitioners can administer its assessments, creating a professional services overlay on the enterprise field sales motion. Pricing is relationship-driven and varies by client selection and development needs, with pay-as-you-go per-seat options for off-the-shelf reports and multi-year contracts for certification workshops. The go-to-market combines direct enterprise field sales, regional distributors, channel partners, and a US-based Independent Consultants Network for mid-market and individual practitioners.
The company's strategic posture is shaped by 14M+ lifetime assessments, continuous large-scale validation (100+ studies annually across 1,000 job roles), and a content engine that includes The Science of Personality podcast, webinars, guides, and case studies. Recent strategic moves include the July 2026 acquisition of Convogo to add AI-powered synthesis of complex assessment information, the 2026 launch of the Science of Personality Institute led by David Condon, PhD, and a joint venture with Adili Group via East African distributor Career Connections to extend geographic reach into Africa. The company operates across six continents and 56 countries, with assessments delivered in 190 countries and 50+ languages.
Hogan Assessments firmographics
Firmographics- Name
- Hogan Assessments
- Legal name
- Hogan Assessment Systems
- Website
- https://hoganassessments.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hogan Assessments is a privately held personality assessment company founded in 1987 that develops science-based talent acquisition and leadership development assessments used by 75 of the Fortune 500 across more than 50 countries. It monetizes through per-report licensing, certification workshops, and a global distributor and solutions partner network.
- Ownership category
- akta.pro rank
Hogan Assessments industry classification
Industry- Product category
- Personality Assessment Software
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Personality & Behavioral Assessments (BPACAMAC)
- akta.pro secondary industries
- Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), Psychometric Standards, Test Development & Validation Authorities (EDADAFAG)
Keywords
Where Hogan Assessments is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hogan Assessments business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Assessment Reports and Licensing: B2B sale of assessment reports and usage licenses. Reports range from $15 to $200 for off-the-shelf selection reports depending on selected assessments and report content. Organizations pay for access to administer assessments and receive detailed personality reports.
- Certification and Training: Revenue from certification workshops (foundational, advanced interpretation, advanced feedback), both in-person and virtual. Provides continuing education credits (HRCI, ICF, SHRM). Private workshops available for groups of 10+.
- Partner/Distributor Agreements: International distributors and solutions partners pay for rights to offer Hogan assessments in their regions, contributing to global revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Pay-as-you-go | Off-the-shelf selection reports |
| One time/ perpetual license | Multi-year contract | Certification workshops |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Hogan Assessments product offering
Product offeringCore offering
Hogan Assessments develops and licenses proprietary workplace personality assessments that measure bright-side personality, dark-side derailment risks, and core values to predict job performance. Customers must first become Hogan-certified, after which they administer assessments and receive validated reports used for hiring, leadership selection, leadership development, team building, and succession planning. The platform is sold primarily to enterprise HR and talent management functions through direct sales, a global distributor network, and certified consulting partners.
Product overview
Hogan Assessments offers a comprehensive personality assessment platform for talent acquisition and development. The core product suite consists of three foundational assessments: the Hogan Personality Inventory (HPI) measuring bright-side personality, the Hogan Development Survey (HDS) measuring dark-side personality, and the Motives, Values, Preferences Inventory (MVPI) measuring internal drivers. These are complemented by the Hogan Business Reasoning Inventory (HBRI) for cognitive assessment. The platform is organized into two main solution categories: Talent Acquisition (including Candidate Selection, Leadership Selection, and Safety assessments) and Talent Development (including Leadership Development, High Potential identification, Team Development, EQ, and Judgment/Decision-Making). The recently acquired Convogo brings AI-powered data synthesis capabilities to help coaches and consultants process complex talent information. All products are backed by a network of certified practitioners and Hogan-certified coaching services.
Differentiator
Problem solved
Functional benefit
Brands
- Convogo: AI-powered platform acquired by Hogan to help coaches, consultants, and talent professionals synthesize complex information
- Science of Personality Institute
Products and services
- Hogan Personality Inventory (HPI) Bright-side (normal) personality assessment measuring everyday characteristics that predict how people work, lead, and succeed when at their best; normed on over 100,000 working adults and used for candidate selection and development.
- Hogan Development Survey (HDS) Dark-side personality assessment identifying derailment risks — characteristics that emerge under strain and can disrupt relationships and damage careers; used to flag leadership risks and inform development planning.
- Motives, Values, Preferences Inventory (MVPI) Inside-personality assessment measuring internal goals, values, drivers, and interests that determine what motivates individuals and the type of work environment where they will be most productive; used for culture fit and team alignment.
- Hogan Business Reasoning Inventory (HBRI)
Quantifiable outcome
- 6x stronger overall performance in banking/financial services
- +12 more outcomes
Companies that use Hogan Assessments
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles3 records
Hogan Assessments technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Hogan Assessments partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered strategic acquisition, regional, flagship, core, support and client partnership.
- Convogostrategic acquisitionAI-powered platform acquired by Hogan to help coaches, consultants, and talent professionals synthesize complex assessment information. Advances Hogan's talent insights capabilities with artificial intelligence.
- Adili GroupregionalStrategic joint venture with Adili Group through Hogan's East African distributor Career Connections to expand presence in the African market.
- Science of Personality InstituteflagshipNewly formed institute providing a home for personality research that pairs rigorous science with real-world application. Led by David Condon, PhD, as director.
