TSC

What TSC does

TSC (The Shopping Channel) is a Canadian direct-to-consumer retailer that sells fashion, footwear, jewellery, home goods, kitchen, health & fitness, and electronics products to mass-market Canadian consumers through an integrated omnichannel architecture: a live TV shopping broadcast, the tsc.ca e-commerce platform, and a mobile commerce app. The merchandising mix is anchored by an exclusive brand portfolio that includes Clarks, VitaTree, Jockey, Anna Griffin, Estate Originals, NassifMD, Spa Dent, and SunnaTan, alongside third-party brands.

The company operates a 101-250 employee organization headquartered in the Greater Toronto Area (Mississauga) and has been a wholly-owned subsidiary of Rogers Communications since 2019, following Rogers' acquisition of parent Shaw and prior ownership by Cablevision. TSC's platform combines a broadcast-driven discovery layer (TV programming that demonstrates products live) with transactional digital storefronts, allowing the same inventory to be merchandised via on-air hosts, web checkout, and mobile app.

The business model generates revenue through product margin on direct retail sales, augmented by three monetization levers: (1) Easy Pay installment pricing that raises average order value and conversion on higher-ticket SKUs, (2) subscription auto-delivery for recurring consumables, and (3) the Rogers Red Credit Card, a co-branded financial product that delivers cashback on TSC purchases and deepens retention inside the broader Rogers telecom ecosystem alongside the Rogers Xfinity StreamSaver bundle.

Name

TSC

Legal name

TSC

Website

https://tsc.ca

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

TSC (The Shopping Channel) is a Canadian omnichannel retailer selling fashion, footwear, jewellery, home, kitchen, health & fitness, and electronics to mass-market consumers via a TV shopping channel, tsc.ca e-commerce site, and mobile app, operated as a subsidiary of Rogers Communications.

Ownership category

akta.pro rank

Product category

Home Shopping Retail

NAICS

Jewelry Retailers (45831), Electronics and Appliance Retailers (44921), Health and Personal Care Retailers (456), All Other Miscellaneous Retailers (45999)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Online-First Jewelry & Watch Retailers (DTC/Pure-play) (CRAKAGAG)

akta.pro secondary industry

Consumer Electronics & Gadgets DTC (CRAFACAF)

Keywords

• Home shopping network
• Video commerce retail
• Multichannel retail
• E-commerce platform
• Consumer goods retail

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Direct sales of consumer products across multiple categories including fashion, jewellery, home goods, electronics, health supplements, and footwear through TV shopping and e-commerce channels.
2. Brand Partnership & Promotional Fees: Revenue from promotional partnerships with brands such as Rogers for Red Days campaigns and exclusive brand showcase features on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TSC (The Shopping Channel) is a Canadian omnichannel retailer that sells fashion, footwear, jewellery, home goods, kitchenware, electronics, beauty products, and health supplements to consumers through a live television shopping channel, the tsc.ca e-commerce website, and a mobile application. It offers curated exclusive brand partnerships (e.g., Clarks, VitaTree, Jockey, Anna Griffin, Estate Originals, NassifMD), daily showstopper deals, and flexible payment options including 0% interest Easy Pay installments and an auto-delivery subscription program.

Product overview

TSC (The Shopping Channel) is a Canadian omnichannel retailer operating as both a live television shopping network and e-commerce platform (tsc.ca). The company offers a curated selection of exclusive brands across multiple categories including fashion, footwear, beauty, jewellery, home & garden, kitchen, health & fitness, and electronics. Key brand partnerships include Clarks footwear, VitaTree Nutritionals health supplements, Jockey apparel, Anna Griffin paper crafts, Estate Originals vintage jewellery, NassifMD skincare, and Spa Dent oral care. The platform features promotional programs including Today's Showstopper daily deals, Blockbuster sales events, jewellery showroom sales, and the TSC RED DAYS loyalty program in partnership with Rogers Bank.

Differentiator

Problem solved

Functional benefit

Products and services

• TSC Live TV Shopping Channel Canadian home shopping television network broadcasting live product demonstrations and viewer-driven sales across fashion, jewellery, home goods, electronics, beauty, and health categories. Targeted at Canadian consumers seeking exclusive brand deals and live demonstrations.
• TSC.ca E-Commerce Platform Full-featured Canadian e-commerce website offering the same product categories as the TV channel, including Today's Showstopper daily deals, Blockbuster sales, clearance sections, and brand storefronts (Clarks, VitaTree, Jockey, etc.). Targeted at Canadian shoppers seeking multi-category online shopping with flexible payment options.
• TSC Mobile Application
• Easy Pay Installment Program
• Auto-Delivery Subscription

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Rogers Xfinity StreamSaverminorGTM or Marketing Partner · 24 August 2026Promotional partnership offering new StreamSaver subscribers a $50 TSC Savings Card upon qualifying subscription.
• Rogers Red Credit CardcoreGTM or Marketing PartnerExclusive partnership offering Rogers Red Mastercard holders 15% cash back on TSC purchases during promotional Red Days events. Also includes free shipping benefits on eligible orders.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• QVC (QVC Group): QVC is the largest US-based video commerce retailer operating live TV home shopping and e-commerce across fashion, jewellery, home, beauty, and electronics - the closest direct comparable to TSC's live broadcast + digital model, scaled to the US market.
• The Bay (Hudson's Bay Company): The Bay is a major Canadian multi-category department store retailer offering fashion, footwear, jewellery, beauty, and home goods - directly comparable to TSC's curated multi-category assortment serving Canadian consumers.
• HSN (now part of QVC Group): HSN was a US TV home shopping and e-commerce retailer offering similar curated multi-category assortment (fashion, jewellery, home, electronics, beauty) - a direct historical peer to TSC's live broadcast commerce model.

Broad incumbents

• Amazon Live: Amazon Live is Amazon's shoppable live-streaming commerce initiative combining livestream video with e-commerce checkout across the full Amazon catalog - a broad incumbent competing for the same live commerce opportunity as TSC, with vastly larger scale.
• Canadian Tire: Canadian Tire is one of Canada's largest multi-category retailers offering apparel, home goods, sports, automotive, and seasonal merchandise through stores and e-commerce - a broader incumbent serving overlapping Canadian customer needs.
• Best Buy Canada: Best Buy Canada is the dominant Canadian electronics and appliance specialty retailer with deep assortment and omnichannel operations - directly overlapping TSC's electronics category with much greater category specialization.
• Nordstrom Rack (HauteLook): Nordstrom Rack operates an off-price multi-category online and store retail model in fashion, footwear, beauty, and home - broadly comparable to TSC's multi-category discount-driven merchandising approach for Canadian shoppers.

Regional players

• Simons (La Maison Simons): Simons is a Canadian family-owned department store chain offering fashion, footwear, home, and beauty through physical stores and e-commerce - comparable to TSC in serving Canadian consumers with curated multi-category lifestyle retail.
• Shoppers Drug Mart (Loblaw): Shoppers Drug Mart is Canada's largest drugstore chain offering beauty, health, personal care, and wellness products - comparable to TSC's health and beauty category with greater category depth and Canadian store density.

Emerging players

• Wayfair Canada: Wayfair Canada is an online-first home goods and furniture retailer with deep assortment and competitive pricing - an emerging e-commerce player competing for TSC's home and kitchen category spend among Canadian consumers.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shoptsc
• YouTubeyoutube.com/shoptsc
• Facebookfacebook.com/shoptsc
• Instagraminstagram.com/shoptsc
• TikToktiktok.com/@shoptsc
• Pinterestpinterest.ca/shoptsc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TSC