What Pixieset does

Pixieset is a Vancouver-based software company founded in 2013 that operates an integrated SaaS platform serving professional photographers globally. The platform comprises six core products: Client Gallery (online photo delivery, proofing, and sales), Website (drag-and-drop portfolio and blog builder with built-in SEO), Studio Manager (CRM, online booking, contracts, invoicing, and payments), Store (e-commerce for prints and digital downloads with automated fulfillment through partner print labs), Mobile Gallery App (branded client photo apps), and Photo Editor (AI-powered editing and culling, launched in 2026 in beta). The company reports that over one million photographers use the platform, with more than six billion photos delivered and over two billion dollars in sales transacted through its Store and Studio Manager products. Integration partnerships include Adobe Lightroom (official plugin), Stripe Connect for payments, Apple Pay, Google Pay, Affirm, and Klarna, alongside print-fulfillment partnerships with six professional labs (Atkins Pro, Mpix, Miller's, Loxley Colour, Pro DPI, WHCC).

Pixieset operates a product-led growth model with a freemium entry point and tiered subscription pricing across individual products (Client Gallery $0-$50/month, Website $12-$18/month, Photo Editor $12/month) and bundled offerings (Suite at $28-$65/month with up to 37% discount versus individual subscriptions, plus Studio multi-photographer plans at $48-$120/month). Additional revenue is generated through transaction fees on Store sales (15% commission on free accounts, 0% on upgraded accounts), Pixieset Payments processing fees via Stripe Connect, and video-storage add-ons at $5/month per additional hour. The platform is accessible via web applications, desktop applications (macOS and Windows), and mobile applications (iOS and Android).

The company received a single disclosed institutional investment from Susquehanna Growth Equity in September 2021 (undisclosed amount) and is described as profitable and privately owned with no public listing. Its headquarters is in Vancouver, Canada, with a hybrid work environment; headcount is stated at over 100 employees with a firmographic range of 101-250. Primary customer segments are wedding, portrait, family, and other SMB/individual photographers, supported by integrations for tax automation (TaxJar), analytics (Google Analytics, PostHog), application monitoring (New Relic), security (Cloudflare Turnstile), and customer support (Intercom).

Name

Pixieset

Legal name

Pixieset Media Inc.

Website

https://pixieset.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Pixieset is a Vancouver-based SaaS company founded in 2013 that provides an integrated platform of six products—client galleries, websites, CRM/studio management, online store, mobile apps, and AI photo editing—for over one million professional photographers globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans - Client Gallery: Tiered subscription model ranging from free to $50/month for photo gallery storage, video support, branding features, and email campaigns
2. Subscription Plans - Website: Website builder plans at $12-18/month for building photography portfolio websites with various features
3. Subscription Plans - Suite: Bundled package combining Client Gallery, Website, Store, Studio Manager, and Mobile Gallery App at $28-65/month with up to 37% savings vs individual plans
4. Subscription Plans - Photo Editor: AI-powered photo editing and culling at $12/month with unlimited culling and editing
5. Store Sales Commission: Free accounts charged 15% commission on Store sales; upgraded accounts have 0% commission - the company earns revenue primarily from subscriptions rather than transaction fees on paid plans
6. Video Storage Add-Ons: $5/month per additional hour of video storage beyond plan limits
7. Pixieset Payments: Payment processing for Store and Studio Manager transactions, integrated with Stripe Connect

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Pixieset provides an integrated SaaS platform for professional photographers that combines client photo gallery delivery, portfolio website building, CRM/booking/payments (Studio Manager), an online store for selling prints and digital downloads, a Mobile Gallery App for clients, and an AI-powered photo editor. The suite is sold primarily via tiered subscriptions and can be purchased as individual products or as a bundled Pixieset Suite with up to 37% savings.

