Woofie's
Woofie's is a U.S. pet care franchise offering in-home pet sitting, dog walking, mobile grooming, and overnight care through 80-95 franchise units across 26 states, serving individual pet owners since 2004 under parent company Authority Brands.
- Company typePrivate
- Founded2004
- HeadquartersAshburn, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Woofie's does
Woofie's (legal entity: Woofie's Pet Ventures, LLC) is a U.S. pet care franchise brand founded in 2004 in Northern Virginia. The company provides in-home pet services through three core product lines: pet sitting (including overnight and house sitting), dog walking, and mobile pet grooming delivered via climate-controlled grooming vans. Services are performed locally by independent franchise owners at customer residences, covering dogs, cats, fish, iguanas, ferrets, and other household pets. Add-on offerings include 24/7 veterinary telehealth via a partnership with Pet Vet Connection, AKC S.A.F.E. certified grooming protocols through a partnership with the American Kennel Club, and pet safety training (Pet First Aid CPR). Technology footprint is modest: the company operates no proprietary software platform or mobile application; instead, its primary technical assets are the mobile spa vans and integrations with partner-provided services (Pet Vet Connection teletriage, Fi GPS collars, The Farmer's Dog nutrition).
Woofie's firmographics
Firmographics- Name
- Woofie's
- Legal name
- Woofie's Pet Ventures, LLC
- Website
- https://woofies.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Woofie's is a U.S. pet care franchise offering in-home pet sitting, dog walking, mobile grooming, and overnight care through 80-95 franchise units across 26 states, serving individual pet owners since 2004 under parent company Authority Brands.
- Ownership category
- akta.pro rank
Woofie's industry classification
Industry- Product category
- Pet Care Services
- NAICS
- Pet Care (except Veterinary) Services (81291)
- akta.pro primary industry
- Dog Walking Add-On (Scheduled Walks During Sits) (HSANAEAD)
- akta.pro secondary industries
- Scheduled Pick-Up/Drop-Off (Recurring Routes) (HSANAIAB), Pet Errands & Pet Care Coordination (HSACAIAJ)
Keywords
Where Woofie's is headquartered
LocationHeadquarters
- HQ city
- Ashburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Woofie's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise Fees and Royalties: Woofie's generates revenue through franchise fees from new franchise owners and ongoing royalty payments. The company operates under parent company Authority Brands, which owns 15 home service franchise brands.
- Pet Care Services: Revenue from pet sitting, dog walking, and mobile grooming services provided by franchisees across 95+ franchise units operating in 26 U.S. states.
- Vet Telehealth Referrals: Franchisees earn additional revenue through referrals to Pet Vet Connection's veterinary teletriage services.
Distribution channels2 records
Marketing channels6 records
Woofie's product offering
Product offeringCore offering
Woofie's provides personalized in-home pet care services—pet sitting, dog walking, mobile pet grooming delivered via climate-controlled vans, overnight pet care, and house sitting—through a national franchise network of locally-owned operators. The bundle is supplemented by a 24/7 veterinary teletriage add-on through Pet Vet Connection and AKC S.A.F.E. safety certification at franchise locations.
Product overview
Woofie's is a mobile pet care franchise company offering a unified platform of in-home pet services under the Woofie's brand. The core product portfolio consists of Mobile Pet Grooming (Mobile Pet Spa), Dog Walking, Pet Sitting, Overnight Pet Sitting, and House Sitting services. Additional offerings include Vet Telehealth Services through Pet Vet Connection partnership, Pet First Aid CPR training, and Pet Emergency Preparedness Resources. The company operates as a franchise model under parent company Authority Brands, with services delivered by locally-owned franchise operators using mobile grooming vans. All services are relationship-based and personalized to individual pet needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Pet Grooming (Mobile Pet Spa) On-site grooming services delivered via climate-controlled mobile grooming vans that travel to customers' homes, providing bathing, blow-drying, ear cleaning, teeth brushing, hair trimming, coat maintenance, and nail trimming and filing.
- Dog Walking Professional dog walking service offering mid-day walks, visits, playtime, socialization, and exercise routines tailored to each dog's personality, energy level, and individual needs.
- Pet Sitting In-home pet sitting service providing care for dogs, cats, fish, iguanas, ferrets, and other household pets while owners are away, including daily visits and personalized attention based on each pet's routine.
- Overnight Pet Sitting Extended overnight care services offered as Bed & Biscuit Overnight Care and In-Home Overnight Care, providing companionship, playtime, exercise, feeding, medication administration, and daily updates while pet owners are away.
- House Sitting In-home house sitting service that includes pet care, plant watering, and other home maintenance tasks during extended absences.
- Vet Telehealth Services 24/7 veterinary teletriage system connecting pet owners to licensed veterinarians via video or text, delivered through the partnership with Pet Vet Connection LLC; franchise owners refer customers for affordable, on-demand veterinary care access.
