Roundabout Theatre Company

What Roundabout Theatre Company does

Roundabout Theatre Company is a 501(c)(3) not-for-profit theatre company founded in 1965 and headquartered in New York City, producing and presenting live theatrical works across five owned and operated venues in Manhattan: Studio 54, Todd Haimes Theatre, and Stephen Sondheim Theatre on Broadway, alongside the Laura Pels Theatre and Black Box Theatre within the Harold and Miriam Steinberg Center for Theatre Off-Broadway. The company serves multiple audience segments including general theatre-goers, season subscribers, students and educators (through an extensive K-12 and early-career education program), group bookers and corporate partners, and a base of donors and members who fund its not-for-profit operations.

The company generates revenue through a hybrid model combining earned income — ticket sales, season subscriptions (Prime Package at $400, Previews Package at $336 with up to 50% savings), single-ticket transactions priced $82-$194, group sales, and venue rentals — with contributed income from individual donations, corporate sponsorships (notably Tri-State Cadillac as Official Auto Partner), foundation grants (Laura Pels, Leon Levy, Bloomberg Philanthropies), and capital campaigns such as the Next Stage Campaign. Ticket distribution is handled via the company's own website, the Criterion Ticketing platform, physical venue box offices, and licensed group-sales agents. Supporting product lines include the Hiptix youth ticketing program, Roundabout Underground (new play development), the Artists in Residence Program, gift certificates, and venue rental services.

Roundabout's strategic posture centers on programming diversity — world premieres (The Heart, Mix and Master, The Grief Eater Near North Bender), revivals (The Imaginary Invalid, The Full Monty), and a 30th-anniversary Vagina Monologues — alongside talent development pipelines and an institutional commitment to diversity, equity, inclusion, and accessibility formalized through its five-year 'Building a Better Roundabout' plan. The company is undergoing a leadership transition with Christopher Ashley taking over as Artistic Director in July 2026 following the passing of long-tenured President/CEO Todd Haimes. Technology infrastructure is commodity: Criterion Ticketing for commerce, GalaPro for accessibility captioning, and PCI-compliant third-party payment processing — no proprietary AI/ML capability is evident in the data.

Name

Roundabout Theatre Company

Legal name

Roundabout Theatre Company

Website

https://roundabouttheatre.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Roundabout Theatre Company is a 60-year-old New York not-for-profit 501(c)(3) that produces Broadway and Off-Broadway theatrical productions across five owned Manhattan venues, serving theatre audiences, students, group bookers, and donors through subscriptions, ticket sales, education programs, and contributed revenue.

Ownership category

akta.pro rank

Product category

Live Theatre Productions

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industries

Regional & Repertory Theatre Companies (MPAGABAB), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Live theatre productions
• Broadway performing arts
• Off-Broadway productions
• Theatre subscription packages
• Venue rental services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Ticket Sales: Roundabout generates primary revenue through ticket sales for Broadway and Off-Broadway productions across its five venues, including single tickets and subscription packages.
2. Season Subscriptions: Season subscription packages (Prime Package at $400, Previews Package at $336) provide recurring revenue with 50% savings, priority booking, and free exchanges bundled in.
3. Donations and Contributions: As a 501(c)(3) not-for-profit, Roundabout relies on individual donations, corporate partnerships, and foundation support. The company maintains a Forward Fund and conducts capital campaigns such as the Next Stage Campaign.
4. Corporate Sponsorship: Corporate sponsors such as Tri-State Cadillac (Official Auto Partner) and other partners provide sponsorship revenue in exchange for branding visibility across productions and communications.
5. Venue Rental: Roundabout rents its venues (Studio 54, Stephen Sondheim Theatre, Todd Haimes Theatre, Laura Pels Theatre, Black Box Theatre) for events, corporate meetings, and productions by other companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Roundabout Theatre Company is a not-for-profit producing theatre company that stages live Broadway and Off-Broadway theatrical productions (revivals and world premieres) across five Manhattan venues, and sells tickets, season subscriptions, and gift certificates to individual audiences. It also rents its theatres to outside organizations, runs education and community programs for NYC students, and develops new work through residency and new-play initiatives, with contributed revenue from individual, corporate, and government funders supporting the 501(c)(3) mission.

