Late July
Late July is a US organic snack brand, wholly-owned by Campbell's Company, that manufactures and sells non-GMO, organic tortilla chips and salsas through grocery and mass retailers nationwide, serving health-conscious consumers and shoppers seeking certified gluten-free, vegan, and kosher options.
- Company typePrivate
- Founded2003
- HeadquartersNorwalk, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Late July does
Late July is a US-based packaged snack brand that manufactures and sells organic, non-GMO tortilla chips and salsas under the Late July Snacks, LLC legal entity. Founded in 2003 by Nicole Bernard Dawes and headquartered in Norwalk, Connecticut, the company produces chips using avocado oil and organic whole ground corn, with formulations certified organic, non-GMO Project Verified, gluten-free, vegan, and kosher. Its product line spans Restaurant Style, Dippers, Boldly Flavored, and Multigrain categories, augmented by limited-time seasonal offerings such as Brown Sugar Vanilla (2025 Food and Wine "Flavor of the Year") and Pickle Lemonade.
The company generates revenue through consumer packaged goods sales at suggested retail prices of $5.79 per individual 5.75-ounce bag and $12.99 per 10-count variety pack. Distribution is entirely domestic, executed through mainstream grocery, mass, and natural food retailers nationwide, leveraging the distribution infrastructure of its parent company. Marketing is conducted through an omnichannel mix of organic social (Instagram, TikTok, Facebook), brand website, seasonal LTO campaigns, and in-store retail merchandising targeted at health-conscious consumers, dietary-restricted shoppers, and Millennial/Gen Z consumers seeking trending flavors.
Since Campbell's Company acquired a majority stake in 2014 and completed full ownership in 2018, Late July has operated as a wholly-owned subsidiary of the public food corporation. The brand reached $100 million in annual sales prior to Campbell's majority acquisition, and currently sits within Campbell's snacks segment, which reported a 1% decline in organic net sales in Q1 fiscal 2026. Late July's near-term strategy centers on aggressive flavor innovation, seasonal limited-time offerings, and variety pack expansion to defend and re-accelerate category share.
Late July firmographics
Firmographics- Name
- Late July
- Legal name
- Late July Snacks, LLC
- Website
- https://latejuly.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Late July is a US organic snack brand, wholly-owned by Campbell's Company, that manufactures and sells non-GMO, organic tortilla chips and salsas through grocery and mass retailers nationwide, serving health-conscious consumers and shoppers seeking certified gluten-free, vegan, and kosher options.
- Ownership category
- akta.pro rank
Late July industry classification
Industry- Product category
- Organic Snack Foods
- NAICS
- Tortilla Manufacturing (31183), Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)
- akta.pro secondary industry
- Tortilla & Corn Chips Manufacturing (AFAKAIAB)
Keywords
Where Late July is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Late July business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Consumer Packaged Goods - Retail: Revenue generated from selling packaged tortilla chips and salsas through retail grocery stores, mass retailers, and convenience stores nationwide. Products sold as one-time purchases at suggested retail prices ranging from $5.79 for individual bags to $12.99 for variety packs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual tortilla chip bags |
| Unit Pricing | Pay-as-you-go | 10-count variety pack |
Distribution channels2 records
Marketing channels6 records
Late July product offering
Product offeringCore offering
Late July manufactures and sells USDA Organic, Non-GMO Project Verified tortilla chips and salsas made with avocado oil and organic whole ground corn. Products are certified gluten-free, vegan, and kosher, and span multiple lines including Restaurant Style, Dippers, Boldly Flavored, and Multigrain, with seasonal limited-time flavors sold to consumers through U.S. retail grocery and mass channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Style Tortilla Chips Organic, non-GMO thin and crispy tortilla chips in restaurant-style texture, sold in 5.75-ounce bags at $5.79 SRP to health-conscious consumers seeking clean-label snacks for everyday and party use.
- Boldly Flavored Tortilla Chips Organic, non-GMO tortilla chips in bolder flavor profiles designed for consumers seeking stronger taste experiences while maintaining clean-label ingredients.
- Dippers Tortilla Chips Organic tortilla chips engineered with a structural design to prevent dripping when dipped into salsa or other accompaniments; targeted at consumers pairing chips with dips.
- Multigrain Tortilla Chips Organic tortilla chips made with seed-packed multigrain formulations, positioned as a heartier snack option within the Late July portfolio.
- Organic Salsa Organic, non-GMO, vegan, and kosher salsas made with no artificial flavors or preservatives, sold in jars and intended to pair with Late July tortilla chips for party and entertaining occasions.
- Brown Sugar Vanilla Tortilla Chips (Holiday Batch) Limited-time holiday seasonal organic tortilla chip flavor with brown sugar vanilla seasoning, priced at $5.79 SRP and aimed at consumers seeking seasonal variety.
- Pickle Lemonade Tortilla Chips (Summer Batch) Limited-time summer seasonal organic tortilla chip with pickle-lemonade seasoning, sold in 5.75-ounce bags at $5.79 SRP, aimed at younger consumers seeking trendy beverage-inspired flavor crossovers.
