Sid Lee
- Company typePrivate
- Founded1993
- HeadquartersMontréal, Canada
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Sid Lee firmographics
Firmographics- Name
- Sid Lee
- Legal name
- Sid Lee
- Website
- https://sidlee.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Sid Lee industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industries
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Sustainable/Green Building & LEED Consulting (BPAHAKAG)
Keywords
Where Sid Lee is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
Sid Lee business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Agency Services: Professional services revenue model generating income through branding, advertising, digital solutions, experiential marketing, and architecture projects for enterprise clients. Services include campaign development, brand strategy, digital platform creation, event activations, and spatial design.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Sid Lee product offering
Product offeringCore offering
Sid Lee is a multi-disciplinary creative agency offering integrated marketing and brand services including advertising campaigns, digital platform creation, experiential marketing and event activations, branded content, architecture and spatial design, and brand strategy. The agency serves large enterprise clients across sports, luxury, automotive, food and beverage, retail, and entertainment sectors through seven global offices. Sid Lee operates specialized sub-brands including Sid Lee Architecture (spatial design), Sid Lee Sport (sports marketing), and Sid Store (merchandise retail).
Product overview
Sid Lee is a multi-disciplinary creative agency founded in 1993 that operates as a single unified offering with specialized sub-brands. The core agency provides integrated creative services spanning advertising, digital solutions, experiential marketing, branded content, events and activations, interior/retail design, architecture, and branding. The Sid Lee family includes dedicated divisions for Architecture (sidleearchitecture.com), Sport (sidleesport.com), and retail merchandise (Sid Store). The agency also operates The Belong Effect research platform for community insights and the Sid Lee Collective for social impact initiatives. With offices across Montreal (headquarters), Toronto, New York, Los Angeles, Seattle, Paris, and London, the agency serves global clients across diverse industries including sports, luxury, healthcare, automotive, food and beverage, and entertainment.
Differentiator
Problem solved
Functional benefit
Brands
- Sid Lee Sport: Sports-focused creative services and brand work
- Sid Lee Architecture
- Sid Store
Products and services
- Sid Lee Core Creative Agency Services Full-service creative agency offering integrated marketing solutions including advertising, digital solutions, experiential marketing, branded content, events and activations, interior/retail design, architecture, and branding services for enterprise clients globally.
- Sid Lee Architecture Spatial design, interior architecture, and built environment services delivered as a dedicated architecture division with its own website and brand presence.
- Sid Lee Sport Specialized sports marketing and branding services delivered as a distinct sub-brand with dedicated digital presence, serving sports industry clients such as the Toronto Raptors, Montreal Canadiens, and Paris Saint-Germain.
- Sid Store Retail merchandise operation selling branded collections and products tied to the agency's cultural moments and creative community.
Quantifiable outcome
- 25 million organic impressions and 5,000+ activists mobilized in 3 weeks for Protect Our Winters Fact Avalanche campaign
- +2 more outcomes
Companies that use Sid Lee
Customer profileNamed customers37 records
Segments2 records
Ideal customer profiles2 records
Sid Lee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sid Lee partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- kyu collectivecoreSid Lee is part of the kyu collective, a group of strategic creativity companies that includes SYPartners and IDEO. The collective enables Sid Lee to assemble bespoke teams leveraging various skillsets across the group.
- MASSIVartminorCollaboration with MASSIVart on the Posters for Peace project, a global art initiative launching during International Day of Peace.
- GQ MagazineminorPartnership with GQ for SKYN Places of Intimacy hotel guide campaign, with GQ co-publishing the guide globally.
- Sid Lee ArchitecturecoreSeparate but affiliated architecture practice that handles spatial design and architectural projects, operating under the Sid Lee brand umbrella.
- Sid Lee SportcoreSpecialized sports marketing practice within the Sid Lee network, focused on sports industry clients and athletic brand work.
- HaigominorInnovation and transformation consultancy based in Paris, operating as part of the Sid Lee Paris ecosystem.
- Yard AgencyminorYouth culture agency operating as part of the Sid Lee Paris network.
- Digital KitchenminorCreative production partner within the Sid Lee family, described as part of the creative family.
- Digital KitchenminorCreative production partner within the Sid Lee family.
- 3% MovementminorIndustry organization promoting gender equality in advertising. Sid Lee is committed to the movement's principles.