Product overview

Roundabout Theatre Company is a not-for-profit 501(c)(3) theatre company operating as a producing organization rather than a technology platform. The company's offerings consist of live theatrical productions across five venues spanning Broadway (Studio 54, Todd Haimes Theatre, Stephen Sondheim Theatre) and Off-Broadway (Laura Pels Theatre, Black Box Theatre) spaces. The core product portfolio includes Broadway and Off-Broadway productions ranging from revivals of classic plays and musicals to world premieres of new works. Supporting offerings include season subscription packages (Prime Package and Previews Package), gift certificates, education programs (classroom residencies, career training, student matinees), Roundabout Underground new play development, Artists in Residence Program, and venue rental services. The company utilizes Criterion Ticketing for e-commerce transactions and GalaPro for accessibility features. Productions featured in 2026-2027 include The Imaginary Invalid, The Heart, Mix and Master, The Grief Eater Near North Bender, The Full Monty, and The Vagina Monologues.

Differentiator

Problem solved

Functional benefit

Brands

• Roundabout Underground: Program providing playwright residencies and development opportunities for emerging playwrights
• Roundabout Directors Group
• Roundabout Youth Ensemble
• Hiptix
• Building a Better Roundabout

Products and services

• Broadway Productions Live Broadway theatrical productions (revivals and world premieres) presented at Studio 54 and Todd Haimes Theatre, featuring established plays, musicals, and new works for general audiences and group bookers.
• Off-Broadway Productions Live Off-Broadway theatrical productions staged at the Laura Pels Theatre (410 seats) and Black Box Theatre (62 seats) within the Harold and Miriam Steinberg Center for Theatre, showcasing new works and classic revivals.
• Season Subscriptions Annual subscription packages providing discounted access to a bundle of Broadway and Off-Broadway productions with priority seat selection, free exchanges, and 50% savings versus single-ticket pricing.
• Gift Certificates Purchasable gift certificates redeemable for Roundabout Theatre Company tickets and experiences, sold through the Criterion Ticketing platform.
• Hiptix Youth Ticketing Program Discounted youth-focused ticket program for Broadway productions, combined with a mobile Ticket Wallet feature on the Criterion Ticketing app for sharing and managing tickets.
• Venue Rentals Corporate event hosting and production rental services at all five Roundabout-owned Manhattan venues, offered to external organizations and producers.
• Roundabout Underground Playwright residency and new-work development program supporting emerging playwrights through dedicated workshop and production opportunities.
• Artists in Residence Program Structured residency program supporting early-career directors (senior resident, resident, associate resident, directing fellows, and underground residencies), launched in 2017 with Leon Levy Foundation support.
• New Play Initiative Initiative dedicated to developing and producing new plays by established and emerging playwrights within Roundabout's producing slate.

