Doja

What Doja does

Doja is a Canadian cannabis brand that produces and distributes premium medical cannabis products, primarily dried flower (21-29% THC) and pre-rolls, to registered medical cannabis patients in Canada. The brand operates a regionally-themed product portfolio including the Explore North line (Hindu Kush, Hitmen OG, Midnite OG), Explore West (Mint Breath), Explore South (Clementine × Purple Punch), and the Okanagan Grown Black Rose Royale pre-roll line. The company is publicly listed on the Canadian Securities Exchange (ticker: DOJA) and was founded in 2013, headquartered in Kelowna, British Columbia.

Doja's business model is built on a single-channel distribution arrangement with Spectrum Therapeutics, the medical cannabis e-commerce platform operated by Canopy Growth Corporation. All Doja products are sold exclusively through this platform, which handles patient registration, medical document verification, order fulfillment, and direct-to-patient shipping across Canada. This channel partnership provides Doja with regulatory-compliant access to the Canadian medical cannabis market without operating its own sales infrastructure, but creates significant dependency on the Spectrum Therapeutics platform.

The customer base consists exclusively of registered medical cannabis patients who have obtained physician authorization, with dedicated support programs for Canadian veterans including VAC billing integration, priority registration, and military discounts. Doja completed a $17.25M funding round in December 2017. The company employs 11-50 people. Revenue is not disclosed in available sources.

Name

Doja

Website

https://doja.life

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Doja is a Canadian cannabis brand producing premium medical cannabis dried flower and pre-rolls, sold exclusively through the Spectrum Therapeutics platform to registered medical cannabis patients across Canada.

Ownership category

akta.pro rank

Product category

Medical Cannabis

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833), Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Medical Cannabis Delivery & Online Ordering (CRANAGAG)

akta.pro secondary industries

Medical Cannabis Dispensaries (CRANAFAB), Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI)

Keywords

• Medical cannabis
• Dried flower
• Cannabis pre-rolls
• Craft cultivars
• THC products

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Cannabis Product Sales: Doja generates revenue through direct sales of branded cannabis flower and products to registered medical cannabis patients in Canada.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Doja is a premium Canadian medical cannabis brand that produces and sells craft cannabis flower and pre-roll products to registered medical patients. Its product portfolio includes the Explore North line (Midnite OG, Hindu Kush), Explore West line (Mint Breath), Explore South line (Clementine × Purple Punch), and Okanagan Grown Black Rose Royale pre-rolls, all sold in 7g formats with 21-29% THC potency. The brand operates exclusively within Canopy Growth Corporation's Spectrum Therapeutics medical cannabis e-commerce platform, which handles patient registration, verification of medical documents, and direct-to-patient shipping across Canada.

Product overview

Spectrum Therapeutics operates a medical cannabis e-commerce and patient management platform at doja.life (a Canopy Growth Corporation company) offering 244+ products across multiple formats (oils, softgels, dried flower, pre-rolls, infused pre-rolls, concentrates, edibles, topicals, beverages, hash, suppositories, vapes, accessories). The platform uses the Spectrum Framework colour-coding system (Red/Orange/Purple for THC-dominant, Blue/Green for balanced, Yellow/Clear for CBD-dominant) and supports multiple partner sub-brands including Doja, Tweed, Wana, 7ACRES, Claybourne, Spectrum Reserve, RAD, Polar, Blast, Emprise, Olli Brands, Azimuth, UfeelU, Fawn Medicinals, Rho Phyto, Juicy Hoots, Jublee, TVFS, Kinloch, Rapid Dose, Adults Only, Balcony, Chillbilly, Pura Vida, PharmaBee, Lite Label, Storz & Bickel devices, and others. The company provides patient registration, healthcare professional portals, veterans coverage programs, and compassionate pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Explore North: Cannabis dried flower product line featuring strains like Hindu Kush and Hitmen OG
• Explore West
• Explore South
• Okanagan Grown Black Rose Royale

Products and services

• Explore North | Midnite OG
• Explore West | Mint Breath
• Explore South | Clementine × Purple Punch
• Okanagan Grown Black Rose Royale

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Canopy Growth CorporationcoreStrategic or Co-development PartnerDoja is a brand operated within the Canopy Growth Corporation ecosystem through the Spectrum Therapeutics platform. Canopy Growth is the parent company providing the regulatory compliance, distribution infrastructure, and patient registration systems for Doja products.
• Spectrum TherapeuticscoreChannel Partner/ Reseller/ DistributorSpectrum Therapeutics is the exclusive online retail platform for Doja brand products, handling patient registration, order fulfillment, and direct-to-patient shipping across Canada.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Redecan: A Canadian licensed producer known for value-priced dried flower and pre-rolls. Competes with Doja across Canadian retail channels, contrasting as a value vs. premium positioning.
• 7ACRES: A premium Canadian dried flower brand owned by Canopy Growth, also competing for shelf space within Spectrum Therapeutics. Direct competitor in the high-THC craft flower segment.
• OrganiGram Holdings: A Canadian licensed producer offering dried flower, pre-rolls, vapes, and edibles under brands like SHRED and Trailblazer. Competes directly with Doja in the Canadian medical and recreational flower market.
• Broken Coast: A BC-based premium dried flower producer acquired by Canopy Growth, operating as a craft cannabis brand in the Canadian medical and recreational markets. Comparable premium positioning and product format.
• Tweed: A Canopy Growth consumer cannabis brand also sold through Spectrum Therapeutics, offering oils, pre-rolls, beverages, and vapes. Direct portfolio sibling to Doja under the same parent distribution platform.

Emerging players

• Whistler Cannabis Co. A BC-based premium craft cannabis brand competing in the dried flower and pre-roll segment. Similar craft positioning and Western Canadian origin to Doja's Okanagan Grown lineage.
• Decibel Cannabis Company: A craft-focused Canadian LP with brands like General Admission and Qwest. Smaller scale than Doja's parent but competes in the premium dried flower segment that Doja targets.

Broad incumbents

• Aurora Cannabis: A major Canadian licensed producer with a broad brand portfolio (Aurora, Drift, San Rafael '71) covering dried flower, vapes, and edibles across medical and recreational channels. Competes with Doja in the Canadian medical cannabis space.
• Cronos Group: A Canadian licensed producer with brands including Spinach, Cove, and PEACE NATURALS distributed across medical and recreational channels in Canada. Competes with Doja in Canadian medical cannabis.
• Tilray Brands: A global cannabis company with a Canadian medical platform (Tilray Medical) and multiple brands covering flower, oils, and edibles. Operates a competing medical cannabis e-commerce channel in Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/doja_grow
• Facebookfacebook.com/dojaculture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doja