- Free the BidminorInitiative ensuring women directors have equal opportunity to bid on commercial projects. Sid Lee committed to including at least one woman in the bidding phase of every project.
- Time's Up AdvertisingminorIndustry initiative against harassment and discrimination in advertising. Sid Lee was among the first agencies to join.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sid Lee competitors and assessment
Company assessmentDirect peers
- Wieden+Kennedy: Independent full-service creative agency headquartered in Portland with global offices, known for culturally resonant brand work (Nike, Coca-Cola, KFC). Directly comparable to Sid Lee as a multinational independent creative shop competing for the same enterprise brand clients.
- 72andSunny: Independent creative agency with offices in Los Angeles, Amsterdam, and other markets, serving global brands like Google, Nike, and Samsung. Closely comparable to Sid Lee's positioning as a culture-first independent agency for enterprise clients.
- Anomaly: Independent creative agency with offices in New York, LA, London, Toronto, and Shanghai, serving brands like Coca-Cola, Google, and Converse. Comparable to Sid Lee in scale, multi-city footprint, and integrated strategy + creative + content model.
- Droga5: Now part of Accenture Song, Droga5 is a globally recognized independent-rooted creative agency serving brands like The New York Times, Amazon, and Tourism Australia. Comparable to Sid Lee in its enterprise brand focus and award-winning campaign work.
- Mother Design: Independent creative network (Mother London, Mother New York, Mother LA) serving clients like Google, Target, and Unilever. Comparable to Sid Lee as a multi-city independent with a culture-led, integrated creative model.
Regional players
- lg2: Largest independent creative agency in Quebec/Canada with offices in Montreal, Toronto, and Quebec City, serving enterprise clients across CPG, retail, and financial services. Direct regional comparable to Sid Lee in the Canadian market, competing for the same Quebec and national enterprise clients.
- Rethink: Leading independent Canadian creative agency with offices in Vancouver, Toronto, and Montreal, known for campaigns for IKEA, Kraft, and the Vancouver Aquarium. Comparable to Sid Lee as a top-tier Canadian independent competing for similar enterprise brand mandates.
- Cossette: Major Canadian marketing communications company headquartered in Quebec with offices across North America, part of the Plus Company network. Comparable to Sid Lee as a major Quebec-rooted agency serving enterprise clients across Canada and the US.
Others
- IDEO: Global design and innovation consultancy and sister company within the Kyu collective alongside Sid Lee. Comparable as a Kyu-affiliated creative services provider with overlapping design and innovation capabilities, though IDEO focuses on product/service design rather than brand advertising.
Emerging players
- MediaMonks: Global digital-first creative and production agency (now part of S4 Capital/Monks) serving enterprise clients like Google, Netflix, and Spotify. Comparable to Sid Lee's digital and experiential capabilities and similar in scale, with a more production-and-technology-led model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sid Lee social profiles
Digital presenceSid Lee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sid Lee leadership team
Management profileNumber of profiles
Profiles15 records
Sid Lee subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sid Lee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sid Lee M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sid Lee
What does Sid Lee do?
Sid Lee is a multi-disciplinary creative agency offering integrated marketing and brand services including advertising campaigns, digital platform creation, experiential marketing and event activations, branded content, architecture and spatial design, and brand strategy. The agency serves large enterprise clients across sports, luxury, automotive, food and beverage, retail, and entertainment sectors through seven global offices. Sid Lee operates specialized sub-brands including Sid Lee Architecture (spatial design), Sid Lee Sport (sports marketing), and Sid Store (merchandise retail).
Is Sid Lee a public or private company?
Sid Lee is a private company. It is classified as corporate owned and is currently operating.
When was Sid Lee founded?
Sid Lee was founded in 1993. It employs 501 to 1,000 people.
Where is Sid Lee based?
Sid Lee is headquartered in Montréal, Canada, in the North America region.
How does Sid Lee make money?
One revenue line is on record: creative Agency Services.
Who are Sid Lee's main competitors?
Direct peers on record are Wieden+Kennedy, 72andSunny, Anomaly, Droga5 and Mother Design. Regional players are lg2, Rethink and Cossette. IDEO is listed as an others. MediaMonks is listed as an emerging player.
Does Sid Lee have an API?
No public API is recorded for Sid Lee.
What industry is Sid Lee in?
Sid Lee's product category is Creative Agency Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 541810 and its SIC code is 7311.