What Simply 7 Snacks does

Simply 7 Snacks is a privately held, Houston, Texas-based packaged-food company founded in 2012 that manufactures and distributes a portfolio of gluten-free, Kosher-certified, non-GMO chips and popcorn under the "7 Simple Standards" clean-label framework. Its core product set spans Quinoa Chips (5 flavors), Quinoa Curls (3 flavors), Lentil Chips, Kale Chips, Hummus Chips, and Organic Veggie Chips, each produced through proprietary processes that convert vegetable flours (quinoa, lentils, chickpeas, kale) into chip geometries via pressure, heat and a baked-then-flash-fried finishing step. A co-branded extension, Simply7 with Giada Popcorn, was added in partnership with celebrity chef Giada De Laurentiis and is supported by the Fund Her Farm social-impact sourcing initiative with WFAN, Annie's Project and Harvey Farms.

The business model is straightforward consumer packaged goods: one-time retail purchases at premium price points distributed through US grocery and convenience retail (store-locator supported), an Amazon brand storefront, and dedicated international distributors serving Australia/New Zealand and the Middle East with region-specific SKUs. Go-to-market relies on product-led growth and content marketing — recipe-led usage occasions (dipping, entertaining, kids' lunches), influencer/celebrity association, and social channels (Facebook, Twitter, Instagram, Pinterest, YouTube). The company holds Kosher (CRC Chicago), Gluten-Free and Non-GMO credentials but discloses no pricing tiers, no subscription or loyalty mechanics, and no technology platform beyond a marketing website and store-locator tool. Operating scale is small (11-50 employees) and bootstrapped — no parent company, no funding rounds and no M&A activity is on record. The headcount is light relative to the breadth of the SKU line (six core chip lines plus regional variants across two international regions), implying lean operations and limited sales coverage. Strategic defensibility rests on the codified "7 Simple Standards" brand, the Giada co-brand, and the Fund Her Farm mission narrative rather than on proprietary technology, switching costs, or scale.

Name

Simply 7 Snacks

Legal name

Simply 7 Snacks, LLC

Website

https://international.simply7snacks.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Simply 7 Snacks is a Houston-based, privately held packaged-food company that manufactures clean-label, gluten-free vegetable- and legume-flour chips and a co-branded popcorn line, selling through US grocery retail, Amazon, and distributors in Australia, New Zealand, and the Middle East.

Ownership category

akta.pro rank

Product category

Healthy Snack Foods

NAICS

Snack Food Manufacturing (31191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

akta.pro secondary industries

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

Keywords

• Healthy snack foods
• Gluten-free chips
• Vegetable-based snacks
• Clean-label snacks
• Non-GMO popcorn

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Revenue generated from selling branded snack products through retail distribution (grocery stores, convenience stores) and e-commerce channels (Amazon, direct website). Products are sold as one-time purchases at retail price points.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Simply 7 Snacks manufactures and sells clean-label, gluten-free, non-GMO, Kosher-certified snack products (chips and popcorn) made from vegetable and legume flours including quinoa, lentils, chickpeas, kale, and organic vegetables. Products are baked and flash-fried using a proprietary pressure/heat forming process and sold across multiple flavor varieties under the 7 Simple Standards framework. The portfolio includes the Simply7 with Giada Popcorn line, a gourmet popcorn collaboration with Chef Giada De Laurentiis.

Product overview

Simply 7 Snacks is a health-focused snack food company that manufactures and sells a portfolio of legume and vegetable-based chips and popcorn. The product line centers on seven simple standards: Clean Ingredients, No Added Preservatives, 0 Grams Trans Fat, No Artificial Colors or Flavors, Gluten Free, Simple Ingredients, and Simply Delicious. The core portfolio includes Quinoa Curls (3 flavors), Quinoa Chips (5 flavors), Organic Veggie Chips (2 flavors), Lentil Chips (4 flavors), Kale Chips (3 flavors), and Hummus Chips (4 flavors) — all made from non-GMO ingredients and produced in Houston, Texas. A notable addition to the portfolio is the Simply7 with Giada Popcorn line, a collaboration with celebrity chef Giada De Laurentiis featuring Italian-inspired gourmet popcorn flavors.

Differentiator

Problem solved

Functional benefit

Brands

• Simply7 with Giada Popcorn: Gourmet popcorn line developed in collaboration with celebrity chef Giada De Laurentiis, featuring flavors like Sea Salt & Olive, Parmesan Cheese, and Butter.

