What Hana does

Hana is a premium flexible workspace provider that was originally launched by CBRE as a flexible workspace brand and transferred to Industrious in October 2021 as part of a $200 million strategic investment. Operated today as Hana by Industrious, the brand offers fully furnished private offices, suites, shared workspaces, meeting rooms, and business amenities at nine flagship locations: five across the United States (National Landing in Washington D.C., Park District in Dallas, Park Place in Orange County, 3 World Trade Center in New York City, and 1818 Market Street in Philadelphia) and four across the United Kingdom (245 Hammersmith and 70 St. Mary Axe in London, and Windmill Green and St. Peter's Square in Manchester). The core technology stack combines CBRE's commercial real estate infrastructure with Industrious's workplace management platform, integrating booking, member access, and enterprise workspace administration within CBRE-managed commercial buildings.

The business model is enterprise-focused, generating subscription and recurring rental revenue from flexible workspace, private suites, and meeting room access sold to Global Fortune 1000 companies. Pricing is quote-based and not publicly disclosed, consistent with bespoke enterprise contracts rather than standardized SMB offerings. Go-to-market is executed via direct enterprise field sales, leveraging CBRE's commercial real estate client relationships and Industrious's enterprise sales team to secure corporate workplace agreements. Marketing is conducted through Industrious's owned channels, including a content blog, organic social presence, and earned media coverage of partnership announcements. The combined Industrious-Hana network spans more than 100 locations across 50 cities in the U.S. and internationally, positioning Hana as the premium enterprise tier within a broader flexible workplace portfolio.

Name

Hana

Legal name

Hana

Website

https://yourhana.com

Company type

Private

Founded year

2021

Operating status

Acquired

Headcount range

101–250 employees

Short description

Hana by Industrious is a premium flexible workspace brand offering fully furnished offices, suites, meeting rooms, and business amenities at flagship locations across the U.S. and U.K., targeting Global Fortune 1000 enterprises through CBRE's commercial real estate relationships and Industrious's workplace management platform.

Ownership category

akta.pro rank

Product category

Flexible Workspace Services

NAICS

Other Activities Related to Real Estate (531390), Administrative and Support Services (561)

SIC

Services-Facilities Support Management Services (8744), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

akta.pro secondary industry

Remote Access, Virtual Workspaces & Digital HQ (BPAMAMAL)

Keywords

• Flexible workspace solutions
• Premium office rentals
• Enterprise coworking spaces
• Managed office services
• Flexible lease offices

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Flexible Workspace Rentals: Revenue generated from providing flexible office spaces, private suites, and meeting room access to enterprise clients. The model combines premium workspace amenities with flexible lease terms targeting corporate customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hana provides premium flexible workspaces, including private offices, suites, meeting rooms, and shared work areas, within Class-A commercial real estate properties. Following its 2021 transfer from CBRE to Industrious (backed by a $200 million CBRE investment), the brand now operates as "Hana by Industrious" and targets Global Fortune 1000 enterprises needing flexible, professionally managed office space in major U.S. and U.K. metros.

Product overview

Hana is a flexible workspace brand that was originally developed by CBRE and subsequently transferred to Industrious. The offering provides premium, managed workspace solutions across commercial real estate properties, including private offices, shared workspaces, meeting rooms, and business amenities at locations in major cities across the U.S. and UK. The product operates as a white-label workspace solution integrated into commercial buildings, offering enterprise clients flexible office arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Hana Private Offices & Suites

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Mindspace: Global premium flexible workspace operator with locations across the U.S. and Europe. Comparable in targeting enterprise customers with design-forward, hospitality-grade workspaces.
• WeWork: Global flexible workspace provider offering coworking, private offices, and enterprise solutions to businesses of all sizes. Directly competes with Hana in the premium and enterprise tiers of the flex-space market.
• Convene: Premium flexible workspace and meeting/event venue provider serving enterprise clients. Comparable premium positioning, enterprise GTM, and amenity-led differentiation.
• Serendipity Labs: Operator of premium flexible workspaces focused on suburban and mid-market U.S. metros, serving enterprise and member clients. Comparable in subscription model and premium amenity positioning.

Others

• OfficeSpace Software: Workplace management and space booking software provider serving enterprise real estate teams. Adjacent enabling technology that complements flexible workspace offerings like Hana.
• Industrious: The parent operator of Hana; Industrious runs the broader 100+ location flex-space platform that the Hana brand sits within. Highly comparable in product, customer base, and operating model.
• CBRE (Workplace & Occupancy Services): Global commercial real estate services firm and minority investor in Hana's parent Industrious. Comparable in serving enterprise real estate needs and provides originations and capital that underpin Hana's network.

Emerging players

• Knotel: Previously a major enterprise-focused flexible workspace operator (went through restructuring in 2021). Comparable enterprise custom-build model, though currently operating at reduced scale.

Regional players

• Workbar: Northeast U.S.-focused coworking and flexible workspace operator serving professionals and small enterprises. Comparable workspace-as-a-service model but with a regional focus rather than national/international footprint.

Broad incumbents

• IWG (Regus/Spaces): World's largest flexible workspace operator with brands including Regus, Spaces, and HQ. Overlaps with Hana's enterprise offering but operates a much broader portfolio across price points and geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HanaSpaces

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hana