The Pillsbury Company

What The Pillsbury Company does

The Pillsbury Company is a legacy American consumer packaged goods brand founded in 1869 in Minneapolis, Minnesota, and currently owned by General Mills (NYSE: GIS) following an acquisition in the 1920s. The brand's core product is a portfolio of pre-made baking and dough products, including crescent rolls, biscuits, cinnamon rolls, cookie dough, pie crust, pizza crust, cornbread, breads, and toaster pastries (Toaster Strudel, Toaster Donuts, Toaster Scrambles). Pillsbury also sells ready-to-eat snacks, batters, mini cinnamon rolls, and pull-apart kits, and operates the Pillsbury.com recipe platform with thousands of tested recipes organized by meal course, ingredient, and occasion.

Pillsbury's business model is consumer packaged goods retail: products are sold through grocery and mass retail channels nationally, with a complementary direct-to-consumer e-commerce storefront at shop.pillsbury.com. The brand monetizes through unit sales at retail price points and does not disclose pricing publicly. Its primary customer segment is home cooks and families seeking convenient, time-saving meal and baking solutions, with particular emphasis on weeknight dinners, holiday baking, party appetizers, and family breakfasts.

Pillsbury's technology footprint is centered on its content platform, an extensive recipe database with user ratings and reviews, an active Instagram Reels channel for short-form recipe video, an email newsletter, and seasonal AR activations (notably the 2025 Modern Doughhouse Revival celebrating the 60th anniversary of the Doughboy mascot). The brand also runs the long-standing Pillsbury Bake-Off Contest and pursues experiential partnerships such as the 2025 'Let It Dough Suite' with Club Wyndham. There is no evidence of AI/ML capabilities, proprietary software products, or APIs; the technology stack is conventional CPG marketing technology. As a brand division within General Mills, Pillsbury has no independent funding, cap table, or investor relations.

Name

The Pillsbury Company

Legal name

The Pillsbury Company

Website

https://pillsbury.com

Company type

Private

Founded year

1869

Operating status

Operating

Headcount range

51–100 employees

Short description

The Pillsbury Company is a legacy U.S. consumer packaged goods brand owned by General Mills, selling pre-made baking and dough products — including crescents, biscuits, cinnamon rolls, cookie dough, pie crust, and breads — through grocery, mass retail, and direct e-commerce to home cooks and families.

Ownership category

akta.pro rank

Product category

Packaged Baking Products

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Cookie and Cracker Manufacturing (311821)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust) (CRADACAI)

akta.pro secondary industries

Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM), Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF), Pastry, Cakes & Tortes Manufacturing (AFAKAAAB), Frozen & Par-Baked Bakery Production (THAFAFAK)

Keywords

• Consumer packaged goods
• Pre-made dough products
• Refrigerated baking products
• Home baking solutions
• Packaged baked goods

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Consumer Packaged Goods Sales: Pillsbury generates revenue through the sale of pre-packaged food products including crescent rolls, biscuits, cinnamon rolls, cookie dough, pie crust, pizza crust, cornbread, breads, and ready-to-eat snacks. Products are sold through retail grocery stores, mass retailers, and direct e-commerce.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Pillsbury Company manufactures and sells pre-made refrigerated and shelf-stable baking products, including crescent rolls, biscuits, cinnamon rolls, cookie dough, pie crust, pizza crust, cornbread, breads, toaster pastries, and ready-to-eat snacks, distributed through U.S. grocery and mass retailers and its own e-commerce store. The brand complements these physical products with the Pillsbury.com recipe platform, which delivers tested recipes, cooking tips, and product usage ideas to home cooks.

Product overview

Pillsbury operates as a consumer food products company offering a portfolio of pre-made baking products centered around crescent rolls, biscuits, cinnamon rolls, cookie dough, pie crust, pizza crust, cornbread, breads, and various toaster pastries. The core product line is complemented by Pillsbury.com, a recipe platform providing recipes organized by meal course, ingredient type, and cook method. The company also leverages its iconic Doughboy mascot (celebrating 60 years) for marketing initiatives including AR experiences and seasonal promotions.

