Moss Pure
Moss Pure manufactures patented live moss wall systems that function as ASTM/ISO-certified air filters and stress relief devices, requiring no watering, sunlight, or maintenance. The company serves Fortune 1000 enterprises, healthcare facilities, luxury hospitality, architecture firms, and high-end residential customers through custom installations and direct-to-consumer e-commerce.
- Company typePrivate
- Founded2020
- HeadquartersSmithfield, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Moss Pure does
Moss Pure is a privately-held, bootstrapped U.S. manufacturer founded in 2020 at MIT and commercially launched in 2021, operating from a manufacturing and assembly workshop in Cranston, Rhode Island with a 1-10 employee team. The company produces patented living moss wall systems that combine bioengineered biology with engineering to create 100% live moss installations functioning simultaneously as certified air filters, stress relief devices, and acoustic panels. Its core technology centers on a proprietary multi-layer 'living environment' substrate (referred to as 'Moss Sauce') developed at MIT that enables live moss to survive indefinitely without watering, sunlight, electricity, or ongoing maintenance, a structural advantage versus preserved-moss competitors that require periodic replacement.
The product portfolio spans framed wall art (e.g., 11x14-inch pieces at $434), pre-sized walls ($2,795-$11,950), fully custom large-scale walls ($1,495-$104,950+), custom logo/branding installations ($25,000-$300,000+), and decorative tabletop pieces (MossPure Minis at $425, trays, and bowls). Revenue mechanics are split between direct-to-consumer e-commerce for standard SKUs and enterprise field sales for custom commercial projects, with Fortune 1000 companies, healthcare facilities, luxury hospitality (Ritz-Carlton, Westin), sports venues (Gillette Stadium), QSR and CPG headquarters (McDonald's, Procter & Gamble), biotech and life sciences clients, architecture firms (HOK, Perkins+Will, Sasaki), and high-end residential developers comprising the customer base. Air-filtration claims are supported by ASTM and ISO third-party lab certifications.
Distribution combines own-storefront e-commerce (mosspure.com via WooCommerce), a custom-quote enterprise sales motion with site assessment and design consultation, and architect-firm co-development partnerships that embed Moss Pure into upstream project specifications. Marketing is anchored on earned media (Entrepreneur, Boston Globe, Forbes, Oprah Daily, Gadget Flow), content marketing, and organic social. The company has been recognized with multiple industry awards including 2025 SBA Manufacturer of the Year and 2026 Inc. 500 Female Founder of the Year, and operates with global shipment capability from its Cranston facility. No institutional funding, M&A activity, or executive changes beyond the founder are disclosed.
Moss Pure firmographics
Firmographics- Name
- Moss Pure
- Legal name
- Moss Pure
- Website
- https://mosspure.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moss Pure manufactures patented live moss wall systems that function as ASTM/ISO-certified air filters and stress relief devices, requiring no watering, sunlight, or maintenance. The company serves Fortune 1000 enterprises, healthcare facilities, luxury hospitality, architecture firms, and high-end residential customers through custom installations and direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
Where Moss Pure is headquartered
LocationHeadquarters
- HQ city
- Smithfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Moss Pure business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Live Moss Wall Sales: Large-scale custom moss wall installations ranging from $40,000 to $300,000+ for commercial projects including corporate offices, hospitals, hotels, and luxury residential. Sold directly with custom quote process.
- Standard Product Sales: Pre-configured live moss wall art, frames, trays, and minis sold at fixed price points ranging from $425 to $11,950. E-commerce direct sales model with 1-3 week delivery for standard items.
- Custom Logo/Business Sign Projects: Bespoke living moss logo walls and business signs priced from $25,000 to $300,000+. Includes manufacturing logos from scratch and inserting into living moss air filter system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Live Moss Wall Art (11x14 and 12x12 frames) |
| Unit Pricing | Pay-as-you-go | Larger Live Moss Wall Products |
| Unit Pricing | Multi-year contract | Large-Scale Commercial Custom Walls |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Moss Pure product offering
Product offeringCore offering
Moss Pure designs, manufactures, and sells patented 100% live moss wall systems that serve simultaneously as certified air filters and stress relief devices. The product line spans small consumer-grade items (minis and trays starting at $425), framed wall art (from $434), pre-sized moss walls (18x40 inches at $2,795 to 4ft x 5ft at $11,950), fully customizable build-your-own walls ($1,495–$104,950), and large commercial custom installations including branded logo walls ($25,000–$300,000+). All products use the company's proprietary MIT-developed living moss technology that requires no watering, sunlight, electricity, or maintenance.
Product overview
Moss Pure is the world's first and only company to use 100% living moss in patented air filter and stress relief devices. The product portfolio centers on the core Live Moss Wall System, which includes Live Mood Moss Wall Art (framed pieces in multiple sizes and colors), Build Your Custom Live Moss Wall (fully customizable large-scale installations), and pre-sized Live Moss Walls. Complementary products include Custom Living Moss Walls with Logo for business branding, MossPure Minis (small terrarium-style air filters), and Live Mood Moss Trays (tabletop decorative pieces). Additional decorative variants include Live Sheet Moss Wall Art, Live Moss Turf, Mountain Live Moss Wall Art, Zigzag Live Moss Wall Art, and Live Mood Moss Bowl in Gold. All products use the same patented technology enabling live moss to survive without watering, sunlight, or maintenance while functioning as certified air filters and stress relief devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Moss Wall Art (framed, multiple sizes and frame colors) Framed live moss wall art pieces available in 11x14 and 12x12 inch sizes and frame colors including Black, Brown, Natural Wood, Gray, and White. Functions as a patented air filter and stress relief device; requires no watering, sunlight, or maintenance. Priced from $434.