Quantifiable outcome
- 2,275% unit growth over 3 years
- +1 more outcomes
Companies that use Woofie's
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Woofie's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Woofie's partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- American Kennel Club (AKC)coreWoofie's partnered with the American Kennel Club to elevate dog grooming standards nationwide. The partnership includes AKC S.A.F.E. certification at franchise locations, ensuring standardized safety protocols and professional grooming standards across the franchise network.
- Pet Vet ConnectioncorePartnership with Pet Vet Connection LLC enables franchise owners to refer customers to a veterinary teletriage system that connects pets to licensed veterinarians via video or text. The partnership provides franchisees with an additional revenue stream while offering pet owners affordable, 24/7 access to certified veterinary care. Woofie's markets this as a growth opportunity in the pet telehealth market.
- The Farmer's DogminorStrategic partnership with The Farmer's Dog, a fresh dog food company, providing complementary pet nutrition services to Woofie's customers through franchise locations.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Woofie's competitors and assessment
Company assessmentDirect peers
- PetSuites of America: PetSuites of America is a pet resort and daycare franchise offering boarding, daycare, grooming, and training. It competes with Woofie's in pet care services and shares a multi-service franchise model targeting premium pet owners.
- Wag!: Wag! is an app-based pet care platform offering dog walking, pet sitting, and boarding services across major U.S. cities. It competes head-to-head with Woofie's in the same pet sitting and dog walking categories through a similar on-demand model.
- Camp Bow Wow: Camp Bow Wow is a dog daycare, boarding, and grooming franchise with hundreds of U.S. locations. It overlaps with Woofie's on grooming and pet care services and serves as a comparable franchise-led pet care system.
- Dogtopia: Dogtopia is a dog daycare, boarding, and spa franchise operating across North America. It competes with Woofie's for premium pet care spend, particularly in suburban markets, though focused on facility-based daycare versus Woofie's in-home model.
- Aussie Pet Mobile: Aussie Pet Mobile is a mobile pet grooming franchise that brings grooming services directly to customers' homes via custom vehicles. It is the closest direct competitor to Woofie's mobile pet spa offering with a similar franchise-led, van-based delivery model.
- Rover: Rover operates an app-based marketplace connecting pet owners with pet sitters and dog walkers nationwide. It directly competes with Woofie's core pet sitting and dog walking services via a gig-economy model with broader geographic reach.
Broad incumbents
- Petco: Petco is a major U.S. pet retailer with full-service veterinary hospitals, grooming salons, and training programs. It competes broadly with Woofie's across multiple pet care categories and represents a scaled incumbent in the space.
- PetSmart: PetSmart is the largest U.S. specialty pet retailer offering grooming, training, boarding, and in-store pet adoption. Its grooming and pet care services overlap with Woofie's, though it operates primarily through retail stores rather than mobile/in-home delivery.
Emerging players
- Bark (BarkBox): Bark operates BarkBox, a subscription-based pet product company, and has expanded into services like Bark Care (dog walking). It intersects with Woofie's in dog walking and pet services through a subscription-led model targeting similar urban pet owners.
Others
- The Farmer's Dog: The Farmer's Dog is a fresh pet food subscription company and a Woofie's strategic partner. It is not a direct competitor but represents an adjacent ecosystem player targeting the same premium pet owner demographic with complementary nutrition services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Woofie's social profiles
Digital presenceWoofie's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woofie's leadership team
Management profileNumber of profiles
Profiles3 records
Woofie's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woofie's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woofie's
What does Woofie's do?
Woofie's provides personalized in-home pet care services—pet sitting, dog walking, mobile pet grooming delivered via climate-controlled vans, overnight pet care, and house sitting—through a national franchise network of locally-owned operators. The bundle is supplemented by a 24/7 veterinary teletriage add-on through Pet Vet Connection and AKC S.A.F.E. safety certification at franchise locations.
Is Woofie's a public or private company?
Woofie's is a private company. It is classified as corporate owned and is currently operating.
When was Woofie's founded?
Woofie's was founded in 2004. It employs 11 to 50 people.
Where is Woofie's based?
Woofie's is headquartered in Ashburn, United States, in the North America region.
How does Woofie's make money?
Three revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are pet Care Services and vet Telehealth Referrals.
Who are Woofie's's main competitors?
Direct peers on record are PetSuites of America, Wag!, Camp Bow Wow, Dogtopia, Aussie Pet Mobile and Rover. Broad incumbents are Petco and PetSmart. Bark (BarkBox) is listed as an emerging player. The Farmer's Dog is listed as an others.
Does Woofie's have an API?
No public API is recorded for Woofie's.
What industry is Woofie's in?
Woofie's's product category is Pet Care Services. Its primary akta.pro industry code is HSANAEAD, Dog Walking Add-On (Scheduled Walks During Sits), with a secondary code of HSANAIAB, Scheduled Pick-Up/Drop-Off (Recurring Routes). Its NAICS code is 81291.