- Smoked BBQ and Restaurant Style Garlic Herb Tortilla Chips New organic tortilla chip flavor extensions including Smoked BBQ (tested as number one flavor among consumers) and Restaurant Style Garlic Herb, sold individually at $5.79 and in a 10-count variety pack at $12.99.
- Charred Corn Tortilla Chips Boldly flavored organic tortilla chip combining buttery sweet corn and smoky charred BBQ with a light and tangy grilled corn finish, made with organic whole ground yellow corn and avocado oil.
- 10-Count Variety Pack Multi-pack assortment containing 10 bags of mixed Late July organic tortilla chip flavors, sold at $12.99 SRP for entertaining occasions and broader flavor sampling.
Quantifiable outcome
- 44% of snackers express interest in smoked salty snacks, validating Smoked BBQ flavor development
- +2 more outcomes
Companies that use Late July
Customer profileSegments4 records
Ideal customer profiles4 records
Late July technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Late July partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights2 records
Late July competitors and assessment
Company assessmentDirect peers
- Siete Foods: Siete is a mission-driven brand of grain-free and dairy-free tortilla chips and snacks made with cassava and avocado oil, closely comparable to Late July's organic, non-GMO tortilla chip portfolio targeting health- and dietary-conscious consumers.
- Beanitos: Beanitos makes bean-based chips positioned as better-for-you alternatives to conventional corn and potato chips, overlapping with Late July in the premium, clean-ingredient, gluten-free tortilla-chip segment.
- Stacy's Pita Chips (PepsiCo/Frito-Lay): Stacy's is a better-for-you dips and chips brand owned by Frito-Lay, directly comparable to Late July's premium positioning in the dippable chip and salsa-pairing category, with nationwide retail distribution.
- Simple Mills: Simple Mills produces almond flour crackers, cookies, and snacks marketed on clean-ingredient and dietary-certified platforms (gluten-free, paleo, vegan), directly overlapping with Late July's better-for-you snack positioning.
Broad incumbents
- Frito-Lay (PepsiCo): Frito-Lay is the dominant North American salty snack manufacturer (Doritos, Tostitos, Lay's) and competes with Late July for salty-snack share of stomach, including launching organic and better-for-you SKUs that pressure premium incumbents.
- Cape Cod Potato Chips: Cape Cod is a premium kettle-cooked potato chip brand from the Bernard family (Late July founder's father's company), comparable as a fellow premium CPG snack brand built on clean-ingredient positioning and family heritage.
- Skinny Pop / Popcorn Indiana (Amplify Snack Brands): Skinny Pop is a mainstream better-for-you popcorn brand scaled nationally via grocery and club channels, comparable to Late July as another premium-snack positioning that achieved broad U.S. retail scale through CPG infrastructure.
Emerging players
- Simply7 Snacks: Simply7 makes popcorn, chips, and puffs with simple, recognizable ingredient decks (gluten-free, non-GMO), overlapping with Late July's clean-label chip positioning at the premium end of the better-for-you snack shelf.
- Barnana: Barnana produces organic plantain and coconut snacks targeting the same better-for-you, organic, non-GMO occasions as Late July's tortilla chips, with comparable retail placement in natural and grocery channels.
- Jackson's Honest: Jackson's is a small-batch, better-for-you tortilla and potato chip brand cooked in coconut and avocado oils, directly comparable to Late July on clean oils and premium tortilla chips.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Late July social profiles
Digital presenceLate July financial estimates
Financial estimateRevenue estimate
Valuation estimate
Late July leadership team
Management profileNumber of profiles
Profiles1 record
Late July funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Late July M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Late July
What does Late July do?
Late July manufactures and sells USDA Organic, Non-GMO Project Verified tortilla chips and salsas made with avocado oil and organic whole ground corn. Products are certified gluten-free, vegan, and kosher, and span multiple lines including Restaurant Style, Dippers, Boldly Flavored, and Multigrain, with seasonal limited-time flavors sold to consumers through U.S. retail grocery and mass channels.
Is Late July a public or private company?
Late July is a private company. It is classified as corporate owned and is currently operating.
When was Late July founded?
Late July was founded in 2003. It employs 101 to 250 people.
Where is Late July based?
Late July is headquartered in Norwalk, United States, in the North America region.
How does Late July make money?
One revenue line is on record: consumer Packaged Goods - Retail.
Who are Late July's main competitors?
Direct peers on record are Siete Foods, Beanitos, Stacy's Pita Chips (PepsiCo/Frito-Lay) and Simple Mills. Broad incumbents are Frito-Lay (PepsiCo), Cape Cod Potato Chips and Skinny Pop / Popcorn Indiana (Amplify Snack Brands). Emerging players are Simply7 Snacks, Barnana and Jackson's Honest.
Does Late July have an API?
No public API is recorded for Late July.
What industry is Late July in?
Late July's product category is Organic Snack Foods. Its primary akta.pro industry code is CRADABAE, Chips & Savory Snacks (Potato, Tortilla, Extruded), with a secondary code of AFAKAIAB, Tortilla & Corn Chips Manufacturing. Its NAICS code is 31183 and its SIC code is 2000.