- Build Your Custom Live Moss Wall Customizable live moss wall systems available in sizes from 12x36 inches up to 144x144 inches, with frame color options (Natural Wood, Black, White, Gold, Brown, Gray) and live moss design choices (Mixed Light and Dark Green, Lush Dark Green). Priced from $1,495 to $104,950 depending on size.
- Pre-Sized Live Moss Walls (4ft x 5ft and 18x40 inches)
Quantifiable outcome
- 28.6% CO2 reduction within 2 minutes per certified lab testing
- +5 more outcomes
Companies that use Moss Pure
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles6 records
Moss Pure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Moss Pure partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- HOK ArchitectscoreStrategic collaboration with HOK Architects to create large live moss air filters for commercial projects. Moss Pure worked with HOK to create installations for Ocean State Labs and other biophilic design projects. HOK specifies Moss Pure for corporate office and healthcare facility installations.
- Perkins+WillcoreArchitecture firm partnership for integrating living moss walls into sustainable design projects. Listed as featured customer demonstrating architectural firm adoption of Moss Pure technology.
- Ronald McDonald House CharitiescoreCollaboration on stunning live moss wall and air filter installation at Innovation Center at Arthur M. Blank Hospital in Atlanta, Georgia. Combines wellness mission with healthcare facility air quality improvement.
- Sasaki ArchitectsflagshipWorld's largest moss wall project collaboration with Sasaki Architects in Boston, MA. Featured as flagship project in company blog showcasing largest living moss wall installation.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Moss Pure competitors and assessment
Company assessmentDirect peers
- GSky Plant Systems: Direct peer providing modular living green wall systems for commercial interiors. Both companies serve enterprise and hospitality customers with vertical planting installations and compete for the same biophilic design specification opportunities with architects.
- Sage Vertical Garden Systems: Direct peer specializing in vertical garden and living wall installations for commercial and residential spaces. Both companies target Fortune 1000 and luxury hospitality customers seeking biophilic interior installations.
- Florafelt: Direct peer offering felt-based living wall systems for indoor plant installations. Florafelt and Moss Pure both target designers and architects specifying plant-based wall systems for commercial interiors.
- LivePanel by Mobilane: Direct peer offering modular cassette-based green wall systems for building facades and interiors. Both compete for architect-specified biophilic installations in commercial and luxury developments.
- Modnature: Direct peer selling preserved moss wall art and frames for residential and commercial interiors. While using preserved rather than live moss, Modnature competes directly for the same biophilic design purchases at lower price points.
Broad incumbents
- Ambius: Broad incumbent in interior landscaping and plant services for commercial spaces. Operates at much larger scale with established enterprise relationships and recurring service contracts, providing both plants and design services to corporate offices where Moss Pure also targets Fortune 1000 lobbies.
- BrightView Landscapes: Broad incumbent in commercial landscaping and design/build services. While primarily outdoor, BrightView increasingly serves indoor plant installations for corporate clients, overlapping with Moss Pure's enterprise customer base.
- Interface: Broad incumbent in modular carpet and flooring with a Climate Take Back mission emphasizing biophilic and carbon-negative design. Interface's Carbon Negative Floors compete for the same enterprise sustainability budgets that fund Moss Pure installations.
- Dyson: Broad incumbent in premium air purifiers, heaters, and consumer electronics with extensive R&D resources. While not a wall system, Dyson competes for enterprise and consumer indoor air quality spend and could enter adjacent biophilic categories.
Emerging players
- Molekule: Emerging player in premium air purification technology with PECO filter certification. Competes for the same wellness-conscious customer wallet share around indoor air quality, though through electronic devices rather than biological systems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Moss Pure social profiles
Digital presenceMoss Pure compliance and trust
Trust signalCompliance2 records
Moss Pure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moss Pure leadership team
Management profileNumber of profiles
Profiles1 record
Moss Pure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moss Pure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moss Pure
What does Moss Pure do?
Moss Pure designs, manufactures, and sells patented 100% live moss wall systems that serve simultaneously as certified air filters and stress relief devices. The product line spans small consumer-grade items (minis and trays starting at $425), framed wall art (from $434), pre-sized moss walls (18x40 inches at $2,795 to 4ft x 5ft at $11,950), fully customizable build-your-own walls ($1,495–$104,950), and large commercial custom installations including branded logo walls ($25,000–$300,000+). All products use the company's proprietary MIT-developed living moss technology that requires no watering, sunlight, electricity, or maintenance.
Is Moss Pure a public or private company?
Moss Pure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moss Pure founded?
Moss Pure was founded in 2020. It employs 1 to 10 people.
Where is Moss Pure based?
Moss Pure is headquartered in Smithfield, United States, in the North America region.
How does Moss Pure make money?
Three revenue lines are on record. Custom Live Moss Wall Sales are the primary driver. The others are standard Product Sales and custom Logo/Business Sign Projects.
Who are Moss Pure's main competitors?
Direct peers on record are GSky Plant Systems, Sage Vertical Garden Systems, Florafelt, LivePanel by Mobilane and Modnature. Broad incumbents are Ambius, BrightView Landscapes, Interface and Dyson. Molekule is listed as an emerging player.
Does Moss Pure have an API?
No public API is recorded for Moss Pure.