Immaculate Baking
Immaculate Baking Company, founded 1993 in Minneapolis by Scott Blackwell, produces and sells baked goods to foodservice (restaurants, airlines) and retail (supermarkets, club stores) channels. It operates as a wholly-owned sub-brand within General Mills' portfolio of 100+ brands.
- Company typePublic
- Founded1866
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Immaculate Baking does
Immaculate Baking Company is a baked-goods producer founded in 1993 by Scott Blackwell in Minneapolis, Minnesota. The company produces and sells baked goods — primarily cookie doughs and related baking products — to a diversified mix of foodservice and retail customers, including restaurants, airlines, supermarkets, and club stores. The firm operates as a wholly-owned brand within General Mills' portfolio of 100+ brands, specifically within the parent company's Baking category, which contains five brands.
The company was acquired by General Mills circa 2010 (consistent with a recorded funding round of $4,300,000 on 2010-09-07, which likely reflects the acquisition price) following an earlier 2006 investment from Sherbrooke Capital. As a wholly-owned subsidiary of a publicly traded parent (NYSE: GIS), Immaculate Baking benefits from General Mills' distribution infrastructure spanning 30+ countries across Asia, Europe, North America, South America, and Oceania, as well as shared procurement and manufacturing scale across the Baking category.
The company is small in scale, with 11-50 employees, and operates as a maintained niche brand within a large, mature parent portfolio. No public revenue figure for Immaculate Baking is disclosed, and there are no public customer logos, pricing details, or technology platforms available in the input data. Day-to-day operational autonomy versus integration into General Mills' baking operations is not specified.
Immaculate Baking firmographics
Firmographics- Name
- Immaculate Baking
- Legal name
- General Mills Inc.
- Website
- https://immaculatebaking.com
- Company type
- Public
- Founded year
- 1866
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Immaculate Baking Company, founded 1993 in Minneapolis by Scott Blackwell, produces and sells baked goods to foodservice (restaurants, airlines) and retail (supermarkets, club stores) channels. It operates as a wholly-owned sub-brand within General Mills' portfolio of 100+ brands.
- Ownership category
- akta.pro rank
Immaculate Baking industry classification
Industry- Product category
- Commercial Bakery Products
- NAICS
- Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Baking Mixes, Doughs & Batters Manufacturing (AFAKAAAE)
- akta.pro secondary industries
- Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)
Keywords
Where Immaculate Baking is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Immaculate Baking business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Immaculate Baking product offering
Product offeringCore offering
Immaculate Baking Company produces and sells baked goods for distribution through foodservice channels (restaurants and airplanes) and retail channels (supermarkets and club stores). Operating as a baking brand within General Mills' portfolio of 100+ brands, the company focuses on commercial baking production out of Minneapolis, USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Immaculate Baking baked goods
Companies that use Immaculate Baking
Customer profileIdeal customer profiles2 records
Immaculate Baking technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Immaculate Baking partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Immaculate Baking competitors and assessment
Company assessmentDirect peers
- Duncan Hines: Duncan Hines (owned by Conagra) is one of the largest U.S. baking mix brands, spanning cake mixes, frostings, and brownie mixes. It is a direct competitor to Immaculate Baking in shelf-stable baking mixes sold through supermarkets and club stores.
- King Arthur Baking Company: King Arthur is an employee-owned baking brand spanning flour, baking mixes, and prepared baked goods distributed through grocery, foodservice, and club stores. Its mix of premium ingredients and broad bakery channel reach makes it a direct peer to Immaculate Baking.
- Krusteaz: Krusteaz is a privately held U.S. baking mix producer (pancakes, muffins, cookies) sold in grocery and club channels. It is a direct competitor to Immaculate Baking in baking mixes, sharing similar supermarket and club-store distribution patterns.
- Bob's Red Mill: Bob's Red Mill produces baking mixes, flours, and grains for retail and foodservice channels with a strong natural/organic position. Its overlapping product range (baking mixes, doughs) and foodservice presence makes it a closely comparable peer to Immaculate Baking.
Broad incumbents
- Bisquick: Bisquick is another wholly-owned General Mills brand focused on baking mixes. As a sister brand in the same baking-mix subcategory, it offers a relevant benchmark for positioning, pricing, and channel strategy versus Immaculate Baking.
- Pillsbury: Pillsbury is General Mills' flagship baking brand offering refrigerated doughs, baking mixes, and ready-to-bake goods. As a direct sister brand under General Mills and the dominant player in refrigerated dough, it is the closest large-incumbent comparable for Immaculate Baking's baking mix and refrigerated dough business.
- Betty Crocker: Betty Crocker is a wholly-owned General Mills baking brand focused on baking mixes and decorating supplies. It competes with Immaculate Baking on the same retail shelves for baking-mix occasions, making it the most directly comparable sister-brand peer.
- Nestlé Toll House: Nestlé Toll House (under Nestlé) is a leading U.S. chocolate-chip cookie and baking-mix brand sold through supermarkets and club stores. As a top-three national baking brand, it competes head-to-head with Immaculate Baking for cookie-baking occasions.
Regional players
- Annie's (General Mills): Annie's is a wholly-owned General Mills brand focused on organic and natural food products including baking mixes. While its portfolio is broader than baked goods, its baking-mix SKUs and natural/organic positioning are directly comparable to where Immaculate Baking could move.
Emerging players
- Simple Mills: Simple Mills is a fast-growing better-for-you baking-mix and cracker brand sold in natural and mainstream grocery. It is an emerging peer that is pulling share in the natural baking-mix segment that Immaculate Baking could expand into.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Immaculate Baking social profiles
Digital presenceImmaculate Baking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immaculate Baking leadership team
Management profileNumber of profiles
Immaculate Baking subsidiaries and ownership
Company hierarchySubsidiaries20 records
Immaculate Baking funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immaculate Baking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immaculate Baking
What does Immaculate Baking do?
Immaculate Baking Company produces and sells baked goods for distribution through foodservice channels (restaurants and airplanes) and retail channels (supermarkets and club stores). Operating as a baking brand within General Mills' portfolio of 100+ brands, the company focuses on commercial baking production out of Minneapolis, USA.
Is Immaculate Baking a public or private company?
Immaculate Baking is a public company. It is classified as corporate owned and is currently operating.
When was Immaculate Baking founded?
Immaculate Baking was founded in 1866. It employs 11 to 50 people.
Where is Immaculate Baking based?
Immaculate Baking is headquartered in Minneapolis, United States, in the North America region.
Who are Immaculate Baking's main competitors?
Direct peers on record are Duncan Hines, King Arthur Baking Company, Krusteaz and Bob's Red Mill. Broad incumbents are Bisquick, Pillsbury, Betty Crocker and Nestlé Toll House. Annie's (General Mills) is listed as a regional player. Simple Mills is listed as an emerging player.
Does Immaculate Baking have an API?
No public API is recorded for Immaculate Baking.
What industry is Immaculate Baking in?
Immaculate Baking's product category is Commercial Bakery Products. Its primary akta.pro industry code is AFAKAAAE, Baking Mixes, Doughs & Batters Manufacturing, with a secondary code of AFAKACAM, Refrigerated & Frozen Doughs and Batters Manufacturing. Its NAICS code is 31181 and its SIC code is 2050.