Differentiator

Problem solved

Functional benefit

Brands

• Pillsbury Crescents: Pre-made crescent roll products
• Pillsbury Biscuits
• Pillsbury Cinnamon Rolls
• Pillsbury Cookie Dough
• Pillsbury Pie Crust
• Pillsbury Pizza Crusts
• Pillsbury Cornbread
• Pillsbury Breads
• Pillsbury Toaster Strudel
• Pillsbury Toaster Donuts
• Pillsbury Toaster Scrambles
• Pillsbury Bake-Off
• The Doughboy

Products and services

• Pillsbury Crescents Pre-made crescent roll dough sold in packaging, used as a versatile base for appetizers, breakfast items, and dinner recipes by home cooks.
• Pillsbury Biscuits Ready-to-bake biscuits that can be prepared in minutes, serving as a side dish or base for various recipes for home cooks and families.
• Pillsbury Cinnamon Rolls Pre-made cinnamon roll dough with frosting, designed for quick breakfast preparation by home cooks and families.
• Pillsbury Cookie Dough Pre-made cookie dough for baking cookies, used in various dessert recipes by home bakers.
• Pillsbury Pie Crust Pre-made pie crust available in sheets or shells, used as a base for sweet and savory pies by home bakers.
• Pillsbury Pizza Crusts Pre-made pizza crust dough that can be shaped and topped for homemade pizzas by home cooks.
• Pillsbury Cornbread Pillsbury Cornbread Swirls are pre-cut swirls that bake in a muffin tin in under 20 minutes, sold in packages of 6 for home cooks.
• Pillsbury Batters Ready-to-use batters for various baking applications for home cooks.
• Pillsbury Breads Warm-from-the-oven bread products designed to make any meal special for home cooks and families.
• Pillsbury Toaster Strudel Pastry pockets designed to be heated in a toaster for a quick breakfast item for consumers and families.
• Pillsbury Toaster Donuts Donut products designed to be heated in a toaster for quick breakfast preparation.
• Pillsbury Toaster Scrambles Breakfast scramble products designed for toaster preparation for quick family breakfasts.
• Pillsbury Ready-to-Eat Snacks Pre-baked snack items that require no additional preparation for on-the-go consumers.
• Pillsbury Mini Cinnis Mini cinnamon roll snacks, a smaller version of the cinnamon roll product line for snack occasions.
• Pillsbury Pull-Apart Kits Kits containing ingredients and instructions for making pull-apart bread recipes for home cooks.
• Pillsbury.com Recipe Platform Digital platform offering thousands of recipes organized by meal course, ingredient type, cook method, and occasion, featuring user ratings and reviews for home cooks.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Club WyndhamcoreGTM or Marketing Partner · 27 October 2025Club Wyndham and Pillsbury collaborated to create the 'Let It Dough Suite' at Club Wyndham Midtown 45 in New York City, open November 17, 2025 to January 6, 2026. The holiday-themed suite features festive baking décor, interactive elements, and Pillsbury products, offering guests a memorable holiday stay experience. Additional nationwide activities include Cookie Happy Hour services at select resorts and a contest for a free suite stay.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Pepperidge Farm: Owned by Campbell Soup, Pepperidge Farm produces baked goods including frozen puff pastry and refrigerated dough products that overlap with Pillsbury's refrigerated dough offerings in retail channels.
• Betty Crocker: Sister brand under General Mills specializing in baking mixes, frostings, and prepared baking products. Directly comparable as another iconic home-baking CPG brand within the same parent portfolio.
• Hostess Brands: Major U.S. baked snack and pastry company producing snack cakes, donuts, and toaster pastries. Competes with Pillsbury in toaster strudel, toaster donuts, and ready-to-eat snack categories.
• Immaculate Baking: Refrigerated cookie dough and baking brand competing directly with Pillsbury in the natural/organic refrigerated dough segment, appealing to consumers seeking cleaner ingredients.
• Annie's Homegrown: Owned by General Mills, Annie's produces refrigerated crescent rolls, biscuits, and cookie dough that directly compete with Pillsbury in the refrigerated dough category, often positioned as a more natural/organic alternative.
• Duncan Hines: Owned by Conagra Brands, Duncan Hines competes directly with Pillsbury in cake mixes, frostings, and baking products, targeting similar home-baking consumer use cases.
• Nestlé Toll House: Nestlé USA's refrigerated cookie dough and baking chip brand directly competes with Pillsbury Cookie Dough in the same refrigerated baking aisle, with similar target consumers and retail channels.

Broad incumbents

• General Mills: Pillsbury's publicly-traded parent company (NYSE: GIS) and broader food conglomerate competing across cereal, baking, snacks, and meals. Provides the infrastructure, distribution, and capital base supporting the Pillsbury brand.
• Conagra Brands: Major U.S. packaged food conglomerate owning Duncan Hines, Marie Callender's, and other baking brands. Competitor in refrigerated dough, frozen baked goods, and broader home-baking categories.
• Bimbo Bakeries USA: Largest baking company in the U.S., part of Grupo Bimbo. Produces a wide portfolio of breads, buns, and baked goods under multiple brands, overlapping with Pillsbury in commercial bakery distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pillsbury/reels
• Xx.com/pillsbury
• Facebookfacebook.com/pillsbury
• LinkedInlinkedin.com/company/pillsbury-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pillsbury Company