Heart and Stroke

Name

Heart and Stroke

Legal name

Heart and Stroke Foundation of Canada

Website

https://heartandstroke.ca

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Health Charity Services

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211), Social Advocacy Organizations (8133)

SIC

Services-Commercial Physical & Biological Research (8731), Services-Educational Services (8200)

akta.pro primary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

akta.pro secondary industry

Community Foundations (BPAGAKAB)

Keywords

• Health charity
• Cardiovascular research funding
• CPR training
• Patient education resources
• Fundraising events

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: One-time and monthly donations from individual supporters. During promotional periods, donations are matched by anonymous donors up to $200,000 (May-June 2026 campaign).
2. Event Fundraising: Revenue from flagship events including Ride for Heart and Jump Rope for Heart, where participants fundraise and donations are collected.
3. Corporate Partnerships: Corporate sponsorships and donations from partners like CPKC ($1.5M commitment over 3 years), Desjardins Group, and Manulife. Includes presenting sponsorships for events and cause marketing.
4. Legacy Giving: Planned giving through gifts in Wills, charitable registration number 106846942 RR0001.
5. Merchandise Sales: Sale of branded merchandise through the Heart & Stroke eStore including apparel, accessories, and branded items.
6. The Edge Fund: Specialized fund allowing donors to support the highest priority areas of Heart & Stroke's work.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

Heart and Stroke Foundation of Canada is a national health charity that funds cardiovascular and stroke research, delivers public health education and CPR/AED training, advocates for heart-healthy public policy, and supports patients, survivors, and caregivers through information resources, peer communities, and recovery guides. It also operates fundraising events and an online store of branded merchandise to generate revenue for its mission.

Product overview

Heart and Stroke Foundation of Canada operates primarily as a health charity rather than a traditional technology product company. Its core offerings include a Risk Screen Tool (personalized cardiovascular risk assessment), CPR Training resources, the Heart & Stroke eStore (branded merchandise), and various fundraising platforms (Jump Rope for Heart, Ride for Heart, Fundraise Your Way). The organization also provides extensive health information through publications, podcasts (The Beat), educational resources (HeartSmart Kids), and a services directory connecting patients to support resources. The portfolio centers on public health education, emergency response training, peer support (Community Connect), and fundraising for heart and stroke research.

Differentiator

Problem solved

Functional benefit

Products and services

• Heart & Stroke eStore Online merchandise store selling branded apparel and accessories (T-shirts, hoodies, jackets, socks, caps, travel accessories) with proceeds supporting heart disease and stroke research. Targets individual Canadian consumers and supporters.
• Risk Screen Tool Online personalized cardiovascular risk assessment tool that provides users with a customized risk profile and action plan for managing risks of heart disease and stroke. Free to use for individual Canadians.
• CPR Training / Learn CPR Educational program teaching CPR skills and AED awareness to the public, including CPR guidelines, AED information, and training materials delivered through schools and community programs.
• Jump Rope for Heart School-based fundraising and physical activity program that teaches children heart-healthy habits while raising funds for heart disease and stroke research, delivered in partnership with Desjardins Group.
• Ride for Heart Annual flagship fundraising event (39th year) featuring cycling and walking activities that brings together Canadians to support heart disease and stroke research. Sponsored by Manulife.
• Fundraise Your Way Online fundraising platform enabling supporters to create personal fundraising campaigns and events to support Heart & Stroke initiatives.
• The Beat Podcast Podcast series featuring stories, research updates, and expert discussions about heart disease, stroke, and cardiovascular health across multiple seasons.
• HeartSmart Kids Educational website for children featuring heart-healthy content including eating tips, activity suggestions, and interactive resources about cardiovascular health.
• Services and Resources Directory Online directory connecting patients and caregivers with 16 categories of support services including aphasia services, assistive devices, caregiver support, drug coverage, rehabilitation, and transportation assistance across Canada.
• Health Information Publications Extensive library of printable and digital publications covering stroke recovery, heart disease recovery, emergency signs/CPR, and risk prevention, including 'Your Stroke Journey' and 'Living Well with Heart Disease'.
• CardiacCrash Trademarked CPR skills and AED awareness training program for schools that teaches students lifesaving skills in under one hour at no cost, addressing Canada's approximately 60,000 annual out-of-hospital cardiac arrests.
• Community Connect Peer support community connecting people living with heart disease or stroke, including survivors and caregivers, for mutual support and shared experiences.
• Healthline Newsletter Email newsletter providing subscribers with expert healthy living tips, inspiring stories, research updates, and health information.