Quantifiable outcome

• Teaching Artists facilitated over 120 classroom residencies at partner schools throughout the five boroughs of NYC
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Level ForwardcoreStrategic or Co-development PartnerLevel Forward, a NYC-based public benefit corporation co-founded by Adrienne Becker and Abigail Disney, is co-producing The Vagina Monologues in partnership with Roundabout Theatre Company for its 30th anniversary production at the Laura Pels Theatre. The production is directed by Olivier Award winner Noma Dumezweni.
• Tri-State CadillaccoreGTM or Marketing PartnerTri-State Cadillac serves as the Official Auto Partner of Roundabout Theatre Company, providing sponsorship support for the 2026-2027 season and multiple productions including The Full Monty, The Vagina Monologues, The Imaginary Invalid, The Heart, Mix and Master, and The Rocky Horror Show.
• New York City Department of Cultural AffairsminorGTM or Marketing PartnerRoundabout productions receive public funding support from the New York City Department of Cultural Affairs in partnership with the City Council.
• New York State Council on the ArtsminorGTM or Marketing PartnerRoundabout productions are supported by the New York State Council on the Arts with the support of Governor Hochul and the New York State Legislature.
• Criterion TicketingcoreTechnology or IntegrationCriterion Ticketing is the primary third-party ticketing platform used by Roundabout for online ticket sales, gift certificates, and subscription management. The platform also supports the Hiptix app for youth ticketing programs.
• New York Public LibrarycoreStrategic or Co-development PartnerRoundabout partnered with New York Public Library to offer pay-what-you-can tickets for library patrons from communities underrepresented in Roundabout's audience, as well as artist-in-residence programming in Bronx, Harlem, and Queens library branches.
• Black Theatre UnitedminorStrategic or Co-development PartnerRoundabout co-hosted Community Nights with Black Theatre United as part of its 'Building a Better Roundabout' diversity and inclusion initiatives.
• National Black TheatreminorStrategic or Co-development PartnerRoundabout co-hosted Community Nights with National Black Theatre as part of its community partnership and audience development programming.
• Ma-Yi Theater CompanyminorStrategic or Co-development PartnerRoundabout partnered with Ma-Yi Theater Company to promote the third year of The Refocus Project, an initiative to transform the American theatre canon.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• La Jolla Playhouse: Major regional not-for-profit theatre in San Diego, where incoming Roundabout Artistic Director Christopher Ashley has led since 2007. Comparable as a Tony-honored not-for-profit producing organization with new play development focus; relevant as a talent pipeline and programming reference point.
• Arena Stage: Major Washington, DC-based not-for-profit regional theatre. Comparable in scale and producing organization structure with multi-venue Broadway/Off-Broadway transfers, but operates in a different geographic market.
• Steppenwolf Theatre Company: Major Chicago-based not-for-profit theatre known for ensemble work and Broadway transfers. Comparable in producing institutional reputation and Tony recognition, but operates in a different geography.

Broad incumbents

• Center Theatre Group: Large LA-based not-for-profit operating the Ahmanson, Mark Taper Forum, and Kirk Douglas Theatre. Comparable as a multi-venue not-for-profit producing organization with subscription model and Broadway transfers, but geographically and scale-distinct from Roundabout.

Direct peers

• New York Theatre Workshop: Off-Broadway not-for-profit producing organization focused on new work and emerging playwrights. Directly comparable in Off-Broadway producing model, new play development programs, and NYC not-for-profit donor base.
• Lincoln Center Theater: Major NYC not-for-profit producing organization operating Broadway (Vivian Beaumont) and Off-Broadway venues. Comparable in scale, mission, subscription model, and Broadway/Off-Broadway programming breadth; Roundabout's most direct institutional peer.
• Atlantic Theater Company: Off-Broadway not-for-profit theatre company operating the Linda Gross Theater and Atlantic Stage 2. Comparable in size, Off-Broadway producing focus, new play development, and NYC not-for-profit funding model.
• Second Stage Theater: NYC not-for-profit producing organization that recently moved Off-Broadway to Broadway via the Hayes Theater. Comparable in mission to produce new plays and revivals, similar size, and overlapping donor and subscriber bases with Roundabout.
• Manhattan Theatre Club: NYC not-for-profit producing organization operating at City Center's Samuel J. Friedman Theatre (Broadway) and Stage II (Off-Broadway). Directly comparable in subscription model, new play development, and Broadway/Off-Broadway dual-venue structure.
• Vineyard Theatre: Off-Broadway not-for-profit producing organization known for developing new work that transfers to Broadway. Comparable as a smaller-scale NYC not-for-profit; Roundabout Managing Director Rebecca Habel was previously General Manager there, indicating direct personnel overlap.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rtc_nyc
• Facebookfacebook.com/86403189982
• LinkedInlinkedin.com/company/roundabout-theatre-company

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roundabout Theatre Company