Products and services

• Quinoa Curls A fun, crunchy, twisty snack made from quinoa flour and pea protein, available in Original, Farmhouse Cheddar, and Mesquite BBQ flavors; targeted at health-conscious snack consumers seeking clean-label, gluten-free options.
• Quinoa Chips Wavy-shaped chips made from quinoa flour, available in 5 flavors (Sea Salt, Barbeque, Cheddar, Sour Cream & Onion, Salt & Vinegar); targeted at gluten-free, clean-label snack consumers.
• Organic Veggie Chips Crunchy snacks made from organic spinach, potatoes, and tomatoes, available in Original and Ranch flavors; USDA organic certified and targeted at consumers seeking certified-organic clean-label snacks.
• Lentil Chips Light, puffed chips made from lentil flour, available in 4 flavors (Sea Salt, Creamy Dill, Jalapeno, White Cheddar); targeted at consumers seeking gluten-free, legume-based snack alternatives.
• Kale Chips Chips made from real kale and potatoes formed into a ridged chip, available in Sea Salt, Dill Pickle, and Lemon & Olive Oil flavors; targeted at health-conscious snack consumers seeking vegetable-forward alternatives.
• Hummus Chips Chips made from chickpea flour formed into a dippable shell shape, available in Sea Salt, Roasted Red Pepper, Spicy Chili Pepper, and Roasted Garlic flavors; targeted at consumers using chips as vehicles for dips and spreads at gatherings.
• Simply7 with Giada Popcorn Gourmet popcorn collaboration with Chef Giada De Laurentiis, made from butterfly popcorn and air-popped for lower fat content, featuring Italian-inspired flavors (Sea Salt & Olive Oil, Parmesan Cheese, Butter, Margherita Pizza); targeted at premium-snacking consumers seeking chef-validated clean-label popcorn.

Quantifiable outcome

• 0 grams trans fat per serving across all products
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Giada De LaurentiiscoreStrategic or Co-development PartnerChef Giada De Laurentiis partnered with Simply 7 to create the 'Simply7 with Giada' popcorn line featuring authentic Italian-inspired flavors (Sea Salt & Olive, Parmesan Cheese, Butter, Margherita Pizza, Butter). Giada was looking for a healthy snack she felt good about giving her daughter and collaborated to bring chef-inspired flavors to a better-for-you popcorn. The partnership includes Fund Her Farm initiative to support female farmers.
• Women, Food & Agriculture Network (WFAN)coreStrategic or Co-development PartnerNonprofit organization dedicated to making a lasting impact for women in the agriculture industry. WFAN supports women in building an ecological and just food and agriculture system. Simply 7's Fund Her Farm initiative partners with WFAN to support female farmers and eventually source red and blue corn from female farmers for Simply7 with Giada Popcorn.
• Annie's ProjectcoreStrategic or Co-development Partner501(c)(3) nonprofit organization dedicated to providing educational programs designed to strengthen women's roles in modern farm enterprises. Fund Her Farm initiative supports Annie's Project with donations to forward their mission of educating and providing resources to female farmers.
• Harvey Farms (Cheryl Harvey)coreStrategic or Co-development PartnerFemale-owned farm in Newark, IL farming 720 acres. Part of Fund Her Farm initiative, Harvey Farms supplies blue and red butterfly popcorn for Simply7 with Giada Popcorn. Cheryl Harvey is owner and operator, farming since 2008 with support from her husband Mike.
• Barney ButterminorGTM or Marketing PartnerRecipe collaboration featuring Barney Butter almond butter in Simply 7 recipes, such as Almond Butter Hummus recipe on the Simply 7 website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beanitos: Bean- and legume-based chips (black bean, pinto bean) that directly overlap with Simply 7's lentil and chickpea flour chip product lines.
• Pipcorn: Heirloom popcorn and snack brand with overlapping clean-label, gluten-free positioning and similar retail distribution channels.
• Popchips: Popped rather than fried chip brand offering alternative-ingredient snacks in similar flavor and form-factor competition with Simply 7's quinoa and lentil chips.
• Hippeas: Organic chickpea puffs brand competing directly with Simply 7 in the better-for-you, plant-protein snack aisle with similar retail and natural food channel distribution.
• Quinn Snacks: Better-for-you snack brand focused on clean ingredients and transparent sourcing, sharing Simply 7's natural channel positioning and ingredient-forward marketing.
• Late July Snacks: Organic, non-GMO snack brand including chips and popcorn, sharing Simply 7's certification stack and natural foods distribution footprint.
• Bare Snacks: Baked fruit and vegetable-based snack crisps sharing Simply 7's clean-label, non-fried positioning and competing for the same better-for-you snack shopper.
• SkinnyPop: Better-for-you popcorn brand directly competing with the Simply7 with Giada Popcorn line in the same premium, clean-label popcorn set.

Emerging players

• RW Garcia: Independent maker of vegetable- and legume-based chips and crackers with similar clean-label positioning but differentiated by tortilla/cracker formats.

Broad incumbents

• Frito-Lay (Off the Eaten Path): PepsiCo's better-for-you vegetable-based chip line competing in the same shelf set with massive distribution, marketing, and trade-spend advantages over Simply 7.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/simply7snacks
• YouTubeyoutube.com/user/snacksimply
• Facebookfacebook.com/simply7snacks
• Instagraminstagram.com/simply7snacks
• Pinterestpinterest.com/simply7snacks

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply 7 Snacks