Product overview

Pixieset is an all-in-one photographer platform offering a suite of integrated products designed for every stage of a photographer's workflow. The platform comprises six core products: Client Gallery (for sharing, delivering, proofing, and selling photos online), Website (for building photography portfolios and blogs), Studio Manager (all-in-one CRM for bookings, contracts, invoices, and payments), Store (for selling prints and digital downloads with automatic fulfillment), Mobile Gallery App (personalized photo apps for clients), and Photo Editor (AI-powered editing and culling, currently in beta). Products can be purchased individually or bundled together via Pixieset Suite. The platform also offers add-ons including a Lightroom Plugin, Studio Manager Mobile App, and Video Add-Ons. Founded in 2013, Pixieset serves over 1 million photographers globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Client Gallery An online photo gallery platform that lets professional photographers share, deliver, proof, and sell photos to clients with branded galleries, online proofing, instant digital downloads, password/PIN protection, and multi-language support.
• Website A photography website and portfolio builder with customizable templates, drag-and-drop Flex Editor, blogging, built-in SEO tools, AI-powered alt text generation, free SSL certificate, and unlimited hosting.
• Studio Manager A CRM and business management platform for photographers offering online booking and scheduling, contracts with eSignatures, invoices, questionnaires, quotes, client reminders, contact management, project management, and payment collection including tap-to-pay.
• Store An online store that lets photographers sell prints, digital downloads, photo cards, and albums with automatic fulfillment through partnered professional print labs, plus commission-free selling on upgraded accounts, sales banners, coupons, and gift cards.
• Mobile Gallery App A custom branded photo album app delivered to clients' phones that lets them browse, favorite, and download galleries, with personalized app icons and layouts for brand visibility.
• Photo Editor An AI-powered photo editing and culling application with smart culling, batch editing with AI styles, personal AI style training, RAW photo editing, and direct gallery delivery.
• Pixieset Suite A bundled package that combines Client Gallery, Website, Studio Manager, Store, and Mobile Gallery App into a single subscription at a discount versus individual plans.
• Lightroom Plugin An official Pixieset plugin for Adobe Lightroom Classic that enables direct upload from Lightroom to Pixieset, re-publish of edits, and synchronization of collection structures.
• Studio Manager Mobile App A mobile application for iOS and Android that lets photographers manage bookings, track payments, and run their Studio Manager workflows on the go.

Quantifiable outcome

• 6 billion+ photos delivered via the platform
• +3 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability5 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core.

• Atkins ProcoreTechnology or IntegrationProfessional print lab partner for automatic print fulfillment. Atkins Pro handles printing, packaging, and shipping of photo products ordered through Pixieset Store.
• MpixcoreTechnology or IntegrationProfessional print lab partner for automatic fulfillment of prints and photo products through Pixieset Store.
• Miller's Professional ImagingcoreTechnology or IntegrationProfessional photo lab partner providing print fulfillment services for photographers using Pixieset Store.
• Loxley ColourcoreTechnology or IntegrationProfessional print lab partner for automated photo printing and fulfillment through Pixieset Store.
• Pro DPIcoreTechnology or IntegrationProfessional photo lab partner providing fulfillment services for Pixieset Store orders.
• WHCC (White House Custom Colour)coreTechnology or IntegrationProfessional print lab partner for automated fulfillment of photo products ordered through Pixieset Store.
• Adobe LightroomcoreTechnology or IntegrationOfficial Lightroom Classic plugin enables photographers to upload directly from Lightroom to Pixieset, re-publish edits, and sync collection structures. Integrates professional editing workflow with Pixieset delivery.
• Stripe ConnectcoreTechnology or IntegrationPayment processing infrastructure powering Pixieset Payments for Store and Studio Manager transactions. Terms state 'Stripe Connect Account will be created for you' when using Pixieset Payments.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• HoneyBook: All-in-one business management platform for creative SMBs including bookings, contracts, and payments. Closely comparable to Pixieset's Studio Manager, but serves a broader creative-services clientele beyond photographers.
• Dubsado: Business management suite for creative service providers featuring contracts, invoicing, and client workflows. Comparable to Pixieset Studio Manager functionality for the same creative-prosumer target.
• Fundy Software: Album design and photo workflow tools for professional photographers. Adjacent/overlapping competitor to Pixieset's editorial workflow and print product offerings.

Broad incumbents

• Wix: Mass-market website builder with photography-relevant templates and booking capabilities. Competes with Pixieset's Website and portions of Studio Manager as a large incumbent platform.
• Squarespace: General-purpose website builder widely used by photographers for portfolios. Competes with Pixieset's Website Builder as a broader incumbent in the website creation space.

Direct peers

• ShootProof: Galleries, contracts, invoicing, and print sales platform purpose-built for photographers. Directly competes with Pixieset's Client Gallery, Studio Manager, and Store products for wedding and portrait photographers.
• SmugMug: Long-standing cloud photo storage and gallery platform for photographers with print fulfillment capabilities. Closely comparable to Pixieset's Client Gallery + Store combo and serves the same professional photographer SMB segment.
• Studio Ninja: Photography-focused CRM, booking, and invoicing platform. Directly competes with Pixieset Studio Manager for photographer workflows including bookings, contracts, and payments.
• PhotoBiz: Website builder, gallery, CRM and marketing tools bundled for photographers. Competes with Pixieset's Website + Studio Manager + Client Gallery positioning.
• Pic-Time: Gallery, print store, and business management platform for wedding and family photographers with integrated AI features. Competes head-to-head against Pixieset across gallery delivery and photo products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pixiesetapp
• Facebookfacebook.com/pixieset
• LinkedInlinkedin.com/company/pixieset

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixieset