Dubsado
Dubsado is a bootstrapped SaaS client management platform for service-based small businesses, primarily creative professionals, integrating proposals, contracts, invoicing, scheduling, and payments into a single system.
- Company typePrivate
- Founded2015
- HeadquartersBurbank, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Dubsado does
Dubsado is a cloud-based client management platform built for service-based small businesses, with a historical concentration in creative professionals such as photographers and designers. Founded in 2015 by Jake and Becca Berg and headquartered in Burbank, California, the company has operated as bootstrapped and self-funded since inception, with no external venture capital disclosed. The platform consolidates the operational workflows of running a service business — proposals, contracts, invoicing, scheduling, automated workflows, and branded client portals — into a single integrated product, complemented by a mobile app launched in 2024 and a comprehensive Dubsado 3.0 redesign released in November 2025.
The technology stack is a multi-tenant SaaS application integrated with payments infrastructure (Stripe native, with Square, PayPal, QuickBooks, and Zapier also supported) and multi-currency processing across 39 countries. Recent additions include Affirm and Klarna buy-now-pay-later, Instant Payouts (2024), and AI features such as email summaries and content drafting built on Anthropic models accessed via AWS. Aggregate disclosed usage includes $4B+ in payments processed, 3M+ contracts signed, and 5.7M+ invoices paid across 120,000+ registered users.
Dubsado's business model is a self-serve SaaS subscription with two primary paid tiers — Starter at $35/month and Premier at $55/month — plus add-ons for additional users and brands. Go-to-market is primarily inbound and community-led, exemplified by the Power Table LIVE 2026 conference co-hosted with Adobe and Flodesk. The April 2025 acquisition of Astral extends the addressable market beyond creative professionals into licensed and specialized service businesses, broadening the customer base while preserving the long-tail, SMB-distributed revenue profile.
Dubsado firmographics
Firmographics- Name
- Dubsado
- Legal name
- Dubsado
- Website
- https://dubsado.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dubsado is a bootstrapped SaaS client management platform for service-based small businesses, primarily creative professionals, integrating proposals, contracts, invoicing, scheduling, and payments into a single system.
- Ownership category
- akta.pro rank
Dubsado industry classification
Industry- Product category
- Client Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Dubsado is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dubsado business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans (Starter and Premier): Monthly or annual subscription fees for platform access. Starter Plan at $35/month or $335/year; Premier Plan at $55/month or $525/year. Annual plans save approximately 2 months (20% discount). Both plans include up to 3 additional team members.
- Additional Brands Add-on: $10/month per additional brand beyond the primary brand for users managing multiple businesses under one account.
- Additional Users Add-on: $25/month for 4-10 users, $45/month for 11-20 users, $60/month for 21-30 users. Beyond 30 users, contact Dubsado directly.
- Forever Plan (Legacy): One-time payment of $1,197 USD for lifetime access. No longer actively offered. Existing Forever Plan members receive 30% off future add-ons.
- Payment Processing (Dubsado Payments): Transaction fees passed through from Stripe/Square/PayPal processors. Dubsado does not add additional fees on top of processor fees. US-based card processing: 2.9% + $0.30 per transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Core client management features |
| Subscription | Monthly | Premier Plan - Full-featured client management with automation |
| Subscription | Monthly | Additional Brands Add-on |
| Subscription | Monthly | Multi-User Add-on |
| One time/ perpetual license | Multi-year contract | Forever Plan (Legacy - No longer actively offered) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Dubsado product offering
Product offeringCore offering
Dubsado is a cloud-based client management platform that combines proposals, contracts, invoicing, scheduling, automated workflows (Flows), client portals, and lead capture into a single unified system. It is built specifically for service-based small business owners, particularly creatives, freelancers, photographers, coaches, and event professionals, enabling them to streamline operations, automate repetitive administrative tasks, and deliver a branded client experience from first inquiry to final payment.
Product overview
Dubsado is a cloud-based client management platform designed for service-based small business owners, particularly creatives and freelancers. The core platform combines proposals, contracts, invoicing, scheduling, automated workflows (Flows), and client portals into a single unified system. The product portfolio includes two paid subscription tiers (Starter at $35/month and Premier at $55/month) plus a retired Forever Plan option, alongside the native Dubsado Payments processor powered by Stripe. Additional offerings include a mobile app for iOS/Android, free invoice generator tool, multi-brand management ($10/month per additional brand), and multi-user team access (up to 3 users free, then tiered pricing). The platform launched Dubsado 3.0 in November 2025 as its major redesign, with all future development focused on the new version.
Differentiator
Problem solved
Functional benefit
Products and services
- Dubsado Platform Cloud-based client management platform for service-based small business owners, combining proposals, contracts, invoicing, scheduling, automated workflows, and client portals into a single unified system.
- Dubsado Flows
Quantifiable outcome
- $1.4M in template sales generated by Elizabeth McCravy over 6 years using Dubsado for client operations
- +5 more outcomes
Companies that use Dubsado
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles2 records
Dubsado technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature7 records
Dubsado partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- AdobeminorCorporate partner for The Power Table LIVE 2026 conference, supporting female founders and entrepreneurs.
- FlodeskminorCorporate partner for The Power Table LIVE 2026 conference, supporting female founders and entrepreneurs. Flodesk is an email marketing platform commonly paired with Dubsado.
- StripecoreStripe powers Dubsado Payments, the native payment processing solution. Supports credit/debit cards, ACH bank transfer, Klarna and Affirm buy-now-pay-later, Tap to Pay, and surcharging. Deep partnership enables Dubsado to offer competitive processing fees and elevated customer support for payment-related issues.
- SquarecoreSquare integration allows merchants to connect their Square payment processor to Dubsado for credit/debit card processing. Note: Square and Dubsado Payments cannot be connected simultaneously.
- PayPalcorePayPal integration available as a standalone payment processor or alongside Dubsado Payments/Square. Provides additional payment options for clients.
- ZapiercoreZapier integration (Premier plan) enables connection to thousands of third-party apps and automations beyond native integrations.
- QuickBooks OnlinecoreQuickBooks Online integration (Premier plan) for bookkeeping and accounting synchronization. Also supports Xero integration.
- Google (Gmail and Google Calendar)coreTwo-way email integration with Gmail and automatic calendar syncing with Google Calendar.
- Microsoft 365 (Outlook and Calendar)coreTwo-way email integration with Outlook and automatic calendar syncing with Microsoft 365 Calendar.
- Amazon Web ServicescoreAWS provides cloud infrastructure hosting for the Dubsado platform.
- AnthropiccoreAI technology provider powering Dubsado's AI features including email thread summaries and content drafting.
- IntercomcoreCustomer support and messaging platform used by Dubsado for in-app support and communication.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Dubsado competitors and assessment
Company assessmentDirect peers
- HoneyBook: HoneyBook is the closest direct competitor to Dubsado in the creative SMB client management space, offering proposals, contracts, invoicing, scheduling, and automation aimed at the same photographer/event/coach segments. Industry data cited by Dubsado places HoneyBook at roughly 19% share among photographer CRMs versus Dubsado's ~38%, confirming head-to-head competition.
- Bonsai: Bonsai is an all-in-one business management platform for freelancers and creative service SMBs, covering contracts, proposals, invoicing, scheduling, and automation in a similar bundle to Dubsado. It targets overlapping customer profiles (designers, coaches, consultants, photographers) and competes on similar workflows.
- 17hats: 17hats is a long-standing client management platform for small business owners, particularly photographers and creative professionals, with contracts, invoices, workflows, and client portals overlapping Dubsado's core offering. It serves the same SMB creative base with comparable subscription pricing and feature breadth.
Emerging players
- Studio Ninja: Studio Ninja is a photography-focused CRM and business management tool covering bookings, contracts, invoicing, and workflows for wedding and portrait photographers. While narrower in vertical than Dubsado, it directly addresses Dubsado's largest and most defensible segment.
- Táve: Táve is a studio management platform built primarily for photographers, with CRM, contracts, invoicing, workflows, and job tracking. It overlaps with Dubsado's photographer segment and represents a more vertical-specific alternative for studios.
- Sprout Studio: Sprout Studio is an end-to-end business management platform for photographers covering galleries, contracts, invoices, workflows, and client management — closely aligned with Dubsado's core workflows for its primary segment.
- Pixieset: Pixieset provides galleries and business management tools for photographers, with a focus on client delivery alongside bookings, contracts, and invoicing. It is identified in Dubsado's own partnerships as commonly paired with Dubsado for gallery delivery, confirming direct adjacency.
- Honeycomm: Honeycomm is a CRM/business management tool for small creative businesses covering proposals, contracts, and invoicing. It targets the same creative SMB segments as Dubsado and represents a more emerging alternative in the space.
Broad incumbents
- FreshBooks: FreshBooks is a broader SMB accounting and invoicing platform used by service-based small businesses, including many creatives. It overlaps Dubsado on invoicing, payments, and client billing, but does not match Dubsado's depth on contracts, workflows, or vertical creative features.
- Wave Accounting: Wave provides free and low-cost accounting, invoicing, and payments for SMBs and freelancers, overlapping Dubsado's invoicing and payments capabilities. It serves a broader SMB base rather than specializing in creative verticals, positioning it as a broad incumbent.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dubsado social profiles
Digital presenceDubsado compliance and trust
Trust signalCompliance4 records
Dubsado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dubsado leadership team
Management profileNumber of profiles
Profiles2 records
Dubsado funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dubsado M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dubsado
What does Dubsado do?
Dubsado is a cloud-based client management platform that combines proposals, contracts, invoicing, scheduling, automated workflows (Flows), client portals, and lead capture into a single unified system. It is built specifically for service-based small business owners, particularly creatives, freelancers, photographers, coaches, and event professionals, enabling them to streamline operations, automate repetitive administrative tasks, and deliver a branded client experience from first inquiry to final payment.
Is Dubsado a public or private company?
Dubsado is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dubsado founded?
Dubsado was founded in 2015. It employs 51 to 100 people.
Where is Dubsado based?
Dubsado is headquartered in Burbank, United States, in the North America region.
How does Dubsado make money?
Five revenue lines are on record. Subscription Plans (Starter and Premier) is the primary driver. The others are additional Brands Add-on, additional Users Add-on, forever Plan (Legacy) and payment Processing (Dubsado Payments).
Who are Dubsado's main competitors?
Direct peers on record are HoneyBook, Bonsai and 17hats. Emerging players are Studio Ninja, Táve, Sprout Studio, Pixieset and Honeycomm. Broad incumbents are FreshBooks and Wave Accounting.
Does Dubsado have an API?
No public API is recorded for Dubsado.
What industry is Dubsado in?
Dubsado's product category is Client Management Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 513210 and its SIC code is 7372.