Quantifiable outcome

• Reduced heart disease and stroke death rate by more than 80% over seven decades through funded research
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Saskatchewan Ministry of EducationcoreStrategic or Co-development Partner · 1 April 2026Launch of the CardiacCrash program teaching students CPR skills and AED awareness in under one hour at no cost to schools. Heart & Stroke is working with the ministry and partners to develop a national cardiac arrest strategy and action plan.
• Brain CanadacoreStrategic or Co-development Partner · 6 November 2025Collaboration between Heart & Stroke and Brain Canada announced $5 million funding for a new research network focused on improving rehabilitation and recovery for women after heart-brain health events, addressing systemic inequities and increasing access to culturally safe, gender-responsive care.
• Canadian Institutes of Health Research - Institute of Circulatory and Respiratory Health (CIHR-ICRH)coreStrategic or Co-development Partner · 16 October 2025National research teams led by Heart & Stroke in collaboration with CIHR-ICRH and Brain Canada announced a $5 million initiative over five years to improve cardiac arrest prediction, response, and recovery, enhancing early detection and brain rehabilitation strategies.
• Desjardins GroupflagshipChannel Partner/ Reseller/ DistributorDesjardins Group serves as presenting partner for Jump Rope for Heart program. Long-standing supporter providing both financial contributions and program visibility for school-based fundraising.
• March of Dimes CanadacoreStrategic or Co-development PartnerCollaboration between Heart & Stroke and March of Dimes Canada to improve quality of life for those living with heart failure through shared resources and advocacy.
• Sid LeeminorGTM or Marketing PartnerCreative agency partnership for campaign development, including pulling heartstrings in new advertising campaign for Heart & Stroke.

Scale indicators10 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• ALS Society of Canada: National Canadian health charity focused on ALS research, patient services, and advocacy. Operates with a similar grantmaking, donor-funded research, and patient-support program structure targeting a specific disease population.
• Heart Foundation (Australia): Australia's equivalent heart health charity, with an almost identical mission and program mix: research funding, public education, advocacy on heart-healthy policy, and CPR awareness. Provides a regional comparable in a different geography.
• Canadian Cancer Society: One of Canada's largest health charities, focused on cancer research, advocacy, and patient support. Operates with a similar mass-market donation, event (Relay for Life), and corporate partnership model, directly competing for the same Canadian health-charity donor wallet.
• American Heart Association: The U.S. equivalent of Heart & Stroke, focused on cardiovascular disease and stroke research, CPR training, and advocacy. Operates a near-identical model of research grants, public education, and nationwide fundraising events, serving as the closest international peer in mission and program design.
• British Heart Foundation: UK-based heart charity funding research, providing CPR/defibrillator training, and running large retail (charity shop) fundraising. Closely comparable in mission (heart disease) and revenue model mix, including legacy giving and merchandise.
• Stroke Foundation (Australia): Australian stroke-specific charity focused on stroke research, prevention (FAST campaign), and survivor support. Mirrors Heart & Stroke's stroke pillar, including the FAST acronym, survivor programs, and advocacy.
• Diabetes Canada: National Canadian health charity addressing diabetes research, education, and advocacy. Competes directly for mass-market donors, runs school-based programs (Kids in School), and uses a similar multi-channel donation and corporate partnership model.
• Canadian Lung Association: National Canadian charity addressing lung health with an analogous research-funding, advocacy, and patient-education structure. Competes for overlapping health-conscious donor and corporate partner segments.
• SickKids Foundation: Major Canadian health-research fundraising foundation supporting pediatric research and care. Comparable in scale, brand recognition, and corporate partnership intensity; competes for similar high-net-worth and corporate donors in the Canadian health-charity market.

Broad incumbents

• Canadian Red Cross: One of Canada's largest humanitarian charities, running nationwide fundraising, training (first aid/CPR), and disaster response programs. Comparable scale and donor base, with overlap in CPR training and recurring giving programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheHSF
• YouTubeyoutube.com/user/heartandstrokefdn
• Facebookfacebook.com/heartandstroke
• Instagraminstagram.com/heartandstroke

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart and Stroke