- International Distributor NetworkcoreOver 40 international distributors operating in more than 50 countries. Each distributor is staffed by leading IO psychologists and talent management consultants who are local experts on Hogan products.
- Global Partnership NetworkcoreOver 200 solutions partners in more than 60 countries. These are successful consulting and professional services firms with impressive track records in talent management that incorporate Hogan assessments as an integral part of consulting services.
- Independent Consultants Network (ICN)supportUS-based network of practitioners, freestanding consultants, professional coaches, and independent users. Members receive exclusive access to high-end service, consulting support, and resources for using assessment as part of consulting and coaching businesses.
- Career ConnectionsregionalAuthorized Hogan distributor in East Africa that announced strategic joint venture with Adili Group to expand services in the region.
- Acadia Pharmaceuticalsclient partnershipHealthcare organization using Hogan's high-potential leadership development experience grounded in Hogan personality data and Hogan 360 feedback.
- Peter Berry ConsultancyregionalAustralian consulting partner co-hosting webinar with Hogan on high-potential leadership development. Partner in Sydney market.
Scale indicators19 records
Recent moves7 records
Expansion highlights6 records
Hogan Assessments competitors and assessment
Company assessmentDirect peers
- SHL: One of the most direct competitors in occupational psychometric assessments for talent acquisition and development. SHL offers comparable predictive assessments for hiring and leadership selection, targeting similar enterprise HR buyers as Hogan.
- Development Dimensions International (DDI): Direct competitor in leadership assessment and development. DDI's behavioral simulation and leadership diagnostics overlap with Hogan's Leadership Selection, High Potential, and Leadership Development solutions for enterprise customers.
- Mercer Mettl: Online assessment platform offering psychometric, cognitive, and behavioral assessments for hiring and development. Comparable product mix (personality + cognitive + skills) and similar enterprise HR buyer profile as Hogan.
- Caliper: Personality-based talent management assessment company with a long history (founded 1961). Directly comparable in methodology (personality psychometrics) and target market (mid-market and enterprise), with overlapping leadership assessment use cases.
- PDRI (PreVisor/Pacific Data Services): Pre-employment assessment publisher offering psychometric and skills assessments for hiring. Comparable to Hogan in pre-hire selection use cases and enterprise buyer segment, with similar consulting partner distribution model.
Broad incumbents
- Korn Ferry: Global organizational consulting firm whose Korn Ferry Assess division competes with Hogan in psychometric talent assessments. Larger scale, broader services portfolio, but the assessment product line directly overlaps with Hogan's enterprise offering.
- Aon Assessment Solutions: Aon's Assessment Solutions (formerly cut-e) provides psychometric and situational judgment assessments for talent acquisition. Comparable to Hogan in target buyer (enterprise HR) and use case (pre-hire selection and leadership), as part of a broader consulting portfolio.
Emerging players
- Pymetrics: AI-native talent assessment platform using neuroscience-based games and machine learning for hiring. Represents a partial overlap with Hogan in pre-hire assessment but uses a fundamentally different methodology (behavioral AI vs. personality psychometrics), targeting similar enterprise HR buyers.
- Traitify: Visual personality assessment platform offering rapid psychometric testing for enterprise hiring. Smaller scale and narrower product line than Hogan, but directly competes in the personality assessment category with a more modern, mobile-first delivery model.
- Eightfold AI: AI-powered talent intelligence platform with deep learning for skills matching, candidate screening, and leadership development. Different technology stack but converging on the same enterprise HR buyer as Hogan, and increasingly capable of replicating assessment functions via AI.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Hogan Assessments social profiles
Digital presenceHogan Assessments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hogan Assessments leadership team
Management profileNumber of profiles
Profiles3 records
Hogan Assessments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hogan Assessments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hogan Assessments
What does Hogan Assessments do?
Hogan Assessments develops and licenses proprietary workplace personality assessments that measure bright-side personality, dark-side derailment risks, and core values to predict job performance. Customers must first become Hogan-certified, after which they administer assessments and receive validated reports used for hiring, leadership selection, leadership development, team building, and succession planning. The platform is sold primarily to enterprise HR and talent management functions through direct sales, a global distributor network, and certified consulting partners.
Is Hogan Assessments a public or private company?
Hogan Assessments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hogan Assessments founded?
Hogan Assessments was founded in 1987. It employs 101 to 250 people.
Where is Hogan Assessments based?
Hogan Assessments is headquartered in Tulsa, United States, in the North America region.
How does Hogan Assessments make money?
Three revenue lines are on record. Assessment Reports and Licensing is the primary driver. The others are certification and Training and partner/Distributor Agreements.
Who are Hogan Assessments's main competitors?
Direct peers on record are SHL, Development Dimensions International (DDI), Mercer Mettl, Caliper and PDRI (PreVisor/Pacific Data Services). Broad incumbents are Korn Ferry and Aon Assessment Solutions. Emerging players are Pymetrics, Traitify and Eightfold AI.
Does Hogan Assessments have an API?
No public API is recorded for Hogan Assessments.
What industry is Hogan Assessments in?
Hogan Assessments's product category is Personality Assessment Software. Its primary akta.pro industry code is BPACAMAC, Personality & Behavioral Assessments, with a secondary code of EDAFADAM, Skills Assessment & Talent/Employability Testing Platforms. Its SIC code is 8734.